Contents 1. Introduction 01 2. Our Definitions 03 3. How do we learn eEtiquette?
05
4. Learner Types 07 5. Research Workshop 09 6. Learner Types - developed
11
7. Target Group Survey
13
8. Inital Concepts 15 9. Final Concepts
25
10. Project Participants
39
1. Introduction Our Task
Our task was to design a new learning environment for eEtiquette. eEtiquette is a project from Telekom Creation Center and 40 international users and master students from the Royal College of Art in London. It was originally realised in the form of a book and a website showing 101 guidelines for the digital world. It was our task to develop the experience beyond the book, designing new learning environments.
Going to a foreign city
Central to our concept is a metaphor we have been working with throughout the project. We see the digital world as directly comparable to a foreign city, with a specific etiquette to be explored. We thought through the analog process of going to a foreign city, and related this metaphor to stages of discovering the digital world. 01
1. The first step of your trip is identifying where you want to go. (What aspects of digital communication do you want to explore?) 2. Next you decide how to get there (Identify your access point - e.g. online tutorials, reading materials, face-to-face guidance etc.) 3. Once you have arrived in the new destination, you identify some sights you want to see. (What do you want to learn?)
Our process
Step 1: Understanding the Project We initially needed to understand more about the existing eEtiquette project, and what has already been done. Which new areas can we explore with this project? Step 2: Research Phase Our research phase was largely based on understanding how people learn. How do they learn etiquette, where and from whom?
Step 3: Evaluation Evaluating our research is the key stage to laying the foundations of our ideation phase. We had a mix of qualitative results (workshop) and quantative results (survey). Step 4: Ideation Phase The ideation phase began with a large group brainstorming session. We clustered similar ideas to find our key interest points within the whole group. Then we split up and developed the concepts. Step 5: Final Concepts After critiquing each other’s initial concepts and ‘idea swapping’ to bring in interesting new elements, we returned to small groups and developed the final concepts for our presentation.
02
2. Our definitions Etiquette
Etiquette are guidelines that represent a widely accepted way of behaving that reflects the attitude and values of a community (Morton 2003). These social norms display a society’s belief in what is normal, acceptable or even partly expected (Postmes, T., Spears, R. and Lea, M.,2000). This code of conduct is learned by experience in the community, mostly in the form of having a role model whose behaviour we adapt (e.g. the role of parents for children). But also by beeing actively corrected.
The Development of Etiquette Etiquette evolved when people began to live in communities. They started to behave in a certain way that made life more pleasant and avoided offence. Etiquette varies between cultures and is ever-modifiiing, depending on changes in society. (Preece 2004)
Digital Communication
We have created our own interpretation of the term ‘digital communication’ based on the needs of the project 03
undertaken. On the simplest level, communication is the exchange of information between sender and receiver. To do this digitally means that there is some type of conversion of the information through the sending and receiving process, through a series of digital signals. Another important aspect in defining this term, is to take into consideration the type definitions provided by the e-Etiquette project. They have categorised digital media into the following: blogs, mobile phones, sms, social media, emails, instant messaging and gaming. Therefore, our most basic definition of digital communication is the sending and receiving of messages through these methods.
Perhaps when you think of etiquette you think of good table manners and sticking your finger out while drinking a cup of tea. Actually Etiquette (based on the previous definiton) is much more than this. People deal with similar situations in different ways depending on the person you are talking to, and what is appropriate. For example., the question “what did you do last weekend?” When your boss asks, you might say you were working all weekend. When your parents ask, you might say you had a nice dinner at a friends house. When your friends ask, the truth that you went clubbing and woke up on sunday evening with a hangover can come out. Etiquette is about knowing how to behave appropriately, to avoid embarassment and offence, and to generally make social interaction more pleasant.
Our definitions Breaking the common misconception that etiquette is something old fashioned that your grandma teaches you.
Etiquette. It’s more than just good manners. 04
3. How do we Learn Etiquette? The environment plays an important role in learning etiquette. The environment is changing, so does etiquette. Now we live at the age of media and digital communication. That’s why we want to evaluate the phenomena of etiquette in a digital world. Etiquette is deeply connected with culture. Different nations have their own traditions, rules, etiquette. The question is how does etiquette work in digital world. Does the phenomena of culture also exist in digital world? Or does an Internet, our virtual communication have a multicultural concept? In our research we tried to answer on these and some other questions.
Where and From Whom?
As we have seen, there are different types of ettiquette to learn in life. A very important question in understanding this topic is, where, and from whom people learn etiquette?
05
On the opposite page are a few examples, there are aspects of everyday etiquette that are part of our upbringing. We are shown by our parents and teachers how to behave in certain situations. There is, however, a different social etiquette which we slowly learn with friends and peers. e.g. slang. Professional etiquette is an altogether different topic, something that is first introduced in university and the working world - it’s not something that your parents necessarily teach you.
Motivations
Regardless of the situation, your personal motivation to learn is the key point. We identified the core motivations to learn etiquette as Fear (of embarassment or offence), Self Improvement and wanting to be Accepted, or to fit into a situation easily.
Mentors
You learn etiquette from many different people - to make it easier we have labelled them “mentors” Mentors are people who correct you, people you copy, people who tell you what to do. The key qualities of a mentor are that they are trustworthy, admirable, respectable and have authority. e.g. Parents, friends, professors etc.
Where, and from whom?
at home
among friends
at work
table manners being polite
slang “street smarts�
how to present yourself professionally
Some examples of mentors and situations where you learn different types of etiquette.
06
4. Learner Types During our desktop research we came up with a hypothesis for 9 different learner types. Firstly, we identified 2 key stages of the learning process: 1. When you first encounter a topic, 2. When you realise you understand it and can apply it. We also identified 3 different ways of learning - through 1st, 2nd and 3rd hand experiences. i.e. Learning by doing, Learning by observing, Learning from sources. Feeding these three ways of learning into the two stages of the learning process, we came up with 9 learner types.
learning process beginning
midpoint
end
first encounter with a topic
while you are learning it
realisation of your learnings
X ways of learning first hand experience
07
second hand experience
third hand experience
Learner Types The original 9 learner types we identified.
[1-1] Experience Experience Practical
[1-2] Experience Reoccurance Post-Aware
[1-3] Experience Recognition Post Reference
[2-1] Reoccurance Experience Adapter
[2-2] Reoccurance Reoccurance Observer
[2-3] Reoccurance Recognition Dependant
[3-1] Recognition Experience Trusting
[3-2] Recognition Reoccurance Cautious
[3-3] Recognition Recognition Memoriser 08
5. Research Workshop Aims of the Workshop
A research workshop was held to test and validate the learner types from our hypothesis. In the workshop we explored the learner types further and tested them with people from outside the project.
