Hugo boss selection luxury defined

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Hugo Boss Selection: Luxury Defined

The joys of luxury, can you feel them as you stride around in a Boss Selection Super 150 suit? The German luxury clothing line was established in Metzingen in 1923. Its beginnings were rather dark as the company was involved in clothing the Third Reich. Officers, troops and the dreaded SS were clothed in Hugo Boss’s suits. The connection lasted even after WWII ended in 1945, unfortunately Mr. Boss died in 1948. If was not until 1953 that the clothing line once again gained notoriety when it presented its first suit for menswear. Years later the company has been at the pinnacle of luxury wear for men and women. The brand has become most recognizable by its athletic fit suits, and shirts. The Brand carries separate labels of clothing known as Hugo, Boss Black, Boss Green, Boss Orange, and Boss Selection. The Hugo label, which is limited to only a few stores in the U.S.A, carries clothing that is trendy and designed for individuals seeking to express their personal style. The Boss Black label carries clothing for a more casual elegance. Classic slim fitting pants including virgin wool slacks, and tamed accented sport shirts recognize the style. You will also find the most superior form fitting dress shirts, and the large variety of colors is unmatched. Dress ties cover a large degree of designs and colors, ranging from conservative to peacock. The Boss Green label is known for its sportswear. Clothing includes sweatpants, sweatshirts, sweat wicking shirts, climate wear, and its comfortable athletic fit. The Boss Orange label conjures images of youth, and style. The label is known for its unique and energetic designs. Slim fit jeans, youthful designed t-shirts, stylish jackets, eye catching leather sneakers, and innovative sweatshirts make this label a favorite with stylish men. Boss Selection is the top of line, most luxurious and custom fit line that Hugo Boss has the pleasure to create. The line is most well known for its finest fabrics producing some of the most soft to the touch and lightweight suits in the world. The super 120, 140, and 150 suit is synonymous with this line. The number describes the stitches per one inch of fabric. The line also carries its first fragrance; the scent is light and recognized as fresh aquatic notes. To see Hugo Boss’s complete line and get a glimpse of the fall collection visits the website.


New talent at Hugo Boss, strong Q1 sales German fashion brand Hugo, a subsidiary of Hugo Boss AG, has announced the appointment of two new design talents. Eyan Allen will be creative director while Bruno Pieters will be art director, replacing creative director Volker Kaechele, who quit the company in December. The structure of a creative director and an art director is new to the label, which was established in 1993, with both Allen and Pieters starting on 1 June. Allen will be responsible for the coordination of the collection and the running of the creative team, while Pieters will act as external consultant for the brand, responsible for the design and strategy of the collections. He will continue to run his own signature label in Antwerp. Meanwhile, the German fashion group announced strong first-quarter earnings, which were boosted by an excellent performance of its women's wear division as well as strong sales of shoes and leather accessories. Pre-tax profits rose 13 percent to €99 million on sales up 9 percent to €500 million, with net income up 18 percent to €70 million. Hugo Boss said the women's wear business performed “particularly well”, with sales gaining 42 percent to €62 million. Shoes and leather accessories sales jumped 26 percent to €58 million, contributing to significantly to overall group results, as did the 28 percent rise in retail sales. European sales gained 11 percent to €366 million. The group said sales from its directly owned stores made a “crucial” contribution to the strong performance during the quarter. In Germany, sales were up 7 percent. In other European markets, sales rose 13 percent to €262 million. Sales in the UK rose 12 percent to €34 million. Meanwhile, sales in the Americas rose 13 percent, while sales in Asia and “other regions” climbed 11 percent. Swarovski subsidiary wins Hugo Boss license Leading crystal manufacturer Swarovski has inked a licensing agreement with fashion house Hugo Boss for the creation of a jewellery line. Swarovski's wholly owned subsidiary Amazar Holding was awarded a six-year licensing agreement with the German fashion house. It will produce and globally distribute a jewellery line for men and women, which will hit Hugo Boss stores, exclusive department stores and select jewellery stores from July 2008. Hugo Boss will be responsible for the designs and the collections will be marketed under the Boss name. Amazar Holding was founded last year for the express purpose of developing strategically important new business outside the Swarovski brand's core activities. “Swarovski intends to double turnover to €3 billion by 2012 and was looking for a way to grow the business without diluting the Swarovski brand name,” says Bernadette Larcher, director of International PR for Swarovski. “Establishing Amazar Holding will allow the company to exploit new business opportunities through its own projects and licensing agreement. The licensing agreement with Hugo Boss is the first deal for the holding company and we are extremely pleased with such a good match.” Other ventures and ideas are still in the evaluation fase. “We are working on a case by case basis. It is early days yet,” Larcher concluded. “Our co-operation with Hugo Boss will be characterized by the highest levels of innovation and quality,” said Daniel Cohen, member of Swarovki Crystal Business's Executive Board and President of the board of Amazar Holding. “With these same standards, Amazar Holding AG will continually develop creative new areas of business and will do it with the necessary


speed. In order to develop these international activities with decisiveness, flexibility and consistency, the structure of Amazar Holding AG is well suited to be used as the key driver in their implementation.” Hugo Boss growth across the board German fashion group Hugo Boss saw sales for the first nine months of the year gain 14 percent to €1,216 million. Boss Womenswear performed particularly well, with sales soaring 70 percent to €127 million, up from €74 million during the same period last year. Shoes and leather accessories rose 35 percent, while group retail sales jumped 43 percent. European sales for the group were up 14 percent to €863 million, with sales in the home market of Germany gaining 11 percent to €278 million. Herewith, the group managed to outperform the German retail market. US sales rose 17 percent, despite a difficult consumer market. Meanwhile, income before interest and tax rose 13 percent to €188 million, while net income increased 17 percent to €133 million. Cash flow gained 17 percent to €173 million. Group royalties amounted to €28 million, while fragrance royalties gained 4 percent, and royalties from watches and eyewear dipped slightly due to a change of licensee for these products. Gross margins improved by one percentage point, thanks to increased sales via directly operated stores. The company continued to open directly owned stores during the period. The group's Managing Board expects sales for the full year to increase 12 to 14 percent over the previous year, with proportionate income growth. Furthermore, it anticipates “new records in sales and earnings” for the year. Hugo Boss pulls out of Pitti Uomo Italian menswear tradeshow Pitti Uomo, once the must-see of men's forward fashion, is to lose one of its key brands– Hugo Boss. Hugo Boss, which traditionally has the biggest and best stand, has said that Pitti Uomo has become less relevant to the company as it continues to develop into more of a lifestyle brand. A spokesman for Boss told Drapers: “Pitti is a very well organized show, but we have been growing our womenswear and accessories business in recent years. This means our showrooms are a more appropriate platform to showcase the full ranges.” Hugo Boss has always been a major draw for buyers to attend Pitti, and visitors are wondering if other major brands will soon follow suit. Pitti Uomo organizers have said they did not expect Hugo Boss' departure to affect the future of the show. Jonathan Rhys Meyers in Hugo Boss ads After bagging the contract to model for Versace for its autumn/winter menswear range, 'Bend It Like Beckham' star Jonathan Rhys Meyers will now front Hugo Boss' latest campaign. Meyers is all set to appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US, which to date has not had the same success as it has in Europe. Big Bosses at Hugo feel that with his stunning looks and huge fan following, the 'match Point' is the perfect celeb to be the new face of Hugo Boss. "We see a real opportunity with this brand. Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven't peaked with it yet"


