2014 Progress Report Mayor’s Alliance for NYC’s Animals 1
Mayor’s Alliance for NYC’s Animals Why We Were Created
To solve animal homelessness problem in NYC by: • Enabling the pooling of resources • Overcoming differences in priorities, and • Facilitating the collaboration of the four key groups: • NYC Government • NYC Public • Animal Care Centers of NYC* • Shelters & Rescue Groups
2 *Prior to 2015, known as Animal Care & Control of NYC
Mayor’s Alliance for NYC’s Animals Who We Are Now Coalition of: • 150 shelters and rescue groups, including ACC of NYC* • Private practice veterinarians • Other animal welfare professionals
Lead agency which: • Secured multi-year, multi-million-dollar Maddie’s Fund® grant • Liaison between Maddie’s Fund® and the rescue groups and shelters • Orchestrates community collaboration • Acts as a resource for rescue groups and shelters • Liaison with NYC government 33 *Prior to 2015, known as Animal Care & Control of NYC
Mayor’s Alliance for NYC’s Animals Who We Are Now – Relationship Chart Memorandum of Understanding
Mayor’s Office NYC Department of Health
Mayor’s Alliance for NYC’s Animals, Inc
Operational Protocol
Animal Care Centers of NYC* Has contract to provide animal control services to NYC
Alliance Participating Organizations (APOs) NYC animal shelters & rescue groups
New Hope Department All New Hope Partners agree to abide by New Hope Agreement
*Prior to 2015, known as Animal Care & Control of NYC
All APOs agree to abide by Terms of Participation, Dispute Resolution, and Funding Allocation Procedures
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Ten-Year Strategic Plan Four Core Objectives
• Eliminate the killing of healthy and treatable cats and dogs at Animal Care Centers of NYC* through Four Core Objectives of our Ten-Year Strategic Plan: • Increase Adoptions • Decrease Animal Homelessness • Raise Awareness • Strengthen Resources 5 *Prior to 2015, known as Animal Care & Control of NYC
Ten-Year Strategic Plan Four Core Objectives Increase adoptions
Decrease homelessness
Raise awareness
• Increase venues • Convenient and innovative access • Increase spay/neuter of owned pets and community cats • Keep pets in homes • Reunite lost pets • Public education about homeless animals • Role of animal shelters & rescue groups • Volunteer programs
Strengthen
• Fundraising • Shelter and rescue group operations
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ACHIEVEMENTS
Live Release/Intake at ACC
Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While intake increased by 4% due to increase in cat intake, live release increased by close to 4% since 2013. With euthanasia requests taken out of the formula, live release increases to over 80%. 55000 50000 Total Intake
46,187 44,826
45000
43,618
43,400
Total Live Release 42,500
42,248
41,712
40000 35,669
35000
32,325 28,921
30000
29,061
30,278
27,445
25000
22,202 19,017
20000
23,780
23,552
21,411
20,561
22,360
23,196
20,264
14,337
15000 11,947
10000 5000 0 2003 LR 26%
2004 LR 32%
2005 LR 44%
2006 LR 47%
2007 LR 52%
2008 LR 56%
2009 LR 66%
2010 LR 67%
2011 LR 66%
2012 LR 70%
2013 LR 77%
2014 LR 77%
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ACHIEVEMENTS -
Sustainability and Increase in cat adoptions
2014 ACC Euthanasia Reduction
Euthanasia at ACC has flattened as projected in the last 2 years. - well over 275,000 dogs’ and cats’ lives have been saved at ACC since 2003. - 20.5% of total euthanasia at ACC in 2014 were owner requested euthanasia. - with euthanasia requests taken out of the formula, live release increases to over 80%.
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ACHIEVEMENTS Dog Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners. Increased by 3% as a percentage of total intake. Live release of dogs has remained flat since 2013. While live release increased by 2%, intake decreased by 1.5% since 2013. 25000
20000
Total Intake Dogs Total Live Release Dogs
19,567 18,634 16,830 15,573 14,420
15000
13,876
13,333 12,191
12,298
11,147 10000
8,368 6,364
8,111
8,097
8,279
8,771
8,513
8,459
11,116
8,289
10,946
8,388
8,552
6,472
5000
0 2003 LR 32% 2004 LR 35% 2005 LR 50% 2006 LR 52% 2007 LR 56% 2008 LR 60% 2009 LR 66% 2010 LR 69% 2011 LR 69% 2012 LR 74% 2013 LR 75% 2014 LR 78%
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ACHIEVEMENTS Cat Live Release/Intake at ACC
Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While cat intake increased by close to 8%, live release increased by close to 5%. Cat intake increased primarily due to warmer weather we had in winter months in 2014. 35000
Total Intake Cats
30000 27,827 26,620
28,080
28,372
Total Live Release Cats
28,379
26,788 26,192
25000
23,371
20,134
20000
19,332
18,674
15,273
15000
17,774
17,945
15,267
14,644
14,105
13,972 12,952
12,450
11,975
10,649
10000 7,865 5,583
5000
0 2003 LR 21%
2004 LR 30%
2005 LR 40%
2006 LR 45%
2007 LR 50%
2008 LR 53%
2009 LR 66%
2010 LR 65%
2011 LR 64%
2012 LR 67%
2013 LR 78%
2014 LR 76%
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ACHIEVEMENTS 2014 ACC Euthanasia Reduction Breakdown Dogs / Cats
Euthanasia at ACC was reduced by over 78% since 2003. Cat euthanasia increased slightly due to an increase in intake of 8% (1,387) as a result of a very warm spring through fall. Of the 2,397 dogs euthanized, 35% were ownerrequested. 25,000
Dogs 20,000
19,487
15,036
15,000
13,646 12,632
12,214
11,725
10,000
9,097 7,931
7,847 6,751
6,663 5,558
5,000
0
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Cats
2003 Baseline Year
2005 Year 1
2006 Year 2
2007 Year 3
4,981
2008 Year 4
5,414 4,523
2009 Year 5
3,755
2010 Year 6
3,525
2011 Year 7
2,838
2012 Year 8
4,450 3,523 2,601 2,397
2013 Year 9
2014 Year 10
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ACHIEVEMENTS 2014 ACC Intake
In 2014, ACC intake increased as projected (due to an increase in cat intake) to over 30,000 for the first time since 2011. -  Cat intake is higher than in 2013 due to continued longer warmer seasons. -  Dog intake has consistently declined at a steady pace since 2003. Dogs 50,000
Cats
46,187
44,826
43,618
43,400
42,500
42,248
