Ohio web may 13

May 2013

MILLENNIALS

Shift in Demographics Drives New Drinking Patterns

also SOCIAL MEDIA

Tailor-Made for Wine

THE FERVOR FOR FLAVOR! Will It Ever Cool Down?

GIN FINDS A GROOVE

Mixologists Boost New Brands

See inside for more details

Studio Pratomo +212 206 7688 cynthia@pratomo.com February 28, 2013 Kobrand AlizĂŠ COCO Beverage Media May P4CB Cover 2 Bev Media Metro NY Edition April P4CB RHP Trim Bleed

8.25x10.875 8.75x11.375

MaY13 32 14 26 FeaTUreS 14

SPeaKeaSY: Craig WOLF

a conversation with the WSWa President & CeO.

20

BOOM gO The MiLLeNNiaLS

Young adults are becoming the most important wine-drinking generation yet.

26 SOCiaL MeDia FOr a SOCiaL BUSiNeSS The wine industry is tailor-made for social media.

32

The FervOr FOr FLavOr

The rainbow of flavored spirits continues to expand—on shelves and at bars.

40

The giN gaMe

a cocktail renaissance has raised the bar for small and large gins alike.

44

58

PrOFiLeS 50 YOU CaN SOMeTiMeS geT WhaT YOU WaNT Crystal head vodka Limited rolling Stones edition gift pack gets what you need.

20

52 ‘aLL iN’ FOr The rOThSChiLD FaMiLY Three branches unite for the first time ever to create superlative Champagne.

54 Where COUNTrY MeeTS The CariBBeaN Country music powerhouse Kenny Chesney launches Blue Chair Bay rum.

56

LiTTLe BiT OF hONeY

Dewar’s unveils its much-anticipated highlander honey.

DeParTMeNTS 4

PUBLiSher'S MeSSage

6 SUPeriNTeNDeNT OF OhiO LiQUOr CONTrOL rePOrT 8

LegaL iSSUeS

10 MeSSage FrOM The OLBa eXeCUTive DireCTOr

BraiN TrUST iN The Big eaSY

The Wine & Spirits guild roundtable sounds off on hot-button issues.

12

eveNTS & BeNeFiTS

58

63

WhOLeSaLe PriCeLiST

73

viOLaTiONS

Bar TaLK: STaY The NighT

San Diego’s Jeff Josenhans, of US grant hotel, shows off his flair for the bold.

40 www.ohiobeveragemonthly.com

MaY 2013 OhiO Beverage MONThLY 3

MaY13 Ohio Beverage Monthly volume 4, No 5 (iSSN 1065-9846) www.ohiobeveragemonthly.com

Publisher

Philip a. Craig pcraig@ohiobeveragemonthly.com

general Counsel

Jacob C. evans, esq. jevans@ohiobeveragemonthly.com

S

eDiTOriaL

Philip a. Craig, Publisher

Publisher's Message

BY PhiLiP a. Craig

editor in Chief

arT & DeSigN art Director graphic Designer

W

elcome back to The Ohio Beverage Warm Monthly! weather has finally arrived!

We start off this month with Bruce Stevenson’s column on page 6. Bruce updates readers on the Division of Liquor Control's recent activities.

On page 8, Dave raber covers the guidelines of using iD Scanners with which all bar owners should be familiar and Jacob evans writes about changes in the legislature with internet sweepstakes on page 9.

My column this month covers charitable gaming

partnerships and how they can benefit bar owners on page 10.

Molly McKee writes about the success of the first annual Northeast Ohio Bar expo on page 12.

Finally, be sure to read the Speak easy Q&a with the President and CeO of Wine & Spirits Wholesalers of america on page 14 . as always, thank you for reading this month's issue, and remember that simply reading Ohio Beverage Monthly keeps you ahead of your competition!

assistant Designer Ohio art Director

Print Services Manager

Hollywood Casino Columbus, Ohio www.buckeyebarexpo.com

4 OhiO Beverage MONThLY MaY 2013

Lee Stringham lstringham@bevmedia.com 410.519.7034

aDverTiSiNg Ohio ad Sales

National & regional ad Sales

Sales Promotion Manager

William goddard 614.241.2222 wgoddard@ohiobeveragemonthly.com Jody Slone-Spitalnik 212.571.3232 ext. 101 jslone@bevmedia.com Jessica roszkowiak 212.571.3232 ext. 117 jroszkowiak@bevmedia.com

OPeraTiONS

Finance & accounting

October 14, 2013

Larry Lee llee@bevmedia.com Dana Buonincontri dbuonincontri@bevmedia.com Josue romero jromero@bevmedia.com Megan W. Jordan mjordan@ohiobeveragemonthly.com

PriNT & PrODUCTiON

Circulation

Buckeye Bar Expo!

Molly K. McKee mmckee@ohiobeveragemonthly.com

Sylvia Prince sprince@bevmedia.com Seth Niessen sniessen@bevmedia.com randye Benvenisti randye@bevmedia.com

Ohio Beverage Journal (iSSN 1065-9846) May 2013, vol. 4 No. 5 Postmaster, send change of address information to Ohio Beverage Monthly, 37 W. Broad St, Suite 480, Columbus, Oh 43215 Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NaTiONaL COverage, LOCaL aDvaNTage

The Beverage Network Publications are serviced by Beverage Media group, inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

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M

e h T e v a S ! ! ! ! e t a D

21+

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Buckeye Bar Expo!

October 14, 2013 Hollywood Casino Columbus, Ohio

More information available at www.buckeyebarexpo.com

sUPeriNteNdaNt'smessage

Ohio Liquor Control report activity and Updates

BY BrUCe D. STeveNSON, SUPeriNTeNDeNT OhiO DiviSiON OF LiQUOr CONTrOL

The OhiO DiviSiON OF LiQUOr CONTrOL CONTiNUeS WOrKiNg WiTh The aLCOhOL Beverage iNDUSTrY aND SUPPOrTiNg COMMON SeNSe regULaTiONS TO heLP OhiO BUSiNeSSeS

Bruce D. Stevenson,, Superintendent

T

he Ohio Division of Liquor Control continues working with the alcohol beverage industry and supporting common sense regulations to help Ohio businesses thrive. here are some highlights of recent activity: SPiriTS iNNOvaTiON PrOgraM: This month we are launching the Spirits innovation Program (called “SiP”). SiP’s mission is to enhance the overall shopping experience and modernize the look and feel of our liquor agencies through best-in-class category development practices and quality customer service.

The plan is to reset our top 125 liquor agencies over the next year to optimize product selection, maximize consumer value, and increase shopper satisfaction by providing an improved and consistent store experience. innovation by manufacturers to meet consumer tastes has led to a much wider variety of spirits products than ever before. With the explosion of new products, it is imperative we take advantage of quantitative data, retail intelligence and analysis to make 6 OhiO Beverage MONThLY MaY 2013

smart, calculated decisions about the sale of spirits. We have chosen Diageo as our lead Category Partner and republic National Distributing Company as our lead validator for SiP to guide us in this process and help us achieve our goals.

With the support of our Liquor agents and other industry partners, SiP will help us continue to grow our business responsibly while giving the citizens of Ohio a better and more fulfilling shopping experience.

LegiSLaTive UPDaTe: Senate Bill 298, which went into effect on March 22, 2013, changed Ohio law affecting the operation and issuance of temporary permits allowing non-profit organizations to sell beer, wine, and intoxicating liquor at special events (F-2 permit). The new law: • Increases the maximum duration of event from two to four consecutive days; • Allows qualifi ed organizations to receive one F-2 permit every 30 days rather than two per year; • Adds “political” to list of qualified event purposes; • Exempts the F-2 permit from Sunday sale local option authorization if the event includes other days of the week.

• Expands the classes that the F-2 applicant may file jointly with to include D-1, D-2 and D-5a through D-5o; • Allows an F-2 permit to be issued for the same location as an F-8 permit if certain criteria are met.

OhiO LiQUOr CONTrOL COMMiSSiON aDMiNiSTraTive rULe ChaNgeS (eFFeCTive FeBrUarY 25, 2013: • Rule 17: Eliminates the requirement for breweries and wineries (that do not hold an a-1a permit) to have separate toilet facilities for men and women.

• Rule 45: Clarifi es that alcohol manufacturers cannot rebate to the customer an amount equal to or greater than the amount paid for the alcoholic beverage item.

• Rule 52: Clarifi es that permit holders, their agents or employees cannot be intoxicated while working on the permit premises.

• Rule 72: Clarifi es that retail permit holders can sell packages of beer that are put together by the customer, which contain two or more different brands.

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Ohio Beverage MONTHLY MAY 2013 7

4/25/2013 1:07:56 PM

LegaLissUes

iD Scanners

Check iD every Purchase BY Dave raBer

a

s every liquor permit holder in Ohio must be aware, the sale of alcohol beverages to a person under twenty-one years of age is prohibited. Section 4301.69(a) of the Ohio revised Code is where the prohibition is found in Ohio law. it is a strict liability offense, meaning, if the permit holder, an employee, or agent sells to a person under twentyone, when proven, a violation of law has occurred. a charge under 4301.69(a) is subject to affirmative defenses under r.C. 4301.639 and r.C.

Dave raber, OLBa Legal Co-Counsel

4301.611.

To establish an affirmative defense under r.C. 4301.639, the person selling the alcoholic beverage must establish that identification was presented at the time of sale, the identification was checked at the point of sale and that the seller had reason to believe that the person buying was then of legal age. To establish an affirmative defense under r.C. 4301.611, the following must occur: 1) a transactional scan of the driver’s or commercial driver’s license or identification card that the card holder presented indicated that the license or card was valid; 2) the alcoholic beverage was sold to the card holder in reasonable reliance upon the identification presented and the completed transaction scan. in interpreting r.C. 4301.639, the courts have held that identification must be checked at every point of sale. Perhaps this is the most misunderstood element comprising the affirmative defense. The law requires, for example, if an individual was to purchase four alcoholic beverages, even when such sales occur in one night, the seller must check and recheck that purchaser’s identification during all four point of sales.

When a permit holder only checks the identification during

the first purchase and law enforcement officials observe a subsequent purchase and identification is not checked, then if the purchaser is underage, the affirmative defense will not be available. identification must be checked during each and every purchase. This is burdensome for permit holders conducting business on very busy nights, but the state of Ohio has a substantial interest in keeping alcohol out of the hands of persons under the age of twenty-one. as such, the law requires that identification be checked at the time of purchase, i.e. when the alcoholic beverage is physically delivered to the prospective customer, each time a purchase is made. a transaction scan devices should be able to read a Driver’s or Commercial Driver’s License. (vaLiD – not expired); a Military identification Card issued by the United States Department of Defense; an Ohio identification Card issued under sections 4507.50 to 4507.52 of the Ohio revised Code. (Only Ohio is acceptable). The transaction scan device should be used for the purchase of all alcoholic beverages, beer, wine and spirituous liquor; and the transaction scan device should be at each operating register where all alcoholic beverages, beer, wine and spirituous liquor is sold.

The Department of Commerce, Division of Liquor Control suggests “[w]hether or not you use an automatic reader/scanner device, it is critical that you and your employees compare the photo presented with the persons seeking to make a purchase and refuse such a sale when the person and the photo do not appear to match.”

There are protections against underage sales of alcohol.

Law enforcement agencies are conducting compliance checks and sending underage informants into permit premises to enforce r.C. 4301.69. generally, the underage informant will show his/her actual driver license if identification is requested by the seller. Therefore, it is very important to properly instruct all employees to not only check identification, but also check to make certain the identification tendered confirms the purchaser’s age to be over twenty-one years.

8 OhiO Beverage MONThLY MaY 2013

The Wholesale Beer & Wine Association of Ohio Anheuser-Busch Sales of Canton, Canton

House of LaRose (The), Brecksville

Beerco, Fostoria

Iron City Distributing, Mingo Junction

Beverage Distributors, Cleveland

Mansfield Distributing Co., Mansfield

Bobby Fisher Distributing, Springfield

Maple City Ice Co., Norwalk

Bonbright Distributors, Dayton

Matesich Distributing Co., Newark

Brown Distributing Co., Newark

Muxie Distributing Co., Bellaire

Buckeye Distributing Inc., Columbus

NWO Beverage, Inc., Northwood

C & G Distributing Co., Lima

Ohio Valley Wine & Beer Co., Evendale

C & G Distributing Co., Versailles

Pere Jacques Wine Imports LLC, Solon

Choice Brands of Ohio, Mingo Junction

R. L. Lipton Distributing, Cleveland

City Beverage Co., Defiance

Southeast Beverage Co., Athens

Classic Brands, Albany

Spriggs Distributring Co., Ironton

Classic Brands, Chillicothe

Stagnaro Distributing LLC, Cincinnati

Clermont Distributing, Batavia

Superior Beverage Group, Columbus

Columbus Distributing Co., Columbus

Superior Beverage Group, Glenwillow

Cutting Edge Selections, Mariemont

Tramonte Distributing Co., Akron

Delmar Distributing, Waldo

Treu House of Munch, Northwood

Dickerson Distributing Co., Monroe

Tri County Wholesale Distributor,

Glazer's Distributors of Ohio, Columbus

Youngstown

Hammer Co. (The), Streetsboro

Vanguard Wines, Columbus

Heidelberg Distributing Co.,

Vintage Wine Distributor, Solon

Independence

Vintage Wine Distributor, Columbus

Heidelberg Distributing Co., Columbus

Vintner Select, Mason

Heidelberg Distributing Co., Cincinnati

W. Berman & Co., Perrysburg

Heidelberg Distributing Co., Lorain

Wine Trends, Independence

Heidelberg Distributing Co., Youngstown Heidelberg Distributing Co., Dayton Heidelberg Distributing Co., Perrysburg

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO 37 W. Broad Street, Suite 710 Columbus, Ohio 43215 614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

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LegaLissUes

addition By Subtraction . . . .

The Legislature’s Subtraction Of internet Sweepstakes is an addition For Your Bar! BY JaCOB C. evaNS Over The LaST SeveraL MONThS, There haS BeeN a greaT DeaL OF POLiTiCaL DiSCUSSiON aND MeDia COverage regarDiNg iNTerNeT Or SWeePSTaKeS ParLOrS

Jacob C. evans, OLBa Legal Co-Counsel

O

ver the last several months, there has been a great deal of political discussion and media coverage regarding internet or sweepstakes parlors. at the end of 2012, the Ohio house of representatives passed a bill to regulate these type of establishments out of business.

With the end of any general assembly, any bill not passed and sent to the governor must be reintroduced. To that end, the house introduced house Bill 7 and passed it earlier this year. Upon receiving the Bill, there were rumors regarding the potential action by the Senate . . . would they agree to the house’s ban?

Would they simply try to regulate these enterprises but still allow them to continue to operate in much the same fashion? Or would they do nothing?

Much of the debate came to a screeching halt on april 24th. Senate President Keith Faber announced that the Senate would take almost immediate action in a two step process. First, the Senate will extend the moratorium that was enacted last

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year and is set to expire at the end of June. Secondly, the Senate will pass house Bill 7 to create a regulatory structure that will effectively shut down the sweepstakes parlors.

So why is the subtraction of sweepstakes parlors an addition for your establishment?

Currently, sweepstakes or internet games are not allowed in liquor permit establishments, as confirmed by an 8th District Court of appeals decision. Since this form of gaming is not allowed in bars, taverns and other liquor permit establishments, it was not only a form of entertainment we could not offer, but also one that

competed directly with charitable gaming. as you are aware, Ohio law was changed to allow bars and other establishments to conduct charitable gaming on behalf of an licensed charity and be reimbursed up to 6% of the total gross receipts from the sale of the box of tickets. So while bars and establishments are able to conduct a form of entertainment that goes for a public purpose, be it charitable gaming for charities or lottery for education, other establishments were conducting games where the money went to a single place . . . their pockets!

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OhiO Beverage MONThLY MaY 2013 9

director'smessage

Charitable Gaming Partnerships

Good for Charities AND Bars? BY PHILIP A. CRAIG BARS WOULD DO WELL TO TAKE ADVANTAGE OF THE OPPORTUNITY TO BUILD ANOTHER REVENUE STREAM AND OFFER SOMETHING NEW AND EXCITING FOR PATRONS Bars that are having the greatest success selling pull tabs have a few things in common.

Phil Craig, Executive Director

A

s expected, HB 386 that allows bars (and other businesses) to sell instant bingo tickets (pull tabs) for local charities has been a good source of fundraising for organizations; the question is has it been equally as profitable for bars and taverns now that they can receive up to 6% of gross pull tab sales?

All indications are that this legislation has been beneficial to bars and that partnering with a local charity can have a positive impact for both.

It has been almost 12 months since the Governor signed HB 386, allowing bars in Ohio to sell instant bingo tickets for charities and receive up to 6% of the gross receipts of the game, much like the Lottery program.

There has definitely been a learning curve to get started, for both charities and bars. Just as things were getting started, the license renewal process and timing slowed the momentum of bars that were to quick get on-board early. Most hiccups in the licensing process have been resolved and we are seeing many more bars beginning to sell pull tabs.

So just how profitable is it for bars to sell pull tabs? David George, President of the Ohio Coin Machine Association & President of Akron based Bell Music, says it can be very profitable.

On average, he is seeing numbers average in the $450 - $500 per month range and expects that number to only rise. George says the bars that are embracing the best practices for selling pull tabs are making far greater than that.

10 Ohio Beverage MONTHLY MAY 2013

• They promote pull tabs and incorporate the fun and winning into their bar culture and personality.

• They get their wait staff and bartenders involved in getting patrons excited about the games.

• They offer a variety of ticket and have multiple games going at the same time.

• They use multiple bins to display pull tabs behind the bar.

• They pay out in small bills so players continue to play.

Besides the obvious benefit of increased cash flow, bars are seeing other benefits as well. These include: • Increased loyalty. Patrons love winning and winning creates loyalty.

• Increased spend at the bar.

Prizes are paid ONLY at the location that sold the ticket, which means it is spent there also.

• Increased interaction with bar staff. Players love the interaction and bar staff report increased tips when pull tabs are sold from bins behind the bar.

• Creates a fun environment.

Pull tabs promote a fun and exciting atmosphere.

• Making a positive impact in their communities. Money stays local and benefits a charity in the bar’s county.

Some bars have been slower to take advantage of the recently enacted legislation citing concerns that selling pull tabs will take away from money spent on other types of games they might offer. When asked

about this concern, George says he has heard this concern too, but offers reassurance that his members are experiencing just the opposite.

“Based on our customer’s locations sales before and after they introduced tickets , we have found that proceeds from pull tab sales actually increase the spend on other games and that patrons are staying in the bars longer and spending winnings on other bar entertainment”, says George.

Others state they don’t think they will make enough money to make it worth their time, they don’t have the necessary staff, or the process is too complicated. “We know the bars are making money and each month they are making more”, says George.

Getting started can be a learning experience.

However, there are companies out there that can help.

Two of the biggest names in charitable gaming, Lancaster Bingo Company and Nannicola, Inc. have teamed up to form All-Star Gaming (ASG) for the specific purpose of bringing bars and charities together. They help to simplify the complexity of the state regulations and streamline the process of requesting product and paying the bars. They have set up a system that allows bars to order product from their partnered charity 24/7 utilizing a website (www.charitypulltabs.com) and have product delivered directly to their door.

So, are charitable gaming partnerships good for charities AND Bars? Bottom line, they ARE good for both. Bars would do well to take advantage of the opportunity to build another revenue stream and offer something new and exciting for patrons. Bars will definitely be

at an advantage to be the first in the neighborhood to enter this market, rather than the last. www.ohiobeveragemonthly.com

LASTCALL

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Ohio Beverage MONTHLY MAY 2013 11

eVeNts&BeNeFits

Northeast Ohio Bar expo recap inaugural Show Was a Success!

BY MOLLY MCKee

The FirST aNNUaL NOrTheaST OhiO Bar eXPO aT WiNDOWS ON The river ON aPriL 22ND WaS WeLL reCeiveD BY aTTeNDeeS aND eXhiBiTOrS aLiKe

Molly McKee, OLBa Management Team

T

he first annual Northeast Ohio Bar expo at Windows on the river on april 22nd was well received by attendees and exhibitors alike. exhibitors reported that it was a great show for generating leads and permit holders reported that it was great to have our trade show come to Cleveland.

The Northeast Ohio Bar expo included a trade show where attendees got to sample all the latest products and learn about the latest innovations in the alcohol beverage industry.

Thanks to all the exhibitors who participated: a. hardy Company, aeP energy, all Star gaming, Barrags Drinkwear, Beam, inc., Bevinco Bar Services, Brown Forman (rNDC), Cleveland Whiskey (rNDC), Comp Management health Systems, Comp Management, inc., Constellation Brands (rNDC), Crider Solutions, Dg Yuengling, Digital Dining/POS innovation, elite insurance Coverage, infinium Spirits (rNDC), inventory FX, Lifestyle Media Concepts, Luxco, Monster energy Company, 12 OhiO Beverage MONThLY MaY 2013

Ohio Licensed Beverage association, Ohio Lottery, Ohio Tavern News, Pernod ricard USa (rNDC), Proximo Spirits (rNDC), Sazerac/Firefly (rNDC), Sauvecito Tequila, Tito’s handmade vodka (rNDC), hood river (rNDC), Western Spirits Beverage (rNDC) and William grant (rNDC).

Sandy Bossert with the North Coast Licensed Beverage association wanted to send a special thanks out, ” We would like to thank NCLBa members Kathy Bean and Claudia Primeau, and OLBa member Boris Lazoff for manning the OLBa booth at the first annual Northeast Ohio Bar expo held at Windows on the river on april 22, 2013. it was a good turn out

and a great start for more Ne Ohio Bar expos to come!”

The expo also featured a great line up of education with seminars such as Techniques of alcohol Management, Do’s and Don’ts of Liquor Law, Charitable gaming 101 and ray’s Place: 75 Years of Loyalty in action.

During the trade show, attendees were treated to flair bartending demonstrations and a flair bartending competition benefitting victims of the Boston Marathon bombing. it was a great show. read the Ohio Beverage Monthly every month to find out when the next one will be! Don’t miss this year’s Buckeye Bar expo on October 14 at the hollywood Casino.

www.ohiobeveragemonthly.com

A

T

Northeast Ohio Bar Expo!

21+

April 22, 2013 This is what you missed...

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OhiO Beverage MONThLY MaY 2013 13

A Conversation With Industry Professionals

SPEAKEASY

Mixology Competition], and that’s exciting because this year we’re introducing beer.

We have two separate unique launches at the convention, plus Dan Aykroyd is coming this year to support his vodka, Crystal Head. He knows that it’s about business, and business requires you to be present. He’s got the right idea. He comes to our convention, he works the wholesalers, works the crowd. If celebrities want to be successful, they better approach it as more than just getting a name out and assuming it will sell. We’ve seen plenty of flash-in-the-pans come and go.

If you want to make it work, you better be prepared to make it work. And how do you do that in this country? You partner with wholesalers.

TBN: How important is making a great presentation on the exhibit floor?

Craig Wolf President & CEO, Wine & Spirits Wholesalers of America (WSWA) The Beverage Network recently sat down with Craig Wolf, in advance of the 2013 Convention in Orlando, FL, to discuss the state of the association, their most pressing issues and the value of the convention.

ON THE CONVENTION THE BEVERAGE NETWORK: This year marks WSWA’s 70th anniversary.

Tell us what’s new with the convention?

CRAIG WOLF: We want to change, make it fresh, make it exciting. If you look at the convention where it is today, compared to where it was when I started 13 years ago, it’s unrecognizable. From the

14 Ohio Beverage MONTHLY MAY 2013

MAY13_CraigWolf_V2.indd 1

competitions we have now—suppliers line up to be in these competitions—to the events, to the types of educational sessions we’re offering. We’ve sold out all the lower level space, and we have sold out all the traditional suites. Basically we had to offer additional opportunities for people to exhibit just at the Taste of the Industry, because we had no other opportunities. And we actually have a new competition this year, Hoptails [Hoptails

CW: The fact is that when most suppliers—small suppliers—get into market, they don’t have the resources to go out to retailers and explain their products. They are start-ups and they are just trying to figure things out. That’s what wholesalers do, but you still have to sell the wholesaler in the first instance. When you get to our convention, the same thing applies.

You have all this exhibit space. You have all these people on the floor, on the lower levels. If you’re not smart in how you market at the convention, you’re going to be left behind. We always run into people at/ after the convention who say, “You know, my experience was great. Within one day, I made this connection and that one.”

T

ON THE ASSOCIATION TBN: You’ve been at WSWA since 2000—you started as general counsel—and you’ve been president since 2006. What do you see as your biggest achievements during your tenure?

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MAY13_C

SPEAKEASY

A Conversation With Industry Professionals

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CW: I like to think of it in two ways— internal and external. Internally, I wanted to modernize the organization from a business standpoint. I wanted to create a top-notch staff that was fully integrated with each department so we had a really effective organization. My goal was to make sure that every position had the right person with the right experience to do the job. And then to get the systems up to date, too—accounting software, membership software, renovating the office. We’re almost completed on this front. In fact, we’re going to have a bar as our reception desk so we can have events there as well.

Externally, I wanted to make sure that people understood we were not a onetrick pony, that we had many issues we were concerned about. Our agenda is very broad. So we cover state issues, we cover federal issues—not just three-tier issues, but we also deal with tax issues, food safety issues. And we’ve got issues coming up dealing with transportation, and some of the wage/hours service issues. We wanted to make sure that our capabilities were responding to the needs of our members, which we’ve done.

“WHAT I DON’T WANT TO SEE—IN AN ASSOCIATION WHERE THE BIG GUYS PROVIDE A GREAT PERCENTAGE OF FUNDING— IS TO FORGET THAT WE REPRESENT ALL DISTRIBUTORS. WE ARE FAR BETTER SERVED IF WE REPRESENT EVERYBODY.”

reason. They join for the convention, to pick up product. They’re trying to grow, they want to see what’s out there and what they can carry and sell. They’re more focused on their bottom lines. The more experienced, veteran members are all about government affairs, litigation, how are we protecting their interests. There’s a dichotomy between the old and the new. We have affinity programs, that didn’t exist before 2006; these programs offer our members very significant savings every year on things like insurance.

ON LEGISLATION & REGULATION

TBN: What is your take on consolidation at the wholesale level? How are you able to maintain your appeal to smaller distributors?

TBN: What are some of the political issues WSWA is expecting to deal with in the near future?

CW: Consolidation’s an issue. What I don’t want to see—in an association where the big guys provide a great percentage of funding—is to forget that we represent all distributors. We are far better served if we represent everybody.

If we go around saying we represent only 10 wholesalers in this country, even if it’s 60% of the volume, that’s not good enough for me. I want to keep growing and broadening.

The guys that join us now, the smaller distributors, join us more for a business

CW: We’re focused on the tax agenda most importantly at this point. We don’t see excise tax right now as being an issue, but it could come up. It’s been awhile, so we’re prepared to deal with that if it comes up.

On the regulatory side of things, I think it’s growing in importance and we just don’t know what’s going to come out from the administration when it comes to labor, for instance, and environmental issues that will affect us. It’s very perplexing, because you

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MAY13_CraigWolf_V2.indd 3

don’t know what they’ve got planned.

They held a lot of stuff off pending the election. We know they are going to start coming out with regulations that could affect our members in areas that we didn’t necessarily foresee. So we’re going to make sure we’re trying to cover those areas.

ON PRIVATIZATION TBN: In 2012, Washington State approved privatization. Now Pennsylvania is moving in that direction. Where does WSWA stand on privatization?

CW: First of all, we look at Washington State as what not to do. We’ve never taken a position in favor of or opposed to privatization. States have to make that determination. But, whenever they go into these discussions they should be very careful how they tinker with the system, because the fact is that the systems that have existed in the licensed and control states creating the divisions between the tiers has been very successful. When you talk in Pennsylvania about privatization, make sure you understand that you can privatize it, if that’s what your people want and your legislature decides, but don’t throw the baby out with the bathwater.

Keep the regulations. Keep control.

Keep accountability. n

Ohio Beverage MONTHLY MAY 2013 15

4/10/13 4:08 PM

NEWPRODUCTS

&PROMOTIONS BACARDI CLASSIC COCKTAILS ADDS LIGHT STRAWBERRY DAIQUIRI Rolling out this month, Bacardi is introducing Light Strawberry Daiquiri to its Classic Cocktails RTS portfolio. Made with real lime juice, natural strawberry flavor and Bacardi Superior Rum, this addition presents light summer fun in a bottle with 95 calories per serving. Recommended served chilled over ice in a tall glass. 12.5% ABV.

NEW AMSTERDAM ADDS TROPICAL FLAVORS New from the award-winning distillers that crafted New Amsterdam Vodka and Gin: New Amsterdam Citron Vodka and Coconut Vodka offer tastes of the tropics.

Citron pleases with a zesty lemon aroma and a clean finish; Coconut has creamy flavors of coconut and a mellow finish.

Both are five-times distilled and bottled at 70 proof.

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ALIZÉ INTRODUCES COCO PINEAPPLE AND COCO PEACH Following its successful 2012 debut, Alizé COCO Liqueur has two new additions— COCO Pineapple and COCO Peach. Both bring together premium French spirits and passion fruit with their individual flavors of Pineapple and Coconut. The new creative design reflects the chic personality of Alizé consumers. Both can be served on the rocks or mixed in a variety of cocktails. 20% ABV.

ABSOLUT CRAFT IS A BACK-BAR GAME CHANGER Absolut Craft, co-created with master bartender Nick Strangeway, has been designed exclusively with professional bartenders in mind, with added complexity from maceration and distillates. The first expression, available now, is Herbaceous Lemon, which uses 12 macerates and distillates. Craft comes in an eye-catching silver-gray bottle. Two additional profiles will be released later this year.

41% ABV.

