Best Content Partnership or AFP
Award sponsored by
Shortlisted David Attenborough’s Natural History Museum Alive 3D Colossus Productions for Sky 3D “An incredible piece of TV and a ground breaking use of technology” declared one judge of Attenborough’s ambitious project, which depended on a close relationship with the museum and its experts to pull it off. The show was just one part of a multi-layered project that encompassed an app, a book, a website and an IMAX experience.
The Fox Problem Powered by HP Telegraph Hill “Clever and buzzy” was the judges’ verdict of these live broadcasts from Shoreditch, where celebrities and guests discussed themes such as space, sex and fame. The series was devised to bring HP to a younger audience and the company estimates it brought in at least £150,000 worth of sales to this demographic.
Hollyoaks: This is Abuse Lime Pictures and Sassy Films for E4
Stargazing Live BBC Productions for BBC Two
T
he BBC’s astronomy show took its relationship with ‘citizen science’ group Zooniverse to new heights with its hunt for ‘gravitational lenses’ that point the way to previously unknown galaxies. Judges marvelled at the central tenet of this relationship: a drive to put scientific endeavour into the hands of ordinary people – who responded in droves. Within minutes of announcing the ‘SpaceWarps’ project live on air, thousands of people had signed up – and by the end of the series, one ‘gravitational lens’ had been discovered and discussed with its finder live on air via Skype. To date, 51,000 people have made more than 8 million classifications and Stargazing Live’s website became the BBC’s most popular programme site after EastEnders in the first week of January 2014, with more than 297,000 unique browsers. Judges loved the show for its core Reithian values and respect for scientific tradition. Putting genuine scientific endeavour in the hands of “passionate amateurs” and “armchair citizen scientists” delivered true viewer engagement, they declared. The direct results of the partnership were clear: “This is a credible partnership resulting in impressive viewer participation and actual success with new galaxy discovery,” noted one judge. Another put it more simply: “This is the BBC at its best.”
www.broadcastnow.co.uk
‘This is a credible partnership resulting in impressive viewer participation and actual success with new galaxy discovery’
Judges praised the “proper purpose” and “editorial integrity” that Hollyoaks brought to a hard-hitting storyline. The Home Office cal culates that the youth brand took its mes sages about domestic abuse and bullying to 2.3 million people via TV, social media, advertising and online extras such as You Tube videos featuring Hollyoaks characters.
Kellogg’s Krave Tweet When You Eat ChannelFlip Media ChannelFlip used its established relationship with YouTube content creators to reach teen agers on behalf of the cereal company. Iden tifying 14 stars, it uploaded weekly videos of them each taking on a bespoke challenge. The videos attracted more than 6 million views during the campaign and Krave’s sales were up 32%.
The Support Group Bwark Productions Each episode of Chris Little and Jonathan Stern’s online football comedy is drawn from the week’s football action and turned around in days. Aligning the show with Domino’s Pizza, they successfully targeted the core male 16-34 audience and linked to other football blogs and news sites.
27 June 2014 | Broadcast Digital Awards | 25