Workshop Structure & Methods • • • • • • • • •
•
09
Introduction Opening Presentation given by Mauro Descriptions of Learning Types. Tell a story of the types. Make a character and situation for the type. We then evaluated the types with comments from each person. Extraction of parameters from the types: - we need to continue this in class. Brainstorming about the type groups - discussed in groups. General ideas of how these types might learn etiquette - individually write down ideas for every type. In groups we took these ideas and further developed them. Presented these to the class.
During our user workshop the participants wrote stories from the perspectives of each different learner type. See example (right).
Workshop Workshop Findings
Using the 9 learner types, everyone was asked to describe how their learner type would handle the situation of arriving in a foreign city. We evaluated these stories and picked out the key characteristics and ‘personalities’ of each type. Below is an example story.
Learner type 1.2
Bob goes to an exhibition for the first time. He brings popcorn and coke. There, he drops loads of popeorn on the floor, makes a lot of noise, and steps on the popcorn he dropped. He gets thrown out of the exhibition. Confused, he looks through the window and sees that people walk & talk quietly, and that no one eats popcorn. These stories informed the key findings from the workshop.
1. The beginning is Everything As we said above, the way a person first approaches a task is the most important element for us to focus on.
2. Interchangeable learner types
We found that depending on the situation, any person could be any of these learner types. In other words, depending on what is at stake, people might switch learner types.
From this we learned that the way a person approaches a task is the most important element for us to focus on, as this defines the way we will communicate information to them. Based on this, we simplified our nine user groups into 3 - these are the ‘extremes’ from our previous 9 types. (See next page)
3. Parameters
We also identified some key parameters to the etiquette learning process - Situation - External factors such as urgency, feasability, options etc. - Level of Confidence - Meaning, how assured you feel approaching a task, based on past experience for example. - Risk involved - What is at stake in this situation? Does it need to be taken seriously, like a job application, or is it casual like talking to a friend? 10
6. Learner Types - developed To visualise our learner types a bit more clearly, here is a hypothetical situation. They have all stepped off a plane and found themselves in a new city, and wanted first of all to find somewhere good to eat. To visualise their behaviour and clarify the differences between then, we can see here how the three learner types would handle the same situation of arriving in an unknown city and finding a decent restaurant in different ways.
The Doer
After arriving in the new city, the researcher might take out his guide book, find the nearest information point, and go straight there. Informing himself further at the information point, he walks directly to the restaurant
The doer will arrive in the new city and begin wandering the streets to see what he finds. He might take a number of wrong turns and feel a bit lost, but in the end, when he reaches the final destination, he has seen more of the city.
We can see that there are many different ways of approaching the search for the same destination.
The ‘doer’ is someone who tends to throw themself into a new situation without any prior research. They work in a ‘trial and error’ style and keep trying things out until they find a solution.
The Observer
The ‘observer’ is someone who identifies people who seem to know what they are doing, and copies their behaviour. In this case, the observer walks to the first group of locals he sees, and watches which restaurant they go to. He follows them there, trusting their judgement.
The Researcher
The ‘researcher’ is someone who does their reading before embarking on a new task. 11
Just like a foreign city, the digital world is also like a new place. There is also etiquette that needs to be learned and observed. We took it as our aim for the project to help people navigate their way through this foreign digital land, and learn the correct etiquette to avoid offending people and embarrassing themselves.
Learner Types - developed Relating to our digital city metaphor, this diagram shows how three different learner types approach the same task in different ways.
the doer the observer the researcher 12
7. Target Group Survey To find out more about the learner types we had identified, we carried out a user survey. 44 interviews were carried out with participants between 18 and 67 years old from 9 different countries. First, we will collected demographic data, such as age, gender, country of residence and nationality. This was a bait question, easy to answer with a personal touch so that people will get into the survey. Example Survey Questions Q: Which digital media do you use most often with: > your family? [Choose one of the following : Social Media e.g.Facebook/Twitter , SMS, Telephone calls, E-Mail, Instant Messaging e.g. MSN/Skype, Video Calls e.g. Skype, Google Hangout] > your friends? [Choose one of the following : Social Media e.g.Facebook/Twitter , SMS, Telephone calls, E-Mail, Instant Messaging e.g. MSN/Skype, Video Calls 13
e.g. Skype, Google Hangout] > your work/school? [Choose one of the following : Social Media e.g.Facebook/Twitter , SMS, Telephone calls, E-Mail, Instant Messaging e.g. MSN/Skype, Video Calls e.g. Skype, Google Hangout] >> Are there any specific reasons that you use the particular media with the particular subject group? From the above questions we can identify the persons learner type. Q: What is the etiquette you consider to be the most important in Social Media? Q: If you divide the process through which you learnt this etiquette into three phases, how did you learn/attempt to learn it during the first phase? Methods may overlap during the first, second, and third phase. [Choose one of the following : Do what you think is right & see what happens (1st hand) / Silently watch what other people do & copy (2nd hand) / Research
& interrogate other people first (3rd hand)] Q: How did you learn/ attempt to learn it during the second phase? Methods may overlap during the first, second, and third phase. [Choose one of the following : Do what you think is right & see what happens (1st hand) / Silently watch what other people do & copy (2nd hand) / Research & interrogate other people first (3rd hand)] Q: How did you finally learn it during the third phase? Methods may overlap during the first, second, and third phase. [Choose one of the following : Do what you think is right & see what happens (1st hand) / Silently watch what other people do & copy (2nd hand) / Research & interrogate other people first (3rd hand)]
Results Learner Types 1-1 1-2 1-3 2-1 2-2 2-3 3-1 3-2 3-3
Edit form - [ Type Identification Survey ] - Google Docs
10/01/2012 12:16
Social Media eg. Facebook/Twitter SMS
10 people 4 people 3 people 7 people 7 people 4 people 4 people 4 people 1 person
22% 9% 8% 16% 16% 9% 9% 9% 2%
11
65%
1
6%
Telephone calls
2
12%
0
0%
Instant Messaging eg. MSN/Skype
3
18%
Video Calls eg Skype, Google Hangout
0
0%
Edit form - [ Type Identi ficatio
n Survey ] - Google Docs
Everyone is on Facebook
way is to have a real conversation. the whole history of conversations w
53%
0
0%
0
0%
6
35%
0
SMS E-Mail
0%
0
0%
3
18%
11
65%
0
Instant Messaging eg. MSN/Skype
0%
Video Calls eg Skype, Google Hangout
0
0%
NOT APPLICABLE - Doesn't go to work/Has never worked
3
18%
WHY do you use this media? I can think while I write it, and I know they will check it. I also know that only that person will read it. standard to use it for work
WHY do you use this media ? It's the only way to contac t them, other people for than calling uni. beside , which is alway s this i can call, but its s awkward. the communicat awkward. It's the only ion. You can Mostly the way to contac contact multip same reason work). t le people at s as for work. Same reason once with the You have a as in work. same E-Mai has a better record of direct contac l (useful for arquiving system t without being group . annoying. None of the powerpoint Same reason and excel all above. My , and anlso school work the time. Some because it is all scient times I email ific and I basica my profe lly use word ... and
...
