Athletic Standard Manual by Southwest Minnesota State University

GUIDE

SMSU ATHLETICS V ISUAL I DENTITY STANDARDS

2011

LETTER FROM ATHLETICS

With the publication of these brand guidelines, we introduce the new SMSU Athletics Identity standards system. Comprised of refined logos as well as appropriate colors and typefaces, this new look is being introduced to strengthen the athletic department’s commitment to a strategic direction that is anchored to athletic and academic excellence.

Critical to the successful implementation of the new identity will be its consistent application. Therefore, it is required that when applying the identity to athletics department assets (e.g. apparel, signage, promotional brochures, equipment, etc.) the identity meets the specifications outlined in this guide. Additionally, before vendors are given authorization to apply the identity to any asset, written authorization (see attached form) must be secured from SMSU’s Athletic Communications Director. Thank you in advance for reviewing this document, thoroughly understanding its contents and abiding by the specifications provided. Further, should you have questions regarding implementation of any component of the athletics brand, please do not hesitate to contact the Athletic Communications Director.

TABLE OF CONTENTS

Letter from the Director of Athletics, MIssion . . . . . .1

Glossary of Terms . . . . . . . . . . . . . .2

Legal Notes . . . . . . . . . . . . . . . . . . .3

Official Colors . . . . . . . . . . . . . . . . . .4

Primary Logo . . . . . . . . . . . . . . . . . .5

Approval Form . . . . . . . . . . . . . . . . .8

Autorized Identity Uses . . . . . . . . . .7 Non-Authorized Identity Uses . . . .13

Approved Sub-Brand Icons . . . . . .15

Identity on Apparel . . . . . . . . . . . . .16

Special Event Exceptions . . . . . . .18

Recommended Type Styles . . . . . .19

Stationery System . . . . . . . . . . . . .20

Certificates . . . . . . . . . . . . . . . . . . .21

Additional Information . . . . . . . . . .22

Chris Hmielewski Director of Athletics

MISSION

The mission of Southwest Minnesota State University is to provide high quality liberal arts, professional, and technical programs at the undergraduate and graduate level. Southwest Minnesota State University is dedicated to excellence in teaching and to preparing students to be life-long learners in a changing global, social, and natural environment. The University has a special commitment to the educational needs of people in its service region. This commitment is reflected in the curricula, cultural enrichment programs, cooperative relationships with other regional institutions, and in service and research contributions on both the public and private sectors of the region.

WHY IS IT IMPORTANT TO FOLLOW THE GRAPHIC STANDARDS?

Visual Identity Standards, applied correctly and consistently, enable us to project a strong, effective identity for Southwest Minnesota State University Athletics and help to prevent confusion among our audiences. Using the University’s official symbols correctly and consistently is an important part of the branding process, enhancing SMSU’s image as a quality educational institution.

Every time someone from SMSU communicates with the public, it contributes to our reputation. Public appearances, publications, letterhead, newsletters, T-shirts, displays, business cards, advertisements, media interviews, Websites, flyers, signs and other forms of communication represent not just the individual or program, but the entire University. The most basic yet comprehensive component of a strong institutional image is a unified visual presentation. Collectively, all elements of Southwest Minnesota State University Athletics must present to the world a consistent image that reflects our quality, professionalism and mission. This manual it is a tool designed to help manage the identity of SMSU Athletics. 1

ATHLETICS VISUAL IDENTITY GUIDELINES

GLOSSARY OF TERMS Camera-Ready Art

Resolution

See Digital Art.

CMYK

Abbreviation for the four colors that are used to print all fullcolor artwork: Cyan, Magenta, Yellow, and K stands for Black. Also referred to as Full-Color. Any color photograph reproduced in a publication is printed in CMYK inks.

Desktop Publishing

Computer generated page layout.

Digital Art

Final reproduction art that is generated on a computer with specific printing requirements met. A commercial printer can output final film negatives from digital art. Digital art is transferred from designer to printer on various forms of electronic disks.

Halftone

Typically, a photograph that is reproduced for printing. The original continuous-tone photograph is digitally scanned and ultimately converted to a series of dots varying in size. Halftones reproduce much better from an imagesetter than from a laser printer.