Contactmusic quoted president of Proctor + Gamble Prestige's US division Don Loftus, as saying. Boss Orange hits Carnaby Street Boss Orange has opened a store on London’s hip young Carnaby Street. The Soho store offers the entire range of men’s and women’s clothing and accessories from Hugo Boss’s younger line, spread out over two floors. “The street has really been coming up over the past couple of years, with new shops and new designers,” Andrea Cannelloni, Boss Orange creative director, told WWD. “It attracts people who travel, and has great local customers, too.” This store is the company’s second stand-alone store, after a concept store in Berlin, which opened in February. Although Boss Orange for men has existed since 2000, the company launched the line for women in 2005. It includes silk dresses, silk shirts and wool coats. The Carnaby Street store is similar to the Berlin concept store in its unfinished design look, but picks up on the vibe of Soho in its details. “The soul of the (London and Berlin stores) is similar, but we want every city to be a unique experience,” said Cannelloni, adding, “It’s not just about ‘Come and buy stuff’. We want customers to discover its special features.” These include a display German vending machine with retro toys and a Bakelite telephone next to the changing rooms. The lines retail for between $74 for a T-shirt to $1,700 for a leather coat. According to Cannelloni, Hugo Boss is looking to open a third location in cities like New York, Tokyo and Los Angeles next year. Profits for Hugo Boss womenswear Hugo Boss, Germany's largest clothing maker, said first-half profit gained 17 percent as the company sold more luxury women's wear. Net income rose to 54 million euros from 46 million a year earlier, the Metzingen, Germany-based company said in a statement on the DGAP news wire today. Analysts surveyed by Bloomberg had forecast a net loss of 6 million euros. Sales rose 14 percent to 712 million euros. Chief Executive Officer Bruno Saelzer is drawing customers to the company's Boss Woman line and higher-end goods such as leisurewear collection Boss Orange. Hugo Boss, which is controlled by Valentino Fashion Group SpA, has benefited from increased demand for highend fashion. ``Hugo Boss has continued to grow in all key global markets,'' Saelzer said in the statement. ``We are particularly pleased with the positive business performance in the U.S. as well as dynamic growth of Boss Womenswear.'' Hugo Boss Q1 sales rise German fashion house Hugo Boss saw a 13 percent rise in sales in the first to €459 million, as opposed to €406 million during the same quarter last year. The company released its preliminary results, revealing it had sustained the sales growth of the previous quarters. Earnings before interest and tax rose 13 percent to €87 million from €76 million in the first quarter 2005. Meanwhile, net income grew 15 percent to €60 million from €52 million in the same quarter the year before. For the rest of 2006, the board of Hugo Boss forecasts an “increase in currency-adjusted sales of approximately 10-12 percent in comparison with 2005.” It also expects earnings before interest and tax to increase more than sales. Hugo Boss is available in over 5,000 stores in 102 countries, including directly owned stores, shop-inshops and franchises.


Hugo Boss opens Milan women's store Hugo Boss AG has opened a women's wear store in Milan. The German fashion house is working hard to win over female shoppers, after having made the crossover to women's apparel in 2001. Initially the line did not do well, but the company has since then recovered. In 2005, women's wear sales rose 38 percent and chief executive Bruno Sälzer told WWD that this year should yield growth of another 40 percent to reach €135 million. The opening of the Milan store is the fifth women's store for the company. It already has three stores in Canada, two in Toronto and one in Vancouver. The fourth boutique opened last week in Geneva. According to Sälzer, Hugo Boss will open five more women's stores this year, including one in Newport Beach in California this fall. Approximately 62 percent of women's wear sales are at the brand's fully owned or franchised stores. Wholesale sales make up the remainder, through 750 points of sale in 62 countries. Women's wear sales totalled €95.7 million last year, representing 7.3 percent of the company's consolidated sales of €1.31 billion. Sälzer said the goal for women's wear is to grow sales to 30 percent of total revenues by 2013. Hugo Boss cautious after good news German fashion group Hugo Boss recorded sales in 2005 up 12 percent, but cautioned that sales and profit growth would slow somewhat this year. The company said it had achieved record sales of €1.309 million (£904 million), up from €1.168 million in 2004. Growth was driven by the “successful realignment of its business with the three growth segments Womenswear, Shoes and Leather Accessories, and Directly Operated Stores.” Womenswear sales soared 38 percent to €95.7 million. Meanwhile, sales from the group's Directly Operated Stores business rose 41 percent to €137.5 million. Net income climbed 23 percent to €108.2 million. “We are well positioned for the future and are confident that we can continue to grow significantly stronger than the global fashion market,” chief executive Bruno Sälzer said in a statement. He estimated that pre-tax and net profits and sales would increase between 7 percent and 9 percent this year. Boss opens Sloane Square store The new Boss store on Sloane Square is taste of German functionality with a dash of luxury. The store, which is the Group's first company-owned boutique in the UK, is a 10,000sq ft palazzo of all things Hugo Boss and sells both the mens and womenswear collections.


UK managing director Hans Schmitt recently stated: “London's prominence as a fashion centre means the Sloane Square store has significance for the worldwide business as well as trading in the UK. It is one of our key locations, along with Berlin, New York, Paris, Tokyo and LA.” A stand-alone Boss Orange store is due to open within the year and Carnaby Street in Soho has been a target location. Hugo Boss global sales were GBP898m for 2005. In 2004, UK sales were GBP58.8m, representing 14 per cent of international sales. Hugo Boss opens first Orange store German fashion house Hugo Boss opened its first Orange concept store in Mitte in Berlin last week, seven months after the opening of a Hugo Boss outlet around the corner. “We could have opened the first Orange concept store in LA, London, Tokyo or New York, but it just made sense to us (to do it) in Berlin,” chief executive Bruno Sälzer told WWD. “The city is very innovative, somehow unfinished and not so mature. There are lots of designers, artists and young people, and that's especially the case in this area.” Boss Orange Woman, launched in July 2005, complements the Orange men's collection, which was launched in 1999. Sälzer refers to the collection as a “high-quality, modern approach to leisurewear with a fashion statement.” It is geared towards the 25-35-age range, especially because prices make it unaffordable for most under 25-year-olds. Denim retails up to $350, and dresses can cost up to $500. Sälzer is quick to point out that the collection is more about lifestyle than age, and therefore not limited to a particular age range. Hugo Boss to discontinue Baldessarini Hugo Boss AG has announced it intends to discontinue production of its small, luxuryclothing brand Baldessarini. The German fashion retailer said it would stop the production and sale of the label after the Spring/Summer 2007 collections had been delivered to stores. Baldessarini fragrances, the production of which is licensed to Procter & Gamble, will not be affected by Hugo Boss's move. “Baldessarini is too small for our current business structure,” said Hugo Boss spokesman Philipp Wolff. Baldessarini was named after the label's former CEO, Werner Balderssarini, who founded it in 1993 and resigned in 2002, handing over the reigns to pr esent boss, Bruno Saelzer. In late 2003, Hugo Boss established a Baldessarini branch in Munich where it could manage the brand independently from the rest of the company, which is based in Metzingen. Hugo Boss denies acquisition Valentino Hugo Boss is not planning an acquisition of majority shareholder Valentino Fashion, a spokesperson for the luxury goods company told just-style. “There is no plan as of today,” said communications director for Hugo Boss, Phillip Wolff. He stated that the company had never planned on buying Valentino, although he could not say what would happen in the future. Earlier this month Valentino chairman Antonio Favrin suggested that a merger with Hugo Boss was a possibility in the future, although at present the company preferred to concentrate on developing existing brands.


