CHESAPEAKE
Physician YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia
2016 MEDIA KIT
chesphysician.com
CHESAPEAKE
Physician YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia www.chesphysician.com
About Chesapeake Physician Chesapeake Physician – Your practice. Your life.™ is a unique, full-color print and online magazine for physicians, healthcare executives, and healthcare policy influencers and makers. Chesapeake Physician focuses on the clinical and business issues impacting patient care and practice management in Maryland, the District of Columbia and Northern Virginia. Chesapeake Physician showcases physicians spearheading cuttingedge treatments and delivers practical advice for managing clinical practices and personal finances. Regular departments take physicians out of practice confines, highlighting the Chesapeake region’s rich history, explore the region’s unmatched natural resources and recognize physicians and healthcare stakeholders who are focused on providing exceptional patient care. Chesapeake Physician centers on licensed and practicing physicians, particularly those physicians and specialists who frequently make referrals to other medical colleagues. Chesapeake Physician is an integrated brand including a multi-media platform and events dedicated to growing its regional physician and healthcare stakeholder network with a commitment to achieving the highest standards of patient care. Along with the print magazine,
the platform’s exploding online traffic and social media provides over 40,000 readers with leadingedge clinical, practice management and healthcare policy information. An advisory board including medical practitioners and business leaders in diverse practice, business and geographic scope provides editorial counsel to Chesapeake Physician. Advisory board members include: n Randy M. Becker, MD Advanced Radiology n Harry Brandt, MD Sheppard Pratt Health System n Patricia Czapp, MD Anne Arundel Health System n Holly Dahlman, MD Greenspring Valley Internal Medicine, LLC n Michael Epstein, MD Digestive Disorders Associates n Stacy D. Fisher, MD University of Maryland Medical Center n Michael Freedman, MD Evolve Medical Clinics n Gene Ransom, JD, CEO MedChi (The Maryland State Medical Society) n Christopher Runz, DO Shore Comprehensive Urology n Vinay Satwah, DO Center for Vascular Medicine n Thu Tran, MD Capital Women’s Care
Key Maryland Counties: Anne Arundel, Baltimore, Harford, Howard, Prince George’s, Montgomery, and Queen Anne’s Key Virginia Counties: Arlington, Fairfax, Loudoun, and Prince William Key Maryland Cities: Annapolis, Baltimore, Bethesda, Columbia, Easton and Frederick District of Columbia Key Virginia Cities: Arlington, Alexandria, Falls Church, and Reston Target Specialties n Cardiology n Emergency Medicine n Endocrinology n Family Medicine n Gastroenterology n General Surgery n Internal Medicine n OB/GYN n Oncology n Orthopaedics n Pain Management n Pediatrics n Radiology n Urology Chesapeake Physician – Your practice. Your life.™ was founded by Jacquie Cohen Roth, president/ CEO of Mojo Media, LLC, a woman-owned, MBE certified business. Jacquie is a multi-media expert in the healthcare vertical with an active commitment to the wellness of the Chesapeake Bay and the wellness of its citizens. Ms. Cohen Roth serves as Publisher and Executive Editor of Chesapeake Physician. Linda Harder, MBA, serves as Managing Editor of Chesapeake Physician. Linda is a skilled communications professional with more than 25 years of experience in healthcare marketing and public relations management including executive marketing leadership.
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com
2016 Clinical Editorial Calendar JANUARY/FEBRUARY n Cover Story: Advances in Cardiovascular Care n Feature: Diabetes & Co-morbidities n HIT: Health Enterprise Zones — Are They Working?
MAY/JUNE n Cover Story: Chesapeake Female Healthcare Innovators n Feature: Women’s Health & Pediatric Care n HIT: Independent Practice Models That Work
SEPTEMBER/OCTOBER n Cover Story: Progress in Cancer Care n Feature: Advances in Imaging n HIT: Telehealth — A New Standard of Care
MARCH/APRIL n Cover Story: Digestive Disease Update n Feature: 3D Printing & Prosthetics n HIT: Connected Health
JULY/AUGUST n Cover Story: Progress in Orthopaedics n Feature: Podiatrists — Partners & Referrers n HIT: Reputation Management in Social & Digital Media
NOVEMBER/DECEMBER n Cover Story: Brain Medicine n Feature: The Biology of Depression n HIT: Integrated Care Delivery Platforms
Editorial Departments Cases Presents a patient case with history, diagnosis and outcome. Cases are contributed by both primary care physicians and specialists.