Institutional Identity

A desired image acquired and communicated by an institution or organizations to the public through consistent visual communications.

Kerning

The amount of space between individual letters of a word. Also known as letterspacing. A word kerned tightly has very little space between letters.

Laser Output

Low resolution paper positive image generated from computer files and output from a 600 dpi laser printer.

Leading

The amount of space between lines of type. Wide leading implies a larger-than-usual space between a line of type and the line below it.

Pantone® Matching System (PMS)

A universal system of printing ink formulas which enable any printer to match specific color precisely. PMS colors are usually identified by a number, such as PMS 116. When a publication is to be printed in 2 or 3 different colors, PMS inks are specified.

Point

A unit of measurement commonly used in specification to type.

Refers to the amount of detail in a given piece of digital artwork. Given in a numerical value, the resolution directly affects the quality of all printed material.

Sans Serif

Refers to the typestyle that has no small lines at the ends of the letter forms.

Screentint

A light value of a solid color. A 20% screentint of black appears as a light grey. Screentints are reproduced as tiny dots of a solid color. As a screentint becomes darker, the dots that form the screentint are more densely grouped together. Screentints reproduce much better from an imagesetter than from a laser printer.

Serif

Refers to a typestyle that has serifs, or small lines at the ends of the letter forms.

Typeface

A specific style of computer generated typography.

Authorized Brand Name

Perhaps the biggest challenge facing the SMSU brand is the improper use and presentation of the University’s brand name. This occurs because of the name change that occured in 2003. When referring to Southwest Minnesota State University in writing, the name may not be abbreviated in any way other than ‘SMSU’, Southwest Minnesota State, or simply ‘Southwest.’ When describing, referring to, listing or referencing the University, only the following names are authorized: Southwest Minnesota State SMSU Southwest Mustangs Formal Name - Southwest Minnesota State University

Unauthorized or Improper Brand Names

Presented below is a list of incorrect names that have been used for SMSU. These names are not authorized or recognized by the University. Southwest MN State University SW Minnesota State University SW Minn. State University Southwest Minn. State University

or any combination of the above abbreviations.

Pre-Press

Services required in the preparation of artwork prior to actual printing, such as color separations.

Reproduction Artwork

Precision reproductions of the approved logo.

ATHLETICS VISUAL IDENTITY GUIDELINES

LEGAL NOTES

USE OF TRADEMARKS Creation, application or any use of the SMSU Athletics Trademarks must conform to approved standards as authorized by SMSU’s Athletics Department. Additionally, it is imperative that SMSU Athletics Trademarks are used properly on all merchandise and in a quality manner. When using the SMSU Athletics Trademarks, whether the item on which the trademark is applied is for internal use, departmental use, being sold or otherwise distributed in commerce, one must include the registered trademark symbol ® or ™ designation depending on the trademark being used and the item on which it will appear. Further, SMSU’s Director of Athletic Communications must be contacted to verify and approve correct usage and standards before any visual identity or new design incorporating an SMSU Athletics Symbol is used by either the public or the University community on merchandise. VENDORS University departments, staff, and student organizations are required to use approved vendors to produce merchandise bearing the SMSU Athletics Trademarks. The use of approved vendors will ensure that the Athletics Departments’ name and symbols are used correctly and on items of the highest quality. SMSU’s Director of Athletic Communications can verify that each department or organization’s choice of vendor is licensed or approved by the Athletic Department.

UNIVERSITY VENDOR LICENSE A University vendor approval and or license authorizes a company to use the Athletic Department Trademark on products that will be sold directly to a University department or recognized student group for their own internal use. Recognized student groups must work with SMSU’s Director of Athletic Communications to secure approval and complete the Identity Use Approval Form provided in these brand guidelines. University vendors are not permitted to use the Athletic Department Trademarks on products for resale to anyone outside the University.

CAMPUS LICENSE A campus approval or license authorizes a company to use the Athletic Department Trademarks on products they sell to campus retail outlets such as the Barnes & Noble Campus Store. A completed Identity Use Approval Form (as provided in these brand guidelines) must be submitted to the aforementioned individual.