Hugo Boss expects record sales Luxury fashion house Hugo Boss has predicted record sales of €1.3 billion (£889 million) for the year. Chief executive Bruno Saelzer told local media that the company is looking to make acquisitions in the future. He said that the purchase of another brand would be feasible for the company, considering it current brand, distribution, business development and production positioning. Furthermore, Saelzer said that for the first time in history Hugo Boss's sale of men's suits was close to matching those of rival Armani. Women's line boosts Hugo Boss earnings Hugo Boss has reported a leap in profits for the first nine months, boosted by its thriving women's clothing line. The German fashion house has raised its 2005 earnings projections as a result. It also said it expected net income to rise to €105 million (£71.3 million), up from its previous forecast of €100 million. In the first nine months, the company saw net income rise 19 percent to €114 million. This means that the brand expects a loss for the last three months of the year. Hugo Boss generates most of its income in the first and third quarters, when the booking of pre-orders for the coming collections takes place. Sales climbed 12 percent to €1.06 billion. Boss Woman's sales rose 36 percent to €74 million in the nine month period. Besides the launch of Boss Woman, the company also launched Boss Orange and Boss Green men's wear labels, which target the sports lifestyle clothing market. This is originally the stomping ground of sporting goods retailers like Puma and Adidas, but fashion and sports are increasingly crossing over into each other's territory. Hugo Boss also announced that board member Lothar Reiff will step down as the company cuts the number of its management board from five to four. Cat in the fashionable hat Singer Jay Kay will embark on a career in fashion by launching a line with Hugo Boss. He told Vogue that he was on his way to Japan to finalise details of the partnership with Boss executives. “It's going to be very small – about 10 or 12 pieces,” he said. Jay Kay, who is known for his eccentric choice in headwear, said that the line would not focus on hats. “What I don't want to do is jump on the hip hop bandwagon and just add my name to a piece of clothing that looks a lot like last year's line,” he said. He told Vogue that he imagines a line aimed at jet setters. Hugo Boss expects sales growth German fashion house Hugo Boss has said it expects home sales to grow by four percent this year, in spite of a weak German market. “Our sales are growing in Germany, despite the underlying negative trend,” CEO Bruno Salzer told Bloomberg late last week. He revealed that German sales accounted for 25 per cent of the company's revenue last year. Experiencing a downturn for the fourth consecutive year, the German fashion market reported a two


percent drop in the first half of the year. Salzer said that he expected the industry to recover slowly over the coming years. Boss increases revenues Woman Hugo Boss, who's womenswear never quite got off the ground as its successful menswear lines, is aiming to increase revenues from its Boss Woman collection by about 30 pct this year to nearly 90m EUR, CEO Bruno Saelzer said in an interview with Euro am Sonntag. "Last year, we reaped 8 pct of our overall revenues from our own Boss-Shops. This year it will be about 10 pct," he said. He said the company expects to open up 10-15 new standalone stores annually, he said. Commenting on China, he said it is possible that the company will set up its own production facility there in five years. Hugo Boss Optimistic Hugo Boss AG plans to grow the share of ladies' clothing sales in the group to one third by 2013. Chief executive Bruno Saelzer of the German luxury group told Focus-Money magazine this in a recent interview. The statement seems a brave one because Boss Women has only made a profit for the first time last year. Boss, Movado license agreement The German fashion concern Hugo Boss has signed a global licensing agreement with watchmaker Movado, according to which the latter will start manufacturing watches for Boss in March 2005. The Movado Group announced last week that the two companies will collaborate on the design, production and manufacturing of a watch collection under the brand names Boss and Hugo. According to the deal, Movado has exclusive rights to manufacture and distribute the entire collection of watches. Hugo Boss retail locations and a selection of wholesale distribution outlets in the US, Europe and Asia will sell the watches. The CEO and Chairman of Hugo Boss AG, Bruno Salzer, stated in the Movado press release that the strategy of the company was "to cooperate with licensing partners that lead their markets and work successfully with powerful brands. In Movado Group, we feel sure we have found a partner capable of further extending our position in the superior fashion watch segment." As of 21st March, when the deal becomes effective, the Movado Group will handle the international distribution of the existing Boss watch collections. Due to the new agreement, product launches will be limited in 2005. These are planned for spring 2006 at the BaselWorld fair in Switzerland. Rick Cote, executive vice president and COO of the Movado Group said in the press release that the collection would focus "on the high end of the fashion watch category".


The US Movado Group designs, manufactures and distributes watches globally under its own brand name and also for Ebel, Concord ESQ, Coach and Tommy Hilfiger. Furthermore it operates Movado boutiques and company stores in the US. Boss Launches Premium Suit Line Hugo Boss is introducing a higher-quality suit offer to next season, as part of its Boss Black range. Using a semi-canvas construction, more handwork than their standard suit, they will retail between GBP599 and 899. Available in store from July. Who's The Boss? What's more fashionable than a Hugo Boss suit? A brushed aluminium Hugo Boss bicycle, of course. Not only does it have Air Shox pneumatic suspension, adjustable wheel air volume, a handy folding mechanism and chunky 20-inch tyres. It also sports a snazzy orange frame guaranteed to get you noticed. Hugo Boss bike, from EUR600, carrying case included. www.hugoboss.com Hugo Boss Case Dismissed A class-action suit accusing Hugo Boss AG and its two former top U.S. managers of misleading investors about its finances has been dismissed. The lawsuit was filed in July 2002 on behalf of investors who bought stock in the Germanybased fashion house between Nov. 5, 2001, and May 28, 2002. The suit followed the disclosure of accounting irregularities at the company's U.S. division, which led to the dismissal of Marty Staff, chief executive of the U.S. business, and Vincent Ottomanelli, chief financial officer. Boss took a $6 million charge last year because of the inventory discrepancies. Net income for 2002 dropped 30.6%, to $81.4 million, while sales were essentially unchanged, at $1.2 billion Profit Hugo Boss falls 31% Hugo Boss AG, the troubled German fashion house that is controlled by the Italian Marzotto Group, on Thursday revealed a 31 per cent slump in net profit to 74.7 million EUR. The company, based in Metzingen, issued three profit warnings last year. According to Hugo Boss, lower price margins and increased reserves for possible customer complaints are to blame. Profits were also negatively affected by costs related to the expansion of the company's distribution channels and 2001 charges. Turnover for the year was 1.09 billion EUR - as expected - and was basically flat with prior year's level. On a constant-currency basis, turnover increased by 1.3 per cent. In Europe, excluding Germany, sales rose four per cent over the year, while falling seven per cent in the company's domestic market.