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FOREST GLEN FOREST FIRE WHITE MERLOT SCORES TRIPLE CROWN Made from Merlot grapes, “Forest Fire” White Merlot is unique among California blush wines. The result is an affordable, balanced tart yet sweet wine with powerful fruit. The 2012 Forest Glen “Forest Fire” White Merlot scored a triple crown and double gold at the 2013 Jerry D. Mead New World International Wine Competition, winning Best New World Rosé among other awards. Sourced from Franzia family vineyards across California and best served chilled.

SOLEIL INTRODUCES MIMOSA MINI Soleil Mimosa, a RTD blend of premium wine and fresh-squeezed orange juice is now available in a slim 187ml aluminum can. The refreshing, low-alcohol (8%) bubbly is now light, recyclable, convenient and primed for impulse buys in four-packs and singles.

The cans can be enjoyed anywhere glass bottles are discouraged (sporting events, campgrounds, around the pool, on the golf course, at the beach). fresh-mimosa.com

broncowine.com

16 OhiO Beverage MONThLY MaY 2013

May13_NPP.indd 5

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www.ohiobeveragemonthly.com

4/9/13 5:21 PM

1 PM

AROUNDOHIO WITH SOUTHERN WINE & SPIRITS

2013 Spring Portfolio Tasting

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OhiO BEVERAGE OHIO Beverage MONTHLY MONThLY MAY MaY 2013 17

NEWPRODUCTS

&PROMOTIONS CRUZAN RUM EXPANDS ITS FLAVOR PORTFOLIO Cruzan Rum bottles the lifestyle of St. Croix, and has added two innovations to its portfolio: Key Lime Rum and Passion Fruit Rum. Key Lime offers a sweet and tangy taste, while Passion Fruit offers a bright aroma and citrusy finish. Both are handcrafted by the Nelthropp family using natural flavors and cane sugar blended with Cruzan light rum. 80 proof.

SVEDKA VODKA INNOVATES WITH TWO NEW FLAVOR ADDITIONS Svedka Vodka is introducing two new decadent flavors: Svedka Orange Cream Pop and Svedka Strawberry Colada. The former is a nostalgic blend of Swedish vodka, icy orange cream and vanilla flavors. Strawberry Colada is a tropical blend of vodka that is infused with strawberry, coconut and pineapple flavors. Both flavors are available nationally starting April 15th in 50ml, 375ml, 750ml, 1L and 1.75L sizes.

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PRIMOSOLE OFFERS PURE, ORGANIC ITALIAN WINES Primosole Wines are fresh, fun and affordable organic Italian wines new to market with bright, eye-catching labels. Winemaker Sabino Russo notes the Pinot Grigio with aromas of pear and citrus pairs best with light cusine like shellfish or soft cheeses, while the Sangiovese offers good body and notes of blackcurrant and integrated tannins—a “go to” wine for nearly any occasion. Marketed nationally by Bronco Wine Company.

NECTAR FROM NICOLAS WINES Nectar is the mascot of Nicolas Wines. The famous cartoonist Dransy designed Nectar to promote the Nicolas shops in France. The first Nicolas posters date from the 1920s and have remained a popular example of vintage advertising. Celebrate the history of Nicolas with a bottle of 100% Bordeaux Cabernet Sauvignon.

nicolaswines.net info@nicolaswines.net

PERNOD RICARD TAKES INSPIRATION FROM BREAKFAST WITH NEW MAMA WALKER’S LIQUEUR Pernod Ricard has introduced Mama Walker’s, a proprietary line of three breakfast-inspired liqueurs in Maple Bacon, Blueberry Pancake and Glazed Donut. These flavors tap into the comfort food and fun flavor trends.

All three are bottled at 70 proof; retro packaging features an oven mitt holding a martini glass.

Photograph courtesy of ????????????

SHELLBACK RUM OFFERS TASTE OF CARIBBEAN & MIXOLOGY TOUR New Shellback Rum is named after the naval tradition wherein brave sailors who have crossed the equator are awarded the title “Shellback.”

The Caribbean rum is produced at the West Indies Rum Distillery on Barbados, and is available in Silver and Spiced expressions. In March, Shellback Rum and Tony Abu-Ganim kicked off a six-city tour that explores the versatility and mixability of Shellback Rum.

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18 OhiO Beverage MONThLY MaY 2013

SRP: $12.99/750ml

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1_4Fra

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Apr13 Sh

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BOOM

GO THE MILLENNIALS

Young Adults are Fast Becoming the Most Important Wine-Drinking Generation

BY JEFF SIEGEL

J

ohn’s Grocery in Iowa City is an upscale wine retailer whose customers include doctors and employees of the nearby University of Iowa Carver College of Medicine.

As such, says wine buyer Wally Plahutnik, his customers are knowledgeable and service oriented, regardless of age and demographic.

Except for one very intriguing thing.

“I can’t get the older ones to use the camera on their phone to take a picture of the wine label,” he says. “The younger ones, no problem. But the older customers still come in and tell me they had a bottle of wine, but can’t remember the name.

And when I ask them why they don’t use the camera, they just sort of look at me.”

In this, Plahutnik is in the middle of one of the biggest changes the wine business has ever seen—the revolution in consumer demographics, of which the role of new technology is just one small part. The Baby Boomers, born

between 1948 and 1962 and widely regarded as the best friend that retailers and restaurateurs ever had, are becoming increasingly less important in the mar-

Total core wine drinkers by generation 2012

40

28 Older Millennials

20

19%

12

Younger Millennials

9% Millennials Gen X Source: Wine Market Council

Baby Boomer

67+

ketplace. Their replacement? The Millennials, two generations behind them but already numerically more significant among core wine drinkers, according to the 2012 Wine Market Council report.

Though the Boomers make up 38% of wine drinkers, they consume only 32% of the wine. The numbers for Millennials are 29% and 38%.

More broadly, Boomers will account for less than 20 percent of the U.S. population over the next eight years, and the number of Baby Boomers younger than 60 will fall by more than two-thirds, according to a 2012 study by Jeffries-Alix Partners. Meanwhile, Millennials (born between the early 1980s and the early 2000s) older than 25 will make up almost one-fifth of the country’s population. And that doesn’t take into account the 8 million Millennials who will turn 21 and start buying wine over the next three years.

“The Boomers are famous for consuming more stuff than anyone else in

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MILLENNIALS: DEMOGRAPHICS

history,� says Dan Graham, a vice president with the Dechert-Hampe marketing consultancy in southern California. “The question is not so much whether the Millennials will be like them, but how to reach them, since they’re so different from the Boomers.�

The key is understanding—or, first, trying to identify—those differences. It’s one thing to market to Millennials with cute wine names or to approach them through social media because they use it, but that doesn’t mean it’s going to work.

The Millennials may not be as jaundiced as their older cousins, the Gen Xers (born between born the mid-1960s and the early 1980s) about marketing, but they’re still more wary than the Boomers.

Also important, and often overlooked: Any discussion of the Millennials must take into account three things.

First, that since the end of World War II, the U.S. economy experienced unprecedented growth. Will that continue?

Many of the projections on Millennial spending assume they’ll have the same economic opportunities that the Boomers did, and that may not be the case given what appear to be major structural changes in the U.S. economy (to say nothing of ongoing wrangling about government spending).

Second, the Millennials are saddled with $1 trillion in college debt, which could limit their spending in a way that didn’t bother the two older demographics. One guess is that the Millennials’ penchant for low-cost social events like Wine Riot and the success of companies like Groupon represent evidence that they want to go out but can’t afford the bars and clubs that the Gen Xers and Boomers could.

Third, says John Gillespie, president of Wine Market Council, there appear to be some differences between younger Millennials, ages 21-28, and those 28 -36.

The latter, he says, act more like Boomers—more willing to spend money, for instance. The younger group may change as it ages, too, but no one knows for sure.

Volume consumption among total wine Drinkers by generation, 2012 % of Wine Drinkers

Volume

29

38

Younger (21-28)

10

14

Older (28-36)

19

24

Gen X

21

21

Baby Boomer

38

32

67+

12

8

Millennial

%

information. In this, they don’t see a need for traditional customer service (which they’ve never experienced anyway), since they do it themselves. In their world, warehouse stores like Costco are the rule and not the exception, and it shouldn’t be surprising that 75% of the customers at Wine.com, the biggest Internet wine retailer, are between 21 and 49.

Where they shop. Millennials don’t shop at grocery stores the way Boomers do, something that has the national supermarket chains worried, according to the Alix Jeffries Partners study: “This transformation has the potential to create a chaotic marketplace that markedly changes where and how consumers shop for groceries, as well as what products they bring home.�

Instead, says Graham, Millennials prefer retailers that are local and interesting, hence their fascination with stores like Trader Joe’s and Whole Foods.

}

Source: Wine Market Council

Moving forward, every business looking to capture Millennial dollars needs to know what sets them apart from the Boomers—things that take into account not just demographic but economic and cultural differences: How they use technology. It’s not just that Millennials (and Gen Xers) are more tech savvy than Boomers, as Plahutnik has seen. It’s that the two demographics grew up with technology and see it as a normal part of their life. So it’s not unusual for them to Google a product while they’re shopping, or to text a friend for }

} Local means local. Community mat-

ters, and a local retailer is not just someone who is located in the neighborhood, but is a part of the neighborhood, meaning the retailer sponsors events, participates in local fundraisers and works with neighborhood groups. If the retailer doesn’t meet

Less Older Generation KPVGTGUV CPF EQPĂŚFGPEG (percentage completely/somewhat agree) MILLENNIALS

GEN X

BABY BOOMER

67+

I enjoy shopping for wine

85

83

71

61

I like to introduce friends/family to new brands of wine

78

71

56

37

I am conďŹ dent I would be able to correctly differentiate a glass of Merlot from a glass of Cabernet Sauvignon

71

66

55

44

I like reading about wine in books, magazines and newsletters

64

59

39

28

I worry about making a mistake when I buy wine

38

28

16

9

Source: Wine Market Council

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T H E D A L M O R E .C O M

MILLENNIALS: DEMOGRAPHICS

WINE DRINKING OCCASIONS BY GENERATION 2012 (percentage very/somewhat likely)

BRINGING GEN X INTO FOCUS

MILLENNIALS

GEN X

BABY BOOMER

67+

Cocktail Party

87

88

79

79

End-of-day drink at home

82

82

79

72

Casual weekday restaurant dinner

82

82

75

74

Meals eaten alone

65

69

55

48

Bar or lounge

75

71

58

39

Business entertainment

76

71

55

39

Takeout

58

56

40

25

Ball game or concert

48

35

21

14

OCCASION

Gen Xers, the demographic between the Baby Boomers and the Millennials, are often overlooked. One reason is that there aren’t as many of them—only 50 million or so, about two-thirds of the Millennials. They’re also among the most difficult to reach, more cynical about marketing and less trusting than the Boomers.

But they’re entering their peak earning years, and the 2012 Wine Market Council report notes that they are playing a crucial role in the wine business:

Source: Wine Market Council

their high standards, Millennials won’t shop there. Convenience is important, because they’re so pressed for time, but they also want products that are sourced and manufactured safely and humanely. They don’t pay lip service to green labels the way Boomers do. }

Who they trust. It’s not the tradi-

tional wine experts—critics, magazines and the like—that drive consumption among Boomers. Plahutnik says his younger customers are usually surprised when he shows them less expensive, quality wine; they’re not used to getting advice from someone like him. Rather, says Gillespie, they ask their friends and family; if their circle likes the wine, then it’s good enough to drink. } Private labels. Millennials love them, says Graham, especially when they come from a trusted retailer like Trader Joe’s.

This gives them an emotional connection to the product, so they’re buying on more than a cheap price. In addition, buying a private label from a trusted retailer makes the purchase decision easier. } The interplay between price, value

and status. “Millennials are at the cut-

ting edge in the industry in getting away from statusy brands,” says August Sebas-

tiani, the president of California producer The Other Guys. “They’ll spend money for quality, but they also want value. They won’t buy something just because it’s expensive.” This, he says, is a key difference between Boomers and Millennials. The former will serve a bottle of wine because it got 98 points and they want to impress their friends.

The latter, on the other hand, will serve wine they like, and they don’t really care about scores, if it cost a lot, or if anyone else has ever heard of it (one reason why Millennials are at the forefront of the local wine movement). They like making discoveries, says Sebastiani, and they want their friends to like what they find as well. Then word of mouth takes over, and texts, posts and tweets follow about the wine. ■

~ They account for one-fifth of the study’s core wine drinkers—those that drink wine at least once a week. ~ Annual household incomes were significantly higher among Gen Xers than the other demographics—$81,900 vs. $73,700 for Millennials and $78,700 for Boomers. ~ Almost two-fifths of Gen Xers said they were drinking more wine today than they did a few years ago, the second highest number after the Millennials. ~ Core Gen X wine drinkers are more confident than Millennials—only 28% said they worry about making a mistake when they buy wine, compared to 38% of Millennials.

Core Wine Consumption BY venue and GENERATION 2012 (percentage) MILLENNIALS GEN X

51

22

57

19 22

8

16

5

BABY BOOMER

65

20

12

3

67+

65

18

14

3

YOUNGER MILLS. OLDER MILLS. Source: Wine Market Council

48

21

52

22 Home

Restaurant

20 19 Friend’s Home

11 7 Other Venues

Social Media for a Social Business Some Industries are Tailor-Made for Social Media. Wine Tops the List.

BY MEG HOUSTON MAKER, CSW

W

ine is social. Sure, you can drink it solo, but it’s best enjoyed with friends, food and conversation. Selling wine is social, too. Canny wine marketers know this in their bones. The job isn’t about moving a bottle of wine across a counter. That’s just the transaction. The job is about great service, gonzo enthusiasm and killer personality.

They approach a customer, ask the right questions, listen carefully, suggest wisely. If the customer goes away smiling and the wine is a hit, the customer will come back. And next time, bring friends.

If any industry is tailored for social

media, it’s wine. The proof is in the data.

According to VinTank, a social media software company for the wine business, 14 million people have mentioned wine online at some point, a number that grows by 450,000 people every month.

And they’re talking a lot, having 1.5 million conversations about wine online— every single day.

The bulk of this chatter happens on mainstream social networks like Facebook, Twitter, and Instagram, plus winecentric apps like CellarTracker and Delectable. People post tasting notes, bottle shots, and ratings from 88 points to Yuck to Wow! They tag their friends, who share

it too. Think of social media as the breeding ground for digital word of mouth.

Now, producers, retailers, restaurateurs and buyers have joined the conversation. Getting up to speed in social media means learning a new technology, but that’s not so different from learning a new point-of-sale system (and arguably a little easier). Happily, many wine pros find that success online requires the same kind of sensitivity and savoir-faire their jobs demand in real life.

“Customers are going to talk whether you’re listening or not,” says VinTank’s CEO, Paul Mabray. “You’d answer the phone if they called you. You’d answer an

SOCIAL MEDIA: WINE

email. It’s fundamental customer service to answer a tweet, or a post on your Wall.

And you don’t answer in stupid promotional ways. You just say, ‘Hey, how are you doing?’”

But social media success does require a slight shift in thinking. Traditional marketing was about push. A marketer publishes a notice about a holiday sale, or the arrival of a scarce Bordeaux, hoping customers will come pouring in.

Social media is about pull. Instead of broadcast-and-pray, a marketer goes where the customers are, connects with them, and engages with them on their terms.

A restaurant, for example, might monitor their mentions on Twitter and follow and reply to customers who tweet about them. A retailer might set up a Facebook page and run a promotion targeted at locals with food and wine interests. Or they might share a photo of a bottle one of their staff had on vaca-

After the people behind the Vibrant Rioja campaign noticed that the majority of traffic to their website and social medial channels was coming via smartphones, they made a concerted effort to ensure that all of their online content was mobile-friendly.

tion and loved so much that the store is now stocking it. The engagement happens in bits and pieces, and not just between one customer and one marketer, because others can chime in, too. It’s a conversational marketplace; and not just two-way, it’s multi-way.

Over time, the conversation takes on a life of its own. Alex Moskovitz, who runs social media marketing for Anfora, a wine bar in New York City, might post a tweet about what’s happening in the bar, then watch as followers start kibitzing with each other. “I don’t have to be the only one talking with them all the time,” she says, “And that’s what a bar is.”

Not surprisingly, the online chitchat reaches a peak on evenings and weekends—and it’s always wine-o’clock somewhere. Hospitality pros can’t expect to connect with their core customers if they’re only online from 9 to 5, Monday through Friday. “It takes constant monitoring,” Moskovitz concedes, so that

###########################################################################

Getting Started with Social Media Get an account (or two).

Facebook, Twitter, and Instagram are my top recommendations.

Add Yelp and OpenTable if you’re a bar or restaurant. If only one account seems manageable, focus on Facebook if you’re a retail store or restaurant, and Twitter if you’re an importer, distributor, producer or brand manager.

Start by listening. Find and follow people in your circles— retail shops, restaurants, neighbors, customers, writers, winemakers. What are they saying about your category?

Also monitor mentions of your brand and staff. Use a dash-

board tool like HootSuite or TweetDeck to keep track of several threads at once. Hashtags (e.g., #malbec), are used on Twitter to categorize tweets and facilitate searching.

Engage, share, link. Ask questions! It’s a great way to get conversation started.

Thank anyone who praises you publicly, and re-post to your own accounts. Respond open-mindedly to critiques and address problems quickly. On Twitter, follow-back anyone who looks legitimate so you can communicate via Direct Message—another demonstration of trust. A common misperception is that channels are awash in people (over)sharing mundane details of their lives. Tweets and

posts are frequently executed with links that connect to more content on a website.

Be yourself. Remember that companies don’t talk, people talk. It’s OK to post an occasional update about your ski trip or your car breaking down.

Christy Frank, of Manhattan wine shop Frankly Wines, has only one Twitter account for both her personal and professional life.

“That’s one of the reasons my Twitter strategy has been successful,” she says. “People know who they’re talking to. It’s not just a black box.”

Tell stories. Show people what’s happening in the trenches. If your buyers are in Spain, have them take a slew of

pictures. If a winemaker or rep is pouring wines in your shop that evening, post it or tweet it. Visual media is especially powerful.

Monitor, measure and adjust your mix. If you don’t have Google Analytics on your website and online store, get it installed. Track inbound traffic from social media and tie it to resulting sales.

Be opinionated. Tell your customers why you think this wine matters. Share your enthusiasm, and ask for theirs in return. “Brands can have a kind of heart—a pulse,” says Melissa Sutherland Amado. “If you show that, you’ll get that love back.”

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SOCIAL MEDIA: WINE

“you’re always able to reach your guest, and you’re always reachable. You don’t want people to feel unimportant.”

This always-on nature makes it important to commit first to one or two services, then add others only as bandwidth permits. “I don’t believe in trying to be everything to everyone,” says Pia Mara Finkell, director of social media for the award-winning Vibrant Rioja campaign. “I’d rather do a knock-down job on fewer channels than try to be everywhere and do it poorly.” FaceKobrand created separate social book and Twitter are the best media campaigns for separate places to start, with Facebook a bit brands. Recently, The Seeker used Facebook to encourage fans to more effective for consumers, and guess the identity of four new wines Twitter slightly more weighted tobased on clues. ward industry.

Anfora, a wine bar in Manhattan, has One advantage of digital is that had great success tweeting about events featuring specific producers. it’s easy to measure. Google Analytics tracking on a company website can show which social media services drive traffic and sales. Facebook’s But can social media really sell wine? tool called Insights offers stats about Yes, and many stories prove it. Melissa engagement. For Twitter, third-party Sutherland Amado, former marketing services can show growth in followers, director at 67 Wines in Manhattan, used mentions and re-tweets. But be careful analytics to demonstrate that on average, what you measure. Facebook promotes a social media accounted for five to eight sketchy metric called “Reach,” which is sales per week last year, worth from $250 merely a rollup of the number of times to $500, and mostly to new customers. your content has appeared.

Sue Guerra, diTrue engagement is rector of marketing Banfi’s $2 million campaign launching better measured by the Riunite Sweet Red and White embraced at Gary’s Wine and “Likes” and “Talking multiple platforms, including YouTube, Marketplace in New ad buys on internet radio, and original About This.” content on Facebook, Pinterest, Jersey, said that withKnowing what’s Instagram and Twitter. They featured in hours of posting a not only the new wines, but also working lets you divert Riunite Lambrusco. effort away from what’s not working, and balance your communications mix. Recently, after selling 400 event tickets using only electronic channels, Moskovitz realized that social media is a great starting point. “I’m more likely to post to Facebook and Twitter first. I can sell out on Twitter. That means I can send less email, and use it more strategically,” she says, adding, “No one wants another email.”

recipe for homemade Limoncello—a slightly counterintuitive move, since Gary’s sells Limoncello—a customer came in asking for the exact vodka used in the recipe.

Similarly, Jameson Fink, of Seattle’s Bottlehouse wine shop and tasting bar, snapped a picture of an unusual sparkling rosé and posted it to Instagram.

Within minutes, a customer replied he wanted two bottles.

I leaned heavily on Twitter and Facebook when I headed consumer marketing for Bonny Doon Vineyard.

Tracking let me identify all e-commerce sales resulting from posts by the winemaker, the corporate account, the restaurant account, and my own accounts on social media. All of them moved wine, sometimes by the case.

Stats and success stories like these can help colleagues can get on board with the effort, which is critical in a business driven by engagement. Still, social media is primarily about conversation, not conversion. Sales directly resulting from tweets and posts are indeed possible, but they’re not the main point. The value accrues over time, with persistence, as the brand and customers get to know and trust each other.

“Social media is not a tool for marketing. It is a tool for relationships,” says Shana Ray, a social strategist at Resonate Digital, which counts wine businesses among its clients. “We have made it into a tool for marketing, but at its core, it’s about relationships.”

In other words, in the old days, commerce was based on recommendations by real people. Nowadays, commerce is based on recommendations by real people. The technology has changed, but story remains the same. ■ Meg Houston Maker is a wine writer and communication strategist specializing in online marketing, social commerce and web analytics.

#############################################

WHAT WORKS? Like any business communication tool, social media is used variably. Different strokes for different folks. Here, some wine pros at a retailer, an association and a distributor offer input on what aspects of social media work best for them.

Samantha Dugan General Manager and Buyer THE WINE COUNTRY Signal Hill/LongBeach, CA facebook.com/thewinecountry We use Facebook quite a bit. We like the immediacy, as well as the fact that multiple team members can interact directly with customers. The key for us is fairly constant usage and postings. Nothing long or drawn out. Our customers seem to like the postings we do from home, where we are actually eating and drinking.

I also recommend some Facebook-only promotions, little 10% off deals or what have you. This keeps them checking to see what deals are going. We’ve also had classes go from four sign-ups to sold-out at 40 in two days thanks to Facebook.

Because we are a wine store we have freedom for a little more adult humor, if you will. We get to show that we aren’t a big box store; we have a staff of smart, funny people and social media helps us convey that. The funny stuff gets the most shares, which are so valuable as each time someone shares something we end up gaining new followers.

Michelle Kaufmann Assistant Communications Manager OREGON WINE BOARD @Oregon_Wine I prefer Twitter. I know that Facebook has more users, but we get more engagement on Twitter and two-way communication from our followers. On Facebook, consumers may like a post and occasionally comment. But

on Twitter people will shout out wines they are drinking or ask for help finding specific producers of specific types of wine daily.

We’ve also had wineries reach out to us on Facebook and Twitter about being involved in various events. And bloggers shoot me direct messages to check facts/ stats on articles they were working on.

These types of intersection are usually done behind the scenes from consumers, but it’s still an easy way to quickly track down information.

As general advice, post multiple times a day and make the content engaging. Make sure you’re checking direct messages and mentions often and respond, even if it’s just a retweet with a “Cheers” added.

Anne Drummond Marketing and Public Relations Manager IMPERIAL BEVERAGE (est. 1933) Kalamazoo & Plymouth, MI @ImperialBev Our social media efforts are about four things: our brands (what’s new and exciting); industry trends; Imperial Beverage (our activities, institution, et al.); and “just for fun.”

Periodically, we do snapshots of logos. Day one, we publish a tiny piece, such as small piece of the landscape on a Sierra Nevada label. Day two, we publish the entire image. Over the course of the 24-hour period, we get a great deal of interaction from our followers, guessing what logo or label it represents. We’ve also published photos of a product display in one of our accounts, and invited followers to guess its location. This is a fun way to support our accounts.

One trend that we are witnessing right now is the transition of key buyers.

Long-term, well-credentialed buyers aren’t a thing of the past, but their numbers are decreasing. Our accounts are employing (while not always younger) less-seasoned staff, which make our points of contact, relationship-building, training efforts and social media even more important.

Rob Floyd helms the cutting-edge cocktail program at The Bazaar

by José Andrés at SLS Hotel Beverly Hills.

Shelves at Northwest Wine and Spirits in Columbus, OH, are brimming with flavored vodkas.

the fervor for flavor The Rainbow of Flavored Spirits Continues to Expand–on Shelves and at Bars

BY JEFFERY LINDENMUTH

wasted little time populating the vodka category with a rainbow of fruit and spice expressions, giving birth to an entire category that has just kept growing.

Buoyed by the success of infused vodka, flavors are closing in on being the rule rather than the exception. According to the Distilled Spirits Council of the United States, over 40% of all spirit products in the U.S. feature a flavor component (cordials included). Flavors now extend effortlessly from vodka to rum, tequila and whiskey. We’re talking about much more than plain vanilla, too. DISCUS documents more than 220 different expressions, from wasabi to watermelon and PB&J to pickle.

Perhaps most important of all, the flavor revolution has proven lucrative for both new and iconic brands. Could we be upon a Golden Age of Flavor?

VODKA: THE STARTING POINT As the first flavored spirits category to take off in the U.S., and one whose neutrality lends itself to flavor extension, vodka reigns among flavor thrill seekers. It drives the diversity of flavors and the imagination of the people who love them, with options like buttered popcorn, bacon, key lime and fig. While the category is often teased by outsiders, the vodka flavor train just keeps chugging: in 2012, flavored vodka experienced a dollar sales increase of 17% over the previous year, according to Danny Brager, vice president group client director for Nielsen. This far exceeds the 3% increase of unflavored vodka sales and places a hefty 21% of total vodka sales in the flavored realm.

ROB FLOYD / SLS PHOTOGRAPH BY AMANDA ROWAN

F

lavor in spirits is nothing new.

When Dr. Sylvius, of the University of Leyden, used juniper berries to create the original gin in 1608 and when Carthusian monks in France added 130 herbs to distilled alcohol to make Green Chartreuse in the 1740s, they were flavoring spirits.

Over the ensuing centuries flavored spirits were anchored by cordials/ liqueurs, not surprisingly, since those products are flavored by definition.

Then, in 1986, Absolut Peppar debuted.

At the time, this pepper-infused vodka was seen more as a Bloody Mary helper than a standalone sipper or shooter, but the seed-notion of vodka being an ideal blank canvas for flavorization was planted. Taking advantage of modern foodscience technology, creative marketers

Brager suggests the diversity of vodka flavors acts as a fertile testing ground for flavors that may come to other spirits, and is typical of a more mature and accepted flavor market—one he compares to ice cream. “In those categories where flavors have taken hold, I believe there will continue to be new extensions and established flavors moving across spirits segments,” says Brager. “I think what drives flavors is initially the single flavors, as those are usually quickest to market, but then exotics and combinations are almost always soon to follow.”

Right now we’re watching as established flavors of cherry and honey begin the boom in flavored whiskey. With these on solid footing, there is certainly a potential to widen the flavors of whiskey as well. While flavored whiskey still represents only 5% of category sales, the ascent of this slice of flavor has been astounding, up 90% in value for the year ending 2012 according to Brager.

CREATING NEW FANS ON-PREMISE While many top mixologists prefer to concoct their own flavors, Rob Floyd, who helms the cutting-edge cocktail program at The Bazaar by José Andrés at SLS Hotel Beverly Hills, says commercial flavors are too big for any serious bartender to ignore. Floyd is genuinely excited about what flavored spirits portend for cocktail creators like him-

years I think it will be amazing, just amazing,” he adds.

While men who already enjoy traditional whiskey are less likely to trade it in for the flavored variety, Floyd says he sees them adopting high-end flavored vodka on the rocks as their drink of choice, drawn by the diversity and purity of these flavors. “In the past six THIN MINT months, businessmen are sipping more flavored vodkas on the mint, peach-flavored vodka, Sprite, lime rocks, especially Grey Goose, The Bazaar at SLS Hotel self—welcoming spirits Hangar One and Belvedere flain Beverly Hills, for previously underserved vors,” says Floyd.

CA consumers. “It’s often a At Bond at The Cosmopoliyounger drinker looking for flatan in Las Vegas, Jerry Vargas, genvored spirits,” says Floyd, “and they eral manager and mixologist, finds that have really reached out to the female despicy flavored spirits are the perfect fit mographic. There is nothing more sexy for Bond’s steamy nightlife. While the than that young female professional who kitchen creates a bevy of custom culicomes in and wants to expand her taste nary infusions, Vargas also turns up the and take a chance on a flavored whiskey heat with cocktails that include branded like Jack Daniels Honey.” spirits like Tanteo Jalapeño Tequila and Floyd sees a female consumer who Hangar One Chipotle Vodka. “This is a orders a Beam Red Stag and Coke or a high energy lounge. I tend to gravitate Jack Daniels Honey and ginger ale as a toward spicier, like the chipotle vodka, “golden opportunity” to grow a savvy where the aromas and bouquet really spirits consumer. “You are introducing come through in the Nikita cocktail,” bourbon or whiskey to a person who says Vargas, noting the drink includes did not consider it before. This is the lime ice cubes, cilantro simple syrup and opportunity to create a whole new folPerfect Purée of Napa Valley caramelized lowing for spirits and cocktails. In a few pineapple concentrate.

While Vargas agrees that women are the first to reach for Jack Daniel’s Honey, they are often evangelizing to male drinkThe explosion of vodka flavors is especially ers. “Men see their wives and girlfriends apparent at larger stores. Ever since Pinnacle Whipped took off, generating a sub-category stepping outside of the box and they tend of confection flavors, the trade has realized to follow and enjoy it, too,” he says. that no one can predict the next “It” flavor.