Non-Commercial and Community use of SMSU Athletics Trademarks Any company or organization wishing to use any SMSU Athletic name, trademark, symbol, slogan, or motto that is associated with or owned by the University on anything other than merchandise must receive prior approval through the SMSU Athletic Department.

Do’s The trademark symbol ™ normally is placed in the lower right corner of the trademark. The symbols depicted in this section are registered trademarks of SMSU Athletics and cannot be reproduced without the express written consent of SMSU Athletics. All rights reserved.

Don’t The ™ symbol is not to be used with the visual identity on stationery, administrative forms, signs or exhibits. Please note that SMSU Athletics does not allow the visual identity to be used for commercial purposes (products for resale).

Artwork All artwork for merchandise on which the SMSU Athletics Trademarks is to be used must be submitted for approval to SMSU’s Director of Athletic Communications prior to placing an order for production. Contact For additional information regarding the use of the SMSU Athletic Trademarks, a list of approved vendors or to obtain approval for artwork to be used on merchandise please contact: Kelly Loft Director of Athletic Communications SMSU Athletic Department Marshall, MN 56258 Phone: 507-537-7177 Fax: 507-537-6578 E-mail: Kelly.Loft@smsu.edu

ADDITIONAL REQUIREMENTS All vendors who manufacture and sell items imprinted with SMSU Athletic Trademarks are required to be licensed or approved by the University’s Athletics Department.

Licensees or Approved Vendors must operate under specific guidelines including the following: • The Athletic Department’s Director of Athletic Communications must approve, in writing, all products and designs using SMSU’s Athletics Department Trademark(s). • Items must include an approved “officially licensed” hangtag or label. • SMSU Athletics does not permit the use of its name or graphics in any announcement, advertising, publication or report if such use in any way implies University endorsement of any product or service. 3

ATHLETICS VISUAL IDENTITY GUIDELINES

ATHLETIC COLORS In terms of consistency and identity, color plays a key role in building recognition. Use of the University’s official colors, Brown (Pantone® 497), Gold (Pantone® 871), and Tan (Pantone® 452) are critical when reproducing all Athletic logos. Black is the preferred alternative when budget or context prevent use of the official color scheme.

SMSU Brown • Spot color: Pantone® 497 • CMYK: Four-color process formula 20/61/65/86 • Web or other screen media: RGB 56/21/7 HEX #381507 SMSU Gold • Spot color: Pantone® 871 (metallic) • CMYK: Four-color process formula 0/15/76/38 • Web or other screen media: RGB 172/146/60 HEX #AC923C SMSU Tan • Spot color: Pantone® 452 • CMYK: Four-color process formula 24/18/42/0 • Web or other screen media: RGB 197/193/157 HEX #C5C19D SMSU Black • Spot color: Process Black • CMYK: Four-color process formula 72/66/65/76 • Web or other screen media: RGB 29/29/29 HEX #1d1d1d

PANTONE 497 BROWN

PANTONE 871 GOLD

PANTONE 452 TAN

PROCESS BLACK

Using the formulas specified will ensure the best color match on all computers. Do not rely on the output produced by a desktop color printer for matching the color when a project is to be printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.

ATHLETICS VISUAL IDENTITY GUIDELINES

ATHLETIC PRIMARY LOGO The designs described in this manual are the only permissible SMSU athletic logos. No other variation can be created. All reproductions of these logos should be accomplished by acquiring or transferring the image from camera-ready artwork or from certified electronic files. Scaling is done by enlarging or reducing camera-ready artwork. When scaling the logos, the width of the logo is the dimension used to communicate the size. Note: So-called â&#x20AC;&#x153;freehandâ&#x20AC;? renditions or other renditions of the SMSU logos, including scanned, auto-traced, or other computer-generated versions are not permissible. Electronic versions of the SMSU logos are available by contacting the SMSU University Relations Department. Files are available for use on Windows and Mac OS (operating system) computers. These files are provided to ensure the SMSU logos are reproduced accurately. Do not alter, adjust, or modify them in any way without written approval from the Director of Athletic Communications. Anything produced with the wrong or distorted logo will have to be redone at the expense of the inquiring department.

