better easier Makes your lifestyle [ cheaper ] stronger faster
media kit 2016 | 2017
Drive Revenue and Customer Loyalty with Otrendi
$
Cross-Media strategy Otrendi is a cross-media strategy, using a multi layered outlet in order to maximise sales of your products and services.
Otrendi uses 2 principle marketing media oTRENDI DIGITAL
Online
OTRENDI Discount Kiosk
Discount Kiosk
Website presence & Directory
Discount cards distribution
Advertising banners
Free & Self Service
Online couponing
Brand Awareness
Social media campaign
Street Marketing
(Facebook, Instagram, Twitter, Pinterest)
key features of otrendi products
Discount Kiosk
About Otrendi Kiosk
The first discount kiosk in Mauritius • Otrendi Kiosk is a discount card distributor, which offers limited available discounts to your potential customers. • The discount cards are free, self-service and widely distributed on Otrendi’s discount kiosks throughout the island. • The effect of having freely available discount cards is to promote spontaneous purchases.
• Our primary focus is to attract customers to your store, restaurant, hotel or services. • Customers will only receive the discounts or special offers upon presentation of the cards.
Sale
otrendi Digital
Online
Virtual and personal The Perfect Harmony
Otrendi.com offers both e-coupons and freely available discount cards. Both the discount e-coupons and kiosk coupons will be available for limited time periods according to your requirements to maximise footfall and provide measurable data for the impact of the marketing. • We design your discount coupons according to your target market and and any specific market outreach goals. • Your online profile will consist of Otrendi’s website and Social Media pages, through which all offers will be promoted. For example, Facebook provide actionable insights and allow you to understand how the audience engages with your brands. With a potential outreach of 440,000 people from 20 to 50 years old in Mauritius, the audience analysis will help to define the type of discounts that resonate better.
Otrendi’s coupon campaigns will provide considerable opportunities:
Increase awareness and potential customers
Continuous promotion of your brands (24/7)
WHY UNDERTAKE A DISCOUNTING STRATEGY?
Three long-term benefits of a discount and promotion strategy
• By offering your loyal customers discounts on your products you can increase footfall, boost impulse purchases and thus grow sales.
• Coupon marketing is a very effective method of attracting new customers or mobilising inactive customers.
Heoatls D
50
% %
20
%
30
45%
BIG
Sale TODAY
• Encourage undecided customers to purchase goods, especially if the discount has a limited time offer to a limited audience.
Why should you be at Otrendi?
Capacity of measuring your ROI
Speedy sales
Allow new customers to purchase your products
Relatively cheap marketing strategy
More visits to your store
More exposure
Increase sales, improve reputation and bring business success
Free up room for new products
Meet monthly, quarterly and yearly sales goals
Create more awareness on your products and services
Build brand loyalty
Reliable publisher powered by Mataora agency
Otrendi Card categories
Otrendi has elaborated 9 different categories to better facilitate the classification of each sector.
Hotel & Accomodation
Fashion and Beauty
Food & Beverage
Hotels Villas Guesthouses Resorts
Clothing Cosmetics Perfumes Sports gear
Restaurants Cafes Grocery stores
Leisure and activities
Spa & Wellness
ELECTRONICS
Leisure Parks Water Sports Mountain Climbing Bowling Hiking
Hairdresser Beauty Parlour Wellness Center Fitness center
Electronic Devices Home Appliances Gym Equipment
Home & DecoR
Cultural & Events
OTHER SERVICES
Furniture Home Decoration Garden Equipment
Museum Cultural Events Shows Concerts
Rental Facilities Others
No idea about the types of discount you can offer? We can compile some unique discount ideas for you.
ECOUPONS Print page
ECOUPONS
Share on social networks
Like Offer Offer Validity date Offer Category
Store address Share & Like button which redirects customers to the E-coupon page
Store Finder Map
E-coupon page
Explainer how to use the e-coupon
Makes your lifestyle cheaper
How it works ? Simply download or print the selected e-coupon Bring it along with you and present it to the cashier of the shops, restaurants or other business establishments before the payment.
Discount Card 10% Discount on all Bracelets Collection
From La Maison Du Carat WWW.LAMAISONDUCARAT.CH DISCOUNT CODE:W34RTH3D4MOND
Offer W DISC WW.LA OUN M T CO AISOND DE:W UC 34RT ARAT.C H3D4 H MO ND
Terms & Conditions
Terms & Conditions of the e-coupon
> Coupons can be used only once. > Any modification or reproduction of the e-coupon is not allowed. > The validity period and special offers indicated on the e-coupons are set by the brand or service provider. > The e-coupons are exclusively owned by the brand or service provider. > The coupon cannot be used for any other business or trade.
Watermark MU-9845-3453485-0035
www.otrendi.com
Website
The e-coupons are downloaded or printed from the otrendi website which is then presented at the shop for the discount.
discount cards & totems
Discount cards THE DISCOUNT CARDS ARE DISTRIBUTED ON THE MINI TOTEM AVAILABLE IN YOUR SHOP OR ON THE KIOSKS AROUND THE ISLAND.
