Business Examiner Victoria - March 2015 by Business Examiner Media Group

» BOATING & MARINE

MARCH 2015

–PAGE 7

VICTORIA

EVERY DAY IS AN OPPORTUNITY.

Christopher Developments has received 20 Gold and Silver CARE awards

Unity B the produ

Victoria

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David Moss of Patriot Electric was recently recognized with two prestigious business awards

Epicure tastes success with DUX People’s Choice Award BY EZRA MACDONALD

VICTORIA

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INDEX New Update

Saanich Peninsula

Construction 4 Sooke 5 Victoria 6 Technology 23 West Shore

Sales 28 Who is Suing Whom 30 Movers and Shakers 31 Opinion 34 Law 35 Contact us: 1-866-758-2684

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ICTORIA - Fed up with dissatisfaction at what the market offered in spices and seasonings, Sylvie Rochette came up with her own winning recipe. Rochette founded Victorian Epicure Inc. in 1991, and soon her products were overwhelmingly popular at local fairs and consumer trade shows. She has since built a base of independent sales consultants across Canada who sell its products directly to consumers. Today, Victorian Epicure is now one of Canada’s fastest going direct sales companies. The company, which now features an impressive selection of spices, seasonings and kitchen products, has added a DUX People’s Choice Award to their list of growing accomplishments. Victorian Epicure was recognized this year for their “Good Food. Real Fast.” movement, a program dedicated to offering quick and easy solutions for healthy eating. “We are thrilled to be recognized alongside the cream of the Quebec food industry for our

“With the ‘Good Food. Real Fast’ movement, we are inspiring people to take charge of their health by cooking real food” AMELIA WARREN CEO OF VICTORIAN EPICURE

efforts,” says Amelia Warren, CEO of Victorian Epicure. Epicure launched its movement in July, 2014 to unite Canadians around cooking real food. “With the ‘Good Food. Real Fast’ movement, we are inspiring people to take charge of their health by cooking real food,” Warren added. The DUX program aims to recognize initiatives that contribute to improving the health of youth people and their families through SEE EPICURE TASTES | PAGE 4

Epicure directors, Tina Christensen and Sylvie Cousineau at the DUX gala

Partnership between First Nations and Ralmax producing excellent results Salish Sea Industrial Services brings First Nations back to the harbour, providing training and meaningful jobs

alish Sea Industrial Services Ltd. is building better harbours and better lives for its employees. Salish Sea provides marine industrial services including dredging, pile driving, water and land based construction,

maintenance, restoration and deconstruction. The company also provides skilled trades and general labour employment training and placement services for the Victoria industrial market area. The company was founded in 2012 by Chief Andrew Thomas

of the Esquimalt First Nation, the late Chief Robert Sam of the Songhees First Nation and Ian Maxwell of the Ralmax Group of Companies. Salish Sea manager John Ellis said the idea was to make the two First Nations become more self-sustainable

and more engaged in the local economy. “If the Nations could develop businesses on their own, they truly become independent nations. And the Ralmax Group is SEE PARTNERSHIP BETWEEN | PAGE 5

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NEWS UPDATE

2 SIDNEY Victoria Airport wins International Award Victoria International Airport recently won a prestigious award for customer service in North America among airports serving up two million passengers a year. This is the second time the Victoria airport has won the Airports Council International award for service quality. The criteria for evaluating customer satisfaction includes airport effeciency, staff courtesy, ambiance, cleanliness, value for money in food, beverage and retail outlets and security screening processes. The award is set to be presented at a ceremony in April. The only other Canadian airport that was recognized in the awards was Ottawa International Airport, which placed fifth in the best airport in North America. Victoria Airport serves about 1.6 million passengers a year and offers 120 daily flights.