At the Cielo Bar at the Four Seasons Hotel St. Louis, Cory Cuff shakes up lots of creative flavors as the assistant manager of food and beverage, including Duck Fat–Infused Pinch Scotch and Jalapeño and Thyme–Infused Avión Reposado. However, commercial flavors appear as part of his long-term strategy to educate the existing bar crowd. “If I see a product that has established itself in the market, and it has a foothold, I’ll use that in the best application I see fit,” says Cuff.

SLS COCKTAIL PHOTOGRAPH BY AMANDA ROWAN

FLAVOR FEVER

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FLAVOR FEVER

His Elevated Long Island Iced Tea includes Three Olives Cherry alongside housemade sour mix and maraschino liqueur. “The guest is not necessarily going to buy more of that drink if I make my own cherry vodka, and the same thing is true of drinks with Captain Morgan Spiced Rum. In some applications, a wellloved flavored spirit will get the drink sold,” he says.

WHAT’S THE NEXT WHIPPED? While the rise of flavor has the makings of a long-term, category-shifting trend in vodka, and possibly other spirits, on a more micro level, it comes with a catch. Steve Malloy, vice president, of Malloy’s Finest Wine & Spirits, a family-owned retailer with three stores in the Chicago area says the proliferation of flavored spirits can seem so great, he often jokes, “Does that come with shelf space?” For many smaller stores, taking on yet another flavor is a challenge.

While quality is paramount for Malloy, and he makes it a point to taste every new product, he notes that the success or failure of flavors is difficult for anyone to predict. “I don’t think 10 years ago anyone could have guessed whipped cream would be a dominant vodka flavor. But with everyone add-

ing it to their arsenal, especially with the big conglomerates now jumping on board with advertising, I believe it’s a flavor that is here to stay,” he says.

According to Malloy, many of the 40 flavors of Pinnacle vodka remain niche players, but Whipped is widely successful because it walks the line of innovation and mixability. “With the crowd buying entry-level vodka, you find them mixing it with Coke, keeping it simple. They are happy there is so much flavor already in the bottle,” he says.

Malloy feels that flavors of honey and maple will show good staying power among the American and Canadian whiskies they complement so well. “The appeal for consumers in their twenties and thirties is: this is whiskey they can call their own. It’s not their grandfather’s whiskey,” he says.

AS THE FLAVORS CHURN That’s not to say that seemingly offthe-wall flavors aren’t worth a gamble.

Malloy’s has been doing brisk sales in both Three Olives Loopy, unofficially based on Kellogg’s Fruit Loops cereal, and RumChata, based on the Mexican creamy rice refresher horchata. (Interestingly, older consumers will say RumChata reminds them of rice pudding; for

those under 40, it is reminiscent of Cinnamon Toast Crunch cereal.)

Sunny Patel, owner of Northwest Wine and Spirits with four locations in the Columbus, OH, area, says people are always attracted to the new and offbeat, but only time will tell whether a flavor joins the shelf indefinitely.

“Whipped cream was a big thing when it came out and now is a regular item.

People expect to see it. Now customers are coming in and they want Naked Jay Dill Pickle and OYO Stone Fruit Vodka. They are really popular and doing well here in Ohio,” says Patel.

Patel says the newest flavor boom is neither vodka nor whiskey, but lies somewhere in between, combining the Moonshine and flavor trends. “I think it came as a huge surprise, but Old Smokey Moonshine is one of our biggest sellers overall.

Flavors of apple pie, cherry and blackberry. They all sell out,” says Patel.

There may be little chance of predicting the next breakout flavor, or even in which category it will occur, but as long as producers keep the quality high and the creativity coming, it appears younger consumers, and imaginative bartenders alike, are openminded enough to give any flavor its fair shot. ■

ROB FLOYD / SLS PHOTOGRAPH BY AMANDA ROWAN

While many mixologists create flavor infusions of their own, Rob Floyd (left) and Cory Cuff of Cielo in St. Louis (right) also see the advantages of featuring branded favorites on the back bar and on specialty cocktail menus.

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NEW BOTTTLE,, SAME RECIPEE ENJOOYED ARROUND THE WORLD SINCE 1886 For the first time in n alm most two decades, Heinekken, the wo orld’s leading pre emiium beer brand, iss takiing a huge step p forward with new, inno ovative packagiing on all Heineken and Heineken n Ligh ht primary and sec cond dary packaging..

Heineken’s Star Botttle re epresents a more modern n take on itts iconic green bo ottle e that will further re einfo orce the brand’ss upscale status and set it apart as being an innovattive and re elevant choice forr tod day’s consumers.

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GIN GAME THE

Crafty Competition has Raised the Bar for Small and Large Gins Alike— Elevating the Profile of the Whole Category Tanqueray’s Basil Smash Cocktail

w

hen a handful of bartenders and journalists gathered at an old Italian restaurant on a chilly Manhattan evening last December, they taste-traveled back in time. In their glasses that night: martinis made with bottles of Tanqueray gin sealed in the 1960s. That same night, the gossip about the return of an almost forgotten line extension of the brand had spread as well.

In other words, there was a lot of buzz being built in a category that until recently had practically grown accustomed to being ignored. It would have been hard to imagine when that line extension, Tanqueray Malacca, was first launched in the late 1990s that it would become one of those rare bottles that bartenders would haunt spirits shops and auctions seeking out. Then, gin was in the midst of a losing battle to hold share as vodka continued to expand its hold on the average American drinker.

Today, gin as a category still fights year to year to stem the flow of consumers to less bold-flavored spirits; in 2012, though, it managed to grow a respectable 1.5%, doing especially well (up nearly 20%) in the premium sub-category and up 2% in the high-end

BY JACK ROBERTIELLO

premium price grouping, according to numbers released by the Distilled Spirits Council of the U.S. (DISCUS). While producers anticipate volume growth to inch along, consumers continue to flock to the higher end, making an attractive target for newcomers.

Unique as a Category: Two in one But who drinks gin, and where, is also important. According to the Technomic “Trends in Adult Beverage” survey conducted February 2013, 26% of consumers report drinking gin in mixed drinks once a month or more often in bars and restaurants, 35% of them in the 21-34 year old age bracket.

“Gin is a unique category in that the spirit is an important element of classic cocktails, but continues to struggle with finding ways to engage new consumers,” says Donna Hood Crecca, senior director of Technomic’s adult beverage resource group. “Several brands are being successful with less juniper-forward flavor profiles and more contemporary positioning, which does bring attention, especially in the on-premise segment.”

As David King, who as president of Anchor Distilling oversees a three gin portfolio (junipery Junipero, Dutch Genever–style Genevieve and the recently introduced London Dry–style No. 3), points out, the current U.S. gin market is split into two major segments. There is the shrinking traditional market favoring

Mixology is driving the current gin buzz. Left, the relaunch of Tanqueray Malacca this spring at The Dead Rabbit in lower Manhattan. Right, Hendrick’s is among the newer brands that have earned the tag “bartender’s gin.”

value pricing and large formats, and a new premium gin market led by bartenders and new products. “People are challenging the boundaries of what gin can and should be,” he says. “If you just looked at the broad brush view of the gin market you’d be discouraged from introducing anything new. But a brand like Hendrick’s deserves credit for challenging what gin was about, and its growth probably is what gives one encouragement to bring a new gin into the market.”

In the last few years, new gins like Hendrick’s and Citadelle grew more interesting to bartenders, and those from America’s many micro-distillers started to grab precious bar and shelf space.

Brands like Bulldog, Nolet’s and Farmer’s Organic came to market with slight twists—Bulldog with the inclusion of lotus and poppyseed; Nolet’s with roses, peaches and raspberries; Farmer’s with elderflower, lemongrass and an organic hook. Even the “skinny” craze has hit the gin world—Slim Gin, made from 14 botanicals and bottled at 60 proof, claims to have 25% fewer calories than most brands, 48 calories per serving.

One of the pioneers of the less juniperforward American-made gins, Aviation, made by House Spirits, recently gained Bombay Sapphire East counts lemongrass among its exotic botanicals.

placement in nearly 50 Kimpton Hotel restaurant units, know for quality dining and advanced cocktail concepts.

On-Premise Battleground As most of the brands focus on selling their wares by attracting the key driver of super-premium spirits—the American bartender—the fight is intensified. That’s because the contemporary interest in gin is almost entirely underpinned by the cocktail renaissance.

Where once the biggest brands could be expected to dominate a drink menu, bartenders now seek to incorporate the many gin flavor profiles into their house recipes. Led by the example of less junipery gins, the recent explosion of small distiller brands and gin-ish botanical spirits has started to crowd the back bar. At popular cocktail-centric places like Saxon + Parole in Manhattan, upwards of 15 gins are prominently displayed and many used in the often-changing drink menu.

This complicates things for the big gin makers, as the opportunity to dominate a menu with one gin is past. Not surprisingly, the giant brands (primarily Beefeater, Bombay and Tanqueray on-premise, with the addition of Seagram’s off-premise) have fought back to protect their share of the category.

Bombay added Bombay Sapphire East, made with lemongrass and black pepper, and to bolster production has unveiled plans for its own distillery that should be operating by summer 2013.

(The brand has long been produced at G&J Greenall in the northwest of England.)

gin game

Tanqueray in the past few years reinforced its popularity through increased attention to bartender training on behalf of its classic junipery London Dry, along with its two citrusy variants, Tanqueray No. 10 and Tanqueray Rangpur. Beefeater introduced Beefeater 24, notable for the inclusion of grapefruit and tea, and two limited-edition seasonal gins, Beefeater Summer and Winter, and spent heavily to build bartender loyalty to both Beefeater and Plymouth.

East meets West All this resuscitative innovation was sparked by the challenge coming from the so-called New Western gins. Lower in juniper and more citrusy, the gins run from semi-obscure to new powerhouses like New Amsterdam.

“Both on- and off-premise there is opportunity for education of both the trade and consumers,” says Guillaume Lamy, vice president Cognac Ferrand, owner of Citadelle Gin. “What retail store would arrange a gin seminar ten years ago? None that I know of. Now, we have some retailer partners that are willing to book a 50-seat classroom and let us present history, distillation techniques and other craft distiller’s secrets to gin fans who want to know more about what is actually happening behind the still.”

“I think all these gins help to promote the gin category, and by attracting new consumers within the category it a fantasitic opportunity for brands like us to at-

GIN | se le c tions

No. 3 London Gin

tract new consumers,” says Nik Fordham, newly named master distiller of Bombay Spirits Company. “I think it’s wonderful that we have these new artisanal gins which are coming from throughout the world. I do believe, though, that they help to demonstrate the consistency and quality of the more iconic brands like Bombay Sapphire.”

Fordham hits on an important point concerning many of the newborn American gins: reports of bottle and batch variations are rampant, and some reveal an insufficient understanding of botanical manipulation and sourcing.

Big vs. Little Even in bars where local gins dominate, the big brands get plenty of play. In Idaho, the three Bardenay restaurants distill their own vodka, gin and rum. And even though their own gin is the biggest seller, younger customers learning about cocktails like to have the option to select from classic brands for their martinis and increasingly Negronis, says owner Kevin Settles.

But as Charlotte Voisey, portfolio ambassador for William Grant & Sons, points out, “People like the idea of local and minuscule batch and craft and artisanal, but when it comes down to it, quality comes first.”

So, what do the big gins do to compete in a market where the attention of mixologists is key to any gin’s success? Mostly keep hustling, but humbly enough to appreciate that attention to the category as a whole is likely to help their readily available brands. With bartenders steering the bus, so to speak, big and small brands alike can hope to impress more passengers with gin’s versatility and flavorful distinctions from other spirits.

Voisey says maintaining Hendrick’s as a bartender’s gin takes consistent focus: “Lots of effort goes into relationships that Hendrick’s built, and that’s our strength.”

In the case of the recent Tanqueray Malacca re-introduction, brand owner Diageo was responding to bartenders’ interest in the extension for its similarity to an Old Tom gin, slightly sweeter than classic London dry.

“In my first few years as brand ambassador, one of the commonly asked questions from bartenders was ‘When are you going to bring back Malacca?’” says Tanqueray’s Angus Winchester. But it was only when a bartender cornered someone high up in the company that master distiller Tom Nicol was asked to dig into the company’s archives and make the gin as it was originally designed.

To satisfy their bartender friends, Tanqueray plans to limit the 100,000 liter supply to the on-premise. That’s not a lot for such a worldwide brand, but if it keeps the brand’s bartender friends happy, it will have done its job. ■

St. Elder is handcrafted in small batches from a natural extract of fresh elderflower blossoms. The result is a finely balanced liqueur that easily pairs with a variety of spirits and can liven up any classic cocktail.

©2013 M.S. Walker, Inc. Produced & Bottled by St. Elder, Ltd., Somerville, MA. 20% Alc/Vol (40 proof). PLEASE ENJOY RESPONSIBLY. For recipe inspirations, please visit St-Elder.com

INDUSTRYPROFILE GARY FISCH

DAVID JABOUR

RON VAUGHN

BRAD FEUERBACHER

KEN LEWIS

CHUCK FERRAR

Brain Trust in the Big Easy Wine & Spirits Guild Roundtable Sounds Off on Hot-Button Issues at Annual Meeting in New Orleans ince 1948, the Wine & Spirits Guild of America has been arguably one of the most influential groups of alcoholic beverage merchants in the U.S., comprised of some 40 independent retailers operating in 23 states from New York to Alaska and Hawaii. Guild members represent more that 500 outlets with annual sales topping $2 billion—about 5% of alcohol sales in America.

The Beverage Network’s William Slone moderated a roundtable discussion as part of the Guild’s recent annual meeting in New Orleans, hosted by Cedric Martin of Martin Wine Cellar.

Here are some of the key excerpts of panelists speaking candidly and pointedly on fundamental issues of concern to retailers across the country, regardless of size.

S

ON THE ECONOMY Recovery Not Complete...

And May Never Be

BRAD FEUERBACHER BROWN DERBY INTERNATIONAL WINE CENTER, SPRINGFIELD, MO

It seems in our community we haven’t seen a full recovery. Maybe even the opposite, especially in the past few months.

The number of bottles is good going out the door, but that price point is way down when you look at the wine market. We’ve all talked about the $100 wines that turn into $50s and the $50s that turn into $25s.

But then you look at other things. You have the brown goods that have that authenticity and history; those are strong. The consumer today wants that experience.

We haven’t really seen that ability to come in at a full recovery. But at the

same time, we have generations that are willing to experiment with a much wider array of products. So there’s that opportunity that lies out there as well.

KEN LEWIS THE PARTY SOURCE, BELLVUE, KY

The same thing that is happening in the national economic climate is what is happening on a micro basis in my area.

And that is that there’s a huge gap between Wall Street and Main Street. I live on Main Street, I don’t live on Wall Street. You read a lot about stock market and things getting back to normal in Manhattan, but they’re not getting back to normal in Cincinnati/Northern Kentucky or the state of Kentucky. And we now have the payroll tax since the first of the year, and I think the dysfunction in Congress extended to a national dysfunctional mood. It continues to be a very challenging environment.

Back in ’08 we implemented several very dramatic policy changes to counter

A legendary journey In 1907 Ernest Shackleton and the men of the Nimrod expedition return home after their 18 month heroic attempt to reach the South Pole, leaving three unopened crates of original Mackinlay’s Rare Old Highland Malt Whisky buried beneath the ice.

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INDUSTRYPROFILE

the recession—things we’d never done before, like mixed case discounts, solid case discounts. Now, many of the things we did in the early part of the recession we’re pretty much stuck with. You’re not going to be able to reverse any of these major changes. If you took a big hit on your margins, you’re probably just like me—you’re not going to get that back.

Once the consumers got it, they’re very astute, very educated, and we’re not going to get any of that back.

“WE ARE SEEING AN EXCEPTIONAL AMOUNT OF LOCALLY PRODUCED PRODUCTS. SPIRITS, WINE AND BEER AS WELL.”

THE LEGISLATIVE FRONT

I benefited. I couldn’t have grown in the environment I grew in if it hadn’t been for these laws. We’ve got to work together and keep our eyes open, but deregulation is the enemy.

A Shifting Battleground, Now More Than Ever

CHUCK FERRAR

—David Jabour

BAY RIDGE WINE & SPIRITS, ANNAPOLIS, MD

In Maryland, we’re facing a serious chain store fight for the first time in about 12 years. We’re gonna be all right this year. Next year is an election year.

I think we’ll be all right. But the following year is a whole new legislature. And we’re going to have problems, because we don’t know who’s going to get elected; there’s going to be a turnover. But we have to work together.

Maryland’s a little unique. One store, one license is all you’re allowed. Supermarkets, chain stores are not allowed.

But the whole industry nationwide, we’re all under deregulation pressures. And believe me, the three-tier system—as many times and as many problems as it may have imposed on you—has saved every one of us. And it is good for us. Alcohol is not potato chips; it’s not tires. Alcohol was mentioned twice in the Constitution. It’s a special and unique product. It should be regulated within reason.

But what we have to do is watch out for deregulation. I don’t know where y’all come from politically. I’m pretty conservative. I’m against all regulation except in this industry. Be real. You’re independent businessmen and this is what you like to do. You don’t believe in regulation, but I’ve been kept small by law, and

GARY FISCH GARY’S WINE, WAYNE, MADISON & BERNARDSVILLE, NJ

New Jersey is one of the regulated/deregulated states. We have two-license limitation. We have a very active ABC. For years I used to wish our ABC was as easy-going as New York’s, and now it has switched over. New York’s has gotten very active and it seems like up until recently our ABC has calmed down.

I believe the two-license limitation will be attacked again and again. I’ve had a couple end-of-year meetings with wholesalers and they’re restructuring their divisions to go more chain-store oriented, and they have a much stronger lobby than we’ll ever have. So it’s my belief that they know something we don’t.

RON VAUGHN ARGONAUT WINE & LIQUOR, DENVER, CO

We face the same challenges that you do: single-licenses, grocery stores.

We’ve fought it for five years since ’08 and defeated it every year. The first year it happened, retailers were not a cohesive group. We luckily saw it coming and at the last minute swept in and saved ourselves from a big defeat. But I think now we’ve gotten much stronger.

We have an association, Coloradans for Safe Sales. We focus on putting out two messages. One is safety. You can feel either way about safety, but it’s a good argument that alcohol in the hands of kids under 21—selling it and getting it out the door—is a bad trend. Every state has examples of bad things that happen when minors handle alcohol. The other one, which probably resonates more, is job loss. Politicians are terrified of getting the “job killer” label put on them.

They don’t want to be the ones. The message to politicians in particular is that you’re going to kill small business.

You can also affect political races.

Go out and meet these people, interact with them regardless of what party as long as they’re on your team. You can affect races. We backed a dark horse in a race in Colorado Springs and he came in and beat our nemesis.

DISTRIBUTOR RELATIONS Need to be Allies, Not Just Customers

DAVID JABOUR TWIN LIQUORS FINE WINE & SPIRITS, AUSTIN, TX

I think it’s really important that distributors continue to look at retailers as their customers. All too often they forget that.

We are obviously their customers. We can and should be their best friends.

They get pushed by their suppliers and they need to be able to push back a bit to recognize what may ultimately be best for their business. I encourage you to have those discussions with your wholesalers, as it relates to legislative matters and business matters in general.

Communication is real important in the three-tier system and wholesalers need to realize that we ultimately are their best friends. Oftentimes the beer wholesalers are under a lot of pressure, so they seem to see that a little more easily than the wine and spirits wholesalers.

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INDUSTRYPROFILE

WHAT’S HOT NOW Classics and Flavors Rule Spirits

DAVID JABOUR: We are seeing an exceptional amount of locally produced products. Spirits, wine and beer as well.

On the spirits side, if it’s local, it sells.

Even products that have very significant bases. Tito’s Vodka, for example, is our #1 scanning dollar volume item. It’s important to always take a look at what's working locally.

Some new category innovation is really working. Bulleit Rye is leading the growth in the rye category for us. Crown Royal Maple was just off the charts this holiday season; that sweeter flavor profile continues to be attractive. Jack Daniel’s Honey continues to sell. So does Fireball, a Sazerac product. In the Irish category, Jameson leads the charge, growing 20% annually in our organization. Tried and true brands that have some base in the whiskey category are soild–Gentleman Jack, for example.

CEDRIC MARTIN

Flavored moonshine continues to grow, after a strong holiday season. Base moonshine, not so much. Another brand that did well this holiday season was RumChata. And as much as I hate to say it, in the flavored vodka category there continue to be pockets. Those require a very aggressive category management with the proliferation of all the flavors and confections. You have to be careful about how broad you go.

RON VAUGHN: I think I look at new products a little differently. I welcome the innovation. Look at the brands you sell which weren’t even in existence five years ago. I used to have the attitude ‘If I hear about another flavored vodka…’.

But the ones I wouldn’t have taken are the hottest ones now. You do have to do category management, but I’ll figure out a way to get it in, because my customers want to see the new products.

CHUCK FERRAR: I think David hit most of the hot items. RumChata, honey liqueurs and flavored bourbons have taken

CEDRIC MARTIN MARTIN WINE CELLAR, FOUR LOCATIONS IN LOUSIANA

WHAT'S HOT IN WINE Because the discussion of “what’s hot” leaned toward spirits, we also asked Cedric Martin of Martin Wine Cellar, who hosted the roundtable in his Metairie store, to add his perspective on the current wine scene.

To a large extent, I believe the hot wines today are the ones you create hype about. I have found that the excitement of the buyer and the sales staff is what creates excitement for the customer.

We discover wine regions, invest and educate our staff, then turn around to educate and excite the customer.

Our job is made a lot easier by the popularity of certain wines and regions. We have always been very successful with Bordeaux and Burgundy. Bordeaux is still a bargain, where quality petite château wines are going for under $12.

We implement aggressive programs for our sales people to move through these cases.

Two regions that have jumped in popularity are Italy and Spain. Good Italian restaurants are now all over New Orleans, which really helps. So today it is Vermentino, tomorrow it’s Fiano. Most importantly, Italian wines have been consistently good since the 2006 vintage, and there are many small vintners

off. During the holiday season, trade-up was definitely back in our market.

GARY FISCH: We took a big position on the bourbons—flavored, cream and straight. At first, we didn’t bring enough in to make a statement, so they weren’t selling. Once we started making a statement, they did very well.

BRAD FEUERBACHER: The craft beer segment continues to proliferate with the same issues that happen in spirits—there’s only so much shelf-space and there’s scarcity. It’s interesting looking at my cheat sheet and David’s. RumChata, moonshine, Moscatos, ciders….

What are all those? Sweet. It’s sweet we keep going back to.

KEN LEWIS: We’re spending a lot of money to improve our store and it’s all on spirits and craft beer. Are we following the consumer vs leading the consumer?

There’s the challenge of space allocation, and growth areas—we have to make sure we’re focused on the right things. ■

producing outstanding wines, such as Soave from the hillside vineyards. In Spain, we have seen a comeback of the whites including Albarino and Verdejo. In reds, Reserva wines from Rioja retailing for under $30 are very popular.

We have also seen Argentine wines hit stride over the past few years, especially Malbec and red blends that are very good and reasonably priced. We are selling the more expensive Malbec wines, too. California continues to maintain strength in our market in the $25-$65 range; Pinot Noir, Cabernet, Sauvignon Blanc, and, yes, Chardonnay still sells. Getting hotter: white wines from the Loire Valley and the Chablis region. Both are excellent values, but the growth in Chablis has been surprising.

Spring is upon us, bringing the first wave of delicious rosés made of diverse varieties from regions all over France and from other European countries such as Spain, Portugal and Italy. Plus there are superb rosés being made in California and Oregon. Rosé is back in a very big way.

YOU CAN SOMETIMES GET WHAT YOU WANT CRYSTAL HEAD VODKA LIMITED ROLLING STONES EDITION GIFT PACK GETS WHAT YOU NEED

Dan Aykroyd

S

ure it may be mixing musical metaphors to reach for Carly Simon’s familiar phrases “nobody does it better” and “baby, you’re the best” when describing the almost indescribably iconic Rolling Stones, but these London lads are icons because distilling the essence of their talent into something easily recognizable and enjoyable is how they put themselves on the map. And stayed there.

For 50 years.

An equally iconic and enjoyable presence on bar, liquor and grocery store shelves is the hallmark of another well known (though slightly younger) brand: Crystal Head Vodka. Like the unmistakable sound of The Rolling Stones, Crystal Head stands out from the crowd. Its uniquely skull-shaped bottle holds award winning, additive free, super premium vodka that uses the highest quality grains and the deep glacial aquifer water of Newfoundland, Canada.

Brand co-founder, Dan Aykroyd, is deeply proud of the recent accolades the brand has won at the 15th International Tasting Contest at the 2013 PRODEXPO Exhibition, in Moscow, Russia (Gold Medal for Excellent Taste) and at the World Spirits Competition (Double Gold Medal).

The Exhibition, which took place from February 11 to 15, is the largest food exhibition in Eastern Europe and hosts the most prestigious tasting competition. There were 198 companies, representing beverages from more than 22 countries that took part in this year’s tasting contest. Crystal Head was one of the entries amongst over 400 other

vodkas that were reviewed by a panel of 11 judges recognized as the best tasters of wines and spirits in Russia.

Aykroyd, states, “Crystal Head Gold Medal—best tasting vodka in Moscow contest—a significant honor. Like winning best sushi in Japan! If Russians do not know their vodka, who does?!” He continues, “Winning the Gold Medal competing against 198 companies and over 400 vodkas is very gratifying. We like to say that the beautiful and unique package draws you to the brand and the taste brings you back.”

Whether returning to purchase the vodka that they love happens on or offpremise, Crystal Head Vodka drinkers are happy to spend the night together with friends, sharing their love for this super premium vodka that is quadruple distilled and filtered seven times. Three of the filtrations are through semi-precious crystals known as Herkimer diamonds.

Though The Rolling Stones are just a couple of decades shy of their Diamond Anniversary year, this 50th anniversary was the perfect opportunity for Crystal

Head Vodka to join forces with The Rolling Stones to create an exclusive, limited edition Rolling Stones 50th Anniversary Gift Set. This zippered, handcrafted, one of a kind display case gently cradles a 750ml bottle of Crystal Head Vodka with crystal decanter top showcasing the Stones’ logo. Tucked into the package, which, for any real Stones fan, is easily recognized as a tribute to the Sticky Fingers album, is a double CD with live Rolling Stones tracks exclusive to Crystal Head Vodka in honor of their role as the official and exclusive vodka of the Rolling Stones 50th Anniversary.

Aykroyd concludes, “It is a huge honor and recognition of our high quality product to have Crystal Head designated as the officially authorized vodka for the Rolling Stones 50th Anniversary Worldwide celebration. Together with Bravado, the band’s licensing company, we have created the ultimate gift package for Stones fans and their families.” Fans of Crystal Head Vodka and The Rolling Stones are bound to have hours of satisfaction thanks to this exclusive relationship. ■

BRANDPROFILE

‘All In’ for the Rothschild Family Three Branches Unite, for the First Time Ever, to Create Superlative Champagne

BY W. R. TISH

uxury branding in any product category is never a simple function of pricing. And image alone cannot prevail without quality.

True luxury, in wine especially, hinges both on product and pedigree. In Champagne Barons de Rothschild, the wine world now has a remarkable brand that not only epitomizes the famously high standards of the world’s greatest sparkling wine, it also manages to add a fresh chapter to one of Europe’s most renowned family legacies.

It would not be quite right to characterize Champagne Barons de Rothschild as “new.” The idea was hatched, fittingly at a gathering of the family, in 2003. It debuted quietly in France, Australia, Japan and Germany in 2009; extended to 10 more markets in 2010; and reached the U.S. in tiny quantities in late 2011. But that is all part of the brand vision, which has been anything but fast and flashy—and rooted firmly in family. Indeed, the Champagne marks the first-ever collaborative wine venture for the three branches of the Rothschild tree (which dates back to 1743). Knowing that they would be layering this project on top of three distinct business entities and a collective reputation, it is no surprise that they chose to follow a patient course of development unswerving in the pursuit of top-of-the-class excellence.

Why Champagne? Start with the fact that they all love it. Secondly, with its emphasis both on terroir and blending in

L

The three branches of the Rothschild family, all descended from Mayer Amschel Rothschild (1743-1818): Baron Éric de Rothschild (Ch. Lafite); Baronne Ariane, wife of Baron Benjamin de Rothschild, far right (Ch. Clarke, Edmond de Rothschild Group); in center, Philippe Sereys de Rothschild, and Baronne Philippine de Rothschild (Ch. Mouton).

creating wine of the highest quality, Champagne parallels Bordeaux, an established area of Rothschild expertise. Upon this foundation, the family aimed to ensure that the wine fit seamlessly into the Champagne tradition and community, and reflected the family’s motto, represented by the coat of arms on the bottles reading “Concordia—Industria—Integritas.”

Highest Standards Development of Champagne Barons de Rothschild began, quite naturally in the vineyards, and with a clear vision of house style. The family teamed with growers in Côtes des Blancs and Montagne de Reims, securing fruit exclusively from Premier Cru and Grand Cru rated vineyards. The grape sourcing coincided with the decision to make a Chardonnay-driven house style; while only 28% of the total vineyard acreage in Champagne, the family’s cuvées each contain 60% or more of Chardonnay—widely acknowledged as the varietal heart of the region’s most elegant wines.

Other keys to ensuring top quality from the very start: for purity of character, an extremely low dosage—between 5 and 8 grams/liter of sugar (most houses use 10 grams or more); an unusually high percent-

The Champagne Barons de Rothschild trio includes, from left: Blanc de Blancs (100% Chardonnay; SRP $125); Rosé (made with 5% red wine; $125); and Brut (60% Chardonnay; $100).

age (40%) of reserve wines; and long aging in bottle—about four years, including four to nine months after disgorgement. Specially selected yeasts, small fermentation tanks (30 and 60 hl capacity as opposed to the 200-300 hl norm) and a dedicated operation just for the Verzenay red wine used in blending of the rosé also speak to the meticulous production process.

