AKUSA A publication by Pinogy Publishing
magazine
Animal Kingdom
2 0 1 2
M E D I A
K I T
Introducing a new kind of pet magazine One that celebrates the human connection with all species of pets – dogs, cats, small mammals, birds, reptiles and fish.
Most pet magazines focus on one species, but AKUSA Magazine is all-inclusive. The intention of AKUSA Magazine is to educate readers about pet care and promote proper ownership of all animals. We encourage readers to provide pets with a happy, safe and loving environment – by practicing proper care which includes purchasing top quality food, products and services. For those who don’t own pets, AKUSA Magazine will promote the joy of ownership and educate consumers about proper care – providing them with a level of confidence to become owners of domestic and exotic pets.
About Animal Kingdom USA Animal Kingdom USA is committed to providing a unique, fun-filled and educational environment for visitors of all ages. Loyal customers include families, future pet owners seeking expert advice and dedicated hobbyists who value everything this 11,000-square-foot store has to offer. Pet enthusiasts and consumers from miles around come to experience the rainforest for the store’s resident birds, massive reptile and fish room, bird nursery and fun and exciting “critters” who call the store home. The popular birthday party room makes the store a family favorite. A regular newsletter keeps customers connected and the array of beneficial services such as vet clinics, dog and cat adoption events, bird and small animal grooming services, dog training classes, pet safety fun days, seasonal events and school and scout tours have all helped Animal Kingdom USA to become one of the most unique pet stores in the country.
Our mission is to help owners raise healthy pets. PINOGY PUBLISHING
Alan Luff
Phone: 1-800-906-2885
Email: aluff@pinogy.com
The Content AKUSA Magazine promises to deliver content that pet owners will value – encouraging them to save each issue as a valuable resource; creating a library of AKUSA Magazines for reference. A sample of what you will find: • Training tips for dogs • Vet knows best • Pet trends • Celebrity pets • Critter Chatter – a Q&A that will attract a loyal following of readers looking for answers to real-life questions Practical advice, informative topics, creative solutions – AKUSA Magazine will be the goto publication for anyone who owns or is thinking of owning a pet. The Demographic An engaged customer base already shopping at Animal Kingdom USA and homeowners living in affluent suburbs around New York City – consumers with the property and income to be, or consider to be, pet owners. Our readers love their pets and have the income to provide a high-level of care – and be prepared to pay for top quality food, products and services.
Entertaining, engaging and informative.
AKUSA Magazine will be lively and fun for the whole family with a children’s section to engage and educate readers of all ages.
PINOGY PUBLISHING
Alan Luff
Phone: 1-800-906-2885
The Delivery AKUSA Magazine will be published six times a year with 66,000 copies being delivered to a highly attentive audience. (In 2012, we will launch the “premiere” issue in July with the second issue to be released in October. The six-times-a-year cycle will begin in 2013). 50,000 copies will be delivered through Westchester and Putman Counties to affluent homeowners who subscribe to The Journal News – a Gannett-owned newspaper. This publication enjoys unrivaled market saturation in these areas and reaches an audience with an annual family income of well over $100,000. 12,000 copies will be distributed through the Animal Kingdom USA store to an existing receptive audience. These readers are already highly engaged – the magazine will reinforce the benefits of proper pet care. 4,000 copies will be distributed to local advertisers and to other pet-related businesses in the area. Frequency Every two months.
Email: aluff@pinogy.com
Expert advice for a healthy pet. “Having been a professional trainer working with various types of animals, I was excited by the concept of a Pet magazine that features articles relating to all types of pets and the magazine’s mission of promoting responsible pet ownership and helping families raise healthy pets! I am proud to be contributing to such a great publication.” JOEL SILVERMAN
Our Contributing Experts LAURIE HESS DVM, Diplomate ABVP (Avian) Owner, Veterinary Center for Birds & Exotics
MARTIN RANDELL DVM, DACVIM Owner, Veterinary Center for Birds & Exotics
Dr. Hess is board-certified by the American Board of Veterinary Practitioners in Avian (bird) medicine and served as the President of the Association of Avian Veterinarians from 2009-2010. She is also an active member of the Association of Exotic Mammal Veterinarians and the Association of Reptilian and Amphibian Veterinarians. Dr. Hess has lectured both nationally and internationally about exotic pet care and has published numerous articles and book chapters on birds and other exotic species. She is especially interested in exotic pet nutrition. In the late 1990s, she completed groundbreaking nutrition research on the importance of pelleted diets in birds. She presented these findings both in Europe and in the U.S. and later published the research in 2002. Dr. Hess is a guest exotic pet expert on Animal Planet’s exotic pet series Little Pets 101 and Peculiar Pets 101. She has also appeared on Animal Planet in Drs. Foster and Smith’s TV series, Faithful Friends. She has been a guest on CBS¹s morning show, The Doctors, the WPIX Morning News and on the Fox morning show, Good Day NY. Dr. Hess has been a featured veterinarian on CBS’s popular news magazine show, 48 Hours, and appeared weekly as the “Exotic Pet Vet” on the New York/New Jersey/Connecticut cable station, RNN TV. Dr. Hess also discusses bird health on her monthly radio show, Bird¹s Eye View, on www.petliferadio.com and makes guest appearances regularly on radio stations throughout the U.S. and Canada. Dr. Hess has written several articles about exotic pets on syndicated columns nationwide and has blogged about exotic pet topics on well-known pet websites, including www.petconnection.com. She is a senior editor of the Journal of Avian Medicine and Surgery and a guest editor of the Journal of Exotic Pet Medicine, Veterinary Clinics of North America (Exotic Animal Series) and of Exotic DVM Magazine.
Dr. Randell achieved Diplomate status in the American College of Veterinary Internal Medicine in 1985 and specializes in internal medicine problems of companion animals. He has expertise in gastrointestinal endoscopy and ultrasonography. In addition he has interest and experience in the care of pet birds, reptiles and small mammals and is a New York State and federally licensed wildlife rehabilitator.
PINOGY PUBLISHING
Alan Luff
Phone: 1-800-906-2885
DR. ANDREW THAYER Veterinarian & Owner of Hartsdale Veterinary Hospital Dr. Thayer’s professional interests include internal medicine, endocrinology, dentistry, dermatology and surgery. Active in several veterinary organizations, Dr. Thayer is a member of the WestchesterRockland Veterinary Medical Association, New York State Veterinary Medical Association, American Animal Hospital Association, American Association of Feline Practitioners and American Veterinary Medical Association.
JOEL SILVERMAN Nationally Renowned Animal Trainer For over 30 years Joel has worked behind the scenes training animals for movies, TV shows, and commercials. For the past 13 years, Joel has been closely involved with and responsible for coordinating and training of the cats and dogs in most of the IAMS national commercials and print ads. Joel was host for the popular television series Good Dog U on Animal Planet, has appeared on national television programs and is in high demand for speaking engagements.
Email: aluff@pinogy.com