VICTORIA Dockside Green plans to rezone Dockside Green has put forward a rezoning application to

the municipality to redistribute space across their site on Victoria’s Inner Harbour. The project is an ambitious redevelopment of a 14.6-acre space that was originally slated for more than 1,000 residential units and approximately 150,000 square feet of commercial and industrial space. The application to the City of Victoria proposes to redistribute space across the site, slightly increasing the residential component while reducing the commercial space to 144,000 square feet. The final count of residential units was last pegged at 1,200 units, but is still yet to be determined. The development sold its last residential unit in 2010 with just 300,000 square feet of space built. Approximately 1.1 million square feet has yet to be built. The rezoning application goes to public hearing this fall; construction is scheduled to resume in 2016.

VICTORIA Victoria Real Estate Market continues 2014’s upward trend The Victoria Real Estate Board released its report on real estate activity in the Victoria area for January 2015. 35 1 prop er t ie s sold i n t he

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Victoria region this January, an increase of 2.6% when compared to the 342 properties sold in the same month last year. “We don’t expect to see big numbers in January. It’s a slower month traditionally for real estate,” Victoria Real Estate Board President Guy Crozier says. “Even this slight increase after the 11.67% year over year increase in sales we saw in 2014 shows the continued stability of our market. There’s also a good balance of inventory available for sale, which will likely appeal to buyers as the spring season hits. Last month while we saw 10 single family homes sold for over a million dollars, there were also 95 homes sold for under $500,000.” At the end of January there were 3,283 active listings for sale on the Multiple Listing Service, a slight decrease from the 3,489 in January 2014. This continues a trend that started in mid-2013 where there are fewer listings in the market than there were in the same month of the year previous. The Multiple Listing Service Home Price Index benchmark value for a single family home in the Victoria Core this time last year was $548,500. The benchmark value for the same home this month has increased by 2.39% to $561,600. “With the change in mortgage rates surprising some, and the continuing low oil prices and Canadian dollar, the spring real

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estate market should be an interesting one to watch,” Crozier adds.

GREATER VICTORIA Local jobless rate slips to 4.6 per cent Greater Victoria’s unemployment rate decreased to 4.6 per cent in January, below the national rate of 6.6 per cent. The capital’s rate in December was five per cent. The number of new jobs reported by Statistics Canada was much higher than estimated, but included a loss of 11,800 full-time positions, offset by a gain of 47,200 part-time jobs. The economy also added 41,100 self-employed positions in January, while employee jobs across the country dropped by 5,700. StatsCan indicated that Canada’s gross domestic product declined 0.2 per cent in November compared with the previous month – a weaker-than-expected reading reportedly due to declines in manufacturing and key resource sectors. T he data a lso sa id Ca nada gained 127,600 jobs over the 12 months leading up to January, a total that included 107,800 fulltime positions and 19,900 parttime jobs. By region, the provinces of Quebec, Alberta, New Brunswick and Prince Edward Island all showed increases, while Saskatchewan shed 8,400 jobs last month and saw its unemployment rate climb to 4.5 per cent from 3.7. The report also shows the youth unemployment rate decreased by 0.7 percentage points last month to 12.8 per cent and that 30,300 more young people had work compared to a year earlier. The participation rate for youth fell to 64.3 per cent from 64.6 per cent in December.

VICTORIA BC Ferries signs 10-year contract with Fortis BC Ferries has signed a 10-year contract with FortisBC to supply liquefied natural gas for three ferries currently under construction. Fortis will supply about 7.8 million liters of gas per year by the time all three vessels are in service. The first vessel is expected to be operating in late 2016, while the other two ferries are set to join the fleet in 2017. The contract will ensure a long-term supply of power for the three new intermediate-class vessels that will each have a capacity for 600 passengers and 145 vehicles. Two of the new ships will replace the 50-year old Queen of

Burnaby, which sails between Comox and Powell River and the 51-year old Queen of Nanaimo, which services the Tsawwassen – Southern Gulf Island route. The third vessel will supplement peak and shoulder season service on the Southern Gulf Islands route, plus provide refit relief around the fleet. Last year, BC Ferries spent $126 million on fuel. Even with consideration for the current drop in diesel prices, BC Ferries expects to realize significant savings in fuel related cost. FortisBC provided BC Ferries with $6 million in incentive funding for the new vessels to help offset costs associated with the use of LNG.