While Philippe Sereys de Rothschild (son of Philippine) has assumed the role of the family’s Champagne spokesperson, to ensure that the project maximized resources and achieved their exceptional goals, the family hired two industry veterans to oversee day-to-day operations.

Frédéric Mairesse, the managing director, previously worked at Domaines Paul Jaboulet Aîné in the Rhône, at Ch. La Lagune in Bordeaux and for a dozen years at leading Champagne houses. JeanPhilippe Moulin, chief winemaker, was previously the cellar master at Perrier-Jouët, Mumm and Ruinart.

Among the recent tasks undertaken by Mairesse is the establishment of the brand’s headquarters in Reims (which, fittingly, has been furnished with items contributed by each family branch) and a guest house by the production facility in Montagne de Reims. His greatest challenge ahead will be to guide the trickle of bottles to a global market, and gauging the optimum retail, restaurant and resort outlets. Here in the U.S., distribution is being handled exclusively by Pasternak Wine Imports. ■

Baron Eric de Rothschild

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BRANDPROFILE

Where Country Meets the Caribbean Country Music Powerhouse Kenny Chesney Launches Blue Chair Bay Rum

BY KRISTEN BIELER

he list of spirits brands with celebrity endorsements is a long one. And there’s no shortage of famous names who part-own or invest in brands. What makes Blue Chair Bay Rum unique is that it is entirely conceived and created by one Kenny Chesney, eight-time Entertainer of the Year and one of the biggest names in country music today.

“Whenever Kenny isn’t working or touring, he is on a beach somewhere,” says Mark Montgomery, CEO of Blue Chair Bay Rum, Chesney’s newly created spirits brand. “Kenny first had the idea for creating a rum in 2001, with the intention of ‘bottling the lifestyle of the islands,’ the part of the world where Kenny feels most at home. Blue Chair Bay Rum is his creative vision,” says Montgomery. “Kenny has been a rum drinker for a long time and wanted to create a rum that he would enjoy drinking himself, and sharing with friends.”

Having long been inspired by the Caribbean and his ongoing experiences of island-life, Chesney expresses his love of beach, sand and boating in much of his music (“When the Sun Goes Down,” “No Shoes, No Shirt, No Problems,” “Old Blue Chair”). He says that the rum was “born on the beach” in the Caribbean, and after interviewing a number of distilleries (with the help of New York-based Savvy Drinks, which is lending their expertise to the project), settled on a Barbados-based distillery, one of the oldest in the Caribbean and where rum casks are mellowed on the shore. Master Distiller Mike Booth worked closely with Chesney to develop the exact taste profiles he was looking for.

T

The collaboration (to say Chesney was involved is an understatement, says Montgomery) resulted in three expressions: Blue Chair Bay Rum White, Coconut and Coconut Spiced. White is a crystal clear 80-proof rum with aromas of vanilla, tropical fruits and a hint of oak. Coconut (Chesney’s personal favorite) and Coconut Spiced are both bottled at 53 proof, with subtle notes of ripe coconut and in the latter, traditional Caribbean spices. They boast a higher alcohol content than most flavored rums, and are “delicious poured straight on ice,” says Montgomery. All three will retail at approximately $17.99$18.99. “Kenny wants everyone invited to this party, so he’s created a premium line of rums, that are accessible to everyone,” Montgomery says.

Bottling the Island Experience Just how to package Chesney’s vision and island lifestyle was one of the most challenging aspects of the project, says Montgomery: “We were on Kenny’s boat one day talking about how to bottle up the beach, the air, the water, the lifestyle, and put it into physical form. And then we had the idea to create a bottle that looks like it just washed up on shore; beautiful, but a little distressed.”

Kenny Chesney

While Chesney’s fan base is immense, Blue Chair Bay Rum will speak to a far wider audience. “If you are a fan, you will recognize the Kenny Chesney lyric on the front of the bottle, and see his signature on the back. For a rum drinker who doesn’t know who he is, the package is still appealing,” says Montgomery. “It would be a disservice to make Blue Chair Bay Rum too much about Kenny. Our focus is building a great brand, period.”

Rallying the Fan Base Blue Chair Bay Rum will be co-sponsoring Chesney’s No Shoes Nation Tour (with Corona Light) and will host pre-concert tailgates and parties in 18 markets this spring and summer. Together with Chesney’s new album, Life on a Rock (April 30th), the No Shoes Nation Tour will reach over 1.25 million fans in stadiums, arenas and outdoor amphitheaters with more than 42 stops across America. “Very few artists put on tours of this size and reach this many people,” says Montgomery. “He is a force on the road.”

Blue Chair Bay Rum also enlisted master mixologist Jonathan Pogash to create signature Blue Chair Bay Rum cocktails, including the Shooting Star, which began as a song reference in Chesney’s new single “Pirate Flag.” As with everything Blue Chair Bay Rum, the art came first. “He wrote the song and Jonathan developed a drink around it,” says Montgomery. “Kenny is one of the hardest-working people I’ve ever met, and his commitment to his art—music and now his rum—drives everything.” ■

BRANDPROFILE

Little Bit of Honey Dewar’s Unveils its Much-Anticipated Highlander Honey

BY KRISTEN BIELER

ewar’s drinkers are accustomed to a range of expressions—from the iconic Dewar’s White Label (the #1 selling premium blended Scotch in the United States) to the 12Year Old, 18-Year Old and Signature—but now they have a new one to choose from: Dewar’s Highlander Honey, rolling out this spring.

“Dewar’s Highlander Honey brings delectable sweetness with a pleasing bite,” says Stephanie Macleod, Dewar’s Master Blender, and it’s the first offering in the new Dewar’s Highlander range of expressions infused with natural flavors and local Scottish ingredients. “We’re thrilled to showcase how the infusion of local Scottish Scottish honey builds on the already present honey notes found in the base blend of Dewar’s White Label” she notes.

D

A Pioneer of Innovation Dewar’s might be one of the world’s most historic whisky brands, founded in 1846 by John Dewar, but it has never been bound by tradition. “Highlander Honey is grounded in Dewar’s commitment to driving new possibilities within the spirits industry,” explains Macleod. “Dewar’s was one of the first distilleries to double-barrel age, also known as marrying, its Scotch whisky blends.” Originated by Dewar’s Master Blender in 1899, this process involves placing newly created blends back into vintage oak casks for a second period of maturation, which results in a smoother taste profile and greater depth of character.

Not Just Another Flavor Highlander Honey is made by an infusion of Scottish honey into the Dewar’s White Label. “By us-

ing Dewar’s White Label as the core for Highlander Honey, the infusion process builds on the already present honey aromas found in the blend and creates an exceptionally well-rounded and harmonious taste profile,” says Macleod. The result is a spirit that showcases pure honeyed notes, “but still retains the treasured characteristics of the original blend, which is renowned for its complex taste profile and its unparalleled smoothness,” says Macleod.

Another interesting point of difference is the ABV: By infusing honey directly into Dewar’s White Label, then filtering this through oak cask wood chips, Highlander Honey maintains the desired 40% ABV.

Local Flavor “Knowing that the composition and taste of honey is terroir-driven, we sourced local bees,” says Macleod. “Using Scottish honey gives Highlander Honey a smoother, buttery composition that is unique to Scotland—and since the honey is harvested exclusively for our distillery, the taste is unique to Dewar’s as well.” (The honey is actually harvested by a stillman at the distillery, who practices beekeeping as a hobby.)

DEWAR’S HIGHLANDER HONEY & COLA

Target: ‘The Drinking Man’

While many flavored whiskies aim to attract a new consumer—typically non-whisky drinkers and women—Dewar’s Highlander Honey was developed with the core Dewar’s consumer in mind: “The Drinking Man,” a term Dewar’s coined for their 2012 campaign to categorize the 25-29-year-old modern man who is

3 part cola, 1 part Dewar’s Highlander Honey

ready to step up to brown spirits. In 2012, Dewar’s launched a new advertising campaign called “The Drinking Man’s Scotch,” which uses an alluring and mysterious Scottish woman to deliver advice on living life and on drinking Scotch.

To Mix, or Not to Mix? Given her choice, Macleod sips Highlander Honey on the rocks—“it really opens up the fantastic Scottish honey notes of the blend”—but she also recommends it chilled on its own or as a shot, as well as in cocktails. “I’ve been enjoying it with cola, which is an extremely refreshing and balanced drink, with the perfect amount of honey sweetness and just the right touch of bite on the finish,” she says.

Highlander Honey is just the first in Dewar’s new range of Highlander products that will include unique expressions of Dewar’s White Label whisky infused with traditional and indigenous Scottish ingredients. “Consumers are turning to brown spirits for their fullness of flavor and the rich taste they deliver,” Macleod shares. The Highlander range will provide them with new tastes as well as the quality assurance of the Dewar’s name. Dewar’s Highlander Honey will be available nationwide in April with a suggested retail price of $23.99 per 750ml bottle. ■

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DEWARS.COM

BAR TALK

Stay the Night Jeff Josenhans, the US Grant Hotel, San Diego

BY ALIA AKKAM

ince arriving at San Diego’s famed US Grant Hotel four years ago, Jeff Josenhans, director of venues for the property, has rejuvenated the Grant Grill’s beverage program. The beer list is flooded with local micro-brews; half-bottles of wine from small producers are plentiful; and one of the star libations is a Centennial Manhattan, barrel-aged in oak for 100 days.

Still, this talented sommelier and bartender is best known for his pioneering “Cocktails Sur Lie”, which embrace the Champagne method. Here, Josenhans reveals his flair for the bold at the hotel bar.

S

THE BEVERAGE NETWORK: The US Grant is a historic, luxurious property.

But the meaning of luxury is shifting.

How does that translate to your bar program and the type of customers who come in?

JEFF JOSENHANS: I think luxury means to exceed one’s expectations, and it is the expectations that are shifting. Our bar program aims to offer menu concepts and ideas that you simply can’t find anywhere else in terms of innovation, service and quality.

TBN: One of those concepts is Cocktails Sur Lie (Sur lie is a French term that means having been rested on its yeast.

Josenhans’s Cocktails Sur Lie are bottleconditioned; added yeast, sugar and spirits create carbonation in accordance with the Champagne method, while the hopping process adds the brewer’s flair.)

What was the inspiration?

JJ: From a combination of wanting to push the envelope in a competitive market, needing to utilize my other skills (sommelier, working on a corporate level) and wanting to build upon the progression of cocktail programs put in place

previously. We currently serve the Moscow Mule-inspired Mule (vodka, ginger, Muscat, Cascade hops) and La Granade (Cognac, hibiscus tea, pomegranate juice, bay leaves, black pepper.)

TBN: What are some of the new concepts you have planned for the lounge?

JJ: The next challenge is taking on the Cosmopolitan. This worn-out classic is due for a revamp. We are also moving on to a raw cocktail menu concept where we use one whole fruit, like a Granny Smith apple, fresh-squeezed per cocktail.

TBN: You worked hand in hand with the chef to develop a rooftop garden.

What are you growing up there that find its way into cocktails?

JJ: We plant all of our cocktail ingredients from seed and only use heirloom varieties. Right now we are growing Atomic Red carrots, Paquito squash, mini sunflowers, Chioggia Guardsmark beets, lavender, Buddha’s Hand citron, kumquats, Meyer lemons, chocolate mint and lemon verbena. I like to be seasonal in all aspects when it comes to cocktails. Many

people will think along the lines of produce seasons, but I also like to incorporate culturally seasonal spices. Nutmeg, for example, is great around Thanksgiving and Christmas even though it can be purchased of equal quality year-round.

TBN: What trends are you noticing among your guests?

JJ: One is that they are no longer gravitating towards brand comfort, but are more interested in exploring new spirit (and beverage) brands. I think the speakeasydriven cocktail scene has been around for over a decade now and guests are primed for new cocktail experiences. We typically dabble very little in vintage cocktails and try to have a modern approach with an equally stringent devotion to quality.

TBN: What do you deem the biggest challenge of working at a hotel bar?

JJ: The most obvious one is probably the hardest challenge: that you have guests in the hotel bar because they are hotel guests, and therefore their primary interest is the overall hotel stay. So the quality of the bed and the food they ate for breakfast all affect their evaluation of their bar experience. In many cases the bar experience is just playing a supporting role of the entire hotel experience. Beyond that, hotel bars operate with a much leaner staff than most private bars, so managing a sound budget is an elevated skill to have at a hotel. ■

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OhiO WhOlesale Price list cuyahoga county Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

Ohio Wholesale Price List May 2013 Division of Liquor control Price List D = 1.75 liter L = liter B = 750 ml Please note: all the following information is provided for reference only, please contact your spirits wholesaler to confirm all information.

STaNDarD

Price

PrOOF

$ 14.90 $ 13.90

190.0 151.0

$ 12.70 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.20 $ 7.90 $ 9.95 $ 19.95 $ 13.30 $ 13.65 $ 7.95 $ 16.95 $ 12.70 $ 3.80 $ 14.20 $ 8.25 $ 13.40 $ 7.55 $ 8.75 $ 24.35 $ 8.05 $ 12.60 $ 12.60 $ 51.25 $ 6.30 $ 31.85 $45.75

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 71.0 71.0 94.0 94.0 87.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

80.0 80.0 80.0 90.0 90.0 80.0 80.0 86.0 86.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0

gRain alCohol 2952B 2962B

everclear everclear 151

0026D 0026L 0113B 0113D 0113L 0122B 0122D 0122L 0152B 0152D 0152L 0199D 0199L 2100D 2137D 3701L 3972D 3972L 4089D 4089L 5378B 576B 6343L 8890B 8891B 9667B 9667e 9668B 9677B

Old Thompson Old Thompson Kessler Kessler Kessler Beams eight Star Beams eight Star Beams eight Star Seagrams 7 crown Seagrams 7 crown Seagrams 7 crown Senators club Bbn Senators club Bbn calvert extra Blended Wsky imperial gold award Blended Wsky hallers S r S Bln Wsky hallers S r S Bln Wsky guckenheimer guckenheimer Kessler Traveler Bastille hand crafted Mc cormick Blended Seagrams 7 Dark honey Seagrams 7 crw Stone cherry Woodstone creek Barrelhous Woodstone creek Barrelhous Woodstone creek Blended Woodstone creek Wh Dog WSK

0014B 0014D 0014L 0035D 0035L 0059B 0059D 0067B 0067D 0073B 0073D 0073L 0075D 0075L 0087D 0087L 0104D 0104L 0108B 0108D 0144B 0144D 0163D 0163L 0171D 0171L

ancient age Ky Str Bbn ancient age Ky Str Bbn ancient age Ky Str Bbn ancient ancient age Ky ancient ancient age Ky early Times early Times Jts Brown 4Yr Jts Brown 4Yr Old grand Dad 4Yr Old grand Dad 4Yr Old grand Dad 4Yr echo Springs 4Yr echo Springs 4Yr Kentucky gentleman Kentucky gentleman Ten high 4Yr Ten high 4Yr Old Forester 4Yr Old Forester 4Yr Jim Beams choice 5Yr Jim Beams choice 5Yr Mattingly and Moore 4Yr Mattingly and Moore 4Yr Mark Twain Mark Twain

Blend

BouRBon

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9.05 16.65 11.50 20.55 11.50 9.65 21.05 4.80 17.50 11.45 25.50 17.85 18.40 11.05 15.60 9.35 16.20 9.45 16.90 35.10 9.05 35.20 9.70 9.30 13.15 9.30

0850B 0850D 0891B 0892B 0911B 1478B 1497B 1497D 1497L 1499B 1499D 1650e 1816B 1816D 1816L 2089D 2089L 2089B 2094B 2094D 2094L 2099B 2099D 2099L 2104B 2105B 2105D 2889B 2919B 2938B 2939B 2946B 2948B 2948D 2948L 2949B 2949D 2949L 2955B 3022B 307oB 3073B 3074B 3075B 4065D 4065L 4116B 4116D 4116e 4116L 5086B 5087B 5089B 5104B 5110B 5110D 5110L 5112B 5112D 5122B 5208B 5478B 5483B 5889B 6845L 6880B 6920B 7680B 8020B 8300B 8187B 8301B 8355B 8356B 8357B 8358B 8375B 8375D 8375L 8377B 8378B 8435B 9260B 9355L 9533D 9533L 9600B 9630D 9632B 9632D 9635B 9636B 9637B 9638B 9638D 9638L 9676L 9677B 9678B 9680B

Benchmark Bourbon 8 Year Benchmark Bourbon 8 Year Bird Dog Blackberry Whsky Bird Dog Peach Whsky Blanton Bbn Brewriver Turkey Bottom Bbn Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Bulleit Bbn Frontier Whsky Buffalo Trace Bourbon Buffalo Trace Bourbon Jim Beam 200Ml 4Yr Wild Turkey 101 Bbn Wild Turkey 101 Bbn Wild Turkey 101 Bbn Bourbon Supreme rare Blnd Bourbon Supreme rare Blnd Bourbon Supreme rare Blnd Kentucky Tavern 4Yr Kentucky Tavern 4Yr Kentucky Tavern 4Yr Old crow 3Yr Old crow 3Yr Old crow 3Yr Old Forester Signiture Jts Brown 100 Jts Brown 100 early Times Bourbon elijah craig 12Yr e h Taylor Jr Straight rye e h Taylor Jr Sngl Barrel evan Williams Millenium evan Williams Bbn evan Williams Bbn evan Williams Bbn ezra Brooks ezra Brooks ezra Brooks ezra 101 7Yr Firefly Sweet Tea Bourbon Four roses Barrel Strng Four roses Yellow Label Four roses 90 Four roses 100 heaven hill Old Style 4Yr heaven hill Old Style 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jim Beam 4Yr Jefferson’s President Select Jefferson’s Jefferson's reserve Jeremiah Weed cherry Mash Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Black 8Yr Jim Beam Traveler 4Yr Jim Beam Traveler 4Yr Jim Beam Devil's cut John L Sullivan irish Knob creek rye Knob creek Sngl Barel rsv Lexington Bourbon Old charter 8Yr Old crow Traveler 3Yr Old Forester Birthday Old Whiskey river Pearse Lyons reserve Prichards Double chocolate Phillips union vanilla Wsk Prichards DBL Barreled rebel Yell rebel reserve 4Yr rebel reserve cherry rebel reserve honey red Stag Black cher red Stag Black cher red Stag Black cher red Stag hny Tea red Stag Spiced ridgemont reserve 1792 8Yr Town Branch Bbn undo's Bourbon Well Whiskey Wellwhiskey Whitetail caramel Flv Whiskey Wild Turkey amer hony Wild Turkey 80 Bbn Wild Turkey 80 Bbn Wild Turkey 101 Trvlr Wild Turkey russells resv 10Yr Wild Turkey Ky Spt Sng Brl Wild Turkey 81 Wild Turkey 81 Wild Turkey 81 Woodford rsv Derby ridge runner White Dog Whiskey Woodford reserve DBL Oaked Woodford rsv Mst coll Mapl

0460B 0575B 1370B 2305B 2880B 2880D 2947B 5089B 5482B 5482D 5482L 6060B 6060D 6060e 6060L

Bakers Basil haydens Bookers corner creek reserve eagle rare Single Barrel eagle rare Single Barrel evan Williams Single Barrel Jefferson’s reserve Knob creek Knob creek Knob creek Maker’s Mark Maker’s Mark Maker’s Mark Maker’s Mark

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

8.00 16.20 16.85 16.90 44.80 66.05 21.05 45.70 22.85 20.40 43.25 5.25 20.40 41.50 29.80 16.20 9.55 8.15 8.00 16.20 9.75 7.90 16.70 9.65 18.65 5.40 9.20 16.00 21.25 61.15 53.75 18.00 12.55 24.05 14.10 10.20 23.20 12.35 12.75 15.15 43.45 15.15 25.95 32.65 20.15 11.50 15.85 34.30 9.90 21.10 86.40 27.55 49.65 14.60 20.20 40.50 15.40 15.85 29.05 23.75 20.40 33.45 36.95 25.60 15.15 7.90 38.70 22.05 33.45 51.80 9.05 51.80 13.20 16.90 16.90 16.90 18.45 37.85 25.50 18.45 18.45 26.50 29.20 29.40 19.90 9.60 13.40 31.05 3.95 16.95 20.40 28.15 36.50 15.80 34.30 19.40 35.05 45.75 47.45 45.05

80.0 80.0 80.0 80.0 93.0 94.0 90.0 90.0 90.0 90.0 90.0 80.0 101.0 101.0 101.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 100.0 100.0 80.0 94.0 100.0 100.0 86.6 86.0 86.0 86.0 90.0 90.0 90.0 101.0 70.0 100.0 80.0 90.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 82.3 90.2 90.0 86.0 86.0 86.0 80.0 80.0 90.0 80.0 100.0 80.0 86.0 80.0 80.0 97.0 86.0 80.0 90.0 70.0 90.0 80.0 90.6 70.0 70.0 80.0 80.0 80.0 80.0 80.0 93.7 80.0 90.0 88.0 88.0 80.0 71.0 80.0 80.0 101.0 90.0 101.0 81.0 81.0 81.0 90.4 90.0 90.4 90.4

speCialTy BouRBon $ 37.85 $ 33.45 $ 48.40 $ 27.35 $ 26.50 $ 54.60 $ 23.90 $ 46.95 $ 29.05 $ 54.55 $ 35.20 $ 26.40 $ 55.45 $ 14.60 $ 35.20

107.0 80.0 126.6 88.0 90.0 90.0 86.6 90.2 100.0 100.0 100.0 90.0 90.0 90.0 90.0

OhiO Beverage MONThLY MaY 2013 63

Ohio Wholesale Price List 6064B Makerâ&#x20AC;&#x2122;s Mark 46 9617B Wild Turkey 15Yr Tribute 9627B Rare Breed 9674B Woodford Reserve 9674D Woodford Reserve 9674L Woodford Reserve 9679B Woodford Reserve Season Oak 9670B Woodstone Micro-Bourbon

$ $ $ $ $ $ $ $

33.45 94.0 77.80 101.0 31.75 110.0 30.00 90.4 59.85 90.4 35.05 90.4 77.95 100.4 88.20 94.0

0066B Jack Daniel's Black 0066D Jack Daniel's Black

0066E Jack Daniel's Black 0066L Jack Daniel's Black

1646E Jack Daniel's Tenn Hony 2110B Jack Daniel's Green 2110D Jack Daniel's Green 3513B Gentleman Jack

3513D Gentleman Jack

3513L Gentleman Jack

3515B George Bickel Old 48 3515B George Rickel Old #8 3523B George Dickol 12

3524B Geo. Dickel Barrel Select

4988B Jack Daniel's Tenn Honey

4988E Jack Daniel's Tenn Honey 4988L Jack Daniel's Tenn Honey

4988D Jack Daniel's Tenn Honey

4997B Jack Daniel's Single Barrel

5062B Jailers Premium Tenn Whisk 8307B Prichards Tenn Whiskey

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

21.25 43.90 14.45 31.15 6.80 16.90 33.65 29.10 51.10 35.90 15.90 15.90 20.20 20.20 21.25 14.45 31.15 43.90 38.70 22.75 34.35

Rye Whiskey

0090B Old Overholt 1503B Bulleit 95 Rye 1503L Bulleit 95 Rye 2920B Elias Staley Rye 5092B Jeffersons Rye 5117B Jim Beam

5118B Jim Beam Honey 8308B Richards Rye Whiskey 9138B Templeton Rye 9631B Wild Turkey Rye Whiskey 9633B Wild Turkey Russels Reserve

9641B Wild Turkey Rye 81

$ 13.20 $ 21.05 $ 22.85 $ 44.05 $31.10 $ 17.60 $ 18.45 $ 43.05 $ 34.35 $ 7.65 $ 34.35 $ 19.35

80.0 90.0 90.0 80.0 94.0 80.0 70.0 86.0 80.0 101.0 90.0 81.0

$ 12.55 $ 7.15 $ 8.75 $ 17.60 $ 12.30 $ 6.60 $ 13.00 $ 7.90 $ 10.40 $ 20.85 $ 13.75 $ 13.65 $ 7.95 $ 26.65 $ 33.45 $ 16.95 $ 112.55 $ 5.70 $ 13.90 $ 7.95 $ 13.00 $ 7.15 $ 9.95 $ 17.75 $ 17.75 $ 8.75 $ 7.70 $ 31.85 $ 10.40 $ 12.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 87.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 100.0 00.0 80.0 80.0 80.0 80.0 71.0

Tennessee Whiskey 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 86.0 70.0 70.0 70.0 70.0 94.0 86.0 80.0

Blended Whiskey 0026D Old Thompson 0026L Old Thompson 0113B Kessler 0113D Kessler 0113L Kessler 0122B Beam's Eight Star

0122D Beam's Eight Slar 0122L Beam's Eight Star 0152B Seagram's 7 Crown 0152D Seagram's 7 Crown 0152L Seagram's 7 Crown 0199D Senator's Club 0199L Senator's Club 0576B Bastille Hand-Crafted Whsk 1477B Brewriver I Got Friends Wh Blended 2100D Calvert Exlra 2137D Imperial 3701L Gold Award

3972D Hailer's S.R.S. 3972L Halters S.R.S. 4089D Guckenheimer 4089L Guckenheimer 5260B J Johnson Mid Moon Hall Fa 5262B J Johnson Mid Moon Bluebry 5266B Jr Johnson Mid Moon Strawb 5378B Kessler Traveler 6343L Mccormick 9668B Ohio Blended Whiskey 8887B Seagram's 7 Traveler 8890B Seagram's 7 Dark Honey

Whiskey 0281B Jameson $ 18.65 80.0 0281D Jameson $ 39.75 80.0 0281B Jameson $ 28.95 80.0 0281E Jameson Irish Whiskey $ 17.00 80.0 0282B Bushmills $ 20.15 80.0 0282L Bushmills $ 28.00 80.0 0908B Black Bust( $ 31.50 80.0 1519B Bushmills 16 Yr. Single Malt $ 58.65 80.0 1520B Bushmills Loyr. Single Malt $ 25.10 80.0 2074B Clonlarf $ 9.10 80.0 2268B Connema Ra Single Malt $ 29.10 80.0 3003B Feckin Irish Whiskey $ 13.15 80.0 4895B Irishman Original Clan $ 14.80 90.0 5075B Jameson Gold $ 64.90 80.0 5079B Jameson Vintage Res. $261.15 92.0 5081B Jameson 18 Yr. $ 86.70 80.0 5083B Jameson 12 Yr. $ 41.35 80.0 5085B Jameson Tin $ 18.65 80.0 5212B John Power & Son Gold $ 16.00 80.0 5384B Kilbeggan $ 18.90 80.0 5388B Knappogue Castle 12 $ 33.70 80.0 6574B Midleton $117.20 80.0 6576B Michael Collins Blended $ 21.25 80.0 7721L Paddy $ 23.35 80.0 8294B Powers $ 12.10 80.0 6383B Redbreast $ 43.05 80.0 8384B Redbreast 12 $ 77.95 92.0 8476B Rogue Dead Guy Whiskey $ 34.35 90.0 9026B Slane Castle $ 20.35 80.0 9317B Tullamore Dew $ 20.40 80.0 9317L Tullamore Dew $ 28.05 80.0 9317D Tullamore Dew $ 44.10 80.0

64 Ohio Beverage MONTHLY MAY 2013

9321B

Tullamore Dew 10

$ 43.05

80.0

Canadian Whiskey 0076B Seagrams Vo 0076D Seagrams Vo 0076L Seagrams Vo 0169D Lord Calvert 0170B Mcmaster's 0170D Mcmaster's 0170L Mcmaster's 0174B Canadian Mist 0174D Canadian Mist 0174L Canadian Mist 0175D Macnaughton 0176B Canadian Club 0176D Canadian Club 0176E Canadian Club 0176L Canadian Club 0189B Black Velvet 0189D Black Velvet 0189E Black Velvet 0189L Black Velvet 0909B Black Velvet Traveler 0920B Black Velvet Reserve 0920D Black Velvet Reserve 1542B C C Dock 57 Blackberry 1570B Cabin Fever Maple Flv. 1704D Canadian Bay 1704D Canadian Bay 1716B Canada House 1716D Canada House 1725B Canadian Club Reserve 10 1729B Canadian Club Traveler 1730D Canadian Gold 1730L Canadian Gold 1731B Can. Club Sherry Cask 1733B Canadian Hunter Traveler 1735D Canadian Ltd. 1735L Canadian Ltd. 1748B Canadian Mist Traveler 1749D Canadian Reserve 2055B Classic 12 2389B Crown Royal Black 2389D Crown Royal Black 2391B Crown Royal Cask No.16 2393B Crown Royal Extra Rare 2397B Crown Royal Reserve 2399B Crown Royal Maple Finished 2399L Crown Royal Maple Finished 4041D Harwood 4041L Harwood 4699D Northern Light 4699L Northern Light 5073D James Foxe 7726D Paramount 8050B Pendleton 8051B Pendleton Rye 8415B Revel Stoke Spiced Whiskey 8431B Rich & Rare 8431D Rich & Rare 8894B Crown Royal 8894D Crown Royal 8894E Crown Royal 8894L Crown Royal 8922B V.0. Gold 8923B Seagram's V.0. Traveler 9152B Tap 357 9648B Windsor Traveler 9652B Windsor Supreme 9652D Windsor Supreme 9652L Windsor Supreme 9656B Wiser's Deluxe

$ 11.75 80.0 $ 23.55 80.0 $ 17.40 80.0 $ 14.50 80.0 $ 7.00 80.0 $ 14.90 80.0 $ 8.85 80.0 $ 8.75 80.0 $ 19.30 80.0 $ 12.25 80.0 $ 16.65 80.0 $ 1165 80.0 $ 22.30 80.0 $ 9.25 80.0 $ 16.75 80.0 $ 7.90 80.0 $ 17.55 80.0 $ 8.60 80.0 $ 11.40 80.0 $ 7.90 80.0 $ 11.40 80.0 $ 22.30 80.0 $ 15.85 80.0 $ 16.85 80.0 $ 12.70 80.0 $ 8.70 80.0 $ 6.45 80.0 $ 13.60 80.0 $ 14.05 80.0 $ 11.45 80.0 $ 14.05 80.0 $ 8.60 80.0 $ 16.70 82.6 $ 6.85 80.0 $ 14.45 80.0 $ 9.25 80.0 $ 6.75 80.0 $ 9.25 80.0 $ 15.85 80.0 $ 26.05 90.0 $ 52.00 90.0 $ 70.25 80.0 $115.90 80.0 $ 43.00 80.0 $ 22.60 80.0 $ 31.05 80.0 $ 14.90 80.0 $ 8.70 80.0 $ 12.70 80.0 $ 8.45 80.0 $ 12.55 80.0 $ 14.45 80.0 $ 19.50 80.0 $ 30.00 80.0 $ 10.80 90.0 $ 7.75 80.0 $ 14.90 80.0 $ 22.60 80.0 $ 49.65 80.0 $ 11.40 80.0 $ 31.00 80.0 $ 15.65 80.0 $ 5.60 80.0 $ 25.60 81.0 $ 7.90 80.0 $ 7.90 80.0 $ 17.60 80.0 $ 11.45 80.0 $ 15.15 80.0

Scotch Whiskey 0201B Pinch 15 Yr. 0202B Dewar's 0202D Dewar's 0202E Dewar's 0202L Dewar's 0204B Johnnie Walker Red 0204D Johnnie Walker Red 0204L Johnnle Walker Red 0206D Usher's Green 0208B Lauder's 0208D Lauder's 0208L Lauder's 0212B Grant's 0212D Grant's 0213D Old Smuggler 0213L Odsmuggler 0215B Chivas Regal 12 Yr. 0215D Chivas Regal 12 Yr. 0215L Chivas Regal 12 Yr. 0225B Cully Sark 0225D Culty Sark 0225L Cutty Sark 0227B White Horse 0232B Johnnie Walker Black 0232D Johnnie Walker Black 0232L Johnnie Walker Black 0238B J&B Rare 0238D J&B Rare 0238L J&B Rare 0239B Grand Macnish 0239D Grand Macnish 0239L Grand Macnish 0241D Highland Mist 0241L Highland Mist 0246D Inver House 0246L Inver House 0249D J.W. Dant 0253B Ballanline's 1490B Buchanan Deluxe 1491B Buchanan Special Reserve 1655E Makers Mark 200Ml

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

29.70 80.0 21.25 80.0 37.95 80.0 21.15 80.0 27.35 80.0 21.90 80.0 43.25 80.0 28.25 80.0 22.25 80.0 8.30 80.0 18.00 80.0 10.65 80.0 14.40 80.0 32.15 80.0 19.50 80.0 11.95 80.0 25.60 80.0 59.85 80.0 38.55 80.0 16.85 80.0 33.55 80.0 21.10 80.0 12.55 80.0 34.25 80.0 70.25 80.0 43.90 80.0 18.95 86.0 40.65 86.0 24.05 86.0 7.30 80.0 16.95 80.0 10.45 80.0 17.10 80.0 10.45 80.0 17.10 60.0 11.00 60.0 10.80 80.0 15.15 80.0 30.75 80.0 67.65 80.0 7.90 80.0

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Ohio Wholesale Price List 2004B Chiv Regal Salute 21 Yr 2005B Chiv Regal 25 2006B Chivas Regal 18 Yr. 2052D Clan Macgregor 2052L Clan Macgregor 2078B Clynelish 2226B Collingwood Canadian 2488B Dalmore 1981 Amoroso

2489B Dalmore 1263 King Alex Iii 2490B Dalmore 18

2493B Dalmore Cigar Malt Reserve 2672B Dewar'sfounders Reserve 2673B Dewar's Signature 2674B Dewar's Sp. Res. 12 Yr. 2999B Famous Grouse 12 Yr. 3609B Glen Grant 5145B John Barr Red 5145D John Barr Red 5220B Johnnie Walker Blue 5225B Johnnie Walker Bkl.100 Anniv.