ATHLETICS VISUAL IDENTITY GUIDELINES

IDENTITY USE APPROVAL FORM The application of the SMSU Athletics Identity must comply with the Athletics Department’s brand guidelines. Before applying the identity to any piece, (apparel, equipment, promotional literature, signage, etc.) the approval of the Director of Athletic Communications is required. Reorders of previously approved materials do not have to be approved again unless changes to the identity have been made. Complete and sign the form below confirming that you have inspected the proposed application of the identity and agree that it conforms to the SMSU Athletics’ brand standards. Item(s) on which the identity is to be applied: ________________________________________________________________________ ____________________________________________________________________________________________________________ Image of proposed asset attached

(must be high resolution or vector art)

Name of proposed vendor selected for fulfillment:_____________________________________________________________________ Vendor has received a copy and understands the brand standards Approval date required to meet order fulfillment: _____________________________________________________________________ Your Name _______________________________________ Department __________________ Phone _________________________ Coach or Athletics Staff Member Signature _________________________________________________ Date ____________________ FIND THIS FORM ON THE ATHLETICS WEBSITE AT WWW.SMSUMUSTANGS.COM, FILL OUT A HARD COPY OR ATTACH IN AN EMAIL AND RETURN IT TO THE DIRECTOR OF ATHLETIC COMMUNICATIONS FOR REVIEW. Director of Athletic Communications SMSU Athletics 1501 State Street Marshall, MN 56258 Email to Kelly.Loft@smsu.edu

FOR SMSU ATHLETICS INTERNAL USE ONLY Approval as is

Changes required (listed)

Approval with changes listed _______________________________________________________

Please resubmit with corrections Denied

Director of Athletic Communications signature _________________________________________________________________

ATHLETICS VISUAL IDENTITY GUIDELINES

AUTHORIZED IDENTITY USES ON WHITE

PRIMARY MARK A

PRIMARY MARK B

WORDMARK C

WORDMARK D

SMSU MARK

MUSTANG ICON

COLOR INFORMATION

The colors show on this page have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. Refer to the current edition of the PANTONE Color Formula Guide for accurate colors. Pantone速 is a registered trademark of Pantone, Inc. SPOT COLORS Brown Gold Tan Black Brown

PANTONE COLORS PMS 497 C PMS 871 C PMS 452 C Process Black C Gold

THREAD COLORS Brown Check thread colors with Gold the Director of Athletic Tan Communications Black

Tan

ATHLETICS VISUAL IDENTITY GUIDELINES

PROCESS COLORS C=20 M=61 Y=65 K=86 C=0 M=15 Y=76 K=38 C=24 M=18 Y=42 K=0 C=20 M=20 Y=0 K=100

Black

AUTHORIZED IDENTITY USES ON WHITE

PRIMARY MARK A

PRIMARY MARK B

™

WORDMARK C

WORDMARK D

SMSU MARK

MUSTANG ICON

COLOR INFORMATION

The colors show on this page have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE color standards. Refer to the current edition of the PANTONE Color Formula Guide for accurate colors. Pantone® is a registered trademark of Pantone, Inc. SPOT COLORS Brown Gold Tan Black Brown

PANTONE COLORS PMS 497 C PMS 871 C PMS 452 C Process Black C Gold

THREAD COLORS Brown Check thread colors with Gold the Director of Athletic Tan Communications Black

Tan

PROCESS COLORS C=20 M=61 Y=65 K=86 C=0 M=15 Y=76 K=38 C=24 M=18 Y=42 K=0 C=20 M=20 Y=0 K=100

Black

ATHLETICS VISUAL IDENTITY GUIDELINES

AUTHORIZED IDENTITY USES ON BROWN

PRIMARY MARK A

PRIMARY MARK B

WORDMARK C

WORDMARK D

SMSU MARK

MUSTANG ICON

COLOR INFORMATION

PANTONE COLORS PMS 497 C PMS 871 C PMS 452 C Process Black C Gold

THREAD COLORS Brown Check thread colors with Gold the Director of Athletic Tan Communications Black