VICTORIA Downtown Victoria shows demand for high quality office space 2014 was a record setting year for Greater Victoria’s office space market, with both positive and negative perspectives, according to recent Colliers report. The overall vacancy rate increased by 0.4 per cent to reach a 17 year high of 9.6 per cent. This equates to 835,715 square feet of vacant space, the largest ever recorded in Victoria. On the other hand, the amount of occupied space also reached a record setting 7,869,292 square feet. According to their report, the Greater Victoria investment market experienced a strong year relative to office investment sales. A total of 35 transactions were completed in 2014, for a total sales volume of $102.3 million, well ahead of the $43.2 million volume in 2013. Among the notable transactions was the Provincial Government’s option sale of the Axor building on the Selkirk lands, the vacant Customs House at 816 Government Street, as well as the 595 Pandora, which was also vacant. The report forecasts that the significant amount of office space proposed for Downtown Victoria will help address the demand for new and quality office space, but will also impact the increasing vacancy of lower quality buildings. The report anticipates that the trend will commence in early 2017.

VICTORIA Local companies named among finalists for Small Business BC Awards The Top 5 finalists have now been selected for the 12 th Annual Small Business BC Awards. The province-wide competition draws nominations under ten different categories, where entrepreneurs and small business

MARCH 2015

owners will be able to compete to have their company named a BC best business. This year, over 460 nominations were received from 70 communities across the province. The Lower Mainland had a few businesses of its own named amongst the finalists. Flytographer is recognized amongst the top five under the Best Concept category. The local company connects travelers with over 200 local photographers from around the world, allowing travelers to enlist photographers no matter how far away from home they are. Local company Rise Adventure and Wellness Solutions is a finalist under the Best Emerging Entrepreneur category. The company offers a variety of exercise programs to its clients, ranging from family boot camps to horse back riding. Under Best Employer, Origin Gluten-Free Bakery was named amongst the top five contenders. Origin provides, quality, fresh gluten-free products for those seeking nutritious alternatives to a wheat-based diet.

NEWS UPDATE/ SAANICH PENINSULA VICTORIA Legislation introduced to merge Accounting Profession Cha rtered Professiona l Accountants Bill Introduced in Legislature T he Government of British Columbia recently introduced Bill 4, the Chartered Professional Accountants Act, to streamline and modernize regulation of the accounting profession in British Columbia. Bi l l 4 w i l l a l low t he t h ree accountancy bodies – the Institute of Chartered Accountants of British Columbia (CAs), the Certified General Accountants Association of British Columbia (CGAs) and the Certified Management Accountants Society of British Columbia (CMAs) to unify their 34,000 members into a single organization, the Chartered Professional Accountants of British Columbia (CPABC). The legislation is to establish a new governance structure for the profession, authorize CPABC

to provide for chartered professional accountant education programs, and allow CPABC to regulate, investigate and discipline members and students, as well as accounting corporations and firms that are registered by the CPABC. The unification of all the existing accounting bodies into one organization is a national initiative that is underway across Canada. The Act put forward will ensure that BC is consistent with the broader changes in the accounting profession across the country.

VICTORIA Pacific Opera Victoria officially opened The Baumann Centre The former Hall of the Church of St. John the Divine at 925 Balmoral Road in Victoria, has been re-designed to include a rehearsal and recital hall, an office suite, music room and public entrance.

Over 100 donors gathered in The Baumann Centre on February 16 to celebrate the culmination of a 9-month, $2 million fundraising campaign and the official opening of the 7,000 square foot facility. Named for the late Victoria philanthropist and founder of Speedway Motors, Egon Baumann, lead donor through the Egon Baumann Music Foundation, the Centre will house opera rehearsals, artist training programs, and an array of initiatives to nurture artists, engage the com mu n ity, a nd educate and delight families and youth. T he heart of T he Baumann Centre is the Wingate Studio, a 2500 square foot rehearsal and music making space. Wingate Studio is not only practical, but beautiful. A stunning acoustic ceiling canopy has been created and gifted to POV by Kwagiult h a r t i st a nd for mer op era s i n ger Ca rey New m a n. T he huge red-cedar installation features a central carved medallion that crowns the studio with exquisite artistry.