The company's menswear unit posted flat sales for the year while the Boss Woman line was hit by a 24 per cent slump in sales. Hugo Boss's younger collection Hugo enjoyed a 16 per cent jump in annual sales. Hugo Boss operates 581 own and franchise stores worldwide. Decrease in profits expected for Hugo Boss The Management Board of Hugo Boss AG expects that, due to some problems arisen in the United States, the Company will sustain a decrease in profits in the year 2002 compared to 2001. The Management Board anticipates a consolidated net profit of about 95 million EUR in2002 (107 million EUR in 2001). The Hugo Boss business outside the United States will continue recording, this year, and good growth in both sales and profits. The above-mentioned possible decrease in the net profit of Hugo Boss AG might have a negative impact on the net profit of Marzotto S.p.A. for about 6 million EUR. However, Marzotto S.p.A. expects the achievement of extraordinary incomes, which will widely cover the possible lower profitability of Hugo Boss AG.

INTERNATIONALLY SUCCESSFUL THE HUGO BOSS GROUP HUGO BOSS – the name denotes success, perfection and a style that transcends international borders. The Group has been successfully asserting and expanding its position as a global market leader in the upscale fashion market for years, despite the overall weakness of the global economy. There are many reasons for the Company’s success. A major component is the professional senior management and dedicated workers who possess extensive knowledge of both markets and customers. Product competence, a global sales network and top-notch logistics are also important factors in the Company’s successful development. Uniform presentation of our products throughout the world and effective marketing measures support the strong image of the HUGO BOSS brands and the Company.


PRODUCT PORTFOLIO The HUGO BOSS brands encompass all key fashion areas, ranging from classic clothing, evening and leisurewear to functional sportswear and complementary accessories. Licensed products such as eyewear, watches, fragrances and cosmetics further enhance our collections. In the cosmetics segment, the new skincare series for men, BOSS Skin, enjoyed immediate market success in 2005. THE HUGO BOSS BRAND WORLD HUGO BOSS is represented in the fashion market by the BOSS, HUGO and BALDESSARINI brands. BRAND OVERVIEW Brand BOSS

Line

HUGO BALDESSARINI

Name BOSS Black

Product Group Menswear Womenswear Accessories BOSS Selection Menswear Accessories BOSS Orange Menswear Womenswear Accessories BOSS Green Menswear Sporting Accessories HUGO Menswear Womenswear Accessories BALDESSARINI Menswear Accessories

These brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality. The BOSS Black, BOSS Selection, BOSS Orange and BOSS Green labels as well as the accompanying accessory collections are all part of the core BOSS brand. BOSS BLACK The womenswear and menswear collections of the BOSS Black line offer wide-ranging styles. The comprehensive spectrum encompasses elegant business ensembles, casual sports clothing and evening wear designed for special festive occasions. The person wearing these clothes appreciates the awless look that expresses his or her personality and the high standards of quality. BOSS SELECTION


The luxurious BOSS Selection Menswear collection embodies the premium tier of the BOSS brand world, implementing the design competence of the BOSS brand using the best materials and the finest workmanship. Hand-stitched details and features of traditional custom tailoring express the line’s exclusive nature and assure its positioning in the upper market segment. BOSS ORANGE The BOSS Orange collection offers leisure fashion for men and women who enjoy stylish outfits and an element of surprise. Unusual materials, vibrant colors and intricate details are aimed at customers who like experimenting with fashion and also value good workmanship. BOSS GREEN The functional sportswear in the BOSS Green line offers athletic and fashion-oriented men a collection that promises optimum performance from both a sports and fashion perspective. HUGO The HUGO brand combines creativity and individuality. It offers self-confident men and women a collection to express their own style. HUGO is unconventional and avant-garde – a fashion defined not by age group, but by attitude. BALDESSARINI The BALDESSARINI designer label represents luxury mixed with modern individualism for men with exacting standards. CREATIVITY AND PERFECTION The process of designing the collections and developing state-of-the-art manufacturing techniques takes place at the Group’s headquarters in Metzingen. Here, our creative teams design new models for each season of the year that are in step with current fashion trends. First, patternmakers transform ideas into prototypes. Sample collections are prepared as part of the further creative process; these are then presented as retail samples in worldwide showrooms. After the orders have been received, production planning in Metzingen prepares the models for series production. The introduction of new, labor-intensive collections such as BOSS Orange Womenswear presents increasing production challenges, which we are meeting by developing unique processing techniques. Modern distribution logistics using automated warehousing and conveying techniques guarantee optimum goods flow management throughout the process chain. Our quality control management oversees the entire production process and ensures that our high quality standards are maintained – from the selection of suppliers and procurement of raw materials to the delivery of the finished collection to retail stores.


INNOVATION In addition to steadily developing its collections, HUGO BOSS also continues to focus on new technologies and optimized work processes. With this goal, we initiated the Columbus project, the most comprehensive project in our corporate history. Columbus aims to significantly increase efficiency in all business processes and involves reorganizing all processes, from collection planning and production up to delivery. This allows us to predefine delivery windows for complete fashion programs accurate to the week and to service retailers just in time – a development that is unique in the fashion industry, meets today’s demands and underpins our market leadership. DISTRIBUTION HUGO BOSS products are available worldwide in over 100 countries. Our own subsidiaries guarantee professional knowledge of key local markets. Our architects, merchandising teams and marketing services assist in the uniform presentation of HUGO BOSS at over 5,000 points of sale. Shop concepts are updated on an ongoing basis to enable constant innovative and high-quality presentation of our products. Our new accessory stores, for instance, are reaping the benefits of our new shop design. The first two such stores, opened in Frankfurt and Amsterdam were immediately successful. This is an important step in expanding this market segment, which is of great significance to HUGO BOSS. COMMUNICATIONS Corporate and brand communication at HUGO BOSS is coordinated at our headquarters in Metzingen and supported by in-house staff at the subsidiaries as well as international public relations agencies. In addition to handling international business and lifestyle press relations, these professionals design and place magazine print ads and update our Internet presence, which is growing in importance as a marketing tool. SPONSORHIP AND EVENTS HUGO BOSS maintains very successful sponsorship programs. Cultural sponsorships link the HUGO BOSS brands with the aesthetic appeal, openness and innovation that are characteristic of the art world, while our sport sponsorships lend the BOSS core brand the attributes of success, fascination and dynamism. Major international fashion events serve to further enhance the HUGO BOSS brands by creating an additional emotionally charged aspect.