Telephone calls
24%
1
6%
Video Calls eg Skype, Google Hangout
0
0%
Blogs
0
0%
It's
I think E-Mail is more appropriate for work. Firstly, you have a record of all your
Because I have clients all
and answer them when I choose.
Because Facebook is always open on my laptop
Because it is direct and I can get an answer immediately.
I am a fan
Because they sum
up most of the different types of media of different people at the same time in a very fast pace. In the other medias this is not possible.
direct contact
Easy t
...
Think about a situation that you used etiquette in the media you have chosen above. I took down the silly picture of my friend. Had a debate about politics on Facebook, and had to be careful not to be insulting to any parties.
I try not to write annoying messages that are boastful
I guess using etiquette in E-
Mail is knowing how to express yourself correctly; not shouting in CAPS, and not using sarcasm etc.
In my
media profile I take care that I don't have my personal information as in address and phones published.
I always
avoid sending polluted messages such e-mails with unecessary elements (the ones I described above). Text messaging, for me, becomes better when you speak
Reflect on how you learnt this etiquette. My friend tagged me on a penis and my boss saw it.
...
"Learnt" it in standard grade computing class (14/15 years
old), but knew it all along because he grew up with a computer boastful things
By seeing other people who write annoying
0
I have received E-Mails that were at first very offensive, until I tried reading them with a sarcastic
really thinking about it, and had an E-Mail back saying "why are you yelling at me?" but I think I read it somewhere, like an
I try not to write too much on my blog, but just to show what is
WHY
Age: 20 20
Reflect on how you learnt this etiquette. My daughter told me this means I am shouting.
people
noticed how lame my voice is I changed my etiquette totally.
A lot of design professionals are on Twitter and they are accessible.
appropriate, i.e. when I need an instant response from somebody.
I use this media when Email is not
I usually call my employees because it means I
good because you can have a direct and quick answer when needed. I have a client who is based in America.
Same.
I learned it from my work colleagues.
The first time I
Because it's convenient and fast
We also divided Divide the methods of learning into three main categories : 1ST HAND EXPERIENCE: Doing what you think is right & seeing what happens 2ND HAND EXPERIENCE: Silently watching what other people do & copying 3RD HAND EXPERIENCE: Researching & asking other people first
Because telephone calls are direct (instant) communication, you have to be
Nationality Korean SOUTH UK
considerate of what time of day you call somebody. I make a note not to call anybody before 10am or after 9pm. If its I always say my name when I answer the phone.
trainee I have contacted clients and bosses.
Same.
Korean
During my
On the phone we must be gentle, without losing the clarity
When you first found out about the etiquette you mentioned above (learning phase 1), which method of learning did you use? 1ST HAND EXPERIENCE: Doing what you think is right & seeing what happens
...
Male
Coun UK Germany Korea Italy
We divided the process of learning into 3 phases : when you first found out about the etiquette, while you were learning it, and when you finally learnt it.
6
35%
2ND HAND EXPERIENCE: Silently watching what other people do & copying
7
41%
3RD HAND EXPERIENCE: Researching & asking other people first
4
24%
24
21
Male
Feminine
Male
Female
20
45 years old
32
27
male
23
Macho
Japan
Scotland
England
Germnany
Cologne
44
21
26
50
Germany
Female
female
Male
Male
Male
USA
Germany
Germany
England
Brazil
mportant
Not ImportantI
male
Germany
Who is this person in your real life? My Mother Teacher / Professor Best Friend My teacher Adaptor friends Classmates, parents, South Russia everyone. The boss A professor My niece the technical expert! My boss Teacher / Professor
husband
My family
firend, boss
I TRUST the person(s) who's behaviour I copy.
British
UK
British
Brazilian
Brazilian
Columbian
German
British
German
German
USA
UK
1 - Not Important 2
South
russian
3 - Important
4
r (for . The leade family Same al. My life? mate so profession your real er who is end A class person in d My Girlfri My work partn Who is this Best Frien are doing 'COOL' what they Someone s to know ne who seem perso ... me) Anyo don't I y people Father Mostl
24%
1
6%
12
71%
3
18%
the I TRUST
person(s)
who tells
rtant 1 - Not Impo
should act. me how I
2
rtant 3 - Impo
0
0%
4
24%
13
76%
italian
Which
most often do you use Digital Media
with..... Your
SMS Telephone E-Mail
0%
0
itter
FAMILY? eg. Facebook/Tw Social Media calls
MSN/Skype
ging eg. Instant Messa e Hangout eg Skype, Googl Video Calls
Reflect on how you learnt this etiquette. N/A derived from use of email In this case, I am doing as I would have done to me. I hate being phoned
1
6%
8
47%
2
12%
0
0%
5
29%
Not ImportantImportant
mportant
Not ImportantI
I ADMIRE the person(s) who's behaviour I copy.
My parents always did this, so the caller knows they have reached the correct person. It avoids Same.
5 of 12
Not ImportantImportant
Male
Male
Female
about work or from my boss at 11 at night, or at 8 in the morning. Because I think its so awful I don't do it to other During my first trainee from the more experienced workers..
Page
ses
22
57
try resident:
...
about work, I only call between 9am and 6pm.
25
common
sense
Think about a situation that you used etiquette in the media you have chosen above. N/A. Just uses it to read other people's profiles Well-thought of responses e.g.I do not shorten words on twitter.
20
Gender: WOMAN
There are so many rambling blogs on the
internet and I find them really embarrassing to read, so I try not to write one like that.