5229B Johnnie Waiker Gold 5406B King Robert II 6395B Mclvor 7980D Passport 8327D Queen Anne 8327L Queen Anne 8853D Scoresby 9081B Springbank 10 9100B Smith & Wolensky 22 9188B Famous Grouse 80 9188D Famous Grouse 80

$ 156.85 $ 200.10 $ 51.80 $ 17.10 $ 10.60 $ 49.85 $ 22.12 $ 1198.30 $ 200.10 $ 143.35 $ 108.50 $ 51.10 $ 189.75 $ 25.60 $ 11.30 $ 38.70 $ 4.10 $ 22.30 $ 210.65 $ 36.85 $ 83.45 $ 12.35 $ 11.65 $ 23.20 $ 16.20 $ 9.75 $ 17.45 $ 50.05 $ 128.00 $ 20.40 $ 41.50

80.0 80.0 80.0 80.0 80.0 92.0 80.0 84.0 80.0 86.0 80.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 98.0 80.0 80.0

Single Malt / Scotch 0019B Aberlour 12 Yr. $ 32.60 86.0 0020B Aberlour Abunadh $ 69.25 119.4 0031B Aberfeldy $ 44.10 80.0 0032B Aberfeldy 21 $ 128.95 80.0 0085B Anthony's 22 SGL Cask Seri $ 128.00 98.0 0103B Ardmore $ 36.10 92.0 0107B Ardbeg 10 Yr. $ 38.70 92.0 0114B Ardbeg UIGEADAIL $ 64.90 108.0 0375B Auchenloshan3wood $ 51.80 86.0 0377B Auchenlashan Classic $ 26.50 80.0 0379B Auchroisk $ 153.75 116.2 0493B Balvenie Single Barrel 15 Yr. $ 59.65 95.0 0497B Balvenie Doublewood 12 Yr. $ 44.90 86.0 0504B Balvenie Portwood 21 Yr. $ 137.55 86.0 1481B Bowmore Legend $ 21.25 80.0 1488B Bunnahebhain $ 47.45 80.0 1498B Bruichladdich Rocks $ 48.50 92.0 1751B Caol Ila 12-Yr. $ 50.85 86.0 1759B Cardhu $ 39.50 86.0 2355B Cragganmore $ 52.60 80.0 2491B Delmore Stillman 28 Yr. $ 117.60 90.0 2495B Dalmore 12 Yr. $ 47.45 80.0 2498B Dalwhinnie $ 57.85 66.0 2500B Dalwhinnie Distill Edition $ 67.35 86.0 3606B Glenliddich 12 Yr. Reserve $ 35.20 80.0 3607B Glen Garioch $ 16.35 86.0 3611B Glenkinchie 12 Yr. $ 50.85 86.0 3615B Glen Spey $ 162.55 100.8 3619B Glenfiddich Malt Master $ 69.25 86.0 3620B Glenfiddich Solera 15 Yr. $ 46.55 80.0 3625B Glenfiddich Ancient 18 Yr. $ 67.50 86.0 3632B Glenfarclas 17 Yr. $ 69.65 86.0 3634B Glenfiddich 15 Distillery Ed. $ 22.65 102.0 3635B Glenfarclas 21 Yr. $ 80.45 86.0 3639B Glenlivet 25 Yr. $ 322.25 86.0 3640B Glenlivet 18 Yr. $ 73.60 86.0 3641B Glenlivet 12 Yr. $ 36.10 80.0 3641D Glenhivel $ 77.30 80.0 3641L Glenlivel12 Yr. $ 46.40 80.0 3643B Glenlivet Archive 21 Yr. $ 130.30 86.0 3645B Glenmorangie 10 Year Old $ 36.10 86.0 3645D Glenmorangie 10 Year Old $ 68.55 86.0 3646B Glenlivet French Oak 15 Yr. $ 47.45 80.0 3647B Glenlivel Nadurra 16 Yr. $ 56.15 112.4 3649B Glenmorangielasanla $ 44.80 92.0 3654B Glenlivelldadurratriumph $ 69.25 96.0 3655B Glenmorangie Finealta $ 69.25 86.0 3656B Glenmorangie Quinta Ruban $ 44.80 92.0 3658B Glenmorangtenectar D'or $ 51.80 92.0 3697B Glenrothes Select Reserve $ 49.80 80.0 3699B Glenrothes $ 67.75 86.0 3836B Grand Macnish 15 Sherry $ 30.00 80.0 3837B Grand Macnish 150th Anniv $ 13.40 80.0 4291B Highland Park $ 39.60 86.0 4296B Highland Park 18 $ 63.20 86.0 5207B J. Mcdougalls Bladnoch $ 44.55 111.6 5231B Johnnie Walker Green $ 57.10 86.0 5507B Lagavulin Distillers Ed. $ 86.90 86.0 5508B Lagavulin $ 71.35 86.0 5542B Laphroaig 18 $ 70.40 96.0 5543B Lephroaigcask Strength $ 57.20 115.6 5544B Laphroalg $ 44.00 86.0 6012B Macallan Cask Strenglh $ 77.95 117.6 6013B Macallan 12 Yr. $ 49.20 86.0 6013D Macallan 12 Yr. $ 112.20 86.0 6013E Macallan 12 Yr. $ 56.25 86.0 6016B Macallan 18 Yr. $ 173.95 86.0 6017B Macallan Fine Oak 10 Yr. $ 38.70 80.0 6016B Macallan Fine Oak 15 Yr. $ 69.75 86.0 6019B Macallan Shackleton Rare $ 147.75 86.0 6024B Macallan Anniversary $ 697.35 86.0 6025B Macallan 30 Yr. $1,482.50 86.0 6344B Mcclellands Islay $ 20.85 80.0 6346B Mcclellands Highland $ 20.65 80.0 6747B Oban Distillers Ed. $ 78.20 86.0 6748B Oban $ 63.25 86.0 7700B Oyo Whiskey $ 39.85 92.0 8306B Prichards Single Malt Whsk $ 43.05 80.0 8983B Singleton Single Malt $ 34.40 80.0 9063B Speyburn $ 21.25 86.0 9064B Speyburn Braden Orach $ 16.90 80.0 9145B Talisker $ 58.20 91.6 9148B Talisker Distiller Edition $ 60.65 91.6 9150B Tamdhu $ 10.10 80.0 9150B Tamdhu $ 19.50 80.0

www.ohiobeveragemonthly.com

9240B 9606B 9607B 9657B 9658B 9666B 9671B

Tomatin Scotch 12 Wild Scotsman Black Label Wild Scotsman Royal Lochnagr Wisers 18 Wisers Legacy Woodstone CRK Sherry Cask Woodstone Creek Single Peated Malt Whsky

$ 25.60 $ 58.15 $ 24.25 $ 20.90 $ 38.70 $ 135.75 $ 103.95

86.0 94.0 92.0 80.0 90.0 94.0 93.0

$ $ $ $ $ $

90.0 80.0 80.0 50.0 80.0 88.8

Other Whiskey 0876B Bernheim Original Wheat 1840B Cakfaddy Carolina Moonshine 3526B Georgia Moon Corn Whiskey 4868B Ikkomon Shochu 5255B Jr. Johnsons Midnight Moon 9686B XXX Shine

27.35 17.75 10.35 34.60 17.75 21.25

Brandy 0051B Alize Cognac Vs 0084B Ansac Vs Cognac 0089B Bela Osa 0341B Asbach Uralt Brandy 0453B Metaxa Five Star Brandy 0456B Courvoisier Vsop Cognac 4Yr 0461B Hennessy V S 0461D Hennessy V S 0461E Hennessy V S 0461L Hennessy V S 0462B Martell Vs Cognac 0463B Remy Martin Vsop Cognac 0463D Remy Martin Vsop Cognac 0463E Remy Martin Vsop Cognac 0463L Remy Martin Vsop Cognac 0464B St Remy Vsop Authentic Bdy 0464D St Remy Vsop Authentic Bdy 0469B Paul Masson Grand Amber 3Yr 0469D Paul Masson Grand Amber 3Yr 0469L Paul Masson Grand Amber 3Yr 0470B Christian Brothers Brandy 0470D Christian Brothers Brandy 0470L Christian Brothers Brandy 0472B Arrow Ginger Brandy 0479B Lairds Apple Jack 6Yr 0480B Courvoisier V S Cognac 2Yr 0480D Courvoisier V S Cognac 2Yr 0480L Courvoisier V S Cognac 2Yr 0481B Coronet Vsq 0481D Coronet Vsq 0481L Coronet Vsq 0482B Paramount Blackberry Brndy 0482D Paramount Blackberry Brndy 0482L Paramount Blackberry Brndy 0483B Paramount Cherry Brandy 0483D Paramount Cherry Brandy 0488B Paramount Apricot Brandy 0488D Paramount Apricot Brandy 0488L Paramount Apricot Brandy 0490B Dekuyper Blackberry Brandy 0668B Arrow Blackbrry Bdy 0682B Dek Apricot Bdy 0696B Paramount Peach Bdy 0711B Mr Boston Blackberry Brndy 0863B Navip Slivovitz 8Yr 0874B Remy Martin Louis X111

0877L Bertagnolli Grappino

1577B Calvados Bld Grnd Appl Bdy 1618E Christian Brothers Amber 200Ml 1623B Conjure Cognac 1623E Conjure Cognac 1625E Courvoisier Vs 200Ml 2Yr 1629E E & J Vs 2 200Ml 1630E E & J Vsop 200Ml 1642E Hennessy Vsop 200Ml 1644E Hennessy Vs Flask 1665E Paul Masson Vs 200 3Yr 1666E Paul Masson Vsop 200Ml 4Yr 1669E Remy Martin Vs 200Ml 1670E Remy Martin Vsop 200Ml 1671E Remy Martin 1738 Accor 2018B Christian Bros Frost White 2020B Christian Bro Grn Rsv Vsop 2023B Christian Bro Honey 2265B Conjure Cognac 2327B Courvoisier C 2335B Courvoisier Xo Cognac 2348B Courvoisier Exclusif 4Yr 2349B Courvoisier 12 2350B Courvoisier 21 2728B Don Pedro Reserva Especial 2850B Dujardin Vsop 2871B E & J Superior Rsv Vsop 2871D E & J Superior Rsv Vsop 2871L E & J Superior Rsv Vsop 2873B E & J 2873D E & J 2873L E & J 2875B E & J Superior Rs Vsop Traveler 2876B E & J Traveler Bdy 2877B E & J Xo 2954B Excellentia Gold Sliv Brandy 4011B Hardy Vs 4074B Hennessy Black 4074L Hennessy Black 4076B Hennessy Richard 4080B Hennessy Paradis 4084E Hennessy V S 200Ml 4087B Hennessy Vs Historic 4092B Hennessy Vsop Cognac 4092L Hennessy Vsop Cognac 4103B Hennessy X O

4944B J C Cognac Vsop 4998B Jacque Cardin Grape France 5001B Poli Po Traminar Grappa 5486B Korbel

5486D Korbel

5509B Lairds Apple Brandy 100 5510B Lairds Rare Apple Brandy

$ 16.90 80.0 $ 16.00 80.0 $ 7.05 80.0 $ 24.05 80.0 $ 19.50 76.0 $ 29.00 80.0 $ 28.70 80.0 $ 65.95 80.0 $ 25.75 80.0 $ 37.65 80.0 $ 25.60 80.0 $ 35.10 80.0 $ 78.15 80.0 $ 27.75 80.0 $ 47.25 80.0 $ 10.80 80.0 $ 23.20 80.0 $ 10.80 80.0 $ 19.90 80.0 $ 12.80 80.0 $ 11.65 80.0 $ 20.55 80.0 $ 13.25 80.0 $ 8.15 60.0 $ 16.90 80.0 $ 25.60 80.0 $ 51.05 80.0 $ 33.40 80.0 $ 9.05 80.0 $ 20.55 80.0 $ 11.50 80.0 $ 9.90 75.0 $ 19.70 75.0 $ 11.50 75.0 $ 9.90 75.0 $ 10.85 75.0 $ 9.90 75.0 $ 19.70 75.0 $ 11.50 75.0 $ 10.55 70.0 $ 8.15 60.0 $ 10.55 70.0 $ 9.90 75.0 $ 6.45 70.0 $ 18.25 100.0 $2354.90 80.0 $ 15.40 84.0 $ 36.75 80.0 $ 2.95 80.0 $ 27.10 80.0 $ 6.80 80.0 $ 6.40 80.0 $ 2.90 80.0 $ 3.15 80.0 $ 13.35 80.0 $ 6.05 80.0 $ 2.90 80.0 $ 3.30 80.0 $ 8.50 80.0 $ 9.40 80.0 $ 12.90 80.0 $ 10.80 70.0 $ 12.10 80.0 $ 11.65 70.0 $ 28.25 80.0 $ 32.55 80.0 $ 105.65 80.0 $ 24.00 80.0 $ 43.95 80.0 $ 219.35 80.0 $ 5.80 80.0 $ 19.85 80.0 $ 11.65 80.0 $ 23.20 80.0 $ 13.50 80.0 $ 11.15 80.0 $ 22.30 80.0 $ 13.25 80.0 $ 10.65 80.0 $ 10.35 80.0 $ 13.40 80.0 $ 20.40 80.0 $ 25.20 80.0 $ 34.35 86.0 $ 44.65 86.0 $3314.55 86.0 $ 723.55 86.0 $ 8.15 80.0 $ 27.35 80.0 $ 43.05 80.0 $ 69.05 80.0 $168.70 80.0 $ 11.50 80.0 $ 9.05 80.0 $ 23.75 80.0 $ 9.05 80.0 $ 12.10 80.0 $ 25.60 80.0 $ 26.10 80.0

Ohio Beverage MONTHLY MAY 2013 65

Ohio Wholesale Price List 5512B Lairds Old Apple Brandy 90Mo 5532B Landy Vs Cognac 5548B Larresingle Armagnac XO 5871B Leroux Polish Blackberry 6072L Manastirka

6095B Maraska Slivovitz Kosher 6259B Martell Cordon Bleu Cognac 6267B Martell Xo 12Yr 6270B Martell Vsop

6525B Meukow V.S.

6545B Metaxa Amphora 7 Star 6603B Moletto Grappa D'nebbiolo 6615L Montenegro Lozova Rakija 7816B Paramount Ginger Brandy 7976B Paul Masson Grnd Ambr Vsop 4Yr 7976D Paul Masson Grnd Ambr Vsop 4Yr 7993B Presidente Brandy 8354B Raynal Napoleon Vsop 8386B Remy Martin Extra

8389B Remy Martin 1738 Accord 8394B Remy Martin Xo Excellence 8404B Remy Martin V 8405B Remy Martin Vs Grand Cru 8648B Salignac

9736B Zuta Osa

$ 24.75 $ 12.05 $ 82.40 $ 9.55 $ 29.55 $ 23.65 $ 112.85 $121.60 $ 31.75 $ 20.40 $ 24.75 $ 34.35 $ 9.90 $ 8.15 $ 12.10 $ 24.05 $ 13.40 $ 12.55 $ 342.85 $ 43.05 $139.05 $ 35.10 $ 30.85 $ 16.90 $ 29.35

80.0 80.0 86.0 70.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 65.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0

Gin 0193L Aristocrat Gin 0303D Fleischmanns Gin 0304D Crystal Palace Gin 0304L Crystal Palace Gin 0305B Seagrams Extra Dry Gin 0305D Seagrams Extra Dry Gin 0305E Seagrams Extra Dry Gin 0305L Seagrams Extra Dry Gin 0308B Gordons Gin

0308D Gordons Gin

0308L Gordons Gin

0313B Beefeater Gin 0313D Beefeater Gin 0313E Beefeater Gin 0313L Beefeater Gin 0319D Paramount 90 Gin 0319L Paramount 90 Gin 0320D Calvert Gin

0322B Bombay Gin

0322D Bombay Gin

0322L Bombay Gin

0326B Tanqueray Gin 0326D Tanqueray Gin 0326E Tanqueray Gin 0326L Tanqueray Gin 0327D Glenmore Gin

0327L Glenmore Gin

0329D Booths Gin 0330D Hallers Gin

0330L Hallers Gin

0339B Gilbeys Gin

0339D Gilbeys Gin

0339L Gilbeys Gin

0340L Senators Club Gin 4Yr 0380B Aviation Gin 0563D Barton Gin

0563L Barton Gin

0962B Bluecoat Gin

1324B Bombardier Military 1327B Bombay Sapphire Gin 1327D Bombay Sapphire Gin 1327L Bombay Sapphire Gin 1369B Boodles British Gin 1476B Brewriver East End Dry Gin 1495B Brokers Gin

1522B Burnetts Gin Traveler 1659E Paramount Gin 1660E New Amsterdam 200Ml 1673E Seagrams Extra Dry 200 1680E Tanqueray Gin 200Ml 1760B Caorunn Gin 2508B Dancing Tree Spicebush Gin 3555B Gilbeys Gin Traveler 3728B Nolets Silver Gin 3780B Gordons Traveler 3904L Greenalls Gin 4073B Hendrick's Gin 4073D Hendrick's Gin 6379D Mc Cormick Gin 6062B Magellan 6379D Mc Cormick Gin 6379L Mc Cormick Gin 6444D Meiers No 94 Gin 6621B Monopolowa Vienna Dry Gin 6690L Mr Boston English Mrkt Gin 6716B New Amsterdam Gin 6716D New Amsterdam Gin 6716L New Amsterdam Gin 7868D Paramount Gin 80 7868L Paramount Gin 80 8235B Pinnacle Gin

8235D Pinnacle Gin

8274B Plymouth Gin

8436B Right Gin

8883B Seagrams Apple Twst Gin 8889B Seagrams Distillers Rsv 8889D Seagrams Distillers Rsv 8900B Seagram Extra Dry Gn Trv 8902B Seagram's Grape Gin 8905B Seagrams Lime Twisted Gin 8905D Seagrams Lime Twisted Gin 8905L Seagrams Lime Twisted Gin 8914B Seagrams Orange Twist Gin 8995B Burnetts White Satin Gin 8995D Burnetts White Satin Gin 8995L Burnetts White Satin Gin 9072B Smooth Ambler Greenbrier 9153B Tanqueray No 10 9157B Tanqueray Rangpur 9195L 3 Islands Gin

66 Ohio Beverage MONTHLY MAY 2013

$ 7.10 $ 12.70 $ 12.40 $ 7.10 $ 8.15 $ 17.95 $ 6.50 $ 13.25 $ 9.75 $ 19.85 $ 12.35 $ 15.15 $ 31.05 $ 7.55 $ 24.15 $ 16.20 $ 8.85 $ 13.20 $ 15.15 $ 30.15 $ 23.70 $ 18.45 $ 38.65 $ 17.05 $ 24.35 $ 12.40 $ 7.15 $ 19.85 $ 12.70 $ 7.10 $ 7.70 $ 16.70 $ 10.65 $ 4.05 $ 25.60 $ 12.45 $ 7.15 $ 23.90 $ 5.75 $ 18.65 $ 40.65 $ 26.75 $ 15.15 $ 27.75 $ 15.15 $ 9.05 $ 4.20 $ 2.95 $ 3.30 $ 4.35 $ 25.60 $ 30.80 $ 7.70 $ 42.65 $ 3.25 $ 18.85 $ 30.00 $ 59.85 $ 13.35 $ 26.45 $ 12.85 $ 7.70 $ 17.10 $ 11.50 $ 7.00 $ 9.90 $ 20.55 $ 15.00 $ 13.60 $ 8.00 $ 8.80 $ 17.60 $ 30.00 $ 24.75 $ 8.15 $ 10.80 $ 20.55 $ 8.15 $ 3.45 $ 8.15 $ 17.95 $ 8.20 $ 8.15 $ 9.05 $ 17.95 $ 11.50 $ 25.60 $ 25.60 $ 19.40 $ 3.15

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 94.0 94.0 94.0 94.0 90.0 90.0 80.0 86.0 86.0 86.0 94.6 94.6 94.6 94.6 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 84.0 80.0 80.0 94.0 86.0 94.0 94.0 94.0 90.4 94.0 94.0 80.0 80.0 80.0 80.0 94.6 84.0 90.0 80.0 85.2 80.0 80.0 88.0 88.0 80.0 88.0 80.0 80.0 94.4 87.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.4 82.4 70.0 94.0 94.0 80.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 94.6 82.6 94.0

9356L Undo's Gin 9504B Watershed Distillery Gin 9529D Well Gin 9529L Well Gin 9604B Whitley Neill Gin 9669B Woodstone Creek Gin

9669E Woodstone Creek Gin

$ $ $ $ $ $ $

20.70 24.65 13.05 7.90 6.05 28.70 5.70

92.0 88.0 88.0 88.0 80.0 94.0 94.0

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

7.30 70.0 15.35 70.0 8.85 70.0 7.30 60.0 19.65 80.0 9.90 80.0 17.75 80.0 13.25 80.0 41.20 86.0 14.25 80.0 24.95 80.0 8.00 80.0 25.60 80.0 17.65 80.0 11.65 70.0 7.50 70.0 14.80 80.0 11.65 70.0 10.80 80.0 15.85 80.0 11.65 80.0 11.65 70.0 24.95 70.0 11.65 70.0 24.95 70.0 16.75 70.0 11.65 70.0 6.35 70.0 14.30 70.0 28.05 70.0 11.65 70.0 11.65 70.0 11.65 70.0 11.65 80.0 11.65 70.0 4.95 70.0 11.65 70.0 24.95 70.0 9.80 70.0 13.60 80.0 7.50 80.0 13.60 80.0 7.50 80.0 17.75 151.0 22.80 151.0 10.80 80.0 22.05 80.0 15.85 80.0 10.20 80.0 16.70 80.0 11.25 80.0 8.75 80.0 19.35 80.0 11.45 80.0 15.70 80.0 22.85 80.0 20.05 80.0 10.80 80.0 22.05 80.0 9.25 80.0 15.85 80.0 11.65 70.0 15.85 80.0 12.50 86.0 14.30 93.0 16.00 53.0 14.40 80.0 8.20 80.0 21.25 80.0 10.75 80.0 16.90 80.0 43.05 80.0 17.75 80.0 8.80 70.0 10.65 80.0 12.70 70.0 3.80 72.5 15.40 70.0 29.30 70.0 8.75 70.0 18.80 70.0 18.50 100.0 32.50 100.0 18.50 100.0 18.35 94.6 22.20 94.6 15.40 70.0 15.40 70.0 17.55 90.0 15.85 70.0 21.00 80.0 18.20 70.0 16.20 80.0 8.65 80.0 7.30 80.0 16.20 80.0 8.65 80.0 6.50 70.0 8.65 70.0 29.95 80.0 34.30 80.0 4.25 80.0 29.45 151.0 17.45 151.0 6.80 55.0 6.80 55.0 6.80 55.0 14.25 80.0

Rum 0065B Admiral Nelson Spiced Rum 0065D Admiral Nelson Spiced Rum 0065L Admiral Nelson Spiced Rum 0077B Admiral Nelson Cherry 0094B Appleton Estate Extra 12Yr 0095B Appleton White Rum 0096B Appleton Estate Reserve 0097B Appleton Special Gold Rum 0098B Appleton Estate 21 0099B Appleton Vx 0099D Appleton Vx 0197L Aristocrat Rum 0355B Atlantico 0390B Bacardi 8 Rum 8Yr 0392B Bacardi Arctic Grape 0394B Bacardi Big Apple 0397B Bacardi Gold Reserve 0400B Bacardi Coco Rum 0401B Bacardi Select Rum 0401L Bacardi Select Rum 0402B Bacardi Gold Traveler 0405B Bacardi Dragonberry 0405D Bacardi Dragonberry 0412B Bacardi Limon Rum 0412D Bacardi Limon Rum 0412L Bacardi Limon Rum 0420B Bacardi O Rum 0420L Bacardi O Rum 0422B Bacardi Oakheart 0422D Bacardi Oakheart 0425B Bacardi Peach Red 0427B Bacardi Pineapple Fusion 0432B Bacardi Razz Rum 0439B Bacardi Superior Traveler 0441B Bacardi Grand Melon 0444E Bacardi Multi-Flavored Pak 0447B Bacardi Torched Cherry 0447D Bacardi Torched Cherry 0448B Bacardi Rock Coconut 0501D Mr Boston Light 0501L Mr Boston Light 0502D Mr Boston Dark 0502L Mr Boston Dark 0510B Bacardi 151 Rum 0510L Bacardi 151 Rum 0512B Bacardi Gold Rum 0512D Bacardi Gold Rum 0512L Bacardi Gold Rum 0524B Barbancourt Res. Speciale 0536D Ronrico Gold Rum 0536L Ronrico Gold Rum 0537B Ronrico Silver Rum 0537D Ronrico Silver Rum 0537L Ronrico Silver Rum 0539B Myers Original Dark Rum 0539D Myers Original Dark Rum 0539L Myers Original Dark Rum 0544B Bacardi Superior Light 0544D Bacardi Superior Light 0544E Bacardi Superior Light 0544L Bacardi Superior Light 0547B Bacardi Wolf Berry 0869B Bacardi Anejo 0899B Black Beard Spiced Rum 0947B Blackheart Prem Spiced Rum 0954B Blue Chair Bay Coconut Milk Rum 0965D Bocador White Rum Florida 0965L Bocador White Rum Florida 1010B 10 Cane Rum 1010E 10 Cane Rum 1468B Brugal Especial Extra Dry 1469B Brugal 1888 1494B Brugal Anejo Rum 1550L Calico Jack Spiced Rum 1565B Cabana Cachaca 1578B Calypso Spiced Rum 1656E Lady Bligh Spiced 1755B Captain Morgan Spice Rum 1755D Captain Morgan Spice Rum 1755E Captain Morgan Spice Rum 1755L Captain Morgan Spice Rum 1757B Capt Morgan Spiced 100 1757D Capt Morgan Spiced 100 1758B Capt Morgan Spiced 100 Trvl 1761B Captain Morgan Blk Spiced Rum 1761L Captain Morgan Blk Spiced Rum 1762B Captain Morgan Traveler Rum 1763B Captain Morgan Lime Bite 1766L Capt Morgan Parrot Bay Cocont 1768B Captain Morgan Slvr Spice 1769B Captain Morgan Pvt Stock 1772L Captain Morgan Tattoo 1827D Castillo Gold Label 1827L Castillo Gold Label 1829B Castillo Silver Rum 1829D Castillo Silver Rum 1829L Castillo Silver Rum 1838B Castillo Spiced Rum 1838L Castillo Spiced Rum 2067B Clement Creole Shrubb 2069B Clement Vsop 2315B Coruba Spiced 2388B Crusoe Organic Spiced Rum 2398L Cruzan 151 Prf Rum 2400L Cruzan Black Cherry 2401L Cruzan Bananna 2402L Cruzan Pineapple 2403L Cruzan Blackstrap

