2012 2015
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product service system designer MARTINA BONETTI
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MA 1st YEAR
W Hbased inOHelsinki,A Currently my studies are bringing me to travel Europe from South to North. Hopefully my practice is going to let me cover even all the other way from West to East. By moving every year, experimenting & discovering & tasting have become my favourite things.
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MI Politecnico di Milano 2012-2014
GLA Glasgow School of Art 2014-2015
Self-initiated activity 2014-2015
MI Politecnico di Milano COMMUNICATION DESIGN
2012 2014
01insegna - designer manual 02motom - brand pack 03alexander girard 04oltre agli impegni ci sei tu - social campaign
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INSEGNA - DESIGNER MANUAL Typographic design course Group project Common concept development // Individual concept ideation, research & publishing artifact realisation
A research about Typography in the city of Milan. The products we chose to look into are store teaches, with an attention to the rules for their
design inside the city. The result is a manual for the designers who approach to this kind of work and find theirself lost in regulations.
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MOTOM - BRAND PACK Metaproject course Group project Common re-branding concept // Group leading & Individual publishing artifacts realisation
Bringing back to life a brand no longer in production, was the task of the course. The group elaborates included a Brand Book, a Brand Magazine, a Brand Video and a marketing idea for its future relaunch.
Consistency between values, images, choices and topics was fundamental to produce a credible and professional result. The project had been developed in six months, exploiting every member’s ability.
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ALEXANDER GIRARD History of visual communication course Group project Common posters realisation // Individual concept development
Inspiration work based upon a research on Alexander Girard’s life and activity. The group project is composed of a timeline of the designer’s exercise and an explanatory poster mixing images and text.
The former replicates the aesthetics of the author’s own work archive. The latter shows an interpretation of his “Fonda del Sol” branding job on the front and merges his pictures and quotes on the back.
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OLTRE AGLI IMPEGNI CI SEI TU - SOCIAL CAMPAIGN Visual communication project course Group project Common concept ideation // Individual video editing
Group project developed to take part in the social campaign contest “On the Move”, organized by Pubblicità Progresso. The topic was gender equality and we focused of women redeeming their own free time.
The output includes a video presentation of the group, a 30 seconds advertisement, two above the line posters and an under the line guerrilla marketing series of actions around the city of Milan in 2014.
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GLA Glasgow School of Art PRODUCT DESIGN
2014 2015
01post script 02the wee card 03the afternoon tea 04nom nom 05adopt a step
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POST SCRIPT Brand x course Group project Common brand ideation // Individual packaging&corporate image realisation
Design the launch of a new brand, whose inspiration has to be one of the Seven Deadly Sins. It should be recognisable and innovative for the market.
The project involves a group and an individual part. The former is Brand DNA and the latter is a product or a service. My group’s deadly sin is gluttony.
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THE WEE CARD Open source design course Group project Common system ideation // Individual graphics&corporate identity realisation
UK government gave money to develop the project of Smart Cities organization to improve Glaswegian services, because the city faced lots of problems but shows potential. The hackathon held in the city introduced ideas for a new type of community.
Hackathon ideas and datasets from Open Glasgow were a source to understand the city and come up with a change in Glasgow’s long-term reputation. My group was given “Transport” topic and we developed a city card to integrate the transport network and help the economy.
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THE AFTERNOON TEA Infographics workshop Individual project
Identify a phenomenon of interest and observe it, making sure to observe meaningful variatons in the behaviour or form.
Get your data together, creating a dataset and sketch out the ways to transform it into a meaningful arrangement of information.
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NOM NOM Food access course Group project Common service ideation // Individual nomShop realisation
Asked to create a future service connected to food (to solve complex environmental social or economic problems and pass to people food health), my team was assigned “School and Education” topic. Being a global need to find new ways to grow food and to feed us, we decided to focus on the introduction of “future foods” into our diet.
We aimed to create a strategic plan on three generation to develop and adapt to our changing society. The outcome was NOM NOM, a brand which aims to make insects attractive and available on the market. Facing the stigma, I developed the nomShop, an insect powder selling point, offering a wide selection of flavours.
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ADOPT A STEP Design for experience course Individual project
To design an experience in a neglected spot in Glasgow, I had to pick a “liminal” place to revaluate it. Because of people avoiding it and representing the heart of an architecture which still hasn’t reached its potential, I chose the main staircase of the GSA’s Reid Building.
Even though its original purpose is to adapt to student’s needs, they are not allowed to modify it as they want. “Adopt a step” lets students create art on the stairs, reappropriating their own spaces and stimulating the creative abrasion between different departments of the School.
Self-initiated activity COMMUNICATION DESIGN
2014 2015
01pilgrim’s kit 02“oranges are not the only fruit” book cover
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PILGRIM’S KIT International design competition Group project Common concept ideation // Individual haversack realisation
The Umbria & Francesco’s Ways Consortium, with ADI, Italeaf and Sviluppumbria, is promoting an international design competition. The objective is the design and manufacture of a container for the “Pilgrim’s Menu” that can express the innovative, international and sustainable
approach of its promoters. The competition aims at identifying concepts that will culminate with the creation of a new eco-sustainable container for the Pilgrim’s Menu. The group won the first Honorable Mention in the contest.
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“ORANGES ARE NOT THE ONLY FRUIT” BOOK COVER Design award Individual project
The Penguin Random House Design Award is an opportunity for students to engage in design for publishing during their studies and to experience real cover and page layout design briefs first-hand.
“Oranges Are Not The Only Fruit” by Jeanette Winterson has been chosen because there are many themes and layers within. It should appeal to a literary readership. Try and reflect this in your design.
EFor further - interest F in theO rest of my work or to check out the process of these projects, here is the link to my online portfolio.
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I try to keep it updated with my ongoing activities and I hope I will be able to fill it up even with adventures.
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Thanks for your attention!
behance profile MARTINA BONETTI