Tan

ATHLETICS VISUAL IDENTITY GUIDELINES

PROCESS COLORS C=20 M=61 Y=65 K=86 C=0 M=15 Y=76 K=38 C=24 M=18 Y=42 K=0 C=20 M=20 Y=0 K=100

Black

AUTHORIZED IDENTITY USES ON GOLD

PRIMARY MARK A

PRIMARY MARK B

WORDMARK C

WORDMARK D

SMSU MARK

MUSTANG ICON

COLOR INFORMATION

PANTONE COLORS PMS 497 C PMS 871 C PMS 452 C Process Black C Gold

THREAD COLORS Brown Check thread colors with Gold the Director of Athletic Tan Communications Black

Tan

PROCESS COLORS C=20 M=61 Y=65 K=86 C=0 M=15 Y=76 K=38 C=24 M=18 Y=42 K=0 C=20 M=20 Y=0 K=100

Black

ATHLETICS VISUAL IDENTITY GUIDELINES

AUTHORIZED IDENTITY USES ON BLACK

PRIMARY MARK A

PRIMARY MARK B

WORDMARK C

WORDMARK D

SMSU MARK

MUSTANG ICON

COLOR INFORMATION

PANTONE COLORS PMS 497 C PMS 871 C PMS 452 C Process Black C Gold

THREAD COLORS Brown Check thread colors with Gold the Director of Athletic Tan Communications Black

Tan

ATHLETICS VISUAL IDENTITY GUIDELINES

PROCESS COLORS C=20 M=61 Y=65 K=86 C=0 M=15 Y=76 K=38 C=24 M=18 Y=42 K=0 C=20 M=20 Y=0 K=100

Black

AUTHORIZED IDENTITY USES OF ONE COLOR IMAGES

PRIMARY MARK A

PRIMARY MARK B

WORDMARK C

WORDMARK D

MUSTANG ICON

SMSU MARK COLOR INFORMATION

PANTONE COLORS PMS 497 C PMS 871 C PMS 452 C Process Black C Gold

THREAD COLORS Brown Check thread colors with Gold the Director of Athletic Tan Communications Black

Tan

PROCESS COLORS C=20 M=61 Y=65 K=86 C=0 M=15 Y=76 K=38 C=24 M=18 Y=42 K=0 C=20 M=20 Y=0 K=100

Black

ATHLETICS VISUAL IDENTITY GUIDELINES

NON-AUTHORIZED IDENTITY USES

Never use an unauthorized font or place text over the top of the mustang icon.

Never use the mustang icon in any other color than the approved color - see page 5.

No graphics should ever be place over any of the brandmarks.

Never rotate any approved logo.

Never place any approved logo on a nonapproved color.

The sport or sub-brand should never be placed above or be the dominate item.

ATHLETICS VISUAL IDENTITY GUIDELINES

NON-AUTHORIZED IDENTITY USES

The University logo should never be used on any Athletics Department item.

Never use pixelated logos, high resolution options are available.

SMSU Athletics logos should never appear in non-authorized colors.

The mustang icon should never appear with the printing of the legs incomplete.

ATHLETICS VISUAL IDENTITY GUIDELINES

APPROVED SUB-BRAND ICONS

ATHLETICS VISUAL IDENTITY GUIDELINES

IDENTITY ON APPAREL If the new SMSU Athletics Brand is to successfully create awareness and perceived quality for the department and its athletic teams, ensuring the indentity is available to students, alumni and fans is essential. Collaboration with Barnes & Noble Bookstore and other distrubution channels will be necessary. When doing so, it will be the responsibility of SMSU’s Director of Athletic Communications to provide the appropriate channels with advice and counsel as it relates to the authorized implementation of

SMSU’s Athletics Brand. It will be necessary to closely monitor and approve the application of the Department’s brand identity ensuring all standards are met and it isn’t left up to the creative interpretation of apparel vendors.

Provided below are suggested apparel options for the identity on clothing. This will serve as a basis for the identity that should be found on items ranging from golf balls to baseball caps.

STUDENT-FUNDED CLUBS AND ORGANIZATIONS

Any apparel being designed and sold for profit by a student-funded club or orgainzation needs to follow the approval process described on page 7. If the group profits from selling the apparel, 5 1/2% of the cost to create the shirts needs to be paid to the athletic department. If the apparel is being made with no profit expected, no fee is required, however the approval process is still in effect.

