Časopis za marketing teoriju i praksu Quar terly Marketing Journal
EFEKTI TRANSFERISANJA IMIDŽA KROZ STRATEGIJE KOBRENDIRANJA I EKSTENZIJE BRENDA
The effects of image transfer strategy achieved through cobranding and brand extension
Branko Rakita, Sanja Mitić
PONUDA KAO KREATIVNA OSNOVA DIREKTNOG MARKETINGA Offer as a creative foundation of direct marketing
Milan Kocić, Vladimir Senić
UZROČNO – POVEZANI MARKETING KAO WIN-WIN STRATEGIJA Cause-related marketing as a win-win strategy
Saša Raletić, Predrag Radojević, Svetlana Mihić
ODNOSI S JAVNOŠĆU I ETIKA Public relations and ethics
Milan Bajić
CUSTOMER SATISFACTION SURVEYS: METHODOLOGICAL RECOMMENDATIONS FOR FINANCIAL SERVICE PROVIDERS Istraživanje satisfacije potrošača: Metodološke preporuke za pružaoce finansijskih usluga
Marko Đorđić Godina / Volume 41 Broj / Issue 2 ISSN 0354-3471 UDC 339+658 Ulrich ID 1788176 COBISS.SR-ID 749828
SEGMENTACIJA TRŽIŠTA ZASNOVANA NA VREDNOSTI Market segmentation based on the value
Semir Vahapi
PRIKAZ KNJIGE „MALI KUPCI, VELIKO TRŽIŠTE“ AUTORKE JELENE FILIPOVIĆ Review of the book „Little shoppers, big market“
Mirjana Gligorijević