Because it causes a good impression and it's more personal. It is also
0%
do you
complete respon
Writing articles you have to follow most of the same rules on internet than on normal
WHY do you use this media? Use Linkedin - it is the standard professional social media. It has jobposts & headhunters looking to employ
12:16
responses
Summary See
It is like the telephone. Take care for background sounds and stop other functions that
2012
I can't remember very well,
...
use this media To kee What is the ? p in tou necess etiquette you ch with arily kno consider to To write who friends w well be the most get thro you are. . Som Choose the media that you use the SECOND MOST for PERSONAL USE? enough important Spending time ugh to e of the in EMAIL (if will think of to cal to make sure them m are Social Media eg. Facebook/Twitter 3 has18% the email you use it)? l, but I will usu you dont make to be too far The structu we kee discus ally sen mistakes & re - title, hello, away to attach my p in tou Which Digital Media do you use most often with..... Your UNIVERSITY/SCHOOL? sed it SMS 5ava29% considering to cal attachments d an SM regards, etc. ilab ch cau can l, livin what , le. and end up the other person be sol Check before S. Bec sally ove g in oth Facebo attachment!" sending stupid ved ver you send somet Telephone calls 3people 18% ause er cou r Facebo ok: I find If somebody E-Mails saying y quickly it's per 's life hing. I alway ntries. has ok. E-Mai eve "whoo and structure as sonal s forget . is led you person Others ps, sorry about ryone If I cal compla E-Mail 1 6% in a letter, with for imp nice to of my ally you should I don't l som the last email, in abo ortant greetings, structu see eac friends eone answer them here is the int the end ut issues it. and I h other in re Instant Messaging eg. MSN/Skype 1 6% Twitte as soon as of it. dont as introduction, it, it is don't as we r: T possible. send 10 ema when funny development ll as if The same ... both per and I ... and conclu someth Video Calls eg Skype, Google Hangout 3 18% can do sons are sion. As well ing Think cool stu as a signat ure ff. And Blogs 0 abo 0%ut a situatio I can see oth n that "Frien er ding" agreed Choose the someon you used that a etiq media that e on Fac uette friend you use the never in the ebook. on Fac MOST for PERS phone. media People ebook ONAL USE? you hav I think isn't nec can rea more e cho people quickly d a frie essaril sen abo check this wa y a clo nd req answe the ve. se frie uest rea y. Wh ir SMS r a vid nd. Tha en I inv lly diff more eocall. ts why erently ite peo often .. do not , but its I have than the ple to keep Facebo my birt genera ir ans trying! wer pho hday ok frie lly https: I have I try to https://docs.google.com/spreadsheet/gform?key=0AvfDPIjreRVmdDlETFo2djZORGZuSTFyU2pzOHYzT1E&hl=en_US&gridId=0#chart Page 2 of 12 nds wh ne inb //docs cold hea contac o I wo ox. I find .googl t my fam uld rt and you get e.com block ily per /sprea an ans people telepho dsheet wer that pos ne. /gform t stuff If they ?key= I don't dis 0AvfD aprove https://doc Edit form - [ Type Identification Survey ] - Google Docs 10/01/2012 12:16 10/01/2012 12:16 PIjreRV s.google.co to see m/spreadsh mdDlE in my 12 12:16 eet/gform? TFo 12:16 2djZO 10/01/20 key=0AvfDP 10/01/2012 RGZuS https://docs.google.com/spreadsheet/gform?key=0AvfDPIjreRVmdDlETFo2djZORGZuSTFyU2pzOHYzT1E&hl=en_US&gridId=0#chart Page 4 of 12 Edit form - [ Type Identification Survey ] - Google Docs 10/01/2012 12:16 IjreRVmdDlE TFyU2 TFo2djZORG Social Media eg. Facebook/Twitter 2 WHY 12%do you use this media? pzOHY ZuSTFyU2pz zT1E&h OHYzT1E&h l=en_US&gr l=en_U SMS 0 0% I didnt answer this - I really only use E-Mail and telephone calls for professional use. As with my children, idId=0#cha S&grid rt Id=0#c Telephone calls 7 if I41% cannot reach my employees by phone I will text them. Because I worked in the computer most of the time and it hart Page 3 of Docs Google Docs le ] y 12 Goog fication Surve Survey ] the quickest way to contact my colleagues at work. It is like a free telephone. I use a blog as a form E-Mail 2 was 12% ification - [ Type Identi Edit form Type Ident I RECOGNISE THE AUTHORITY OF the person(s) who corrects me. 47% 8 I copy. form - [ Edit my portfolio, because I can update it so easily whenever I have done some new work. When I want to Instant Messaging eg. MSN/Skype 1 for 6% s behaviour 1 - Not Important 1 - Not Important 9 53% n(s) who' 24% 4 the perso Because I used to work as a writer Video Calls eg Skype, Google Hangout 1 converse 6% with the co-workers on projects. ORITY OF 2 3 18% 2 29% E THE AUTH 5 I RECOGNIS Blogs 1 6% rtant 3 - Important 5 29% Impo 3
17
10/01/
tone, and realised the person who sent it had been joking with me. I have also E-Mailed someone in CAPS without
...
paper
In this specific example of my
WHY do you use this media? Large group of users & user generated contents
don't have a smart phone so E-Mail is still just on my computer. This means I can read my E-Mails when I have time,
What is the etiquette you consider to Not to write be the most email-length important SMSs. N/A in SMS (if coded messa To respond you use it)? ge that is impos Spell words sible to under out fully (or write it as if stand just becau at least almos a short letter, t fully). I hate se someone meaning greetin text something wanted to save getting a g in the beginn while talking 5 seconds ing and end typing it. personally of the short conversation to someone To text. dont ends. Don't or in the middle do it too late. walk down of a social people just Never the street texting environment stare at their . Say goodb , you'll proba phone ... bly get hit by ye when the a car! Its also really annoy ing when
associates on Facebook. Thirdly, I find it a little awkward being on Skype with my boss, for example. With E-Mail I
necessary.
sometimes.
0% 29%
4
Instant Messaging eg. MSN/Skype
of E-Mail. Particularly because I can check it when I have time. My phone rings regardless of what I am doing, but I
What is the etiquette you consider to Not to post be the most private things important on public walls. in SOCIAL is open to everyo Determining MEDIA (if you ne, whereas who can/ca use it)? you can contro n't read what Being public l who reads you're saying ly rude Don't what on Faceb online (e.g. add your paren they see. ook), and then Twitter ts or emplo Being very not insulting yers to your careful with people public social netwo number or the published ly. rk, because address in personal data, they might it. dont tell i.e. in any case not like what all your live, privacy. Do would publis do not check not share and h my teleph in from every post NSFW one place.. You imagens, need to have ... some
communications with people. Secondly, I keep social networking for my social life - I don't like to have work
first letter of his name.
confusion.