TEN-YEAR SUMMARY IN ACCORDANCE WITH IFRS AND HGBTEN-YEAR SUMMARY In EUR million Earnings Position Sales Operating result1 Net income Adjusted2 Personnel expenses1 Employees3 Financial Position and Dividends Cash flow Adjusted2 Free cash flow before dividends Capital expenditure Depreciation/amortization4 Dividends Special dividends Asset and Liability Structure Total assets Shareholders' equity5 Current assets Non-current assets6 Key Figures Foreign sales in %7 EBIT margin in % Return on after taxes in % Adjusted2 Return on equity in %8 Adjusted2 Equity-to-assets ratio in % Shares (in EUR) Dividends per share

2005 IFRS

2004 IFRS

2003 IFRS

1,309.4 162.9 108.2 – 238.2 7,584

1,168.4 136.7 88.2 – 198.3 6,942

1,054.1 118.8 82.4 – 170.4 5,110

153.9 – 106.9 76.6 41.3 70.29 –

119.9 – 40.1 57.3 37.4 59.2 –

111.9 – 60.5 46.3 32.9 55.2 –

854.0 467.8 493.4 360.6

810.4 415.6 478.5 331.9

754.5 399.5 496.7 257.9

75.7 12.4

75.0 11.6

75.2 11.3

8.3 – 23.8 – 54.8

7.5 – 21.3 – 51.3

7.8 – 20.4 – 52.9

sales


Common stock Preferred stock Special dividends per share Common stock Preferred stock Earnings per share10 Common stock Preferred stock Cash flow per share Adjusted2 Common stock11 Highest price Lowest price Preferred stock11 Highest price Lowest price

1.009 1.019

0.84 0.85

0.78 0.79

– –

– –

– –

1.54 1.55 2.19 –

1.24 1.26 1.70 –

1.16 1.18 1.59 –

32.60 21.00

23.81 16.05

18.00 8.10

31.50 21.10

24.43 15.85

17.93 8.48

1

Since 2004: Including non-recurring items. Figures adjusted for the tax effect of special dividends. 3 Average for the year acc. to HGB; capacities on the reporting date acc. to IFRS. 4 Until 2004: Including non-recurring write-offs. 5 Incl. 50% of special untaxed reserves. 6 Until 2001: Fixed assets. 7 Export share incl. foreign royalties income. 8 Net incomes in relation to the average shareholders’ equity. 9 2005: Recommendation for dividend payment. 10 2005 –2001 Based on IFRS; prior to 2001: based on DVFA/SG (“Deutsche Vereinigung für Finanzanalyse und Anlageberatung/Schmalenbachgesellschaft”). 11 Frankfurt floor. 12 Negative amounts are shown in brackets. 2

2002 IFRS

2001 IFRS

2001 HGB

2000 HGB

1999 HGB

1998 HGB

1997 HGB

1996 HGB

1,093.4 115.8 74.7 – 158.2 4,600

1,094.7 167.4 117.6 107.7 149.3 4,234

1,094.7 162.0 106.6 – 149.7 4,240

923.4 163.5 109.0 99.1 123.1 3,394

752.9 109.8 56.5 – 100.5 2,581

683.6 96.1 49.7 – 91.7 2,195

581.0 89.7 42.1 – 80.4 2,055

508.9 66.4 38.9 33.2 76.3 2,147

105.1

150.6

141.9

125.7

73.0

63.8

57.6

49.6


– 61.0 68.4 32.2 53.1 –

140.7 (46.8) 12 95.6 29.4 53.1 –

– (26.3) 12 73.7 30.6 53.1 –

115.8 17.8 36.6 22.8 49.5 43.9

– 33.5 46.9 19.4 28.4 –

– (2.6) 12 29.8 13.3 24.8 –

– 18.8 43.9 12.0 20.9 –

43.9 22.5 17.7 8.9 15.0 18.7

760.4 385.2 498.5 261.9

756.8 375.3 528.5 199.8

661.7 320.9 485.1 159.5

501.2 305.4 370.2 115.8

369.5 223.0 260.4 100.6

333.5 185.7 248.8 81.3

297.2 160.1 225.5 68.0

248.6 146.7 207.4 37.8

74.8 10.6

72.9 15.3

71.6 14.8

69.5 17.7

63.6 14.6

61.7 14.1

63.5 15.4

64.0 13.1

6.8 – 18.9 – 50.6

10.7 9.8 30.9 28.3 49.6

9.7 – 33.2 – 48.5

11.8 10.7 41.3 37.5 60.9

7.5 – 27.6 – 60.4

7.3 – 28.8 – 55.7

7.2 – 27.4 – 53.9

7.6 6.5 29.0 25.3 59.0

0.75 0.76

0.75 0.76

0.75 0.76

0.70 0.71

0.40 0.41

0.35 0.36

0.29 0.30

0.21 0.22

– –

– –

1.05 1.07 1.49 –

1.522 1.542 2.14 2.00

– – 1.52 – – 2.02 –

0.62 0.62 1.33 – – 1.79 1.65

– – 0.85 – – 1.04 –

– – 0.71 – – 0.91 –

– – 0.66 – – 0.82 –

0.27 0.27 0.50 – – 0.71 0.62

26.10 7.60

33.80 13.70

33.80 13.70

29.50 10.20

12.70 9.26

18.45 10.23

11.16 8.13

9.18 5.58

29.45 8.20

39.20 15.10

39.20 15.10

38.50 10.56

14.30 9.53

19.99 10.97

11.95 8.37

9.30 5.59


OF HUGO BOSS FOR THE PERIOD JANUARY 1 TO DECEMBER 31, 2005

GROUP

CONSOLIDATED INCOME STATEMENT In EUR thousand Sales Other operating income Changes in inventories and other own costs capitalized Cost of materials Personnel expenses Depreciation/amortization Other operating expenses Operating result Net interest expense Other financial items Financial result Income before taxes Income taxes Net income Profit attributable to shareholders of HUGO BOSS AG Minority interests Net income Earnings per share (EUR) 1 Common stock Preferred stock Dividend per share (EUR) Common stock Preferred stock

Notes no. 2005 (1) 1,309,417 (2) 51,395

2004 1,168,355 38,525

19,500 (597,163) (238,199) (41,320) (340,717)

31,854 (569,159) (198,284) (37,399) (298,607) 162,913 135,285 (5,338) 119 (5,675) (5,219) 157,238 130,066 (49,027) (41,882) 108,211 88,184

(3) (4) (5) (6)

(4,753) (922) (7) (8)

(9)