Mini totem
KIOSK
Makes your lifestyle cheaper
FREE
DISCOUNT CARDS
Choose a card Go to the shop
Find out more coupons on
Receive the offer
www.otrendi.com
Have one mini totem displayed at your store
Makes your lifestyle cheaper
FREE
DISCOUNT CARDS
Choose a card Go to the shop Receive the offer
The mini totem at your store will only provide discount cards to your store or other customers of Otrendi. None of your competitors discount cards will be available.
Find out more coupons on
www.otrendi.com
Makes your lifestyle cheaper
FREE
DISCOUNT CARDS
Choose a card Go to the shop
Find out more coupons on
Receive the offer
www.otrendi.com
OTRENDI CROSS MEDIA V/S PRINT MEDIA
OTRENDI CROSS MEDIA
PRINT MEDIA
Low Price
High price
Capacity to measure ROI
ROI can hardly be measured
Dynamic advertising launch
One-off advertisement
High visibility
Low Visibility
You choose the date & time of issue
The publication is based on the circulation of the newspaper / magazine
Banners can be changed at your convenience
Static banner
Interactive
non interactive
Additional Advertising supports
Kiosk Print advertising
Kiosk Print Ad 170 x 36 cm
Website slider & banners
Slider 1980 x 450 px
Banner 728 x 90 px
Banner 250 x 250 px
Otrendi Social Media Contest Join our sponsors’ community and let’s create amazing contests together. With the objective of growing a loyal clientele, Otrendi will run a social media contest every month. By running a social media contest Otrendi will help its customers engage with their existing and potential customers and allow people to interact with your brand. Social media contests are an effective way to grow your audience.
Setting up social media contests will benefit your brand in numerous ways: •
Build awareness on your products and services.
•
Increase engagement of your audience
•
Empower your customers to market for you by sharing the contest
•
Reach a bigger audience faster
•
Encourage participation of your clients
•
Motivate clients to stay connected with your brand/ establishment
•
Create customer loyalty
•
Promote your business
•
Grow your community and your business
•
Increase sales
•
To grow email, social and mobile databases.
package description
DESCRIPTION
CLASSIC PACKAGE
DELUXE PACKAGE
PREMIUM PACKAGE
Discount Cards
2,000
6,000
12,000
(Design Included)
Limited time online couponing Otrendi Directory (website)
Twitter Facebook posts (Design Included)
Otrendi Group Facebook Campaign
-
Instagram Online Articles Rush Hour Distribution Banners Sliders Street Marketing
Free for all orders before july 2016
Free for all orders before july 2016
Free for all orders before july 2016
Social Media Contest
On demand
On demand
On demand
Become a discount supplier at Otrendi
Find out our process and learn all the necessary steps to be part of our network.
PRODUCTION PROCESS
01 02
Define your type of discount/offer
Define its validity (A maximum of 1 month for online coupons A maximum of 6 months for discount cards )
1
03
Selection of your package
04
Conception & design of cards/e-coupons proposal with a reference number
05
Validation of artwork
06
Printing of cards (4 working days)
07
Publication of online coupons Distribution of cards on our different kiosks
2
3
customer process
4 You keep the discount cards & printed e-coupons with you in order to measure your ROI
1
Distribution of cards in our various kiosks throughout the island Publication of your online offer
3
Customers come to your shop and receive the offer upon presentation of the downloaded/printed e-coupons OR discount cards only.
2
Customers pick your cards from Otrendi‘s kiosks OR download/print the e-coupons
report process
1 The agents monitor and report the amount of cards and e-coupons downloaded
2 3
In case there’s only 200 hundred cards left, you will be informed by our team.
Cards are refilled if necessary
4 5
A monthly report will be sent to you
Each week, our agents will refill the kiosks
6
You inform us if you want to renew the same offer or create a new one
supplier registration form Client ID: All field marked with * are mandatory
Please complete the form below to become a discount supplier at Otrendi. Company Name: *
VAT *:
Contact Person:
BRN*:
Postal address: *
Email address*: Contact number*:
Select your business category in the list below. * Hotel & Accommodation
Electronics
Fashion & Beauty
Home & Decor
Food & Beverage
Cultural & Events Other services
Leisure & Activities
(Please specify)
Spa & Wellness Please provide us with a brief description of your company/business profile.
What is your business activity?
Please provide your company website Please specify if your company forms part of a business group Please specify the number of stores/ establishments that you have in Mauritius Please provide your social network links
Submit FORM hello@otrendi.com | www.otrendi.com
supplier ORDER form Company name:
Client ID:
Email address:
Date of Order:
Please choose on which distributing channels you want to be present from the list below. Please tick your preferred distributing channel
Registration FEES/Entry fees Online couponing Online articles
Digital
banners
728 x 90
250 x 250
sliders 2,000 DISCOUNT CARDS
KIOSK
6,000 DISCOUNT CARDS 12,000 DISCOUNT CARDS + 4,000 DISCOUNT CARDS
OPTIONAL
+ 10,000 DISCOUNT CARDS + Kiosk advertising
*All our packages include a free directory on Otrendi’s website and social media campaign.
Define the type of discount/special deal you want to offer. Define the validity of the offer?
Do you want to add any additional advertising support?
Additional comments
Submit order *This form should be filled and sent to hello@otrendi.com
OTRENDI IS POWERED BY
HELLO@OTRENDI.COM WWW.OTRENDI.COM