ATHLETICS VISUAL IDENTITY GUIDELINES

IDENTITY ON APPAREL CONTINUED

FASHION APPAREL FOR FANS

Because fashion depends on individual tastes, some liberties may be taken with the SMSU identity in the case of “fashion apparel”. These garments are the exception, not the rule. Only a select few designs per year will qualify as ‘fashion apparel’. In order to qualify, you must have written approval from SMSU’s Director of Athletic Communications.

ATHLETICS VISUAL IDENTITY GUIDELINES

SPECIAL EVENT EXCEPTIONS A limited number of campus events have created and will retain the use of their own logos. These logos were created at the onset of the event and have become identifiable because of their logo/brand. When communicating with off campus constituencies, the logos below must be accompanied by an official Athletic logo somewhere on the piece when printed. All other former logos/wordmarks previously used should be retired from use. Any questions regarding the use of a former logo or the creation of a new one for a specific event must be brought to the Director of Athletic Communications for review. The SMSU Athletic Department reserves the right to alter any of the following logos at any time.

™

™ ™

™

GOLD RUSH RAFFLE

ATHLETICS VISUAL IDENTITY GUIDELINES

RECOMMENDED TYPE STYLES

The recommended type styles for SMSU’s campus-wide marketing materials are listed below. These type styles possess a dignified, easy-to-read quality and their use is encouraged for body copy in brochures, newsletters, advertisements, and other communications. If you have a question about a font usage, please contact University Relations.

SERIF Albertus Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789 ALBERTUS EXTRA BOLD - SMALL CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

Georgia ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789

GEORGIA - BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 Goudy ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789 GOUDY - SMALL CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

Times ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789

TIMES - SMALL CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789

Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789

Times New Roman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789

SANS ARIAL SERIF ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789 Arial Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789

Arial Narrow ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789 abcdefghijklmnopqrstuvwxyz123456789

ATHLETICS VISUAL IDENTITY GUIDELINES

F OOTB ALL

STATIONERY SYSTEM

Letterhead

Feb. 20, 2010

Dear Alumni and Fans:

I would like you to consider contributing to help us reach our goal. We have selected Offensive Lineman Another exciting and successful recruiting seasonashas to an end and spring football is oncan thebe horizon. ourcome representative for the alumni. Pledges made on a per-pound basis, based on Brian Rodas We were able to attract a group of outstanding student-athletes from good football backgrounds and solid how much Brian can successfully bench press (he will do approximately 400 pounds) or on a flat dollar success of the football program here at Southwest Minnesota families who will contribute to the continued rate donation. State University. All contributions are tax deductible and go directly to the football program. The Lift-A-Thon will be held because20ofatthe solid academic programs offer and the and beverages will be available for We are attracting a higher caliber student-athlete on Saturday, March 6:00 p.m. in the RA Facilitywe at SMSU. Food progress our football program has made the past during few years. One major reason for this rapid all inover attendance, and after the Lift-A-Thon. development is the tremendous financial and moral support we have received from faculty and staff, students, alumni, friends, local businesses, and parents. In order to run the type of first class program you Sincerely, expect, and reach our championship goals, we need your support.

SMSU Athletics 1501 State Street Marshall, MN 56258

Annual Lift-A-Thon, which is a major fundraising project for the This year we will be holding our 4thERIC EIDSNESS will Football be used to maintain the essential elements necessary to run a football program. The funds we raise Head Coach competitive Division II football program. Our goal for this year’s event is to raise over $30,000. PS: Look for upcoming information on our sixth annual SMSU Football Alumni and Friends Golf I would like you to consider contributing to helpthat us reach ourheld goal. have selected Offensive Lineman Tournament will be thisWe summer. Brian Rodas as our representative for the alumni. Pledges can be made on a per-pound basis, based on how much Brian can successfully bench press (he will do approximately 400 pounds) or on a flat dollar rate donation. All contributions are tax deductible and go directly to the football program. The Lift-A-Thon will be held on Saturday, March 20 at 6:00 p.m. in the RA Facility at SMSU. Food and beverages will be available for all in attendance, during and after the Lift-A-Thon.