108,259 (48) 108,211

88,234 (50) 88,184

1.54 1.55

1.24 1.26

1.00 1.01

0.84 0.85

(10)

(22)


CONSOLIDATED BALANCE SHEET OF

HUGO AS OF DECEMBER 31, 2005

BOSS

GROUP

ASSETS In EUR thousand Intangible assets Property, plant and equipment Deferred tax assets Other non-current assets Non-current assets Inventories Trade receivables Current tax receivables Cash and cash equivalents Other current assets Current assets Total assets

Notes no. (11) (12) (8) (13)

2005 74,364 228,965 31,234 26,000 360,563

(14) (15) (16) (13)

265,677 145,926 2,116 30,928 48,788 493,435 853,998

2004 61,811 207,085 24,988 38,026 331,910 250,693 128,384 9,963 51,102 38,321 478,463 810,373

EQUITY AND LIABILITIES In EUR thousand Subscribed capital Treasury shares Capital reserve Retained earnings Accumulated other equity Profit attributable to shareholders of HUGO BOSS AG Equity attributable to shareholders of HUGO BOSS AG Minority interests Equity Non-current provisions Non-current financial liabilities

Notes no. (17) (18) (19) (20) (21)

2005 70,400 (12,097) 399 309,277 (8,062)

2004 70,400 (2,103) 399 280,238 (21,251)

108,259

88,234

(9)

468,176 (331)

(23) (25)

31,017 82,333

415,917 (283) 467,845 415,634 24,776 114,581


Deferred tax liability Other non-current liabilities Non-current liabilities Current provisions Current financial liabilities Current tax payables Trade payables Other current liabilities Current liabilities Total equity and liabilities

(8) (26)

11,819 22,312

(23) (25)

36,405 55,679 27,379 80,723 38,486

(27) (26)

8,383 18,554 147,481 166,294 26,444 91,294 8,677 66,308 35,722 238,672 228,445 853,998 810,373

STATEMENT OF CHANGES IN EQUITY OF

HUGO BOSS FOR THE PERIOD JANUARY 1 TO DECEMBER 31, 2005

STATEMENT OF CHANGES IN EQUITY

In EUR thousand Notes no.

SubTreasury scribed Shares Capital

Retained Earnings Other Capital Legal Revenue Reserve Reserve Reserves

(17)

(18)

(19)

(20)

(20)

0

399

6,641

252,722

January 1, 2004 before adjustment 70,400 Adjustment according to IAS 8 January 1, 2004 after adjustment 70,400 Net income Allocated to retained earnings Dividend payment Share repurchase Market valuation of hedges Currency translation effects December 31, 2004 70,400 Net income Allocated to

(6,342) 0

399

6,641

246,380

82,445 (55,228) (2,103)

(2,103)

399

6,641

273,597

GROUP


retained earnings Dividend payment Share repurchase Market valuation of hedges Currency translation December 31, 2005 70,400 Accumulated Equity

88,234 (59,195) (9,994)

(12,097)

399

6,641

Other

Difference arising from currency translation

Market valuation of hedges

(21)

(21)

(14,765)

1,897

Profit attributable to shareholders of HUGO BOSS AG

Equity attributable to Minorit Group shareholders y Equity of HUGO Interests BOSS AG (9)

82,445

399,739

(233)

(6,342) (14,765)

302,636

1,897

82,445 88,234

393,397 88,234

399,506 (6,342)

(233) (50)

393,164 88,184

(82,445)

(2,103)

(55,228 ) (2,103)

(400) (7,983) 415,917 108,259

(400) (7,983) 415,634 108,211

(55,228)

(400) (7,983) (22,748)

1,497

88,234 108,259

(283) (48)

(88,234)

(9,994)

(59,195 ) (9,994)

(2,187)

(2,187)

15,376

15,376

(59,195)

(2,187) 15,376


(7,372)

(690)

108,259

468,176

(331)

467,854

CONSOLIDATED STATEMENT OF CASH FLOWS OF

HUGO BOSS FOR PERIOD JANUARY 1 TO DECEMBER 31, 2005

GROUP

CONSOLIDATED STATEMENT OF CASH FLOWS In EUR thousand Notes no. Net income Depreciation/amortization Change in provisions for pensions Cash flow Change in inventories Change in receivables and other assets Change in trade payables and other liabilities Result from the disposal of non-current assets Change in other reserves Cash flow from operating activities Investment in PPE and intangible assets Payments for acquisitions less cash and cash equivalents acquired Cash receipts from sales of PPE and intangible assets Cash flow from investing activities Dividend from preceding year Share repurchase Change in current financial liabilities Change in non-current financial liabilities Cash flow from financing activities Exchange rate-related changes in cash and cash equivalents Change in cash and cash equivalents Cash and cash equivalents at the beginning of the period Cash and cash equivalents at the end of the period (16)

2005 108,211 41,320 4,609 154,140 (7,949) (8,912) 34,787 (122) 11,182 183,126 (76,633)

2004 88,184 37,399 (4,859) 120,724 (30,239) 46,684 (4,848) 2,332 (8,786) 125,867 (57,280)

0

(8,684)

8,512 (68,121) (59,195) (9,994) (37,864) (32,876) (139,929)

2,390 (63,574) (55,228) (2,103) (23,334) 22,728 (57,937)

4,750 (20,174)

(1,518) 2,838

51,102

48,264

30,928

51,102


SEGMENT INFORMATION FOR

HUGO BOSS FOR THE PERIOD JANUARY 1 TO DECEMBER 31, 2005

GROUP

SEGMENT INFORMATION BY PRODUCT AREA Men swear segment1 In EUR million 2005 2004 Sales 1,213.7 1,099.1 2 Depreciation/amortization (38.2) (33.9) Operating result 157.9 134.6 in % of sales 13.0 12.2 Net income 106.1 88.0 in % of sales 8.7 8.0 Assets 788.1 768.5 Liabilities 261.5 292.0 Equity 526.6 476.5 Capital expenditure 73.2 52.2 Number of employees 6,997 6,595 (Full-time equivalents)

Womenswear segment 2005 2004 95.7 69.3 (3.1) (2.1) 5.0 2.1 5.2 3.0 2.1 0.2 2.2 0.3 65.9 41.9 124.7 102.8 (58.8) (60.9) 3.4 5.1 587

347

SEGMENT INFORMATION BY REGION 2005 2004 In EUR million In % In EUR million In % Sales Germany Other European countries Americas Asia/other regions Royalties Total sales Assets Germany Other European countries Americas Asia/other regions Royalties Total assets Capital expenditure Germany