0 5
Because I want to catch up with them and the best
Because it's the cheapest possibility to write and send media, and I also have
Which Digital Media do you use most often with..... Your WORK? Social Media eg. Facebook/Twitter
might compromise the internet output.
people.
9
41%
SMS Telephone calls
He is always online & they are always online. Plus, this way its more
Think about a situation that you used etiquette in the media you have chosen above. I have been told not to send SMS in capital letters. When talking about the boss I would only use the
and objectivity.
12:16
0% 0% 12%
I use Facebook because I can keep in touch with my friends all over the world
where they live etc. Their Facebook profile is always the same.
Edit form - [ Type Identification Survey ] - Google Docs
Similar to professional use of email.
0 0 2
for free. Also with people who I rarely see, often I find they change their phone number and I cant keep track of
over the world and timezones and c
(effective).
itter
rsity
can think longer about what I am saying, and make sure everything is worded correctly.
can get an answer from them immediately.
10/01/2012
eg. Facebook/Tw
calls
Instant Messa ging eg. MSN/S kype Video Calls eg Skype, Googl e Hangout NOT APPL ICABLE - Doesn 't go to schoo l or Unive WHY do you use this media? It's fast, and I know they will check it.
7
Social Media eg. Facebook/Twitter
Social Media SMS Telephone E-Mail
private
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Edit form - [ Type Identification Survey ] - Google Docs
After making mistakes
1 - Not Important 2
6
35%
3 - Important
8
47%
1 - Not Important
4
24%
2
4
24%
3 - Important
9
53%
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9
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Again, personal experience. I am 6 hours ahead of America, and that means I am the one who has
to stay up late to speak to someone in the states.
When I was in school w
...
While you were learning the etiquette you mentioned above (learning phase 2), which method of learning did you use? 1ST HAND EXPERIENCE: Doing what you think is right & seeing what happens
Choose the media that you use the THIRD MOST for PROFESSIONAL USE? Social Media eg. Facebook/Twitter SMS
0
0%
1
6%
Telephone calls
0
0%
1
6%
Instant Messaging eg. MSN/Skype
1
6%
Video Calls eg Skype, Google Hangout
3
18%
Blogs
2
12%
7
41%
2ND HAND EXPERIENCE: Silently watching what other people do & copying
8
47%
3RD HAND EXPERIENCE: Researching & asking other people first
2
12%
Not ImportantImportant
mportant
Not ImportantI
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When you finally learnt the etiquette you mentioned above (learning phase 3), which method of learning did you use?
often you use most l Media do
with..... Your
I RESPECT the person(s) who's behaviour I copy.
I RESPECT
n(s) who
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4
rtant 1 - Not Impo
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2
rtant 3 - Impo
24%
1
6%
12
71%
FRIENDS?
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14
8. Concepts - Poster Campaign The idea behind the posters was just a fun approach to the topic of e-etiquette, it is a side development to highlight the e-etiquette rules and could be used as a promotional tool to raise awareness of the other events. The concept of the posters is to show examples of the digital world in an analogue environment. Ie, using your phone whilst on the toilet, speaking to your boss whilst in your pyjamas on skype. It is a humorous approach which can make people aware of the e-etiquette rules and depict the reality and importance of them. Especially with the 1st learner type, it could help to make them aware of the e-etiquette rules to inform them before they go ahead and blindly approach a digital media, therefore potentially preventing a social misuse of the media. For this concept, we would develop some of the guidelines into visual posters. We would take guidelines which translate well into visual imagery and would have a strong impact on the viewer. 15
Poster Campaign We chose not to develop this concept further because the thinking behind it is already clear, and although it can raise awareness, it does not answer the ‘learning environment’ requirement enough.
16
Initial Ideas - eEtiquette Exhibition Overall Exhibition Concept
The concept of the exhibition/event can be taken in two ways. It can either be used as a promotional type of event, to launch all of the different concepts, adding a level of consistency and bringing everything together. If we were to continue with this, the metaphor of the etiquette tour bus would be the overhead theme for the event, with each of the different elements proposed making up the activities that one can engage with and take part in. As well as offering the exhibition as an overhead, we would also offer the following alternative, as this allows for each proposal to be used separately if desired. Following feedback on the concepts, we would develop one or both directions further.
Stand Alone Concept
This section outlines the different pieces which would make up the stand alone exhibition. These elements have been designed to engage all of the different learner types. Therefore, there is a merging of different activities to encompass all types. 17
Timeline - Interactive development of digital communication
Something To Do, Something To See, Something To Inform
Digital communication has been part of everyday life since one got hold of a telephone. The idea of this exhibition is to bring people to remember these times, how difficult it was and funny situations which happened in the past and now seem absurd. Integrated in this timeline the spectators would be activities for people to interact, i.e. The opportunity to simulate a icq log-in and chat, the chance of seeing a simulation of an inadequate picture on facebook etc. The timeline also adds a sense of credibility to the idea of ‘e-etiquette’ as it gives it a historical backing. The timeline engages indirectly engages all of the learner types. It involves different activities which engage the users in different ways. It goes through the development of digital media, and shows how different rules of etiquette have developed along the way. It would involve activities the users can take
part in, such as chatting through an ICQ account. watching videos, and also reading about different instances. One example of something which could appear on the timeline is the Paris Hilton sex video, this was potentially something some individuals had not thought about before, as with the development of the Internet and social media it has become incredibly easy to share information to the world in an instant. The telephone was first developed in 1876 by Alexander Bell. We would start here and then develop a timeline of developments in digital media and how the etiquette associated with the media has changed. Each stage would include an activity for something to do, something to see and something to inform them, hence covering all of the learning types. Like, with the original telephone being able to pick it up and play with it, watching a video about how people used to use it and where in the house they used it, as well as an information text about the etiquette associated with a telephone when it was first installed into houses.
Initial Ideas - eEtiquette Exhibition The focus of the timeline will mainly be on more contemporary media, as the old types are there mainly for interest and to show the progression of etiquette, whereas the newer types are more relevant to the viewers of the exhibition. It would end in common every day examples, including some of the etiquette rules from the e-etiquette project.
