HKTDC RAYMOND YIP
Welcome On behalf of the Hong Kong Trade Development Council (HKTDC), welcome to the Hong Kong International Film & TV Market (FILMART), Asia’s largest entertainment market and one of the world’s most important entertainment industry events. This 18th edition features more than 770 exhibitors from 32 countries and regions. That’s a new FILMART exhibitor record. More than 6,500 buyers from about 50 countries and regions are expected to take part in the four-day event, 24-27 March. More than 30 group pavilions are participating, including new pavilions from Russia, as well as the Chinese mainland’s Guangdong, Shandong and Sichuan provinces. FILMART highlights include TV World. The eighth edition presents more than 360 exhibitors from around the world. The theme of TV World’s International Forum, ‘New Era of Asian Reality Shows’, focuses on the wave of reality TV shows sweeping Asia, with expert speakers from the broadcast industry examining the essential elements for creating successful reality shows. This year’s FILMART conferences range from the power of online media to a spotlight on digital entertainment and a look at the Asian film industry’s next generation. Other highlights include Locations World, promoting location shooting and related services in a variety of countries, including Cambodia, Korea, Malta and South Africa. The Business of IP Zone is also returning, with lawyers, auditors and other specialists providing intellectual property trading and advice on management services. More than 70 special events, from film premieres and cocktail receptions to award presentations and other networking events, will take place during FILMART. FILMART is part of Entertainment Expo Hong Kong. Celebrating its 10th anniversary this year, Asia’s leading entertainment industry gathering presents nine multimedia events showcasing film, television, digital entertainment and music. I wish you all the best of business at FILMART 2014.
Raymond Yip Assistant Executive Director Hong Kong Trade Development Council
■ 6 Screen International at Filmart March 24, 2014