318.4 582.5 233.4 134.2 40.9 1,309.4

24 45 18 10 3 100

292.2 519.0 205.1 111.7 40.4 1,168.4

25 44 18 10 3 100

324.4 331.8 133.3 51.7 12.8 854.0

38 39 16 6 1 100

317.1 305.0 132.5 48.9 6.9 810.4

39 38 16 6 1 100

25.8

34

24.5

43


Other European countries Americas Asia/other regions Total capital expenditure

40.3 8.7 1.8 76.6

53 11 2 100

28.4 3.3 1.1 57.3

49 6 2 100

HUGO BOSS SHARES (INVESTOR RELATIONS) HUGO BOSS – KEY SHARE DATA

Number of shares Common shares Preferred shares Earnings per share in EUR Common share Preferred share Dividend per share in EUR 1 Common share Preferred share Year-end (12/31) share price in EUR 2 Common share Preferred share Share price in EUR 2 Common share High Low Preferred share High Low Market capitalization in EUR million High Low Price-earnings ratio 3 High Low Dividend yield 3 High Low

2005 70,400,000 35,860,000 34,540,000

2004 70,400,000 35,860,000 34,540,000

1.54 1.55

1.24 1.26

1.00 1.01

0.84 0.85

30.50 29.70

23.45 24.50

32.85 21.00

23.45 15.90

31.54 21.14

24.50 15.75

2,267 1,483

1,701 1,114

20 14

19 13

3.2% 4.8%

3.5% 5.4%


LETTER TO SHAREHOLDERS FROM BRUNO SÄLZER LADIES AND GENTLEMEN, HUGO BOSS set new records in 2005. Sales grew by 12% to EUR 1.3 billion, net income rose by 23% to EUR 108 million, and free cash flow before dividends increased to EUR 107 million. These results were achieved against the backdrop of a slight increase in the world fashion market of 3% and a weak German market, which, though showing some signs of improvement, still declined by 1%. In Germany, where the Group generates 24% of total sales, HUGO BOSS achieved growth of 9% – a convincing demonstration of the strength of the HUGO BOSS brands. In the year under review, we realigned both our strategy and our structure. Our primary goal has always been to strengthen our core competencies in products, market knowledge and business processes. While HUGO BOSS is known for making an unmistakable, innovative fashion statement and offering outstanding value, our success also rests on an intimate knowledge of our customers and our markets, supplemented by our aspiration to be best in class in production and logistics. The facts and figures for fiscal 2005 illustrate the Group’s successful development: •

Leisure and sportswear now comprise 38% of our sales. This figure illustrates that our core competence, which was originally in the realm of business wear, has been successfully extended to the leisure area. Our BOSS Womenswear collections achieved sales of EUR 96 million in 2005 (up 38% from 2004). We are well on the way to becoming one of the largest international providers of women’s clothing with our core BOSS brand. BOSS Orange Womenswear was received enthusiastically by the fashion press following its launch in 2005. This step has allowed us to round out our offering in the fashion segment of high-end leisurewear by adding a women’s line in this segment. The high-end BOSS Selection collection achieved sales of EUR 21 million in its very first year. Satisfying the highest demands in tailoring and fit, fabrics and quality of workmanship, BOSS Selection is the ideal addition to our BOSS Menswear line. The trendy HUGO brand generated sales of EUR 125 million in 2005 (up 17% from 2004). HUGO represents a progressive and unconventional fashion approach that will make us a trendsetter in the fashion forward segment.


Sales of shoes and leather accessories amounted to EUR 118 million (up 32% from 2004). Both product lines serve to sharpen the style and identity of all of our collections. Our directly operated stores (DOS) increased sales by 41% to EUR 138 million. These stores showcase the HUGO BOSS brand world and provide us with first-hand market knowledge through direct contact with consumers.

All of these areas are expected to achieve above-average growth again in 2006. We are convinced that 2006 will be another successful year for HUGO BOSS, even if the global fashion market continues to grow at a subdued pace. We plan to continue increasing our market share in all key markets and for all product segments, setting new records in sales and earnings. On behalf of the entire Managing Board, I wish to thank all our employees for their strong commitment, as well as our shareholders, customers and other business partners for their confidence and support.

Bruno Sälzer Chair of the Managing Board

SUPERVISORY & MANAGING BOARD2005 SUPERVISORY BOARD Dr. Giuseppe Milan, Italy

Vita,

Supervisory

Board,

Chair

Antonio Simina, Metzingen, Germany

Tailor/Chairman of the Works HUGO BOSS AG, Metzingen, Deputy Chair, Employee Representative

Werner Baldessarini, Riederich, Germany

Supervisory Member of until May 11, 2005

Gert

First

Bauer,

the

Authorized

Supervisory

Council Germany, Board, Board

Representative


Reutlingen, Germany

German Metalworkers’ Union (IG-Metall) of the administration cost center, Reutlingen/Tuebingen, Germany, Member of the Supervisory Board since June 21, 2005, Employee Representative

Philippe Bouckaert, London, Great Britain

Supervisory Member of since May 11, 2005

Helmut Brust, Bad Urach, Germany

Director Merchandise Management HUGO BOSS AG, Metzingen, Germany, Member of the Supervisory Board since June 21, 2005, Employee Representative

Andrea Donà dalle Rose, Rome, Italy

Deputy Chairman of the Board of Directors Valentino Fashion Group S. p. A., Milan, Italy, Member of the Supervisory Board since May 11, 2005

Antonio Favrin, Portogruaro, Venice, Italy

Chairman of the Board of Directors Valentino Fashion Group S. p. A., Milan, Italy, Deputy Chair until May 11, 2005

Peter Haunt, Metzingen, Germany

Employee HUGO BOSS AG, Employee Representative

Jean F. de Brussels, Belgium

Supervisory Member of until May 11, 2005

Roland Metzingen, Germany

Jaegher,

Klett,

the

the

Head of Flat HUGO BOSS AG, Employee Representative

Supervisory

Metzingen,

Supervisory Packed Metzingen,

Board, Board

Germany, Board, Board Goods Germany,

Reinhold L. Mestwerdt, Kronberg, Germany

Managing Westdeutsche Spielbanken Muenster, Member of the since May 11, 2005

Michele Milan, Italy

General Manager Valentino Fashion Group S. p. A., Milan, Italy, Member of the Supervisory Board until May 11, 2005

Rainer Langen, Germany

Norsa,

Otto,

Secretary German Metalworkers’

Director Co. KG, Germany, Supervisory Board

GmbH

Union

&

(IG-Metall)


Managing Board, Member of the since June Employee Representative Dario Federico Miland, Italy

Segre,

Frankfurt, Germany, Supervisory Board 21, 2005,

Managing Finanziaria Canova S. p. A., Milan, Italy

Director

MANAGING BOARD Dr. Bruno Reutlingen

Sälzer,

Chair of the Managing Board, Responsible for Sales and Marketing, Member of the Managing Board since November 1, 1995

Dr. Werner Lackas, Eningen unter Achalm

Responsible for Production and Member of the Managing since October 1, 1997

André Stuttgart

Maeder,

Responsible for Retail, Shoes and Leather Accessories, Member of the Managing Board since January 1, 2004

Muller,

Responsible for Finance, Human Resources, Administration and IT, Director for Labor Relations since May 11, 2005, Member of the Managing Board since April 1, 1993, retired on December 31, 2005

Reiff,

Responsible for Creation and Licensing, Member of the Managing Board since January 1, 2002, retired on October 31, 2005

Jörg-Viggo Reutlingen

Lothar Reutlingen

Logistics, Board

Mr. Joachim Reinhardt was appointed a member of the Managing Board and the Director for Labor Relations effective April 1, 2006. He will assume the responsibilities previously held by Mr. Müller.