Total 41,712
40,000
35,669 32,325
30,000
26,620
26,788
26,192
28,372
28,080
27,827
30,278
29,061
28,921
28,379 23,371
20,000 19,567
20,134
18,634 15,573
14,420
13,876
13,333
12,298
12,191
19,332
17,945
17,774
16,830
11,147
10,946
11,116
10,000
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ACHIEVEMENTS 2014 Transfers from ACC to rescue and/or shelters Transfers from ACC to all shelters and rescue groups (includes MPPs and other rescues) increased by over 176%, from 5,519 in 2003 to over 15,000 in 2014. Close to 70% of transfers were done by Alliance Wheels of Hope. - Transfers to shelters/rescue represent over 50% of intake at ACC, compared to 12% in 2003. - Total lives saved as a percentage of total community intake in 2014 increased to over 87%, compared to 33% in 2003. - Close to 8 of every 10 lives were saved in 2014, compared to 1 in 3 in 2003, by the NYC rescue community
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Achievements By Objective Objective #1 - Increase Adoptions ! Animal Care Centers of NYC Transfer Initiative Grant ! Strengthen Communication: ACC and Alliance Participating Organizations ! Wheels of Hope Transport Program ! Pets to the People - Mobile Adoptions ! Mega Adoption Events ! Mayor’s Alliance Medical Fund ! NBC’s New York Live TV Weekly Adoption Segment ! Consistent Adoption Locations 14
Increase Adoptions: Creation of ACC New Hope Department
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Strengthen Communication: ACC to APOs First Alerts - Dogs
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Strengthen Communication: ACC to APOs First Alerts - Cats
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Strengthen Communication: ACC to APOs New Hope Special Pleas - Dogs
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Strengthen Communication: ACC to APOs New Hope Special Pleas - Cats
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Strengthen Communication: ACC to APOs At Risk Alerts & Website
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Increase Adoptions: Wheels of Hope Transport Program • Our most effective program for reducing and sustaining low euthanasia rates • Wheels of Hope transports thousands of animals each year from ACC to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals
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Increase Adoptions: Wheels of Hope Transport Program (cont.) Helps ACC by: • Moving animals out of shelters more quickly • Opening up cage space for additional animals • Reducing the number of animals euthanized for lack of space
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Increase Adoptions:
Wheels of Hope Transport Program (cont.) • More than 2.9 million miles traveled since 2005, saving the lives of the animals aboard • Nearly 14,000 transports completed in 2014 alone • More than 85,000 animals transported since the program began in 2005
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Increase Adoptions:
Pets to the People – Mobile Adoptions
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Increase Adoptions:
 Special Adoption Events
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Increase Adoptions:
Mayor’s Alliance Medical Fund
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Increase Adoptions:
NBC’s New York Live Segment • Weekly adoption segment – New York Live’s Pet Project • Each week promotes a different shelter or rescue group and their adoptable dogs • Segment adoption rate is 88% – nearly 1,200 dogs have appeared on the show
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27
Increase Adoptions:
Consistent Adoption Locations • Leverage Petco and PetSmart locations • Consistent locations and times for adoption centers
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Achievements by Objective Objective #2 - Decrease Homelessness • • • • • •
NYC Feral Cat Initiative Spay/Neuter in NYC Free and Low-Cost Microchipping Clinics Lost and Found Dog Licensing Helping Pets and People in Crisis Program
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Overburdening of the animal shelter system: • Increased cat and kitten intake and cat euthanasia • Increased costs associated with feral cat intake • Less available space and resources for adoptable cats • Complaint calls to animal control • Increased stress to shelter workers • Takes resources from other animal control programs
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Decrease Homelessness:
 NYC Feral Cat Initiative
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• A program of the Mayor’s Alliance • Supports the efforts of organizations and individuals who work directly with stray and feral cats — collectively known as “community cats” — and perform Trap-Neuter-Return (TNR) in NYC • Goal is to humanely reduce the population of community cats in NYC
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• Offers free TNR workshops in the five boroughs and online • Offers specialty workshops such as bottle-feeding, taming kittens, and neighbor relations • Provides loans and rentals of traps, dividers, and cages • Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans • Provides advice, outreach, public education, and resources via phone and email helpdesks and on its website: NYCFeralCat.org • Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers • Administers spay/neuter grants for community cats • Facilitates relationships among the NYC TNR community 33
HATE CATS?
LOVE CATS?
Illustrator: Chris Pallace
For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance NYCFeralCat.org Email: info@NYCFeralCat.org or call 212-330-0033
Illustrator: Chris Pallace
For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance NYCFeralCat.org Email: info@NYCFeralCat.org or call 212-330-0033
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Decrease Homelessness:
 Free & Low-Cost Spay/Neuter
Network of Feral Friendly Veterinarians
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Decrease Homelessness:
 Lost and Found
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Decrease Homelessness:

Free and Low-Cost Microchipping Clinics
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Decrease Homelessness:
 Dog Licensing
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Decrease Homelessness:
Helping People and Pets in Crisis Program
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Achievements By Objective Objective #3 - Raise Awareness Public Relations/Marketing ! ! ! !
New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Social Media Newsletters
PSA / Advertising ! ! ! ! ! ! !
Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance Vacancy Adoption Campaign Mayor’s Alliance We Did It Spay/Neuter Campaign Mayor’s Alliance Spay/Neuter & Adoption TV PSAs ACC Billboard Advertising & Best Friend Forever Campaign ACC New York’s Kindest Campaign ACC Victims of Circumstance Campaign 4141
Raise Awareness:

New York Stock Exchange Closing Bell
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Raise Awareness:
Public Relations/Marketing/Special Events
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Raise Awareness:
Public Relations/Marketing/Architects for Animals
44 44
RAISE AWARENESS:

Public Relations/Marketing/Adopt-Me Vests
45 45
Raise Awareness:

Public Relations/Marketing/Social Media Facebook
YouTube
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Raise Awareness:

Public Relations/Marketing/Newsletters
47 47
Raise Awareness:
PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project
http://theshelterpetproject.org/who-we-are/our-campaign#_ 48
Raise Awareness:
PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project
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Raise Awareness:
PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project – Outdoor
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Raise Awareness:
PSAs – Mayor’s Alliance Vacancy Campaign Is there room in your life for a homeless pet?
Is there room in your life for a homeless pet?
Is there room in your life for a homeless pet? Mayor’s Alliance for NYC’s Animals
®
AnimalAllianceNYC.org
Is there room in your life for a homeless pet?
Mayor’s Alliance for NYC’s Animals
®
AnimalAllianceNYC.org
Mayor’s Alliance for NYC’s Animals
®
AnimalAllianceNYC.org Mayor’s Alliance for NYC’s Animals
®
AnimalAllianceNYC.org
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Raise Awareness:
PSAs – Mayor’s Alliance We Did It Spay/Neuter Campaign
We Did It We Did It
in QUEENS!
in the BRONX!
in BROOKLYN!
Thousands of New Yorkers spay and neuter their pets every year!
Thousands of New Yorkers spay and neuter their pets every year!
Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals
We Did It
Thousands of New Yorkers spay and neuter their pets every year!
Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals
Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals
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Raise Awareness:
Mayor’s Alliance Pet Adoption TV PSAs
http://bit.ly/PSATrip
http://bit.ly/PSANapE
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Raise Awareness:
Mayor’s Alliance Pet Adoption TV PSAs
http://bit.ly/PSANapS
http://bit.ly/PSAClass
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Raise Awareness:
Mayor’s Alliance Spay/Neuter TV PSAs
http://bit.ly/PSAPittie
http://bit.ly/PSAScottie
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Raise Awareness:
Mayor’s Alliance Spay/Neuter TV PSAs
http://bit.ly/PSASiamese
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Raise Awareness:

PSAs - ACC Billboard & Best Friend Forever Campaigns
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Raise Awareness:
PSAs – ACC New York’s Kindest Campaign
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Raise Awareness:
PSAs - ACC “Victims of Circumstances” Campaign Created by
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Achievements By Objective Objective #4 - Strengthen Resources • • • • • •
Capacity Building Grants Strength Training & TNR Certification Workshops Strengthen Communication: ACC to APOs ACC Transfer Initiative Wheels of Hope Transport Program Mayor’s Alliance Medical Fund
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Strengthen Resources:

Capacity Building Grant - Storefront Adoption Center
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Strengthen Resources:
Capacity Building Grant - Create Isolation Unit
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Strengthen Resources:

Strength Training & TNR Certification Workshops
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Relationship with Mayor’s Office
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Relationship with City Agencies
Mayor’s Alliance for NYC’s Animals
Department of Health Dog Licensing
NYC Emergency Management
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Relationship with ACC & ASPCA
66