Envelope

If you wish to make your pledge (or payment) by mail, please complete the enclosed pledge form and return it at your earliest convenience. You will be billed following the event for your per-pound commitment. You may choose to pledge a flat amount and include your check in the reply envelope enclosed. Please make checks payable to: SMSU Football Lift-A-Thon.

SMSU Athletics, 1501 State Street, Marshall, MN 56258 • Phone: 507-537-7271 • Fax: 507-537-6578 W W W . S M S U M U S T A N G S . C O M

NAME IN ALL CAPS Title in upper & lower case

first.last@smsu.edu

SMSU Athletics, 1501 State Street, Marshall, MN 56258 • Phone: 507-537-7271 • Fax: 507-537-6578 W W W . S M S U M U S T A N G S . C O M ™

1501 State Street, FH 301 • Marshall, Minnesota 56258

Phone: 507-537-7271 • Fax: 507-537-6578 • Cell: 507-530-0000

W W W

. S M S U

Business Card

M U S T A N G S

C O M

Note Card (sport specific) ATHLETICS VISUAL IDENTITY GUIDELINES

USE OF CERTIFICATES

In the case of athletic camps, certificates for recognition are used. Below is an expample of a template that will be available through the athletic department. Certificate paper will be provided with the Primary A Official athletic logo printed on it. Sample sets of verbiage will also be provided, however, the verbiage will be left up to the discretion of the sport presenting the certificate. The copy written on the certificate below is there only as an example. The person creating the certificate can choose the verbiage he/she sees fit as long as it is created on the certificate paper provided.

This certificate is awarded to

Jane Johnson

for outstanding participation in the 2010 SMSU Basketball Camp

Team Champions

presented this 10th day of June, 2010 Head Coach

ATHLETICS VISUAL IDENTITY GUIDELINES

Team Coach

ADDITIONAL INFORMATION & CONTACT INFORMATION PROCESS FOR MAILINGS

Whenever a mailing is planned, the integrity of the mailing list needs to be taken into consideration along with the mail piece that is being mailed. The designer of the mail piece and/or the Director of Athletic Communications needs to be consulted to assure the most efficient and cost effective means in getting the piece out accurately without sacrificing the Athletics brand.

APPROVAL PROCESS

If a department produces a piece that carries any Southwest Minnesota State University logo, but hasnâ&#x20AC;&#x2122;t been produced by University Relations or the Athletic Department, then that job will need to go through the approval process. The person or department developing a job needs to submit an approval form along with a copy of the project to the Director of Athletic Communications either by dropping off a hard copy or sending a pdf. The project will be reviewed to ensure the logos and colors are correct and will either be returned for adjustments to be made or approved. SMSU Athletics is part of the National Collegiate Athletic Association (NCAA). The NCAA's advertising and promotional standards are designed to encourage those advertisements and advertisers that support the NCAA's ideals and exclude those advertisements and advertisers (and others who wish to associate with NCAA activities) that do not appear to be in the best interests of higher education and student-athletes. Go to www.ncaa.org to find further information regarding the proper use of the the NCAA brand. To download and view the official University Visual Identity Standards, go to www.smsu.edu/Administration/UniversityRelations/Index.cfm The Minnesota State Colleges and Universities (MnSCU) System has also adopted a Graphic Identity Standards Manual. Visit the MnSCU website to view the system Graphic Identity Standards at www.chancellor.mnscu.edu/employee/publications/identity.html The mission of SMSU Athletics is to uphold and enhance the reputation, image, and values of the University through a variety of communications tools, channels, and messages. For questions regarding the content of this manual, contact any of the following:

Kelly Loft

Stacie Mulso

Director of Athletic Communications ext. 7177 507-537-7177 Kelly.Loft@smsu.edu

Graphic Design - Admission ext. 7093 507-537-7093 Stacie.Mulso@smsu.edu

Director of Athletic Development ext. 7204 507-537-7204 Timothy.Steinbach@smsu.edu

Publications Editor ext. 7374 507-537-7374 Marcy.Olson@smsu.edu

Tim Steinbach

Marcy Olson

ATHLETICS VISUAL IDENTITY GUIDELINES