Media Pack
1996-2015: 20th anniversary
Why sponsor? The ultimate industry accolade The Broadcast Awards is the most hotly anticipated event in the industry’s calendar, recognising and rewarding the UK’s most groundbreaking and successful TV shows, judged by some of the industry’s biggest names. The awards cover key genres and look to reward creativity, quality and originality. Taking place at Grosvenor House, Park Lane, on 4 February 2015, the awards evening is attended by more than 1,400 of television’s most influential people. 2015 is a special year for the awards as we celebrate 20 years of rewarding the best in British creativity and outstanding content in broadcasting and are set to be bigger and better than ever.
Showcase your brand 9.5 million times There is no better way to reach your target audience than by taking a Broadcast Awards package. The awards offer an unrivalled eightmonth multiplatform campaign that places sponsors at the heart of its marketing and provides brands with presence across the digital and social media space, in print, at the awards evening, and at face-to-face networking events throughout the year. Your brand will be showcased more than 9.5 million times at a market value of more than £228,000.
Unrivalled networking The awards ceremony on 4 February is an opportunity to network with new and existing clients or to reward your team for all their hard work. Alternatively, invite clients for an entertaining yet business-focused night out, where you and your brand are associated with the best work in television in the spectacular surroundings of Grosvenor House. As a sponsor, you will have your own branded meeting space in the VIP area of the drinks reception, a table for 10, including a four-course dinner and a magnum of Champagne, followed by entertainment and the awards presentation.
Raise your brand profile Long-term affiliation with the Broadcast Awards generates strong brand recognition, ensuring that industry leaders remember your company. At the awards evening, your company’s branding will be extensively displayed, your representative will have the opportunity to present an award and a central table will be available to host your guests. This will further ensure that existing and potential customers are aware of your brand and know your representatives.
Reach table Broadcast Awards 2014
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Total
Broadcast Magazine
96,000
130,000
136,000
133,000
160,000
64,000
144,000
72,000
935,000
600
2,288
3,281
1,179
5,505
1,471
8,705
11,066
34,095
-
30,875
97,193
127,221
118,243
84,152
178,517
25,250
661,451
www.broadcastnow.co.uk
125,116
500,467
563,025
750,700
1,000,934
265,873
767,623
275,000
4,248,738
E-shots/emails
10,762
22,080
21,755
10,448
10,448
31,464
31,464
Twitter (reach)
36,146
36,146
36,146
36,146
36,146
36,146
4,156
www.Broadcastawards.co.uk Newsletters
138,421 3,279,871 3,500,903
2,932
2,932
5,864
Networking
265
1,405
1,670
Total
268,624
721,856
857,400
1,058,694 1,334,473
483,106
1,139,397 3,663,187 9,526,142
Sponsorship opportunities n n n n n n n n n n n n
Category sponsorship (see overleaf for details) Headline partnership Pre-dinner drinks reception VIP drinks reception After-party Branded Twitter wall Branded gifts Music and branded dance floor Casino Games and chillout area Photo booth randed carts (choose from ice cream, B pick & mix or candy floss)
Who’s in the room? Shine Group
ITV
C4
Discovery
BBC
Comedy Central
All3Media
Sony Technology
UKTV BSkyB
Press/PR
Broadcasters
Endemol Facilities
Talent
Xbox
Indies
Category sponsorship The key elements of the package will be:
Pre-event n
Logo to appear on all promo for the awards
n
L ogo and a hyperlink to your website featured on www.broadcastawards.co.uk
n
Logo on banners on www.broadcastnow.co.uk
n
Shortlist reveal party – branding on; n
press backdrop n plasma screens
n
invitations n photos post event in Broadcast
n
branding on photo spread post event
Judges
Sample of 2014 panel
Syeda Irtizaali Channel 4
Mel Leach Twofour
Alison Kirkham BBC
David Mannion
Pat Younge Consultant
Heather Jones A+E Networks UK
Jo Clinton-Davis ITV
James Hunt
On the night n
Branded press backdrop at venue
n
xtensive branding on the night of the Awards including your logo E displayed on-screen before and during your awards presentation
n
Exclusive sponsors VIP Drinks reception n
randed VIP invitations n Access to sponsors VIP drinks B reception for you and your guests n Branded meeting point for you and your guest
n
Branded table of 10 at the ceremony to include dinner and after 1 dinner entertainment
n
representative from your company to present the award of the A category you are sponsoring
n
Full page ad in awards brochure given out on the night
Post-event n
wards brochure re- printed within the next issue of Broadcast A following the awards, seen by 36,000 readers
n
photo of the sponsor presenting the award with the next issue of A Broadcast
n
First refusal of your category for the 2016 awards (TBC)
Sponsorship package: ÂŁ20,370
2014 Sponsors
halo post production
For more information Sonya Jacobs | Email sonya.jacobs@broadcastnow.co.uk | Telephone 0203 033 2935