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NZ Manufacturer September 2013 September 2013 $7.00 Peventative Maintenance Taking a closer look on the inside. Page 6 The Interview Alistair Russell on the steel industry. Page 11 1 The Future of Manufacturing Focussing on Success. Page 18 America’s Cup a massive opportunity for NZ’s marine industry R egardless of the final result, the America’s Cup is a great endorsement of New Zealand’s marine heritage and our ability to deliver complex, leading edge technology. Our performance in San Francisco marks a sea change for companies across the sector. Even for companies in prosaic markets for equipment and workboats will see benefits from the link being demonstrated between our country and high technology sailing. Our Marine High Impact Programme is about taking New Zealand marine companies through a step-change in their internationalisation. We have committed to putting our resources into supporting plans led by business that will help our customers enter new markets, exploit new opportunities and address constraints to their business. By design, our principle is collaboration and working as a team. It’s the same sort of spirit illustrated by Emirates Team New Zealand, and our goal is no less as audacious as winning the America’s Cup. The internationalisation of the New Zealand marine industry has been entwined with America’s Cup successes of the past. From the mid1990s and through the defences of 2000 and 2003, marine exports jumped five-fold as companies leveraged the international exposure and demonstration of our technical capability. Winning on the water inspired a generation of young people to enter marine trades, helping to sustain the transformation of our marine industry to its present form. In 2011 we exported over $600 million of marine products and services, and whilst this is made up of a healthy diversity of companies and technologies, export growth has slowed in recent years. We want to change that, and the marine sector has set a target of $1.5 billion by 2021. However, that will only be achieved if more marine companies are better engaged into growth markets. While there are good signs of demand returning to the US recreational boat market, Europe remains clouded in uncertainty and Asia is still a largely nascent opportunity. Much of the potential lies in penetrating supply chains into boatyards and marine manufacturers. We hypothesise that this represents our best opportunity By Graeme Solloway, New Zealand Trade and Enterprise in China and Taiwan, where both local and international boat-building firms are using cost advantages to manufacture for world markets. And so to test this we are commissioning research on the demand in China and Taiwan, the structure of supply chains and the opportunities for New Zealand companies. Continues page 30

Nzm sept 2013

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