Domenico Agusta had another idea that proved successful: he wanted to take part in every motorcycle race. He was convinced that this would be a great marketing vehicle with an immediate result in visibility due to the several motorcycle competitions that were organized in Italy. 6 " B 8:;B %&E days later. MV was faithful to its philosophy (production and competition) until the end of the company’s activity in 1977. Taking part in racing was essential to make the factory famous outside Italy’s borders, but it is also important to say that in the 1950’s the economic " '()* ' Early production models included mopeds, smallor medium-engine motorbikes and 2- or 4-stroke models. They were versatile and solid machines, used primarily as transport and commercial vehicles.
The Turning Point In the 1960’s, thanks to the improved Italian economy, automobiles became the favored means of transportation, while the motorcycle started representing a vehicle for more frugal transportation. Domenico Agusta supported the new trend of producing models that responded to the market demand
ix