a bold new ‘M’ After 40 years, MCC unveils new brand identity
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lip through your TV channels or open a newspaper, and you’ll notice there’s a new M in town. Unveiled in July on campus and in advertisements, MCC’s new brand identity connects tradition with the next chapter — just in time for the College’s 40th anniversary celebration. MCC enlisted the expertise of Oxide Design Co., an Omaha-based communications and information design firm, to create a new logo and brand standards. With the goal of developing a bold and forward-looking brand identity, the College worked with students, staff, faculty and administrators to compile input on the College’s brand attributes. Oxide worked with this input to develop the new logo that reflects a contemporary, multifaceted and growing MCC. The previous M had been used since the early days of the College in the 1970s. “Metropolitan Community College has undergone a tremendous transformation in the last 40 years, and this updated brand is another sign that MCC continues to move forward,” MCC President Randy Schmailzl said. “Our ultimate goal is to attract students and industry partners to the College with a contemporary brand that also reflects our long history in the community.”
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