Bundling Your Business With Babies Speaker 5
Jessica Vogel
Sunday March 18, 2012 9:00 a.m. – 12:00 p.m. Room - Indigo Bay About Jessica...Jessica Vogel started her photography studio in 1993, and since then has earned her reputation as one of Kentucky's premiere children, senior and family photographers. Her work has achieved both local and national recognitions, including the Kodak Gallery award, the Fuji Masterpiece, Kentucky Top Five, Best Portrait and images selected for the Professional Photographers of America's Loan Collections. "Creating Art with Life" is her ambition with every portrait. Jessica knows the importance of capturing the essence of your child. She, herself, is a mother of two. Her style of photography is based on the love and emotion each parent has for their child. "My goal is to give you a portrait that is not just a picture, but a work of art that tells us who your child or family is in this stage of their life." About the Program...With this ever changing landscape of photography, there is one thing that doesn’t change, the demand for beautiful children photography. It seems that no matter how tough time are parents still want and needs of their children’s first years of life. Now with that said, Jessica Vogel will take you through the steps in building a children’s business that keeps the cash flow in your studio year around. From getting the mothers before the little one arrives with Maternity, to newborn images that will rock your world, to a four session plan to keep them in the studio for the child’s first year. She will take you through:
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Developing packages and programs for desired clients
• Marketing to desired clients • Creating Strong Events and Specials to drive $$$ • Products that drive up your Average dollar sale •
How to educate your client
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Planning for your sessions
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Selling to the Mom
Programs to keep them coming back after the first year
Marketing and Branding
You will leave this program with a well layout plan to succeed in the children’s business. 28
The Ohio Photographer - 59th Annual Convention Issue