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Ohio Wholesale Price List 2415B Cruzan Estate Diamond $ 14.95 80.0 2416L Cruzan Mango $ 6.80 55.0 2417B Cruzan Estate Sngl Brl Rum $ 18.45 80.0 2418B Cruzan Junkanu Citris $ 9.85 70.0 2419L Cruzan Coconut $ 6.80 55.0 2421L Cruzan Vanilla $ 6.80 55.0 2422B Cruzan Estate Dark $ 9.90 80.0 2423B Cruzan Estate Light $ 9.90 80.0 2423D Cruzan Estate Light $ 10.75 80.0 2424L Cruzan Guava $ 6.80 55.0 2425B Cruzan 9 $ 10.10 80.0 2734B Don Q Cristal $ 9.65 80.0 2739B Don Q Gold $ 9.65 80.0 2936B English Harbour $ 27.45 80.0 2943B Erie Island Silver Rum $ 21.95 80.0 3046B Flip Flop Silver Rum $ 9.90 80.0 3047B Flip Flop Spiced Rum $ 9.90 70.0 3787B Goslings Black Seal $ 15.20 80.0 5209B John Mcculloch Rum $ 22.10 80.0 5488B Kraken Black Spiced $ 16.90 94.0 5488D Kraken Black Spiced $ 24.95 94.0 5493L Lady Bligh Banana $ 8.00 48.0 5495L Lady Bligh Cherry $ 8.00 48.0 5498B Lady Bligh Spiced Traveler $ 7.30 72.5 5499B Lady Bligh Spiced $ 7.30 72.5 5499D Lady Bligh Spiced $ 11.85 72.5 5499L Lady Bligh Spiced $ 8.85 72.5 5500L Lady Bligh Coconut $ 8.00 48.0 5502L Lady Bligh Mango $ 8.00 48.0 5503L Lady Bligh Pineapple $ 8.00 48.0 5504L Lady Bligh Vanilla $ 8.00 48.0 5505B Lady Bligh 151 Rum $ 13.40 151.0 6068B Malibu Black $ 14.30 70.0 6069B Malibu Rum $ 11.65 48.0 6069D Malibu Rum $ 22.30 48.0 6069L Malibu Rum $ 16.70 48.0 6071B Malibu Red $ 16.00 70.0 6073B Malibu Island Spiced $ 12.55 60.0 6115B Margaritaville Jamican SPI $ 12.55 70.0 6115L Margaritaville Jamican SPI $ 18.00 70.0 6120B Margaritaville Prem Dark $ 12.55 80.0 6121B Margaritaville Prem Silver $ 12.55 80.0 6360D Mc Cormick Rum $ 14.05 80.0 6360L Mc Cormick Rum $ 8.05 80.0 6441D Meiers Gd Label V Islands $ 14.45 80.0 6441L Meiers Gd Label V Islands $ 8.25 80.0 6442D Meiers Wh Lab V Islnd Rum $ 14.45 80.0 6442L Meiers Wh Lab V Islnd Rum $ 8.25 80.0 6643D Montego Bay Silver $ 14.05 80.0 6651B Mt Gay Xtra Old Rum $ 9.90 86.0 6652B Mt Gay Eclipse $ 16.90 80.0 6652D Mt Gay Eclipse $ 26.70 80.0 6653B Mt Gay Eclipse Silver $ 13.40 80.0 6654B Mt Gay Black $ 21.25 80.0 6655B Mt Gay 1703 Old Cask Selec $ 30.25 86.0 6699L Myers's Platinum $ 11.05 80.0 7692B Oronoco Platinum Reserve $ 34.40 80.0 7722B Panama Jack Spiced

$ 25.40 70.0 7730L Paramount 151 $ 19.35 151.0 7788L Paramount Dragon Fruit $ 10.60 80.0 7835B Paramount Gold Lbl $ 7.30 80.0 7835D Paramount Gold Lbl $ 14.45 80.0 7835L Paramount Gold Lbl $ 8.25 80.0 7836B Paramount White Lbl $ 7.30 80.0 7836D Paramount White Lbl $ 14.45 80.0 7836L Paramount White Lbl $ 8.25 80.0 7839L Paramount Whipt Creme $ 10.60 80.0 8326B Pyrat X O Reserve $ 21.85 80.0 8329B Pyrat Cask 1623 $ 102.60 80.0 8330B Pucker Citrus Squeeze $ 12.55 70.0 8331B Pucker Grape Gone Wild $ 12.55 70.0 8332B Pucker Sour Apple Sass $ 12.55 70.0 8333B Pucker Wild Cherry Tease $ 12.55 70.0 8474B Rogue Dark Rum $ 27.35 80.0 8475B Rogue $ 14.20 80.0 8498B Ron Matusalem Classico $ 16.90 80.0 8500B Ron Matusalem Gran Reserva $ 7.75 80.0 8502B Ron Matusalem Platino $ 5.95 80.0 8533D Ronrico Clipper Spiced Rum $ 14.05 70.0 8645B Sailor Jerry Spic Navy Rum $ 16.90 92.0 8645D Sailor Jerry Spic Navy Rum $ 30.15 92.0 8645L Sailor Jerry Spic Navy Rum $ 21.10 92.0 8646B Sailor Jerry Spiced Travlr $ 16.90 92.0 8881B Seagrams Brazil Citrus Rum $ 3.45 70.0 8882B Seagrams Brazilian $ 3.45 80.0 8957B ShellBack Silver $12.55 80.0 8958B Shellback Spiced Rum $12.55 80.0 9065B Spiced Jack No 94 $12.30 94.0 9080B Spirits Of Yellow Springs $17.65 44.0 9229B Tommy Bahama Golden Sun $ 9.15 80.0 9230B Tommy Bahama White Sand $ 9.15 80.0 9307L Trader Vics Priv Sel Silvr $ 10.60 80.0 9357L Undo's Rum $ 20.60 80.0 9358L Undo's Spiced Rum $22.30 80.0 9530D Well Rum $ 14.65 88.0 9530L Well Rum $ 8.30 88.0 9570B Whaler's Vanilla $ 6.20 60.0 9675B Wray & Nephew Wh Overproof $ 16.00 126.0 9711L Ypioca Cachaca Crystal $18.45 78.0 9729B Zaya Rum $ 25.60 80.0 Scotch 0018B Aberlour 18 Yr $ 86.65 86.0 0019B Aberlour 12 Yr Sm $ 38.70 86.0 0020B Aberlour A'bunadh $ 54.55 119.0 0031B Aberfeldy 12 Yr $ 44.10 80.0 0032B Aberfeldy 21 Yr $150.00 80.0 0103B Ardmore Scotch $ 22.00 92.0 0107B Ardbeg 10Yr Single Malt $ 43.05 92.0 0111B Ardbeg Galileo $82.35 98.0 0115B Ardbeg Ardbog $86.70 104.2 1474B Bowmore 12 Yr

$ 39.55 80.0 0201B Pinch - Haig 15 Yr $ 29.70 80.0 0202B Dewars $ 19.40 80.0 0202D Dewars

$ 42.40 80.0 0202E Dewars $ 21.15 80.0 0202L Dewars $ 28.05 80.0

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0204B Johnnie Walker Red 12 Yr 0204D Johnnie Walker Red 12 Yr 0204L Johnnie Walker Red 12 Yr 0206D Ushers Green Stripe 0208B Lauders 3 Yr 0208D Lauders 3 Yr

0208L Lauders 3 Yr 0212B Grants Stand Fast 0212D Grants Stand Fast 0213D Old Smuggler 0213L Old Smuggler 0215B Chivas Regal 0215D Chivas Regal 0215L Chivas Regal 0225B Cutty Sark 0225D Cutty Sark 0225L Cutty Sark 0227B White Horse 0232B Johnnie Walker Black 12 Yr 0232D Johnnie Walker Black 12 Yr 0232L Johnnie Walker Black 12 Yr 0238B J & B Rare 0238D J & B Rare 0238L J & B Rare 0239B Grand Macnish 3 Yr 0239D Grand Macnish 3 Yr 0239L Grand Macnish 3 Yr 0241D Highland Mist 3 Yr 0241L Highland Mist 3 Yr 0246D Inverhouse 3 Yr 0246L Inverhouse 3 Yr 0249D J W Dant Scotch 0253B Ballantines 0281B Jameson Irish Whsky 0281D Jameson Irish Whsky 0281L Jameson Irish Whsky 0282B Bushmills Irish Wsky 0282L Bushmills Irish Wsky 0375B Auchentoshan 3 Wood Sms 0377B Auchentoshan Classic Sms 0493B Balvenie Single 15Yr 0496B Balvenie 14 Caribbean Cask 0497B Balvenie Doublewood 12 Yr 0504B Balvenie Portwood 21 Yr

0908B Black Bush Irish Whsky 1481B Bowmore Legend Sms 1486B Bunnahabhain Red Seal 1488B Bunnahabhain 12 Yr 1490B Buchanan Deluxe 12 Scotch 1498B Bruichladdich Rocks 1516B Bushmills Irish Honey 1519B Bushmills 16 Yr Single Malt 1520B Bushmills 10 Yr Irish 1636E Glenfiddich 45 Combo

1648E Jameson Irish Whsky 1751B Caol Ila 12 Yr Scotch 2004B Chivas Royal Salute 21Yr

2005B Chivas Regal 25

2006B Chivas Regal 18 Yr 2052D Clan Macgregor Scotch 2052L Clan Macgregor Scotch 2074B Clontarf Classic Blend 2078B Clynelish 2261B Concannon Irish Whiskey 2355B Cragganmore Sngl Malt Scot 12 Yr 2491B Dalmore Stillman 28 Yr

2495B Dalmore 12 2498B Dalwhinnie Sngl Malt Scotc 15 Yr

2671B Dewars Highlander Honey 2673B Dewar's Signature

2674B Dewars Spec Rsv 12 Yr Bln Scotch 2999B Famous Grouse 12 Yr 3003B Feckin Irish Whsky 3606B Glenfiddich Spec Res 12 Yr 3607B Glen Garioch 3611B Glenkinchie 12 Yr 3620B Glenfiddich Soler Rsv 15 Yr 3625B Glenfiddich Ancnt Rsv 18 Yr 3633B Glenfiddich Grand Reserva 3634B Glenfiddich 15Yr Distly Edition 3640B Glenlivet 18 Year 3641B Glenlivet Single Malt 12 Yr 3641D Glenlivet Single Malt 12 Yr 3641L Glenlivet Single Malt 12 Yr 3643B Glenlivet Archive 86 21 Yr

3645B Glenmorangie 10 Yr 3646B Glenlivet French Oak 15 Yr 3647B Glenlivet Nadurra 16 Yr 3649B Glenmorangie Lasanta 3650E Glenmorangie 10 Yr - 100Ml 3653B Glenmorangie 18 3654B Glenlivet Nadurra Trium 91 3656B Glenmorangie Quinta Ruban 3658B Glenmorangie Nectar D Or

3697B Glenrothes Select Reserve

3699B Glenrothes Scotch 3835B Grand Macnish 12 4291B Highland Park Sngl Malt 12Yr 4296B Highland Park 18Y

4895B Irishman Original Clan Whiskey 4895L Irishman Original Clan Whiskey 5075B Jameson Gold 5079B Jameson Vintage Res.

5081B Jameson 18 Yr 5083B Jameson 12 Yr 5145B John Barr Red 5145D John Barr Red 5207B J. Mcdougals Bladnoch 5212B John Power & Son Irish Gld 5220B Johnnie Walker Blue

5222B Johnnie Walker Double Black 5225B Johnny Walker Blk 100 Annivesary 5229B Johnnie Walker Gold 18 Yr 5230B Johnie Walker Swing 5231B Johnnie Walker Grn 5384B Kilbeggan 5507B Lagavaulin Distillers Ed. 5508B Lagavaulin Single Malt 16 Yr 5542B Laphroaig 18 Yr

$ 22.35 $ 44.15 $ 29.15 $ 22.25 $ 8.15 $ 17.10 $ 10.35 $ 14.25 $ 31.90 $ 18.80 $ 11.45 $ 25.60 $ 58.10 $ 38.55 $ 16.00 $ 33.55 $ 21.10 $ 12.55 $ 35.10 $ 69.15 $ 44.80 $ 18.95 $ 36.35 $ 23.70 $ 8.15 $ 17.50 $ 10.60 $ 16.65 $ 9.75 $ 16.50 $ 10.45 $ 9.85 $ 13.40 $ 21.25 $ 46.75 $ 31.55 $ 18.45 $ 29.80 $ 49.20 $ 24.75 $ 73.60 $ 57.00 $ 48.30 $156.45 $ 31.00 $ 23.00 $ 88.70 $ 47.45 $ 29.85 $ 48.50 $ 18.45 $ 61.55 $ 36.35 $ 29.60 $ 7.25 $ 44.30 $191.40 $218.90 $ 43.05 $ 17.20 $ 10.70 $ 17.60 $ 31.05 $ 19.50 $ 48.30 $ 117.60 $ 36.10 $ 52.70 $ 22.15 $189.75 $ 26.45 $ 23.90 $ 16.90 $ 36.10 $ 16.35 $ 52.60 $ 43.95 $ 76.20 $ 139.00 $ 51.80 $ 77.95 $ 36.10 $ 68.55 $ 43.75 $120.70 $ 34.35 $ 47.45 $ 56.15 $ 43.05 $ 15.50 $ 95.40 $ 69.25 $ 43.05 $ 56.15 $ 38.80 $ 67.75 $ 19.50 $ 37.85 $107.00 $ 17.65 $ 26.90 $ 56.15 $ 173.90 $ 77.95 $ 36.95 $ 11.40 $ 16.15 $ 77.45 $ 21.25 $ 203.95 $ 39.50 $ 36.85 $ 81.70 $ 37.90 $ 50.50 $ 14.30 $ 86.90 $ 79.95 $ 61.60

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 95.6 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0 82.0 80.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 92.0 80.0 80.0 90.0 80.0 86.0 80.0 86.0 80.0 80.0 80.0 80.0 86.0 86.0 80.0 86.0 80.0 102.0 86.0 80.0 80.0 80.0 86.0 86.0 80.0 112.4 92.0 89.2 86.0 96.0 92.0 92.0 80.0 86.0 80.0 86.0 86.0 80.0 80.0 80.0 92.0 80.0 80.0 80.0 80.0 111.6 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 86.0 86.0 96.0

Ohio Beverage MONTHLY MAY 2013 67

Ohio Wholesale Price List 5543B Laphroaig Cask Strength 10 Yr 5544B Laphroaig Single Malt 10 Yr 6012B Macallan Cask Strength Sms 6013B Macallan 12 Yr Single Malt 6013D Macallan 12 Yr Single Malt 6016B Macallan 18 Yr Single Malt

6017B Macallan Fine Oak 10 Yr 6018B Macallan Fine Oak 15 Yr 6024B Macallan 25 Yr

6025B Macallan 30 Yr

6344B Mcclellands Islay 6346B Mcclellands Highlnd 6395B Mcivor Scotch 6574B Midleton

6576B Michael Collins Blended 6747B Oban Distillers Addition 6748B Oban Single Malt 14 7480B Old Pulteney 12 Yr 7721L Paddy Irish Whiskey 7980D Passport Scotch 8327D Queen Anne 8327L Queen Anne 8480B Rogue Malt Whiskey 8383B Redbreast Irish Whiskey 12 Yr 8853D Scoresby Scotch 8983B Singleton Single Malt 12 Yr 9026B Slane Castle 9063B Speyburn Single Malt 10 Yr 9064B Speyburn Bradan Orach 9145B Talisker Single Malt 10 Yr 9150B Tamdhu Scotch Whiskey 10 Yr 9188B Famous Grouse 9188D Famous Grouse 9317B Tullamore Dew - Ireland 9317L Tullamore Dew - Ireland 9605B Wild Scotsman 15 Yr

9606B Wild Scotsman Black Label

$ 55.45 $ 41.35 $ 51.80 $ 43.05 $ 86.00 $ 112.20 $ 34.35 $ 82.35 $ 686.05 $1217.60 $ 20.15 $ 20.15 $ 12.55 $ 125.95 $ 21.25 $ 69.45 $ 74.65 $ 25.60 $ 28.05 $ 22.30 $ 18.45 $ 9.75 $ 36.10 $ 51.80 $ 17.45 $ 34.40 $ 20.35 $ 20.40 $ 16.90 $ 51.10 $ 19.50 $ 19.80 $ 37.15 $ 20.40 $ 28.05 $ 17.95 $ 19.60

115.6 86.0 117.6 86.0 86.0 86.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 86.0 86.0 86.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 86.0 80.0 91.6 80.0 80.0 80.0 80.0 80.0 92.0 94.0

Tequila 0038L Agavales Tequila Gold 110 0039B Agavero Orange Tequila 0040B Agave Loco 0048B Agavales Gold 80 0050B Alien Tequila Silver 0093L Aqui Vamos Teq Blanco 0371B Asombroso Silver 0372B Avion Anejo 0373B Avion Reposado 0374B Avion Silver 0487B Baluarte Tequila 1544B Cabo Wabo Anejo 1545B Cabo Wabo Blanco 1546B Cabo Wabo Reposado 1628E Cuervo Especial Silver 200 1662E Patron Anejo 1664E Patron Silver 200Ml 1674E Sauza Hornitos Plata 1676E Patron Reposado 1810B Casa Noble Crystal 1846B Cazadores Anejo 1847B Cazadores Blanco 1848B Cazadores Reposado 1857B Centenario Plata 1858B Centenario Reposado 1859B Centenario Rosangel 1860B Centenario Tenampa Azul 1861B Chamucos Blanco Esp Teq 1862B Chamucos Reposado Esp Teq 2280B Corazon Tequila Anjeo 2281B Corazon Blanco 2282B Corazon Reposado 2306B Coronado Tequila 2317B Corzo Reposado 2381B Cruz Del Sol Reposado 2382B Cruz Del Sol Silver 2318B Corzo Silver 2410B Cuervo Especial 2410D Cuervo Especial 2410E Cuervo Especial 2410L Cuervo Especial 2411B 1800 Reposado Teq 2411D 1800 Reposado Teq 2411L 1800 Reposado Teq 2650B Del Maguey Vida 2710B Don Eduardo Anejo 2720B Don Julio 1942 2721B Don Julio Anejo 2721E Don Julio Anejo 2722B Don Julio Blanco 2722D Don Julio Blanco 2724B Don Julio Reposado 2725B Don Julio Real 2726B Don Julio 70Th Anniversary 2758B Dos Lunas Teq Anejo 2759B Dos Lunas Teq Reposado 2760B Dos Lunas Silver 2761B Dos Manos Blanco 2762L Dos Oros Reposado 2883B El Arco Anejo 2884B El Arco Blanco 2885B El Arco Reposado 2891B El Caballo Estrella Mixto 2894B 1800 Coconut Tequila 2899B El Charro Reposado 2900B El Charro Silver 2903B 1800 Tequila Silver 2903D 1800 Tequila Silver 2903L 1800 Tequila Silver 2905B 1800 Select Silver 2907B El Grado Blanco 2908B 1800 Collection Extra Anejo

2909B El Mayor Anejo 2910B El Mayor Blanco 2911B El Mayor Reposado 2914B El Jimador Anejo 2916B El Jimador Blanco 2916D El Jimador Blanco

68 Ohio Beverage MONTHLY MAY 2013

$ 17.05 $ 18.65 $ 28.40 $ 13.40 $ 37.40 $ 9.50 $ 8.95 $ 43.05 $ 38.70 $ 38.70 $ 10.15 $ 38.70 $ 27.35 $ 31.75 $ 5.50 $ 8.00 $ 14.65 $ 5.25 $ 15.50 $ 19.30 $ 30.00 $ 16.90 $ 23.90 $ 13.65 $ 21.05 $ 9.60 $ 16.90 $ 38.45 $ 42.65 $ 34.35 $ 21.25 $ 25.60 $ 10.70 $ 43.05 $ 44.80 $ 43.05 $ 36.05 $ 17.85 $ 33.65 $ 13.75 $ 23.50 $ 21.25 $ 24.95 $ 29.80 $ 29.45 $ 30.00 $109.20 $ 52.70 $ 26.65 $ 44.80 $ 36.75 $ 46.55 $263.50 $ 62.35 $18.65 $17.15 $ 31.75 $ 7.75 $ 20.40 $ 50.75 $ 43.70 $ 50.75 $16.00 $21.25 $12.55 $12.55 $ 21.25 $ 24.95 $ 29.80 $ 30.00 $ 12.35 $ 1556.30 $ 30.00 $ 21.25 $ 17.10 $ 8.10 $ 16.00 $ 28.40

64.0 110.0 71.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 84.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 70.0 80.0 80.0 80.0 80.0 80.0 100.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

2917B El Jimador Reposado $ 16.00 80.0 2917D El Jimador Reposado $ 28.40 80.0 2913B El Tesoro Platinum $33.45 80.0 2921B El Tesoro Repasado Teq $37.85 80.0 2926B El Toro Gold $ 10.80 80.0 2926D El Toro Gold $ 23.15 80.0 2926L El Toro Gold $ 15.80 80.0 2927B El Toro Silver $ 10.80 80.0 2927D El Toro Silver $ 16.65 80.0 2927L El Toro Silver $ 15.80 80.0 2937B Espolon Blanco $ 20.40 80.0 2940B Espolon Reposado $ 20.40 80.0 2957L Exotico Blanco $ 15.00 80.0 2958L Exotico Reposado $ 15.00 80.0 2996B Familia Camarena Reposado $ 17.40 80.0 2997B Familia Camarena Silver $ 17.40 80.0 3521L Gavilan Gold Tequila $ 9.35 80.0 3522L Gavilan White Tequila $ 9.35 80.0 3820B Gran Patron Platinum Teq

$173.55 80.0 4109B Herradura Anejo $ 40.45 80.0 4112B Herradura Colec De La Casa $ 78.00 80.0 4114B Herradura Reposado $ 34.35 80.0 4115B Herradura Silver $ 34.35 80.0 5240L Cuervo Black Medallion

$ 9.10 80.0 5243B Cuervo Tradicional $ 18.60 80.0 5244B 1800 Anejo $ 25.60 80.0 5247B Cuervo Especial Silver $ 17.85 80.0 5247D Cuervo Especial Silver $ 33.65 80.0 5247E Cuervo Especial Silver $ 5.35 80.0 5247L Cuervo Especial Silver $ 23.50 80.0 5249L Juarez Silver $ 9.85 80.0 5250L Juarez Gold $ 9.85 80.0 5253B Cuervo Platino $ 41.95 80.0 5254L Juarez Gold Dss $ 7.95 80.0 5291B Kah Anejo $ 53.75 80.0 5292B Kah Blanco $ 40.05 80.0 5291B Kah Anejo $ 53.75 80.0 5293B Kah Reposado $ 47.95 110.0 5497D La Prima White $ 15.95 80.0 5497L La Prima White $ 9.75 80.0 5501B La Prima Gold Teq $ 5.30 80.0 5501D La Prima Gold Teq $ 15.95 80.0 5501L La Prima Gold Teq $ 9.75 80.0 6001B Luna Nueva Anejo $ 40.55 80.0 6002B Luna Nueva Reposado $ 32.65 80.0 6003B Luna Nueva Silver $ 30.00 80.0 6004B Lunazul Blanco $ 15.15 80.0 6005B Lunazul Reposado $ 15.15 80.0 6058B Maestro Dobel $ 43.05 80.0 6110B Margaritaville Island Lime $ 10.80 50.0 6112B Margaritaville Trop Tanger $ 4.15 70.0 6117B Margaritaville Last Mango $ 11.65 70.0 6118B Margaritaville Teq Silver $ 10.80 80.0 6119B Margaritaville Teq Gold $ 10.80 80.0 6119D Margaritaville Teq Gold $ 21.80 80.0 6345L Matador Gold Teq $ 10.25 80.0 6570L Mi Cosecha Gold Teq $ 12.00 80.0 6580B Milagro Silver $ 25.60 80.0 6582B Milagro Teq Sbr Anejo $ 86.70 80.0 6584B Milagro Anejo $ 29.10 80.0 6585B Milagro Reposado $ 27.35 80.0 6586B Milagro Sbr Rep $ 60.50 80.0 6588B Milagro Sbr Silver $ 44.80 80.0 6642B Monte Alban Tequila $ 15.60 80.0 6645L Montezuma Blue $ 7.85 80.0 6647L Montezuma White - Mexico $ 9.75 80.0 6649L Montezuma Gold â&#x20AC;&#x201C; Mexico $ 9.75 80.0 6731B 901 Silver Tequila $ 34.35 80.0 6863B Voodoo Tiki Anejo $ 47.10 80.0 6864B Voodootiki Blue Dragon $ 16.55 67.0 6865B Voodootiki Desert Rose $ 21.25 67.0 6866B Voodootiki Green Dragon $ 16.55 67.0 6867B Voodootiki Platinum $ 29.00 80.0 6868B Voodootiki Raposado $ 33.55 80.0 7690B Oro De Jalisco Silver $ 41.55 80.0 7978B Partida Tequila Reposado $ 14.75 80.0 7979B Partida Blanco $ 10.15 80.0 7982B Patron Anejo $ 51.80 80.0 7982D Patron Anejo $ 63.05 80.0 7984B Patron Silver $ 43.95 80.0 7984D Patron Silver $ 94.75 80.0 7985B Patron Reposado $ 45.70 80.0 8063B Pepe Lopez Gold $ 10.55 80.0 8280B Porfidio Plata $ 47.25 80.0 8281B Porfidio Silver $ 24.50 80.0 8440D Rio Grande Silver $ 17.40 80.0 8440L Rio Grande Silver $ 9.75 80.0 8442L Rio Grande Gold $ 9.75 80.0 8717B Cien Anos Blanco $ 11.15 80.0 8718B Cien Anos Reposado $ 9.05 80.0 8719B Sauza Blanco $ 14.05 80.0 8719L Sauza Blanco $ 19.40 80.0 8719D Sauza Silver $ 28.15 80.0 8721B Sauza Tres Gen Plata Teq. $ 60.90 80.0 8722B Sauza Tres Gener Anejo $ 39.60 80.0 8723B Sauza Extra Gold $ 14.05 80.0 8723D Sauza Extra Gold $ 28.15 80.0 8723L Sauza Extra Gold $ 19.40 80.0 8724B Sauza Tres Gen Reposado $ 26.40 80.0 8727B Sauza Conmemorativo $ 17.60 80.0 8733B Sauza Hornitos Anejo $ 22.00 80.0 8734B Sauza Hornitos Plata $ 19.35 80.0 8734D Sauza Hornitos Plata $ 30.15 80.0 8737B Sauza Blue Silver $ 16.95 80.0 8738L Sauza Giro Gold $ 9.65 80.0 8739L Sauza Giro Silver $ 9.65 80.0 8742B Sauza Extra Anejo $ 132.05 80.0 8860B Scorpian Mezcal Anejo 1 Yr $ 17.35 80.0 8861B Scorpian Mezcal Anejo 3 Yr $ 35.85 80.0 8862B Scorpian Mezcal Reposado $ 14.85 80.0 8863B Scorpian Mezcal Silver $ 16.15 80.0 8931B Senor Frogs Plata $ 8.60 80.0 8932B Senor Frogs Reposado $ 4.70 80.0 8942B Semential Silver Teq $ 38.45 80.0 9089B Suavecito Blanco $ 38.70 70.0 9169B Tarantula Azul $ 16.75 70.0 9170B Tarantula Reposado $ 7.80 80.0 9171B Tarantula Lime $ 8.05 70.0 9172B Tarantula Stawberry $ 5.25 70.0

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Ohio Wholesale Price List 9173B Sauza Hornitos Reposado $ 21.10 80.0 9176B Tequila Reposado $ 14.75 80.0 9177B Tequila Silver $ 14.00 80.0 9178B Teq Ocho Plata Las Pomez $ 43.05 80.0 9179B Teq Ocho Reposado Las Pomez $ 38.05 80.0 9180B Teq Ocho Anejo Ext El Vegl

$130.35 80.0 9181B Teq Ocho Anejo San Augustn

$ 50.85 80.0 9184B Tequila 30 - 30 Reposado $ 11.80 80.0 9185B Tanted Cocoa Tequila $ 34.35 80.0 9187B Tanted Jalepeno Tequila $34.35 80.0 9189B Tanteo Tropical Tequila $34.35 80.0 9199L 3 Island White Tequila