Discussions, Support Groups, Open Forums
The other part of the exhibition is a platform where etiquette can be discussed on a deeper level. It would involve identifying the current trends in etiquette, to be seen a a development of social norms and then special talks would be organised to discuss and debate these ideas/concepts.
people’s experiences, and learn different approaches to tackling each media type. The aim of the support group would be to identify the common issues associated with different medias, the e-Etiquette mediator would offer some slight direction, however the general discussion is shaped by the group itself. This covers both learning types 2 & 3, as it allows people to identify what others are doing when approaching a media and also allows people to inform themselves before approaching a media.
Another approach to the discussion idea is a type of ‘support group’, this would be a platform with different levels, beginners, intermediate and advanced. Here they would talk about their different experiences with the media, they would learn from other 18
Initial Ideas - eEtiquette Bus Description
Based on the idea of the “digital travel agency”, we are proposing the ‘TelekomBus’, a bright pink open-top doubledecker bus, filled with e-Etiquette teaching materials. The bus would tour the country going to schools, universities, companies and trade fairs (etc) providing a fun e-Etiquette training experience. The bus would be built like an internet cafe inside, with sofas and comfortable booths to sit and use your computer (learn how to use the digital media). Like an internet cafe, the venue would serve great coffee. The staff on the bus would be guides/ experts in digital communication and teachers of eEtiquette. There will be many different materials handed out to spread the eEtiquette message. The bus could stay at a venue for a day or a week. The longer stays could include a presentation from telekom staff and eEtiquette experts. There would be built-in computer stations within the bus for people to use digital media 19
and play the ‘digital city game’ (futher concept). Handout reading materials and promotional stuff will be packed in a ‘suitcase’ for your travel to the digital world.
Material Provided includes •
•
• • •
Providing the 101 guidelines in a new form (as travel guidebooks for the specific digital media). Post-it Notes with the 101 guidelines on them, to spread the message virally. The digital communication safety cards (further concept). The new version of the guidelines (being published 2012). Posters, Stickers etc with the eEtiquette message.
Other motivations
Competitions can be run through the event, with prizes like one year free connection with telecom, or a new smart-phone etc. A comfortable and relaxing environment with coffee and cool music.
Initial Ideas - eEtiquette Travel Agency The Digital Travel agency concept can also work on a much smaller scale, integrated into the existing telekom shops around the city,
The Digital Travel Agency is a big travelling event which takes place in pop-up locations. There are travel agency stations for digital etiquette and general technical guidance. There will also be an exhibitoin which digital communication with interactive elements. There will be shops and stalls selling eEtiquette books and products (e.g. stickers and instruction manuals etc). The event is open to many different learner types, as it is so multi-faceted. The whole thing will be branded using the conept of the digital world as a foreign place which needs to be explored. Like any foreign place, there is also a new etiquette which has to be observed.
20
Initial Ideas - The Digital Safety Card Description (Digital)
What/ How / Where: Instruction how to use a specific media in form of a safety card. >Has to be defined on specific manners in this media. On (City Map) Homepage: 2 ways to reach the information: You can collect these cards by following the path on your city map to the Etiquette you are looking for. Type in keywords in a searching machine eg. „facebook, photo“, so you come to the same place (more playful) You can choose which way you want to go, wheather in form of texts or pictures (so there is a range of people reached with this programm: for those who prefer either pictures or texts to learn)
Description (Analog)
What/ How / Where: For the analog way, we thought of the safety card in form of a Flyer that can be distributed to get atten- tion for our actual endproduct (event/homepage..). Some strong/funny eEtiquette illustrations are chosen to be on the front of the flyer and further informa- tions of 21
our endproduct can be at the back. A good way to show the people eEtiquette in an analog way, as a flyer is something you have a look at but dont keep it forever as book. Which doesnt fit the everchanging eEtiquette.
Function • •
•
Open the eEtiquette you are looking for You can: download it, add notes in offered space, save and collect in your homebase, choose the whole safety card for this media, delete parts you dont need, click to delete/ add a sketch/description in textform, print it, the printed version you can put near the media you chose can be kept up to date by bulding new houses for new media A sign pops up if theres something new on this page Age group / Learner type Children: in form of workshops at school? Or they are informed at school that theres the possibility to learn children need to learn basics (sometimes parents arent best informed in new media)
Who is it for?
People who didnt grow up with it need support to be„up to date“ and so can take part of the current community life. Easy/ simple way to keep in mind eEtiquette in the form they like to have „Older“ /Some like to have something physical People can take part in making/ arranging these cards, Interaction is a good way to keep peoples attention For those who have a 3 in it (Look for infos). Especially good for 3.1 people, as it is easy to use and this information should be enough for the eEtiquette to be understood
Initial Ideas - The Digital Safety Card These are initial sketches of how the eEtiquette safety cards could look.
Social Media
eEtiquette Event
Safety Instruction
media, news & more
101 Leitlinien für die digitale Welt Nr. 25
Mit einem kurzen Telefonanruf lässt sich eine endlose Kette frustrierender E-Mails umgehen.
101 Leitlinien für die digitale Welt Does Nr. 25 it reminds you of something?
Nr. 95
Nr. 95
Nur R2D2 darf eine Mit einem kurzen Telefonanruf Beziehung digital beenden. lässt sich eine endlose Kette YES?! frustrierender E-Mails umgehen. Analog x E-Mail x Freundschaft x Menschlich x SMS
Nur R2D2 darf eine Beziehung digital beenden. Analog x E-Mail x Freundschaft x Menschlich x SMS Soziale Netzwerke x Telefonat
Soziale Netzwerke x Telefonat E-Mail x Instant Messaging x SMS Soziale Netzwerke x Telefonat x Zeit
Nr. 78
Stelle nur Bilder ins Netz, die Deine Mutter freigeben würde. Bild x Filter x Identität x Öffentlich x Profil Sharing x Soziale Netzwerke x Video
Nr. 21
mauseschatz69@hotmail.com verschließt so manche Tür. Auch bei Deiner E-Mail-Adresse zählt der erste Eindruck. Bewerbung x Büro x Domain x E-Mail x Name x Privat Professionell x Referenz
E-Mail x Instant Messaging x SMS Lorem ipsum dolor sit amet, consecSoziale Netzwerke x Telefonat x Zeit
Nr. 6
tetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Schreibe nicht im Affekt – Stelle nur Bilder ins Netz, die lieber erst mal tief durchatmen. Deine Mutter freigeben würde. Büro x E-Mail x Freundschaft x Kommentar x Öffentlich Privat x SMS x Soziale Netzwerke
Schreibe nicht im Affekt – lieber erst mal tief durchatmen.
