Miriam Calegari Think Tank Lutetia Hotel Paris, 27th April 12
People behaviour ✔Using more and more devices such as Mobiles, tablets notebook and computers to do every day tasks ✔Time is money, using tools that make things faster ✔Interacting with each other through social medias platforms ✔Globalisation, competition, make people create more products ✔Everybody has easy access to information
Marketing companies ✔Creating
more and more devices’ application to make people’s life easier
✔Google has become indispensable for people and offers ways which make brands be listed in the first place
✔Hotels are developing their digital marketing slower than marketers are creating new applications ✔More and more creative apps are created which do the same job as professionals such as party’s organiser, funeral’s info, etc
We are plugged into digital ✔Conferences, meetings through digital tools such as Skype, Video conferecing ✔Hotels services are getting digitalised, more applications are used by hoteliers to make customers’ stay easier and faster such as concierge, reception, room services, etc ✔Applications can organise everything for us such as a family’s trip by making activities'’ schedule, are present in our day by day life
DeCare Company from Ireland New creative appl for hotels
Lobby friend‌ how to introduce yourself to a new person who is is at the same place as you are
Appnostic conference through web ! Genial !
CMH – Easy Lift - hotel’s app
Design Business – an app which makes your picture a piece of art
My reflexion…. More hotels will engage to web marketing when it affects the hotels’ ROI effectively To do so, it is necessary to measure: 1.The difference of ROI before and after the web marketing development 2. OTAS’ high commission x Web marketing investment 3. OTAS’ customers x Hotels websites’ users
Web marketing creating new jobs
Thank you !