$ 4.10 80.0 9222B Tierra's Anejo $ 14.00 80.0 9223B Tierra's Blanco $ 25.80 80.0 9224B Tierra's Reposado $ 14.65 80.0 9252L Tortilla Silver $ 8.35 80.0 9253L Tortilla Gold $ 8.35 80.0 9272B Tres Agaves Anejo $ 32.60 80.0 9273B Tres Agaves Blanco $ 23.90 80.0 9274B Tres Agaves Reposado $ 28.20 80.0 9308B Tres Rios Silver $ 10.20 80.0 9309B Tres Rios Reposado $ 20.15 80.0 9363B Two Fingers Tequila Gold $ 12.55 80.0 9364B Two Fingers Tequila White $ 11.65 80.0 9358L Undo's Tequila $25.50 80.0 9531D Well Tequila $ 16.85 88.0 9531L Well Tequila $ 10.00 88.0 9737B Zapopan Reposado $ 7.65 80.0 Vodka 0024B Absolut Grapevine $ 16.00 80.0 0027B Absolut Wild Tea $ 16.00 80.0 0028B Absolut Citron $ 16.00 80.0 0028D Absolut Citron $ 31.90 80.0 0028L Absolut Citron $ 25.45 80.0 0034B Alchemia Chocolate $ 14.75 80.0 0036B Absolut Kurant Vdk $ 6.55 80.0 0042B Absolut Apeach $ 16.00 80.0 0042L Absolut Apeach $ 17.25 80.0 0046B Absolut Cherry Kran $ 16.00 80.0 0047B Absolut Hibiskus $ 16.00 80.0 0049B Absolut Orient Apple $ 16.00 80.0 0052B Absolut Berri Acai $ 16.00 80.0 0052D Absolut Berri Acai $ 33.65 80.0 0054B Absolut 100 Black $ 21.25 100.0 0054L Absolut 100 Black $ 17.60 100.0 0056B Absolut San Francisco $ 16.90 80.0 0057B Absolut 80 $ 16.00 80.0 0057D Absolut 80

$ 33.65 80.0 0057E Absolut 80 $ 19.60 80.0 0057L Absolut 80 $ 25.45 80.0 0060B Absolut Pears $ 16.00 80.0 0060L Absolut Pears $ 10.65 80.0 0061B Absolut Peppar Vdk $ 16.00 80.0 0062B Absolut Ruby Red $ 16.00 80.0 0062L Absolut Ruby Red $ 9.65 80.0 0063E Absolut Mini Bar $ 6.75 80.0 0064B Absolut Mandrin Vdk $ 16.00 80.0 0064D Absolut Mandrin Vdk $ 31.90 80.0 0064L Absolut Mandrin Vdk $ 25.45 80.0 0068B Absolut Raspberri $ 16.00 80.0 0069B Absolut Vanila $ 16.00 80.0 0069L Absolut Vanila $ 25.45 80.0 0070L Absolut & Citron Twin Pack $ 42.20 80.0 0074B Absolut Mango $ 16.00 80.0 0074L Absolut Mango $ 9.65 80.0 0080B American Harvest Organic $ 20.35 80.0 0194D Aristocrat $ 11.85 80.0 0194L Aristocrat $ 7.10 80.0 0450B Bakon Vodka $16.45 80.0 0194L Aristocrat $ 7.10 80.0 0737B Paramount Cherry $ 3.50 65.0 0737D Paramount Cherry $ 16.35 65.0 0737L Paramount Cherry $ 10.60 65.0 0832B Belvedere Bldy Mary $ 16.90 80.0 0834B Belvedere Pink Grapefruit $ 28.25 80.0 0835B Belvedere Black Raspberry $ 28.25 80.0 0836B Belvedere Vdk $ 28.25 80.0 0836D Belvedere Vdk $ 51.10 80.0 0836L Belvedere Vdk $ 34.15 80.0 0838B Belvedere Vdk $ 28.25 80.0 0838D Belvedere Vdk $ 51.10 80.0 0838L Belvedere Vdk $ 35.05 80.0 0840B Belvedere Ix $ 9.90 80.0 0841B Belvedere Cytrus $ 23.90 80.0 0842B Belvedere Orange $ 11.80 80.0 0846B Belvedere Intense $ 17.40 100.0 0847B Belvedere Intense Unfiltered $ 28.25 80.0 0853B Belvedere Lemon Tea $ 23.90 80.0 0946B Blavod The Black $ 9.65 80.0 0953B Blue Angel Vodka $ 5.15 80.0 0958B Blue Ice Vdk $ 14.30 80.0 0958D Blue Ice Vdk $ 24.95 80.0 1337B Bombora Vdk $ 10.80 80.0 1390B Bombora Vdk $ 9.00 80.0 1390L Boomerang $ 4.50 80.0 1426B Boru Original Vdk $ 10.80 80.0 1426D Boru Original Vdk $ 18.85 80.0 1475B Brewriver AJ Henkel $ 24.60 100.0 1479B Brewriver DL Billingheimer $ 19.85 80.0 1483B Boyd & Blair $ 8.95 80.0 1523B Burnetts Espresso $ 5.15 70.0 1524B Burnetts Candy Cane $ 7.30 70.0 1525B Burnetts

$ 7.30 80.0 1525D Burnetts

$ 16.20 80.0 1525L Burnetts

$ 10.60 80.0 1526B Burnetts Pink Lemonade $ 9.05 70.0 1527B Burnetts Raspberry $ 9.05 70.0 1528B Burnett's Vanilla $ 9.05 70.0 1529B Burnett's Fruit Punch $ 9.05 70.0 1530B Burnetts Sour Apple $ 9.05 70.0 1531B Burnetts Cherry $ 9.05 70.0 1533B Burnetts Blueberry $ 4.50 70.0 1534B Burnetts Strawberry $ 9.05 70.0 1535B Burnetts Blue Raspberry $ 9.05 70.0 1536B Burnetts Orange Creme Vodka $ 9.05 70.0 1537B Burnetts Sugar Cookie $ 9.05 70.0

www.ohiobeveragemonthly.com

1539B Burnetts Watermelon $ 9.05 70.0 1540B Burnetts Whipped Cream $ 9.05 70.0 1605E Absolut 200 ML $ 6.10 80.0 1611E Burnetts Vodka $ 2.95 80.0 1640E Grey Goose 200Ml $ 9.50 80.0 1641E Grey Goose L'orange $ 9.50 80.0 1643E Grey Goose Le Citron $ 4.80 80.0 1657E New Amsterdam Peach 200ML $ 3.15 70.0 1658E New Amsterdam Berry 200ML $ 3.15 70.0 1661E Paramount 100 Vodka $ 4.20 100.0 1675E Skyy 200 $ 4.20 80.0 1676E Smirnoff 100 $ 5.25 100.0 1677E Sobiekski 200 ML $ 2.45 80.0 1678E Svedka Traveler 200 $ 3.30 80.0 1852B Chambord Flavored Vodka

$ 10.00 75.0 1983B Chilled Dill Pickle Vodka

$ 20.05 70.0 2009B Chopin

$ 23.90 80.0 2009D Chopin

$ 42.40 80.0 2011B Chopin Wheat Vodka

$ 21.25 80.0 2012B Chopin Rye Vodka

$ 21.25 80.0 2048B Ciroc Super Premium $ 32.65 80.0 2048D Ciroc Super Premium $ 64.10 80.0 2048L Ciroc Super Premium $ 36.20 80.0 2050B Ciroc Coconut $ 32.65 70.0 2050L Ciroc Coconut $ 36.20 70.0 2051B Ciroc Peach $ 32.60 70.0 2051L Ciroc Peach $ 36.15 70.0 2053B Ciroc Red Berry $ 32.65 70.0 2053D Ciroc Red Berry $ 64.10 70.0 2053L Ciroc Red Berry $ 36.20 70.0 2135L Imperia Vodka $ 34.15 80.0 2071L Clique Vodka $ 7.45 80.0 2358L Crav Vodka $ 33.05 80.0 2385B Cristall Signature Series $ 6.85 80.0 2392D Crown Russe 80 Proof Vdk $ 11.75 80.0 2392L Crown Russe $ 6.95 80.0 2444B Crystal Head $ 43.05 80.0 2444D Crystal Head $ 86.00 80.0 2455B Cupcake Chiffon Vodka $ 8.15 70.0 2456B Cupcake Devils Food Vodka $ 8.15 70.0 2457B Cupcake Frosting Vodka $ 8.15 70.0 2458B Cupcake Original Vodka $ 8.15 70.

2452B Crystal Spirits Buckeye Vodka $ 16.90 80.0 2452D Crystal Spirits Buckeye Vodka $ 30.15 80.0 2509B Dancing Tree Vodka Grain $ 29.90 80.0 2510B Dancing Tree Vodka Grapes $ 29.90 80.0 2658B Denaka

$ 6.45 70.0 2659B Denaka Black Cherry $ 5.40 70.0 2662B Devil Springs $ 13.40 160.0 2778B Double Cross Vodka $ 32.60 80.0 2782B Downunder $ 7.40 80.0 2893B Ed Hardy $ 23.85 80.0 2893L Ed Hardy $ 20.35 80.0 2895B Effen Cucumber $ 22.15 75.0 2896B Effen Black Cherry $ 22.15 75.0 2897B Effen

$ 22.15 80.0 2898B Effen Raspberry

$ 22.15 80.0 2928B Epic Coconut Vodka $ 10.30 70.0 2929B Epic Peach Vodka $ 10.30 70.0 2930B Epic Vodka $ 10.30 80.0 2952B Everclear

$ 14.90 190.0 2956L Eristoff Vodka $ 7.55 80.0 3011B Finlandia 80 $ 13.40 80.0 3011D Finlandia 80 $ 24.95 80.0 3011L Finlandia 80 $ 19.30 80.0 3014B Finlandia Grapefruit $ 13.40 75.0 3016B Firefly Sweet Tea $ 15.15 70.0 3016D Firefly Sweet Tea $ 9.25 70.0 3019B Finlandia Mango Fusion $ 5.95 75.0 3020B Finlandia Tangerine Fusion $ 13.40 75.0 3021B Finlandia Wild Berries $ 5.65 70.0 3023B Firestarter Vodka $ 19.50 80.0 3025B Firefly Mint Tea $ 5.80 70.0 3026B Firefly Raspberry Tea Vdk $ 6.30 70.0 3028B Firefly Skinny Tea $ 15.15 60.0 3031B Finlandia Rasperry

$ 13.40 75.0 3035B 4 Orange Vodka

$ 7.15 80.0 3082B Fris Citrus Vodka

$ 8.75 70.0 3083B Fris Orange Vodka

$ 8.75 70.0 3084B Fris Vodka

$ 8.75 70.0 3084D Fris Vodka

$ 8.75 70.0 3084L Fris Vodka

$ 8.75 70.0 3086B Frozen Ghost Vodka

$ 9.00 80.0 3072L 42 Below Pure $ 11.75 84.0 3079B 44 North Huckleberry Vodka $ 21.25 70.0 3080B 44 North North Rainer Vodka $ 21.25 70.0 3084B Fris

$ 8.75 80.0 3084D Fris

$ 16.20 80.0 3084L Fris

$ 10.60 80.0 3088B Fuzzy

$ 25.60 80.0 3089B Fris Blueberry Vodka

$ 4.40 70.0 3097B Galens

$ 13.40 151.0 3579B Gilbeyâ&#x20AC;&#x2122;s Trvlr 80 $ 7.40 80.0 3586B Gilbey's Vdk 100 $ 8.20 100.0 3586D Gilbey's Vdk 100 $ 14.10 100.0 3691B Godiva Chocolate $ 6.60 60.0 3692B Godiva Chocolate Raspberry $ 6.60 60.0 3783B Gordons Traveler $ 8.20 80.0 3888B Grand Touring Vodka $ 4.25 80.0 3907B Grey Goose $ 28.25 80.0 3907D Grey Goose

$ 58.95 80.0 3907L Grey Goose $ 34.15 80.0 3909B Grey Goose La Poire $ 28.25 80.0 3909L Grey Goose La Poire VDK $ 14.90 80.0 3910B Grey Goose L'orange $ 28.25 80.0 3910L Grey Goose L'Orange VDK $ 14.90 80.0 3912B Grey Goose Le Citron $ 28.25 80.0 3912L Grey Goose Le Citron VDK $ 14.90 80.0 3919E Grey Goose 50Ml Multi-Pack $ 13.65 80.0 3968B Hammer & Sickle Vdk $ 20.20 80.0 3971B Hangar One Straight $ 25.60 80.0 3973B Hangar One Chipotle Chili $ 25.60 80.0 3975B Hangar One Kaffir Lime Vdk $ 25.60 80.0 3976B Hangar One Mandarin $ 25.60 80.0 3977B Hangar One Blueberry $ 25.60 80.0 4869B Iceburg Vdk $ 4.10 80.0 4932B Ivanbitch Peach Vodka $ 9.90 80.0 4933B Ivanbitch Vodka $ 9.90 80.0 5000D Gilbey's Vdk 80 $ 14.70 80.0

Ohio Beverage MONTHLY MAY 2013 69

Ohio Wholesale Price List 5000L Gilbey's Vdk 80 $ 9.15 80.0 5004D Crystal Vdk 80 $ 11.85 80.0 5004L Crystal Vdk 80 $ 7.10 80.0 5013D Fleischmann Royal $ 11.65 80.0 5015D Wolfschmidt $ 14.50 80.0 5015L Wolfschmidt $ 8.05 80.0 5016B Smirnoff #57 100 $ 13.30 100.0 5016D Smirnoff #57 100 $ 27.00 100.0 5016L Smirnoff #57 100 $ 17.95 100.0 5018B Gordons 80 $ 8.20 80.0 5018D Gordons 80

$ 16.25 80.0 5018L Gordons 80 $ 9.70 80.0 5020B Paramount 80 $ 7.30 80.0 5020D Paramount 80 $ 14.45 80.0 5020L Paramount 80 $ 8.85 80.0 5021B Smirnoff No. 21 80 $ 11.65 80.0 5021D Smirnoff No. 21 80 $ 22.80 80.0 5021E Smirnoff No. 21 80 $ 7.85 80.0 5021L Smirnoff No. 21 80 $ 14.05 80.0 5025D Mr Boston Riva 100 $ 13.60 100.0 5028D Barton Vdk $ 11.85 80.0 5028L Barton Vdk $ 6.80 80.0 5029B Barton Traveler $ 6.00 80.0 5030D Hallers 80 $ 12.10 80.0 5030L Hallers 80 $ 7.05 80.0 5033L Tamirov 100 $ 4.95 100.0 5036D Nikolai

$ 13.60 80.0 5036L Nikolai

$ 7.15 80.0 5038B Paramount 100 $ 9.05 100.0 5038D Paramount 100 $ 17.10 100.0 5038L Paramount 100 $ 10.60 100.0 5039B Paramount 90 $ 8.15 90.0 5039D Paramount 90 $ 16.20 90.0 5039L Paramount 90 $ 7.10 90.0 5040B Popov 80 $ 6.90 80.0 5040D Popov 80

$ 13.65 80.0 5040L Popov 80

$ 8.05 80.0 5074B James River Plant Sweet Vodka

$ 17.00 70.0 5090B Jean Marc Xo Vdk $ 19.85 80.0 5106B Jeremiah Weed Sweet Tea $ 16.95 70.0 5106D Jeremiah Weed Sweet Tea $ 8.95 70.0 5107B Jeremiah Weed Peach Tea $ 5.65 70.0 5210B John Mcculloch $ 11.90 80.0 5258B Jr Johnsons Midnight Moon $ 17.75 80.0 5261B Jr Johnsons Midnight Moon Apple Pie $ 17.75 80.0 5308B Kamchatka 80 $ 6.45 80.0 5308D Kamchatka 80 $ 13.65 80.0 5308L Kamchatka 80 $ 7.85 80.0 5309B Kamchatka 90 $ 8.90 90.0 5309D Kamchatka 90 $ 16.20 90.0 5310L Kamchatka Cherry $ 9.95 70.0 5311L Kamchatka Grape $ 9.95 70.0 5313B Kamchatka Traveler $ 6.45 80.0 5382B Ketel One $ 21.95 80.0 5382D Ketel One $ 43.00 80.0 5382E Ketel One

$ 20.70 80.0 5382L Ketel One $ 30.75 80.0 5383D Ketel One Citroen $ 43.00 80.0 5383L Ketel One Citroen $ 30.75 80.0 5385L Ketel One Oranje $ 30.75 80.0 5386B Khortytsa Honey Pepper $ 14.10 80.0 5387B Khortytsa Platinum

$ 15.20 80.0 5489B Korski Traveler $ 6.45 80.0 5490B Korski

$ 6.45 80.0 5490D Korski

$ 12.70 80.0 5490L Korski $ 7.10 80.0 5492B Kutskoua $ 8.90 80.0 5882B Level

$ 9.65 80.0 5966B Lil Blk Drs Blk Cher Van

$ 9.90 60.0 5967B Lil Blk Drs Blubry Pomeg $ 9.90 65.0 5968B Lil Blk Drs Classic

$ 9.90 80.0 5969B Lil Blk Drs Pineapp Hony $ 9.90 65.0 6008B Luksusowa

$ 9.90 80.0 6008D Luksusowa

$ 23.20 80.0 5013L Fleischmann Royal 80 Proof $ 6.80 80.0 6391D Mc Cormick $ 13.30 80.0 6391L Mc Cormick $ 7.65 80.0 6428B Medea $ 11.45 80.0 6460L Meier's Vdk Plastic $ 7.40 80.0 6591B Kru Vodka $ 12.55 82.0 6620B Monopolowa Potato $ 7.85 80.0 6659B Moon Mountain Vodka $ 3.75 70.0 6660B Moon Mtn Coastal Citrus $ 3.75 70.0 6661B Moon Mtn Wild Raspberry $ 3.75 70.0 6718B New Amsterdam Vodka $10.40 80.0 6718D New Amsterdam Vodka $18.80 80.0 6718L New Amsterdam Vodka $13.20 70.0 6741B Ocean Vodka $ 25.60 80.0 7336L Mr Boston Vodka $ 6.75 80.0 7677L Opulent Vodka $ 17.55 80.0 7698B Oyo $ 27.90 80.0 7699B Oyo Honey Vanilla Bean $ 28.85 80.0 7701B Oyo Stone Fruit $ 28.70 80.0 7716B Nutliquor Peanut Butter $ 30.80 80.0 7728L Paramount Orange Flv Vdk $ 10.60 65.0 7834L Para Ultra Bubble $ 10.60 65.0 7834D Para Ultra Bubble $ 5.00 65.0 7837L Paramount Vanilla $ 3.15 65.0 7846D Paramount Grape $ 15.35 65.0 7846L Paramount Grape $ 10.60 65.0 7897L Paramount Sweet Tea $ 5.55 65.0 7921B Paramount 100 Trvlr $ 8.85 100.0 7990B Peachka

$ 3.30 70.0 7991B Pearl

$ 9.90 80.0 7991D Pearl $ 16.20 80.0 7992B Pearl Pomegranate $ 9.90 70.0 7994B Pearl Cucumber Vdk $ 9.90 70.0 7995B Pearl Blueberry Vdk $ 5.20 70.0 7996B Pearl Coconut Vdk $ 9.90 70.0 7997B Pearl Plum $ 9.90 70.0 7998B Pearl Wedding Cake $ 9.90 70.0 8074B Peureux $ 8.95 70.0 8231B Pinnacle Key Lim Whip $ 11.65 70.0 8232B Pinnacle Atomic Hots $ 11.65 70.0 8233B Pinnacle Cookie Dough $ 11.65 70.0 8234B Pinnacle Coconut $ 11.65 70.0 8236B Pinnacle Cake $ 11.65 70.0 8237B Pinnacle Cotton Candy $ 11.65 70.0 8238B Pinnacle Citrus $ 11.65 70.0 8239B Pinnacle Berry $ 11.65 70.0

70 Ohio Beverage MONTHLY MAY 2013

8240B Pinnacle Butterscotch 8241B Pinnacle Le Double Expresso 8242B Pinnacle Kiwi Strawber 8243B Pinnacle

8243D Pinnacle

8243L Pinnacle

8244B Pinnacle Cherry Vdk 8244D Pinnacle Cherry Vdk 8245B Pinnacle Raspberry 8246B Pinnacle Grape 8248B Pinnacle Mango 8250B Pinnacle Vanilla 8251B Pinnacle Tropical Punch 8252B Pinnacle 100 8253B Pinnacle Whipped 8253D Pinnacle Whipped 8254B Pinnacle Chocolate Whipped 8254D Pinnacle Chocolate Whipped 8255B Pinnacle Orange Whipped 8256B Pinnacle Gummy 8257B Pinnacle Marshmallow 8259B Pinnacle Peach Vodka 8260B Pinnacle Rainbow Sherbet 8261B Pinnacle Strawberry Shortc 8283B Players Extreme Caramel 8283L Players Extreme Carame; 8285B Players Extrm Cherry Vdk 8285L Players Emtrm Cherry Vdk 8291B Popov Traveler 8293B Prairie Organic Kosher Vdk 8295B Pravda

8321B Proof 105 8323B Purus 8325B Proof 110 8334B Pucker Lemonad Lust Vdk 8336B Pucker Raspbry Rave Vdk 8338B Rain Organics 8338D Rain Organics 8413B Reyka Vdk

8488B Rokk Citrus 8490B Rokk Orange 8492B Rokk 8627D Ruskova Genuine Russian Vd 8631B Russian Standard Original 8631D Russian Standard Original

8634B Russian Standard Platinum 8854B Skinnygirl Bare Naked Vdk

8855B Skinnygirl Cucumber Vdk 8856B Skinnygirl Island Coconut 8857B Skinnygirl Tangerine Vdk 8858B Skinnygirl White Cherry VD 8880B Seagrams Extra Smooth Vdk 8880D Seagrams Extra Smooth Vdk 8880L Seagrams Extra Smooth Vdk 8884B Seagrams Apple 8885B Seagrams Black Cherry 8886B Seagrams Citrus 8896D Skol

8896L Skol

8908B Seagrams Rasberry 8910B Seagram's Sweet Tea 8915B Seagrams Platinum 8915D Seagrams Platinum 8930L Senators Club Vdk 8934B Severka 8937B Seven Brothers Vodka 9005L Skyy Infusions Coconut 9006L Skyy Infusions Blood Orang 9007L Skyy Infusions Dragon Fruit 9008E Skyy Infusions Rainbow Pac 9009L Skyy Infusion Pineapple 9010L Skyy Infusion Passionfruit 9011L Skyy Infusion Raspberry 9012B Skyy

9012D Skyy

9012E Skyy

9012L Skyy

9014D Skyy Infusion Citrus

9014L Skyy Infusion Citrus

9016L Skyy Infusion Cherry

9017L Skyy Infusions Ginger Vdk 9018L Skyy Infusion Grape 9022B Smirnoff Black Cherry 9024B Smirnoff Blueberry 9024L Smirnoff Blueberry 9025B Smirnoff Cranberry 9027B Smirnoff Dark Roasted Espr 9028B Smirnoff Melontwist 9029B Smirnoff Lime 9030E Smirnoff Flavor Twist 5 Pack 9031B Smirnoff Mango 9032B Smirnoff Silver 9032D Smirnoff Silver 9032L Smirnoff Silver 9033B Smirnoff Greenapple 9033L Smirnoff Greenapple 9034B Smirnoff Citrus 9034D Smirnoff Citrus 9034L Smirnoff Citrus 9035B Smirnoff Pomegranate Twist 9036B Smirnoff Traveler 9037B Smirnoff Passion Fruit 9038B Smirnoff Orange 9038D Smirnoff Orange 9038L Smirnoff Orange 9039B Smirnoff Raspberry 9039D Smirnoff Raspberry 9039L Smirnoff Raspberry 9040B Smirnoff Vanilla 9040D Smirnoff Vanilla 9040L Smirnoff Vanilla 9041B Smirnoff Strawberry 9041L Smirnoff Strawberry 9042B Smirnoff Pear Twist 9043B Smirnoff Pineapple Twist 9044B Smirnoff Watermelon 9044L Smirnoff Watermelon 9045B Smirnoff Whitegrape 9046B Sobieski

9046D Sobieski

$ 6.75 $ 5.75 $ 11.65 $ 11.65 $ 19.70 $ 14.05 $ 11.65 $ 19.70 $ 11.65 $ 11.65 $ 11.65 $ 11.65 $ 11.65 $ 13.20 $ 11.45 $ 17.95 $ 11.65 $ 18.80 $ 11.65 $ 11.65 $ 11.65 $ 11.65 $ 11.65 $ 11.65 $ 5.35 $ 4.55 $ 5.35 $12.05 $ 6.90 $ 16.85 $ 6.20 $ 8.60 $ 16.90 $ 8.85 $ 10.80 $ 10.80 $ 15.15 $ 24.95 $ 9.35 $ 3.05 $ 4.95 $ 4.00 $ 17.95 $ 15.15 $ 24.95 $ 19.50 $ 15.00 $ 15.00 $ 15.00 $ 15.00 $ 15.00 $ 9.05 $ 18.80 $ 12.35 $ 4.35 $ 6.25 $ 9.05 $ 13.15 $ 7.15 $ 9.05 $ 9.90 $ 10.80 $ 21.45 $ 4.95 $ 9.60 $ 28.30 $ 15.85 $ 15.85 $ 15.85 $ 5.00 $ 15.85 $ 15.85 $ 15.85 $ 12.55 $ 24.95 $ 14.40 $ 18.40 $ 24.95 $ 15.85 $ 15.85 $ 5.40 $ 15.85 $ 12.25 $ 12.25 $ 14.90 $ 12.25 $ 13.00 $ 11.95 $ 12.25 $ 3.85 $ 12.25 $ 13.10 $ 26.15 $ 16.95 $ 12.25 $ 14.90 $ 12.25 $ 25.75 $ 14.90 $ 12.25 $ 11.65 $ 12.25 $ 12.25 $ 25.75 $ 14.90 $ 12.35 $ 25.75 $ 14.90 $ 12.25 $ 25.75 $ 14.90 $ 12.25 $ 14.90 $ 12.25 $ 12.25 $ 12.25 $ 14.90 $ 12.25 $ 9.90 $ 16.20

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Ohio Wholesale Price List 9046L 9047B 9048L 9049B 9050L 9051L 9057L 9060L 9062B 9066B 9066L 9067B 9068B 9069B 9070B 9073B 9074B 9075B 9076B 9079L 9083L 9085B 9088B 9090B 9092B 9093B 9094B 9095B 9111B 9112B 9114B 9116L 9122B 9124B 9125B 9128B 9128L 9129B 9130B 9131D 9131B 9131L 9132B 9133B 9134B 9135B 9135D 9135L 9136B 9137B 9139B 9143B 9143L 9144B 9144L 9144D 9149B 9149L 9151B 9154B 9154D 9154L 9155B 9156B 9156D 9156L 9158B 9159B 9160B 9160D 9161B 9162B 9162L 9163B 9164B 9164D 9164L 9165B 9166B 9175B 9186B 9192B 9193L 9196L 9197L 9200B 9201B 9201D 9201L 9202B 9203B 9204B 9205B 9205D 9205L 9207B 9208B 9208D 9208L 9209B 9210B 9210D 9210L 9211B 9213B 9215B 9216B 9217B 9219B 9220B 9226B 9227B 9227D 9228B 9232B 9232D 9232L 9235B 9235D 9236B

Sobieski Smirnoff Spiced Root Beer Sobieski Cynamon Sobieski Vdk(Glass) Sobieski Vanilia Sobieski Cytron Sobieski Karamel Sobieski Orange Smirnoff Peach Sobieski Raspberry Sobieski Raspberry Square One Basil Square One Botanical Square One Cucumber Square One Organic Vodka Smooth Ambler Whitewater Smirnoff Coconut Smirnoff Fluffed Marshmallow Smirnoff Whipped Cream Spirit of the Tsars Sobieski Black Cherry Smirnoff Kissed Caramel Smirnoff Light Lemon Sorbet Smirnoff Iced Cake Smirnoff LT Mango Pass Sor Stawski

Smirnoff Rasp Pomeg Sorbet Smirnoff Root Beer Float Svedka Orange Cream Pop VD Svedka Strawberry Colada V Svedka Traveler Syn

Stolichnaya Salted Karamel Stolichnaya Hot Vdk Stolichnaya Sticki Vdk Stolichnaya Blueberi Vdk Stolichnaya Blueberi Vdk Stolichnaya Choc Razberi Stolichnaya Citros Flv Vdk Stolichnaya Ohranj Stolichnaya Ohranj Limitd Ed Stolichnaya Ohranj Stolichnaya Cranberi Stolichnaya 100 Stolichnaya Elit Stolichnaya Stolichnaya Stolichnaya Stolichnaya Wild Cherry

Stolichnaya Gala Applik Vd Stoli White Pomegranik Vdk Stolichnaya Peachik Stolichnaya Peachik Platinum 7X Vdk Platinum 7X Vdk Platinum 7X Vdk Stolichnaya Razberi Stolichnaya Razberi Stolichnaya Strasberi Stolichnaya Vanil Stolichnaya Vanil Stolichnaya Vanil Svedka Colada Vodka Tanqueray Sterling Tanqueray Sterling Tanqueray Sterling Sweet Carolina Lemonad Vdk Sweet Carolina Rasp Tea Vdka Sweet Carolina Sweet Tea Vodka Sweet Carolina Sweet Tea Vodka Svedka Raspberry Svedka Vanilla Vdk Svedka Vanilla Vdk Svedka Citron Vdk Svedka Swedish Svedka Swedish Svedka Swedish Svedka Clementine Svedka Grape Vodka Svedka Cherry Teton Glacier 3 Olive Loopy

Jewel Of Russia Ultra 3 Islands Vodka

3 Islands Vodka

3 Olive Cake 3 Olive Bubble 3 Olive Bubble 3 Olive Bubble 3 Olive Berry 3 Olive Citrus 3 Olive Rootbeer 3 Olive Grape 3 Olive Grape 3 Olive Grape 3 Olive Orange 3 Olive Cherry Vdk 3 Olive Cherry Vdk 3 Olive Cherry Vdk 3 Olive Raspberry 3 Olive

3 Olive

3 Olive

3 Olive Chococlate 3 Olive Vanilla 3 Olive Watermelon 3 Olive Pomegrante 3 Olive Mango Flv 3 Olive Triple Shot Espresso 360