Bild x Filter x Identität x Öffentlich x Profil Sharing x Soziale Netzwerke x Video
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
Nr. 8
Nr. 21
mauseschatz69@hotmail.com Der Betreff einer E-Mail ist wie verschließt so manche Tür. die Beschriftung eines UmzugsAuch bei Deiner E-Mail-Adresse kartons. Was drin ist, sollte auch zählt der erste Eindruck. draufstehen. Büro x E-Mail x Informationsflut x Mobiltelefon Sprache x Suche x Zeit
Nr. 6
Nr. 78
Bewerbung x Büro x Domain x E-Mail x Name x Privat Professionell x Referenz
Where
Straße 123 12345 Stadt
Büro x E-Mail x Freundschaft x Kommentar x Öffentlich Privat x SMS x Soziale Netzwerke
When
Nr. 8
Der Betreff einer E-Mail ist wie 20.07.2011 die Beschriftung eines Umzugskartons. Was drin ist, sollte auch draufstehen. Büro x E-Mail x Informationsflut x Mobiltelefon Sprache x Suche x Zeit
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure do
Nr. 74 Nr. 42
Meide endlose
Facebook ist wie Kaffee – ohne Filter kann es bitter enden.
Nr. 74 Nr. 42
Meide endlose
Facebook ist wie Kaffee – ohne Filter kann es bitter enden.
22
Initial Ideas - eEtiquette Games The digital jungle
What is it? It is a free online browser game. The gameplay is similar to the game machinarium ( http://machinarium.net/ demo/ ), in a linear story in which you have to solve different tasks and riddles, jumping through several environments. The story is based around a young adventurer that has to find his way through the jungle of modern communication, like a modern day Indiana Jones. How does it work? It is a 2D front view game with static backgrounds. In each surrounding you have to do something to get to the next screen. E.g.: Our Character is at home in his working room. You can see the room with a desk, a chair, books etc.; some items you can interact with like: the computer, a mirror, posters, some clothes; and, of course, our character. He is looking around and finds a posted that reminds him that he has to make a skype video call with is boss. Before he can do the call he has to prepare: what is important before you do a video call with your boss? Now the player can walk around the room and start to interact with the different items. He changes his shirt, he 23
takes a inappropriate poster off the wall, he checks his appearance in the mirror. Only after he did all of that he will be able to interact with the computer and do the call. If he is missing to do only one of the things he might be able to do the call but his boss will tell him about his mistake and advise him to call him again after you fix the problem. Task solved! Your boss tells you about a new task or an event that keeps the story going and you can continue to the next screen. The character should be: ether a person the user can relate to: a modern person that struggles with everyday problems. His age should be according to the target group, or a cute character that you want to help. The situations are exaggerated to make it funny and to emphasize the eEtiquette topic. Various tasks (it can also be a quiz or an Indiana Jones like riddle) with different media diversify the game to keep it interesting. There also should be a main goal that you reach in the very end (reward).
It is supposed to be just a mini game - so it should take the user 10 to maximum 60 minutes to play through. What does it look like? Even though is is an older game concept, the appearance should be very modern. It all takes place in the present. I imagine a Comic like, outline character style - colourful and vivid. Also the appearance should be exaggerated to make it funny. Where can it be used? The game can be integrated in the Telecom website, be played at an event or have it’s own site that is part of a campaign for eEtiquette.
Game Verion 2 From the two game concepts presented on these pages, one final solution was developed.
It is a semi-online game. The game is based on the Japanese classic game, Pokemon, in which you are an ambitious teenage boy/girl who sets out on a journey to become the Pokemon Master, as well as to collect all 150 Pokemon. In the case of Digiquettemon, the player will set out on a journey to become the Digital Etiquette Master, as well as to collect and upgrade various digital platforms. The player can ‘battle’ other users online or through Bluetooth, depending on the platform they use. It is a 2D top view game (refer to the visualization) where the screen follows the player. The player chooses a single platform (laptop/phone/tablet pc) to start with, as well as a media (sms/call/ social media/email/IM/video call). The player journeys with the platform(s) through the Digiquettemon world, battling various npc’s and wild platforms (platforms without owners) [See: Battling section]. Through the battles, the player will learn various etiquette, and will be tested at the very end of the game when they reach the Digital Etiquette League. Once they become
the Digital Etiquette Master, they are displayed in the ‘Hall of Glory’, along with their very own team of platforms, which can be viewed online on the Telekom website/Digiquettemon website. A platform can only fight another platform if they have the same media. e.g. A laptop with the social media ‘skill’ can only fight another platform that also has the social media ‘skill’. When the digiquettemon levels up, it evolves into a newer version of the platform e.g. if you own an iphone, it will evolve into an iphone2, and the platform will obtain a new media (sms/call/social media etc.). The platforms each have media they are good at, and media they are bad at. For example, laptops are good at Social media and Email, and they are bad at SMS and IM, whilst tablet pc’s are good at IM and Video calls and bad at Email and Calls. If we take a further example and say that your level 12 macbook is battling your friend’s level 15 galaxy tab, and the galaxy tab challenges you to a video call battle=
‘You are having a videoconference at work. Your colleague waves at you from the window. What should you do?’ You will see four multiple choices with one right answer, whereas your friend will only see three multiple choices with one right answer – if your platform specializes in that media, you have a higher chance of getting the right answer. It should follow the trend of mini-games with small and simple characters, using vivid colors – an easy-playing game. It to be on a portable platform, such as a tablet or a smart phone as an app(updated with every new etiquette in town).