Healthcare IT Explores
Compliance
Solutions Features practice management issues and solutions, including billing and coding, revenue cycle management, quality of care, human resources and practice marketing.
Focuses on avoiding legal pitfalls in and outside of a medical practice, including practice liability, personal liability and risk management.
ongoing major healthcare IT developments and the new care delivery models that depend on them.
Policy Covers and analyzes the impact of new healthcare policy, including CMS updates and other regulatory developments impacting practice management. Living Spotlights outdoor life and getaways in and around the Chesapeake Bay and beyond, as well as personal stories from your colleagues.
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com
CHESAPEAKE
Physician YOUR PRACTICE. YOUR LIFE.
Advertising opportunities with Chesapeake Physician include print, online and custom content – all deliver success for physician and healthcare stakeholderdirected marketing objectives.
Maryland/DC/Virginia www.chesphysician.com
2016 Print & Digital Rates 4-Color Display Advertising Rates 1X
3X
6X
Profiles
Full Page
$3,990
$3,735
$3,250
Each Profile is strategically written and designed with custom photography for each client’s unique editorial and creative needs. Profiles are written by Chesapeake Physician with an editorial voice which reinforces the client’s brand, communicates the value of the relevant service or product and creates new opportunities. 250 Profile reprints are included with each Profile. Additional reprints and ePrints are available for purchase; details upon request.
Half Page
2,480
2,070
1,995
One-Third Page
1,790
1,495
1,240
One-Sixth Page
1,080
900
765
Outside Back Cover
4,800
4,010
3,570
Inside Front Cover
4,470
3,725
3,510
Inside Back Cover
4,320
3,600
3,230
1-page: $4,200
2-page: $6,835
SIZE
10% Premium for Hyper-linking to Advertiser Web Page
4-page: $9,875
Ad Specifications
4-Color Display Size Specifications
Submit ads as pre-press quality, high-resolution (300 dpi) CMYK Adobe Acrobat PDF file format with all fonts and images embedded via email to sjenkins@mojomedia.biz or online with ShareFile™ (info available upon request). Spreads and full-page ads that print to the edge of the page must include a minimum of 1⁄8” bleed and include a 1⁄4” safety margin inside the ad. All ads should be supplied with a color (“soft”) proof. Production questions should be directed to sjenkins@mojomedia.biz or 443.837.6948.
SIZE
DIMENSIONS
Full page with bleed
8.75” x 11.25”
Full page no bleed
7.5” x 10”
Half-page vertical
4.625” x 7.25”
Advertising Deadlines Advertising space deadline is the 5th of the month prior to issue publication date. Ad materials are due no later than the 10th of the month prior to issue publication date.
Half-page horizontal
7” x 4.875”
One-third page vertical
2.25” x 10”
One-third page square
4.625” x 4.875”
One-sixth page vertical
2.25” x 4.625”
One-sixth page horizontal
4.625” x 2.25”
Online Advertising Rates HOME PAGE
TILE 300 pixels x 250 pixels
LEADERBOARD 728 pixels x 90 pixels
2 months
$1,265
$1,670
6 months
$3,050
$4,000
1 year
$4,880
$6,400
Billing Information Profile rates are net and all other display and online advertising rates are gross. Advertising will be billed at the open rate unless a contract is signed and accepted by the advertiser and/or the agency of record and Mojo Media, LLC. Custom color rates are available on request. Rates and production specifications for gatefolds, poly bag and blow-ins are available upon request. These rates and all advertising transactions are subject to Mojo Media, LLC advertising terms and conditions.
HOME PAGE BOTTOM BANNER AD Reach 100% of online viewers with home page bottom banner. Exclusive to single advertiser: 2 months $1,750
Jacquie Cohen Roth Publisher/ Executive Editor 443.837.6948 or jroth@chesphysician.com Chesapeake Physician — Your Practice. Your Life. is published by mojo media, llc I mojomedia.biz
6 months $3,900
CHESAPEAKE PHYSICIAN eNEWS BLASTS Chesapeake Physician eNews marketing campaigns’ CTR exceed all online marketing industry standards. Sponsorship of two digital eNews of new issue release – (two separate dates): $2,625
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com