360 Vodka Gift 3 Olives Rangtang 3 Olives Rangtang 360 Double Chocolate Tito's Handmade Tito's Handmade Tito's Handmade 3 Olive Dude Vodka 3 Olive Dude Vodka 360 Mandarin Orange

www.ohiobeveragemonthly.com

$ 12.35 $ 13.00 $ 5.05 $ 8.15 $ 12.35 $ 12.35 $ 12.35 $ 12.35 $ 12.25 $ 11.50 $ 12.35 $ 30.00 $ 30.00 $ 30.00 $ 30.00 $ 5.90 $ 12.25 $ 12.25 $ 12.25 $159.60 $ 12.35 $ 12.25 $ 12.25 $ 12.25 $ 12.25 $ 5.80 $ 12.25 $ 12.25 $ 9.85 $ 9.85 $ 9.85 $ 9.45 $ 17.75 $ 17.75 $ 17.75 $ 17.75 $ 25.45 $ 17.75 $ 17.75 $ 23.40 $ 6.55 $ 26.30 $ 17.75 $ 6.55 $ 51.80 $ 17.75 $ 34.55 $ 26.30 $ 6.55 $ 16.90 $ 7.50 $ 10.30 $ 26.30 $ 8.15 $ 11.50 $ 16.20 $ 17.75 $ 26.30 $ 17.75 $ 17.75 $ 8.40 $ 26.30 $ 9.85 $ 11.90 $ 23.75 $ 14.00 $ 4.10 $ 5.00 $ 10.80 $ 5.50 $ 9.85 $ 9.85 $ 7.60 $ 0.50 $ 9.85 $ 18.80 $ 13.15 $ 9.85 $ 8.90 $ 9.85 $ 16.85 $ 16.90 $ 98.85 $ 6.40 $ 4.75 $ 16.90 $ 16.90 $ 10.85 $ 15.20 $ 16.90 $ 16.90 $ 16.90 $ 16.89 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 24.95 $ 24.60 $ 16.90 $ 16.90 $ 22.30 $ 24.60 $ 16.90 $ 16.90 $ 8.45 $ 16.90 $ 16.90 $ 16.90 $ 12.50 $ 16.85 $ 16.90 $ 8.95 $ 12.50 $ 16.00 $ 28.40 $ 21.10 $ 16.90 $ 24.95 $ 12.50

80.0 100.0 70.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 80.0 70.0 60.0 60.0 86.0 70.0 60.0 60.0 60.0 60.0 80.0 60.0 60.0 70.0 70.0 80.0 80.0 75.0 75.0 75.0 70.0 70.0 75.0 70.0 70.0 70.0 70.0 75.0 100.0 80.0 80.0 80.0 80.0 75.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 75.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 75.0 75.0 70.0 75.0 80.0 80.0 80.0 75.0 75.0 75.0 80.0 70.0 80.0 100.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0 70.0 70.0 70.0 80.0 80.0 70.0 70.0 70.0 80.0 80.0 80.0 70.0 70.0 70.0

9237B 3 Olive Super Cola $ 14.10 70.0 9238B 3 Olive Smores $ 16.90 70.0 9239B 360 Buttered Popcord Vdk $ 12.50 70.0 9246B 360 Huckleberry Vodka $ 12.50 70.0 9360L Undo's Vodka $19.10 80.0 9367B Ultimat Vdk $ 34.30 80.0 9370B U V Cake Vodka $ 9.90 60.0 9371B U V Blue Raspberry $ 9.90 60.0 9371D U V Blue Raspberry $ 14.45 60.0 9372B U V

$ 9.90 80.0 9372D U V

$ 14.45 80.0 9372L U V

$ 10.60 80.0 9373B U V Grape Vdk $ 9.90 60.0 9374B U V Pink Lemonade $ 9.90 60.0 9375B U V Cherry $ 9.90 60.0 9376B U V 103

$ 4.00 103.0 9377B U V Coconut Vdk $ 2.45 60.0 9378B Ursus Punch $ 2.80 60.0 9380B Uv Sweet Green Tea $ 2.45 60.0 9381B Ursus Blue Raspberry $ 3.15 80.0 9382B Ursus Original $ 4.20 80.0 9383B U V Whipped Vodka $ 9.90 60.0 9384B U V Chocolate Cake VDK $ 9.90 60.0 9385B Vampyre Red $ 6.20 80.0 9386B U V Candy Bar $ 9.90 60.0 9428B Vesica Vodka $ 9.90 80.0 9428D Vesica Vodka $ 20.55 80.0 9445B Van Gogh Acia Blueberry $ 16.00 70.0 9446B Van Gogh Dutch Caramel $ 5.70 70.0 9447B Van Gogh Dutch Chocolate $ 16.00 70.0 9448B Van Gogh Double Espresso $ 16.00 70.0 9449B Van Gogh Espresso VDK $ 16.00 70.0 9450D Vikingfjord $ 17.95 80.0 9451L Van Gogh Blue $ 22.20 80.0 9456B Van Gogh Vodka $ 14.30 80.0 9456D Van Gogh

$ 18.35 80.0 9457B Van Gogh Pineapple VDK $ 16.00 70.0 9738B Zodiac $ 9.20 80.0 9461L Van Gogh Wild Appel $ 20.20 70.0 9463B Van Gogh Vanilla VDK $ 16.00 70.0 9467B Voli Vodka Lyte

$ 21.30 60.0 9472B Vox

$ 17.60 80.0 9472D Vox

$ 33.45 80.0 9472L Vox

$ 22.00 80.0 9488L Wasabe Brand Sake Vodka $ 8.25 70.0 9505B Watershed Distillery Vodka $ 22.00 80.0 9521B Wave Blue Raspberry Vodka $ 7.30 60.0 9522B Wave Pink Lemonade Vodka $ 7.30 60.0 9523B Wave Whipped Cream Vodka $ 7.30 60.0 9532D Well Vodka $ 12.90 88.0 9532L Well Vodka $ 7.60 88.0 9565B White Diamond $ 4.20 80.0 9672B Cincinnati Micro-Vodka

$ 18.65 80.0 9673B Cincinnati Vodka 100

$ 32.10 100.0 9732B Zubrowka Bison Vodka $ 18.65 80.0 9738B Zodiac $ 18.65 80.0 Cordial 0017B Achaia Clauss Ouzo $ 8.60 92.0 0029B Absente Liqueur $ 35.20 110.0 0041B Di Saronno Amaretto $ 19.40 56.0 0041L Di Saronno Amaretto $ 25.55 56.0 0053B Amaretto Gozio $ 10.40 48.0 0071B Amarito Amaretto $ 5.80 56.0 0124B Root $ 25.60 80.0 0125B Snap $ 25.60 80.0 0549B Barenjager Honey & Bourbon $ 24.35 70.0 0551B Paramount Rock & Rye $ 11.30 50.0 0552B Barenjager Honey Liqueur $ 24.35 70.0 0557D Barton Long Island Ice Tea $ 13.25 75.0 0557L Barton Long Island Ice Tea $ 7.55 75.0 0565B Benedictine D.O.M. $ 30.00 80.0 0580L Paramount Sloe Gin $ 10.15 50.0 0583L Dek Sloe Gin Cordial

$ 2.95 60.0 0600B B & B D O M Cordial $ 30.00 80.0 0608B Drambuie

$ 34.35 80.0 0662B Dek Creme De Caca0 Dark $ 11.45 54.0 0664B Dek Creme De Menthe Green $ 11.45 60.0 0666B Dek Creme De Cacao White $ 11.45 54.0 0672B Paramount Crem D Men White $ 9.65 50.0 0673B Paramount Crm D Cacao Dark $ 9.65 50.0 0674B Paramount Anisette $ 9.90 50.0 0675B Paramount Crem D Men Green $ 9.65 50.0 0691B Dek Creme De Menthe White $ 11.45 60.0 0701B Paramount Crm D Cacao Whit $ 9.65 50.0 0705B Getreide Kummel $ 11.65 70.0 0707B Campari Aperitivo Italy $ 24.75 48.0 0717B Paramount Triple Sec

$ 7.05 50.0 0717D Paramount Triple Sec $ 14.40 50.0 0717L Paramount Triple Sec

$ 7.40 50.0 0721B Southern Comfort

$ 14.95 70.0 0724B Bols Creme De Menthe Green $ 12.10 60.0 0798B Becherovka

$ 8.15 76.0 0881B Pernod Anis â&#x20AC;&#x201C;France $ 25.60 80.0 0887B Tia Maria Coffee $ 19.50 53.0 0893B Kahlua Coffee $ 16.90 43.0 0893D Kahlua Coffee $ 31.00 43.0 0893L Kahlua Coffee $ 23.70 43.0 0910B Black Duck Cranberry $ 16.00 43.0 0948B Blackmaker Rootbeer $ 16.90 70.0 0993B Bols Amaretto Liqueur $ 12.10 56.0 1023B Bols Creme De Cacao Brown $ 12.10 50.0 1166B Bols Blackberry Liqueur $ 12.10 70.0 1199B Bols Orange Curacao $ 12.10 60.0 1188B Bols Blue Curacao $ 12.10 48.0 1501B Buckeye Raspberry Liquor $ 16.50 50.0 1504B Buckeye Blackberry Liquor $ 15.70 50.0 1637E Grand Marnier Rouge

$ 10.30 80.0 1783B Caravella Limoncello Orig $ 18.65 64.0 1784B Caravella Orangecello $ 16.90 60.0 1815B Casoni Lemoncello $ 22.00 62.0 1840B Catdaddy Carolina Moonshine $ 17.75 80.0 1851B Cedilla Liqueur De Acai $ 30.00 50.0 1853B Celtic Crossing Liqueur $ 19.65 60.0 1855B Chambord Royale Cord $ 29.85 46.0 1914B Chartreuse Green $ 52.10 110.0 2045B Cinerator $13.40 91.1 2097B Grand Marnier Cherry $ 30.00 80.0

Ohio Beverage MONTHLY MAY 2013 71

Ohio Wholesale Price List 2098B Grand Marn Cordon Rouge $ 30.40 80.0 2098D Grand Marn Cordon Rouge $ 72.90 80.0 2098L Grand Marn Cordon Rouge $ 43.90 80.0 2101B Galliano L'autentico $ 25.60 84.6 2108B Irish Mist

$ 21.55 70.0 2274B Copa De Oro Mex Coffee Liq $ 8.80 48.0 2405B Licor 43 $ 16.85 62.0 2405L Licor 43 $ 21.10 62.0 2503B Danny Devitos Limoncello $ 7.15 60.0 2504B Dancing Tree Coffee Liqueur $ 29.90 50.0 2528B Dek Blue Curacao Cordial $ 11.45 54.0 2529B Dek Creme De Banana Cord $ 11.45 56.0 2566B Dek Creme De Almond Cord $ 10.55 56.0 2605B Dek Hazelnut Cord $ 11.45 56.0 2613L Dek Orange Curacao Cordial $ 12.30 60.0 2614B Dek Peach Brandy

$ 3.20 70.0 2624B Dek Triple Sec Cord $ 7.45 48.0 2624L Dek Triple Sec Cord $ 7.90 48.0 2644B Dek 03 Orange $ 20.20 48.0 2645B Dek Melon Cordial $ 10.55 46.0 2649B Dek Wild Strawberry Cordial $ 11.45 45.0 2652B Romana Black $ 15.30 80.0 2690B Cointreau Liqueur $ 30.40 80.0 2690L Cointreau Liqueur $ 42.00 80.0 2691B Cointreau Noir $ 18.95 80.0 2705B Domaine De Canton Ginger $ 26.35 56.0 2788B Drambuie 15 Year $ 51.80 86.0 2797B Grand Marnier Cherry $ 36.50 80.0 2852B Dumante Verdenoce $ 26.65 56.0 2890L Early Times Mint Julef $ 11.40 60.0 2944B Evan Williams Cherry Resv $ 12.55 70.0 2950B Evan Williams Honey Resv $ 12.55 70.0 2960B Evan Williams Cinnamon RSV $ 12.55 70.0 2978B Fernet Branca $ 23.90 78.0 2994B Fabrizia Limoncello $ 15.15 54.0 3024B Fireball Cinnamon Whiskey $ 16.00 66.0 3077B Fragoli Liqueur W/Strawbry $ 33.25 48.0 3092B Amaretto Di Amore $ 9.00 45.0 3093B Gantous & Abouraad $ 16.00 100.0 3602B Glaros Ouzo

$ 10.60 90.0 3630B Glengoyne 10

$ 39.60 86.0 3821B Grangala Triple Orange $ 20.85 80.0 3851B Grand Marnier Centcinquant $187.60 80.0 3852B Grand Marnier Cuvee Centnr $116.90 80.0 3860B Grand Muriel Orange Liquer $ 36.60 80.0 3864B Grande Absente $ 33.60 138.0 3902B Green Moon $ 5.50 90.0 4000B Harlem Liqueur $ 3.20 80.0 4003B Harlequin

$ 16.90 80.0 3602B Glaros Ouzo

$ 10.60 90.0 4914B Isle Of Jura Superstition $ 21.25 86.0 5054D Jagermeister $ 42.40 70.0 5054L Jagermeister $ 25.45 70.0 5055B Jagermeister Shot Cooler $122.00 70.0 5105B Jeremiah Weed Liqueur $ 10.95 100.0 5251L Juarez Triple Sec $ 6.95 60.0 5254L Juarez Gold Dss $ 7.95 80.0 5303B Kahlua Especial Coffee $ 18.65 70.0 5306B Kahlua Midnight $ 21.25 70.0 5315B Kamora Coffee Lqr $ 12.55 53.0 5559B Lazzaroni Amaretto Liquer $ 18.65 48.0 5560B Lazzaroni Maraschio Liq $ 18.65 48.0 5566B Leblon Cachaca $ 25.60 80.0 5571B Le Tourment Vert $ 7.75 100.0 5933B Limoncello Di Capri $14.40 64.0 6000B Lucid Absinthe $ 51.80 124.0 6006B Luxardo Marschino $ 29.35 80.0 6011B Luxardo Amaretto $ 24.20 54.0 6106L Margaritavill Calypso Coco $ 14.00 50.0 6116L Margaritavill Passion Fruit $ 14.00 50.0 6334B Mata Hari Absinthe Bohemia $ 34.30 120.0 6567B Metaxa Ouzo Greece $ 16.00 80.0 6705L Nassau Royale $ 6.50 67.0 6708B Navan 80

$ 12.20 80.0 6720L N Y Long Island Iced Tea $ 7.55 65.0 6734B 99 Apples

$ 13.40 99.0 6735B 99 Bananas

$ 13.40 99.0 6736B 99 Grapes

$ 8.60 99.0 6739B 99 Peaches

$ 13.40 99.0 7713B Number 12 Ouzo $ 16.05 86.0 7715B Nv La Fee Absinthe Verte $ 21.25 76.0 7717B Nuvo Lemon Sorbet $ 28.10 50.0 7723B Pallini Limoncello $ 21.40 52.0 7724B Pallini Limoncello Gift $ 21.40 52.0 7729B Paramount Amaretto $ 6.45 50.0 7729D Paramount Amaretto $ 15.15 50.0 7729L Paramount Amaretto $ 8.20 50.0 7735B Paramount Creme De Banana $ 7.15 50.0 7824L Paramount Sour Apple

$ 7.95 43.0 7870D Para Long Islnd Ice Tea $ 13.55 72.5 7870L Para Long Islnd Ice Tea $ 7.50 72.5 7901B Paramount Melon $ 2.45 44.0 7981B Patron Citronge $ 21.25 80.0 7986B Patron X O Cafe $ 23.85 70.0 7986D Patron X O Cafe $ 46.75 70.0 8228B Pimms Cup #1 Gin Sling Eng $ 14.25 80.0 8249L Pitu Cachaca $ 13.90 80.0 8282B Plomari Quzo $ 15.60 84.0 8302B Prichards Sweet Lucy Bbn $ 19.50 70.0 8305B Prichards Lincoln Cty Ligh $ 16.00 90.0 8324L Punch Abruzzo $ 31.80 90.0 8639B Sabroso Di Cafe Coffee Liq $ 7.30 48.0 8670B Sambuca Di Amore $ 11.65 84.0 8673B Sambuca Romana $ 20.90 84.0 8852L Schwartzhog Krauter Liquer $ 16.75 73.4 8892B Schwartzhog Krauter Liquer $ 31.30 60.0 9055B Southern Comfort Blk Cherr $ 14.95 70.0 9056B Southern Comfort & Lime $ 14.05 55.0 9061B Southern Comfort Traveler $ 14.95 70.0 9078B Solerno Blood Orange $29.35 80.0 9082B So co Fiery Pepper $ 6.50 70.0 9214B Thunder 101 Peppermt Schnp $ 10.75 101.0 9311B Tuaca Demi Sec $ 23.70 70.0 9354B Ty Ku Super Premium Soju $ 9.95 48.0 9410B Veev Acai Liqueur $ 25.60 60.0 9630B Wild Turkey American Honey $ 18.40 71.0 9630D Wild Turkey American Honey $ 33.65 71.0 9630L Wild Turkey American Honey $ 23.70 71.0 9659B Woodstock Hot Licks $ 14.25 70.0

72 Ohio Beverage MONTHLY MAY 2013

9707B 9733B

Yokaichi Mugi Zwack

$ 19.20 $ 19.65

50.0 80.0

Schnapps 0010B After Shock Cinnamon

$ 17.85 80.0 0676B Arrow Peppermint $ 8.15 54.0 0681L Dek Peppermint Snp $ 12.30 60.0 0697D Paramount Peppermint Snp $ 15.15 50.0 0697L Paramount Peppermint $ 9.75 50.0 0917B Black Haus Blackberry Snp $ 21.05 80.0 0917L Black Haus Blackberry Snp $ 26.80 80.0 1130B Bols Gold Strike Cinnamon Snp $ 16.05 100.0 2588L Dek Hot Damn Snp $ 12.30 48.0 2619B Dek Peppermnt 100 $ 11.20 100.0 2620L Dek Peachtree Schnapp $ 12.30 43.0 2625B Dek Old Tavern Rootbeer $ 3.00 45.0 2776B Dr Mcgillicuddys Vanilla $ 4.20 48.0 2782B Dr Mcgillicuddys Mentholmt $ 10.80 48.0 3017B Firewater Hot Cinamon Shnp $ 16.90 100.0 3017L Firewater Hot Cinamon Shnp $ 21.95 100.0 3709B Goldschlager Cinnamon Shnp $ 20.45 87.0 3709L Goldschlager Cinnamon Shnp $ 26.80 87.0 3736B 99 Blackberries $ 13.50 99.0 3737B 99 Black Cherries $ 13.50 99.0 4863B Ice 101 Peppermint Schnapp $ 16.90 101.0 4870B Il Tramonto $ 15.50 60.0 5922B Lightning 101 Cinnamon $ 10.75 101.0 6006B Luxardo Maraschino $ 25.40 80.0 6009B Luxardo Triplum $ 26.30 78.0 6011B Luxardo Amareto $ 20.65 54.0 6335B Masteron's Straight Rye $ 55.85 90.0 6735B 99 Bananas $ 16.00 99.0 7762L Paramount Butterscotch Shnapp $ 8.40 44.0 7862B Paramount Peach Sch $ 9.30 44.0 7862L Paramount Peach Sch $ 10.00 44.0 8263B Pisco Porton $ 34.35 86.0 8298B Portside White Rum $ 25.00 80.0 8632B Rumple Minze Berry $ 4.45 100.0 8633B Rumple Minze Pepmt $ 21.05 100.0 8633L Rumple Minze Pepmt $ 26.80 100.0 8975B Sinfire $ 15.15 70.0 9054B Southern Comfort 100 $ 18.40 100.0 9082B So Co Fiery Pepper $ 8.40 70.0 9727B Yukon Jack $ 14.75 100.0 9727D Yukon Jack

$ 26.15 100.0 9727L Yukon Jack $ 20.85 100.0 Canadian 0076B Seagrams V O 6 Yr 0076D Seagrams V O 6 Yr 0076L Seagrams V O 6 Yr 0169D Lord Calvert 3 Yr 0170B Mc Masters 3 Yr 0170D Mc Masters 3 Yr 0170L Mc Masters 3 Yr 0174B Canadian Mist Cndn 0174D Canadian Mist Cndn 0174L Canadian Mist Cndn 0175D Macnaughton Cndn 3Yr 0176B Canadian Club 6 Yr 0176D Canadian Club 6 Yr 0176E Canadian Club 6 Yr 0176L Canadian Club 6 Yr 0189B Black Velvet Cndn 3 Yr 0189D Black Velvet Cndn 3 Yr 0189E Black Velvet Cndn 3 Yr 0189L Black Velvet Cndn 3 Yr 0909B Black Velvet Traveler 3 Yr 0920B Black Velvet Reserve Cndn 8Yr 0920D Black Velvet Reserve Cndn 8Yr 1570B Cabin Fever Maple Flv Whsk 1627E Crown Royal 200Ml 1704D Canadian Bay Whsky 1704L Canadian Bay Whsky 1716B Canada House Cndn Whiskey 3Yr 1716D Canada House Cndn Whiskey 3Yr 1725B Canadian Club Reserve 10 Yr 1729B Canadian Club Traveler 6 Yr 1730D Canadian Gold 4 Yr 1730L Canadian Gold 4 Yr 1731B Canadian Club Shry Cask 8Yr 1733B Canadian Hunter Traveler 3Yr 1733D Canadian Hunter 1735D Canadian Ltd 3 Yr 1735L Canadian Ltd 3 Yr 1748B Canadian Mist Trvlr 2055B Canadian Club Classic 12Yr 2389B Crown Royal Black 2391B Crown Royal Cask #16 2393B Crown Royal Extra Rare

2397B Crown Royal Reserve 3071B Forty Creek Barrel Select 4041D Harwood

4041L Harwood

4699D Northern Light 3 Yr 4699L Northern Light 3 Yr 5073D James Foxe

7726D Paramount Canadian 8050B Pendleton Canadian 8051B Pendleton Rye 1910 8431B Rich & Rare 8431D Rich & Rare 8894B Crown Royal 8894D Crown Royal 8894E Crown Royal 8894L Crown Royal 8922B V O Gold 8 Yr 8923B Seagrams V O Cndn Trv 6 Yr 9084B Spicebox Cndn Spiced Whsky 9648B Windsor Supreme Traveler 3Yr 9652B Windsor Supreme 3 Yr 9652D Windsor Supreme 3 Yr

9652L Windsor Supreme 3 Yr

$ 12.00 $ 24.50 $ 17.85 $ 14.95 $ 7.00 $ 14.90 $ 8.85 $ 8.75 $ 19.30 $ 12.25 $ 15.30 $ 11.45 $ 22.00 $ 9.25 $ 16.30 $ 7.90 $ 17.55 $ 8.60 $ 11.40 $ 7.90 $ 10.80 $ 22.30 $ 17.55 $ 7.45 $ 13.60 $ 5.85 $ 6.60 $ 13.65 $ 14.95 $ 11.65 $ 14.05 $ 8.60 $ 18.45 $ 6.45 $ 13.60 $ 13.60 $ 8.75 $ 8.75 $ 18.45 $ 25.60 $ 61.45 $114.15 $ 41.25 $ 18.65 $ 14.45 $ 8.45 $ 12.70 $ 8.60 $ 12.70 $ 15.35 $ 19.50 $ 34.35 $ 7.30 $ 14.05 $ 21.05 $ 47.90 $ 28.50 $ 30.15 $ 14.75 $ 7.50 $ 16.90 $ 7.90 $ 7.90 $ 17.15 $ 10.95

80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 82.6 80.0 80.0 80.0 80.0 80.0 80.0 90.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0 80.0

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Violations&Penalties

For the Record LIQUOR CONTROL COMMISSION VIOLATIONS & PENALTIES (Orders Issued March 2013) AKRON: OUR NADA LLC Did sell intoxicating liquor in the original container that had been diluted/refilled $300 or 3 days Mamas INC DBA: Dorm Ground Fl & Patio Did sell beer/ intoxicating liquor to someone under the age of 21 $10,000.00 or 153 days Did sell beer to persons under the age of 21. Permit suspended for 30 days Joann Metz DBA: Happy Landing Did give away beer/ intoxicating liquor upon the permit premises and in connection with the business, Alcoholic beverages held for sale were not maintained in a potable condition. $1,000.00 or permit revoked

Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days.

CHAGRIN FALLS: Albert J Mendel DBA: Uncs Patio Lounge: To wit, Bud Light Beer, which was sold for consumption in and upon the permit premises to be removed from the premises. $400.00 or 4 days CINCINNATI: Mixx Ultra Lounge LLC: DBA Mixx Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days.

BTK Enterprises LLC: Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days.

Mann Group Of Cincinnati INC: DBA: Daniels Restaurant & Pub Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days.

Cleveland: Simply Food LLC: DBA: Simply Food Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days.

F N Corp DBA: Thursday Lounge: Did sell beer to persons under the age of 21. $750.00 or 6 days

China House Restaurant INC: Permit premises were in an insanitary condition. $400.00 or 2 days

AMHERST: ST Paulis Biergarten INC DBA : Ziggys Loung: Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

Argentina INC: DBA Corner Bar allowed alcohol consumption between the hours of 2:30 A.M. and 5:30 A.M. $400.00 or 4 days.

CANTON: Belcam INC DBA: Nut House Saloon

2549 ST Clair Ave INC DBA: Union Club Conducting instant Bingo without a

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license or contract. $200.00 or 2 days.

COLUMBUS: Thyrd Shyft Entertaiment LLC DBA: Questions Night Club Permit premises were in an insanitary condition, alcoholic beverages held or offered for sale were not maintained in a potable condition, did fail to have beer pipelines, barrel tubes, faucets cleared as required, and drug paraphernalia possession. $400.00 or 4 days.

Mackscott INC: DBA: Towne Pub Entire Bldg Did sell, keep, or possess for sale in and upon the permit premises beer/ alcohol while permit was not in force. In violation, No penalty imposed.

Pig Iron BBQ LLC DBA: Pig Iron BBQ Did sell; furnish beer to confidential informant under age 21. $450.00 or 3 days.

John Mar INC Alcoholic beverages held or offered for sale were not maintained in a potable condition. $400.00 or 4 days Friends of Beechwood INC alcoholic beverages held or offered for sale were not maintained in a potable condition. $ 1,200.00 or 6 days.

DAYTON: Webster Station LLC: DBA: Webster Station. Permit premises were in an insanitary condition $300.00 or 3 days EAST PALESTINE : Big Dog BBQ Ohio Beverage MONTHLY MAY 2013 73

Violations& Penalties LLC :DBA: Big Dog Sports Bar &Grille Did have or keep alcoholic beverages in an original container that had been refilled and/or partly refilled. $300.00 or 3 days HAMILTON: Drywall Systems INC allowed alcohol consumption between the hours of 1:00 A.M. and 5:30 A.M, improper conduct, to wit: Drug paraphernalia possession. $750.00 or Revoked permit.

LEBANON: B P O E Lodge0422 Lebanon Did sell beer to a person that was not then and there a member of the organization. $200.00 or 2 days.

NORWOOD: Buckskin Partners LLC: DBA: Montys on Montgomery Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

OXFORD: Stadium Club or Oxford INC: DBA: Stadium Club. Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

RAVENNA: Ravenna Town Tavern LLC DBA: Town Tavern 1 st fl & patio Allowed the giving away of alcohol as a prize, did encourage or allow any game or contest that involves drinking of alcohol beverages. $400.00 or 4 days.

SALEM: Kessler INC, DBA: Stooges Sports Bar &Grill & Enclosed Patio 74 Ohio Beverage MONTHLY MAY 2013

Did allow beer which was sold for consumption in and upon the permit premises to be removed from the premises.

In violation , No penalty imposed.

Brent L & Sue A Baddeley, DBA: Fernengels Tavern. alcoholic beverages held or offered for sale were not maintained in a potable condition. $200.00 or 2 days.

SANDUSKY: River Avenue Enterprises LLC , DBA: Club Louis Did sell intoxicating liquor to persons under 21. $750.00 or 6 days.

SPRINGDALE: Ruby Tuesday INC, DBA Ruby Tuesday Tri County Mall Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

ST BERNARD: Mackzum CafĂŠ INC Did furnish beer/ intoxicating liquor to persons who was then and there in an intoxicated condition, sis allow disorderly activity, did knowingly and/or allow to wit drug possession and /or sales. $1,000.00 or revoked permit STOW: Cag Enterprises INC, DBA: Wing Warehouse Graham Plaza Did disply more than two electric and/or neon signs advertising any individual brand of alcoholic beverage in the exterior windows of the permit premises. $200.00 or 2 days Rib Ranch INC, DBA: Stowaway

Pub Did sell; furnish beer to confidential informant under age 21. 1,500.00 or 10 days BG International INC, DNA: Filling Station Sports Bar and Grill . Did sell beer to persons under 21 years of age. 1,800.00 or 12 days WEST CHESTER : Cross Roads bar & Grill INC, DBA: Hill Station Bar & Grill . Did sell beer to persons under the age of 21. $450,00 or 3 days.

WEST FARMINGTON: Wesley A & Kimberly Joann Largen, DBA: Melody Inn & Patio Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 10 days WHITEHALL: Dukem Restaurant LLC, DBA: Dukem Restaurant. Did fail to post a copy of the Commission Suspension Order over the liquor permit during the effective period of the suspension. In violation, No penalty Imposed.

YOUNGSTOWN: Connie Patrick, DBA: Split Level & Patio. Did sell intoxicating liquor in the original container that had been diluted/refilled $300.00 or 3 days.

Winner Enterprises LTD, DBA: The Brickhouse Tavern & Patio Did sell; furnish beer to confidential informant under age 21. $750.00 or 6 days.

Country Fair INC DBA: Country Fair Food Stores.

Did sell; furnish beer to confidential informant under age 21. $1,500.00 or 6 days. www.ohiobeveragemonthly.com

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