Dr. Bruno Sälzer

Dr. Werner Lackas

Jörg-Viggo Müller

André Maeder

Questions & Answers • Where can I order the HUGO BOSS annual report? • Where can I find the next publication date? • I would like to receive regular information from HUGO BOSS. • I collect old share certificates - can I order these from HUGO BOSS? • Can I acquire HUGO BOSS AG shares directly from HUGO BOSS? • What is the difference between preferred and common shares? • On which exchanges is the HUGO BOSS share traded? • Which stock indexes include the HUGO BOSS AG share? • How many banks are watching the HUGO BOSS AG share at the moment? • What is your price target for the next 12 months? • How high were the latest dividends? • When are dividends paid? • What is the shareholder structure of HUGO BOSS AG? • Why does HUGO BOSS AG prepare its accounts according to IFRS/IAS and not according to German commercial law (the German Commercial Code)? • Does HUGO BOSS AG fulfill the principle of the German Corporate Governance Code?

Where can I order the HUGO BOSS annual report? You can order a printed copy of the most recent annual report from the Investor Relations department. Please send an email to: Alternatively, you can download the most recent annual report, as well as past reports, from Our Internet site

Where can I find the next publication date?


You can find the dates of relevance to the current fiscal year on the Investor Relations page Under the heading I would like to receive regular information from HUGO BOSS. You can enter your data under "Newsletter" on our website and subscribe to publications on the following subjects: Fashion News, Press/Investor Relations, Arts Sponsorship and Sports Sponsorship. I collect old share certificates - can I order these from HUGO BOSS? Due to the high demand for cancelled share certificates, there are no more certificates available for collectors. Can I acquire HUGO BOSS AG shares directly from HUGO BOSS? Please contact your bank or your investment manager in order to acquire HUGO BOSS AG shares. They will advise you on what to do concerning HUGO BOSS AG share acquisition. What is the difference between preferred and common shares? Preferred shares carry no voting rights. Preferred shares also entitle the holder to a EUR 0.01 higher dividend per share than the common share. You will find further details in our statutes. On which exchanges is the HUGO BOSS share traded? HUGO BOSS AG shares are traded on the following stock exchanges: Extra, Frankfurt a. M. (trading floor), Stuttgart, D端sseldorf, Hamburg, Munich, Hanover (only preferred shares), Berlin-Bremen (only preferred shares). Which stock indexes include the HUGO BOSS AG share? The

HUGO

BOSS

AG

share

is

reflected

in

the

following

indexes:

MDAX Performance Index, Prime All Share Performance Index, Prime IG Clothing & Footwear Performance Index, Prime Consumer Performance Index, Madcap Market Performance Index, HDAX Performance Index, Classic All Share Performance Index, CDAX Performance Index. How many banks are watching the HUGO BOSS AG share at the moment? Currently around 20 leading domestic and international banks are watching the HUGO BOSS AG share. What is your price target for the next 12 months? Price targets and evaluations are the result of reliable, transparent and clear communication with financial market participants. HUGO BOSS does not wish to make assumptions on, or exercise influence over the interpretations of market participants. The company, therefore, declines to comment on valuations and analyst recommendations.


How high were the latest dividends? The Annual Meeting, which took place on May 10, 2007, approved the recommendation of the Managing Board and the Supervisory Board to distribute a dividend of EUR 1.19 per common share and EUR 1.20 per preferred share from net income. When are dividends paid? Payment of dividends usually occurs on the first business day following the AGM. In 2007, this was Friday, May 11, 2007 What is the shareholder structure of HUGO BOSS AG? Ordinary Shares – WKN 524550

Preferred Shares – WKN 524553

Apart from the Valentino Group and Red & Black, no other shareholders have reported to HUGO BOSS holdings equivalent to more than 3% of the share capital of HUGO BOSS AG. Why does HUGO BOSS AG prepare its accounts according to IFRS/IAS and not according to German commercial law (the German Commercial Code)? The conversion to accounting according to IFRS by HUGO BOSS fulfills the requirements of the international capital markets for more transparency and comparability. Moreover, rules regarding the Prime Standard segment stipulate accounting according to international regulations Does HUGO BOSS AG fulfill the principles of the German Corporate Governance Code? The rules of Corporate Governance are an important foundation for responsible management in our opinion. For this reason HUGO BOSS has implemented the Corporate Governance Code measures with only a few exceptions. You will find the declaration of conformity on the part of the Managing Board in the Investor Relations section under the heading "Corporate Governance".


Overview HUGO BOSS Websites Hugoboss.com The online showcase for the world of HUGO BOSS fashion. Full descriptions of all the collections, paired with product details for the brands BOSS and HUGO. The site is rounded out by information on the group's Arts and Sports Sponsorship programs. Hugoboss-sailing.com HUGO BOSS has been partnering with the skipper Alex Thomson since 2003, extending its sponsorship activities beyond Formula One (McLaren Mercedes), boxing, tennis (Davis Cup) and golf to include sailing. For the latest information on Alex Thomson, his crew and the yacht HUGO BOSS, visit hugoboss-sailing.com. Hugoboss-prize.com The companion website for the art prize of the same name. Administered by the Guggenheim Foundation and carrying a stipend of $50,000, the HUGO BOSS PRIZE has been awarded every two years since its establishment in 1996. It recognizes artists whose oeuvre represents a significant contribution to contemporary art. Reports, interviews and specials featuring the artists and their work are presented exclusively on this forum. Hugoboss.com/stores The HUGO BOSS Store Locator helps you find the addresses of over 550 store locations all over the world. Hugoboss.com/emag The online magazine eMAG provides the latest exclusive information on our collections, new products, fashion shows and interviews, plus reports on arts and sports events. You will also find special competitions and downloads for eMAG subscribers.

Hugo Boss Fall 2000 New York Fashion Week Fall 2000


HUGO BOSS SPRING/SUMMER COLLECTION 2006


HUGO BOSS SERING/SUMMER COLLECTION 2007







Koos Faber reports from Hugo Boss Show, Berlin Germany


So I’m just back from Germany were I spent two weeks for go and sees and model jobs. At the same time I took the train for Hugo boss in Berlin. It was a show for there clients and the top fashion people in Berlin! Now im back in Paris for ready to wear! Lets see what women shows I well join. Mazl coos Faber.

TIE:


UNDER GERMENTS:

T-SHIRTS:

JACKET:


READY TO WEARE:

ELEMENTS:


BODY PRODUCT:

PERFUMS:



WATCHES:

SHOES:









Hugo Boss Designer Clothing


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