24
10. Final Concepts
e-ndiana jones
25
Think.About.It
eEtiquette Tourbus
Final Concepts
26
e-ndiana jones After comparing different game types – digital as well as analog – we decided to create a browser game. This way it is easy accessible and not too complicated. You don’t need to buy it or plan in a lot of time to do it, and the contents are always updatable, as e-etiquette is being reshaped every day– you can start right away as soon as you see it. Therefore we also want to keep the game about 30min max. The story is based around a young adventurer that has to find his way through the jungle of modern communication, like a modern day Indiana Jones, in order to reach his goal. Our format is using static backgrounds. In each of them you will find a task that you have to solve in order to proceed to the next screen. During the game, the player gets equipped with different media tools, that mark the different levels and are necessary to fulfill the tasks (e.g. phone, laptop..). In relation to our research we created three different playable characters: 27
Simon, Buttercup and Slurp. All of them have a different background story, that is inspired by our foreign country metaphor, but they are united by the aspiration to lean eetiquette. To portray our three learner types we gave each of them a special power that is helping them through the game. Slurp was to become the king of Aliendom. However, all the other Aliens opposed, as he was renowned for his ill manners. One fine day, while Slurp was busy being a jerk, the Alien King’s scout discovers the e-etiquette poster from earth. The Alien King desparately pleads the Alien Prince to go learn this e-etiquette, but he refuses. However, upon discovering his father’s secret terminal illness, he decides to take off to earth to ready himself to be the next proud king. With his Alien gun, he can destroy up to 5 obsticles to skip to the next stage within the game. Simon was happy everyday monkey with its loving owner. One day, the owner decides to move. However, on the way, Simon’s cage falls out of the truck, and Simon is left all alone. Drenched in
e-ndiana jones Slurp, the son of the alien king, who goes on a mission to understand eEiquette, in order to be a worthy heir to the thrown.
sadness, it remembers its owner telling it that everyone can get their wishes if they are kind to others. It sees the e-etiquette poster, and is determined to master the art of e-etiquette. Simon is able to recall 5 memories of its owner to see how things are done. Buttercup comes from the distant future, in which mankind has lost internet - the governments have agreed to close it down, due to severe illmannered users, and the damage they cause. Fascinated about the internet and e-etiquette through reading ancient books, the officer came back to the past to learn e-etiquette herself, and ultimately bring the internet back to mankind. Buttercup is able to use her future lazer pen 5 times and make people answer her questions. The style of the visualization is based on the idea of making it fun. That is why we used cute characters, a simple comic like style with vivid colours and exaggerated everything a little – it is not supposed to look in any way realistic – the situations though, are all from the eetiquette guide and made to relate to. 28
e-ndiana jones
29
e-ndiana jones
30
Think.About.It What is it?
Think about it is an interactive web application to create an awareness of one’s behaviour in the world of social media which surrounds us everyday. It is based on the Learner 1 type, of acting without previous evaluation, to try and simulate first hand behaviour. So these people can understand they should be more aware of their digital acts. Whilst the focus is the Learner 1 type, all types are addressed as it allows room for observation of other people’s behaviours and also receiving reference information before acting.
How does it work?
The focus of this learning application is very focused on the experience of the user. Depending on their answers in the quiz, the user is placed in a series of embarrassing situations in order to create an awareness of how they act within digital spaces and to possibly re-evaluate theconsequences/flow on effects from their behaviour. It is based on the idea of surprise and shock in order to communicate this message. To be able to experience this app the user 31
has to first click on the “experience embarrassment” button and then either upload a personal photo or take a new picture with the webcam. Not having clear why was it for, there will come the first question about social media:
Example Question:
Do you like sharing social event pictures and tagging your friends in them on the web? The person can answer yes or no. For each of these answers there will be a photo montage of possible embarrassing consequences of this habit, plus a warning message and either a caution sign or an approval.
Example Yes Answer:
Comes a photo of somebody who partied too hard and went a bit over the top and was tagged in a picture where he passed out and people too advantage and wrote all over them with a marker.
Example No Answer:
A picture of a twitter profile without any
photo comes with a warning message that stages you should include some information on your profile page so that people know this is you.
Where will it be applied?
This version of the application is ideal for social media platforms, like Facebook and Google+, or to be created on an external website and shared through these means. 1. A web application to be shared by email and social media. The idea is that people would share this type of application amongst friends and family. There are two reasons why they could do this. The first reason just for fun, if they find the application entertaining, then they could spread it through twitter, and on Facebook or Google+ walls. The application can also be spread generally to all of a user’s contacts on one of these networks, or it can be passed on to a specific person. The second reason for sharing the application is to spread this type of message to another person. For example, my sister has been posting and
Think.About.It has been tagging in some incriminating photos from being out partying with friend, both our mother and her boss are friends with her on Facebook. My sister is not the type of person who can be told what to do. This style of application would be a great tool to send through to her, providing her with the learning space to gain this understanding for herself.
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Think.About.It
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Think.About.It
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eEtiquette Tour Bus What is it?
A tour guide into the digital world. This is an internet cafe with a difference. Built inside a bus, which travels through the city, the „Digital Tour Bus“ is a pop-up public wifi point which offers insight into the digital world. The bus is an experience-orientated learning environment where users can test, learn and experience digital communication and eEtiquette. Activities inside the bus explore the guidelines and etiquette of the digital world by visualising them in a real world environment.
How does it work?
The bus has multiple applications:
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giving eEtiquette advice. Like a good internet cafe, there will be great coffee and cake available for all. Members of eEtiquette staff will give a presentation about digital etiquette which will be projected onto screens outside the bus for the public to see. Option 2 (for schools) The bus comes to a school for a few days. It parks outside in the playground, and teachers can take their classes outside to experience the digital bus. Members of eEtiquette staff will give a presentation about digital etiquette and the children will have the chance to experience the technology on their own.
Option 1 (for the public) The bus parks in a public space and opens „the doors to the digital world“. The internet Cafe is now open for business, and members of the public are invited to come inside and learn about technology.
What does it look like?
Around the bus are many comfy chairs for visitors to sit and take advantage of the free internet, as well as sign posts
On the ground floor will be booth units for people to experience different elements of the digital world (matrix-
A big, open-top, double-decker bus with a difference. A symbol of technology, the bus is flashing and the interior looks like part of a circuit board.
mirror, computers, embarassment app etc). The floors of the bus are pressure sensitive and when people walk around they leave ‚digital footprints’ on the floor. This illustrates that you have to think about where you go in the digital world because you always leave some information behind. On the top floor of the bus (open top) there will be seating and technology stations where people can learn, play or just get on with their own work. The coffee bar is also on the top floor of the bus.
eEtiquette Tour Bus
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eEtiquette Tour Bus
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eEtiquette Tour Bus
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11. Project Participants KISD STUDENTS Christina Becker Joana Francener Willi Hartmann Lilly Rogge Stephanie Paeper Slaa Hwang Anna Shapiro Ellen Simmons Daria Solovyeva Ashleigh West PROFESSOR Philipp Heidkamp PROJECT LEADER Mauro Rego Special thanks go to Mauro Rego for assisting this project and supporting us throughout. 39