3 Funding for specialized lighting, sound and audiovisual recording equipment installed in the new opera centre was received from the Department of Canadian Heritage through the Ca nada Cu ltu ra l Spaces Fund. “The inspiring generosity of many patrons and donors has made this Centre possible” said POV Executive Director Patrick Corrigan. “The Baumann Centre is completely paid for with additional funds raised to create a new endow ment fund and for working capital to support the expansion of our com mu n ity prog ra m m i ng and our long-term vision for community art-making, artist training, and youth education. “ “POV will broaden public programming and artist training programs, expand collaborative work with other organizations, and invite other performing arts groups to make good use of the space”, he said. “We are just beginning to understand the opportu n ities it w ill afford us. It’s really an exciting time!”

TOUR OF INDUSTRY SUCCESSFULLY SHOWCASING INDUSTRY

SAANICH PENINSULA IAN BROWN

or several years now the Saanich Peninsula Chamber of Commerce has held an annual Tour of Industry, showcasing businesses from around the Pen i nsu la. In itia l ly establ ished to help municipal politicians better understand the nature and extent of the businesses in their constituencies, this year’s sold out tour included member business-people, educational and financial institutions, not-for-profits and others interested in the workings of local businesses. The ‘tourists’ began with breakfast at V I H Av iation – sponsored by the Victoria Airport Authority - and went on to visit the 443 Maritime Helicopter Squadron, Victoria Marine Communications and Traffic Services, the Canadian Hydrographic Service, Portofino Bakery, JS Foster Manufacturing, Morinwood and Category 12 Brewing. D u r i ng conversat ion on t he bus – sponsored by Wilson’s Transportation – between stops, the most often heard comment was “I had no idea that …” as the visitors expounded about the people they met and the products and services

those people produced. Of course we’re all ‘aware’ of these and other Peninsula businesses as we see their signs, view their ads or use their products or services but it’s not until we pass through the ‘Employees Only’ door that we begin to understand all that goes into a loaf of bread or tracking ship movements. As time at each business is limited, the SPCC asks the companies to give a brief description of their business a nd i nd icate where thei r customers are located, how many employees they have and where they live, why they are located on the Peninsula and the good and bad points of operating here. That information is collated into a booklet that all the participants receive, giving some black and white facts to underpin the fascinating sights and sounds that all are experiencing. The booklet is a great reminder of the visits but it also serves to spur questions of the business owners – often the most interesting being “ … how did you get started here …” The owners have only a few moments to answer a question like that during the tour but after only a few words the passion of our entrepreneurs spills out spurring many to return to hear the full story. Mid way through the tour there was a stop for lunch – sponsored by Payworks and Chambers of Commerce Group Insurance - to hear a speaker. This year Victoria Mayor Lisa Helps spoke of the role that Victoria should play in facilitating the development of cooperation among our many municipalities. The aud ience was treated to ma ny fresh ideas and during the coming months we are sure to hear more on that topic. The ‘Tour of Industry’ has typically focused on manufacturing businesses to showcase the surprising depth and complexity of what is built here. Later this year the SPCC will be organizing its first tour of Tourism related businesses

and given all we have to offer in that sector it promises to be another sold out success. Thank you to our host businesses, our sponsors and all those who invested a day to share all that is the

Peninsula. Ian Brown is President of Saanich Peninsula Chamber of Commerce.

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CONSTRUCTION/OFF THE COVER

CONSTRUCTION COUNCIL ROLLS OUT LEADERSHIP AND PROGRAM The construction community exist in a new place, a rapidly changing world driven by a perfect storm of social

CONSTRUCTION

economic, technological and environmental

GREG BAYTON

he Construction Council of Vancouver Island elected a n executive leadership group and rolled out its program at its recent inaugural meeting in Nanaimo. 60 leaders representing the construction industry, professional consultants and a range of public entities that included local government, schools, colleges, health and Defense Construction attended with the same goal in mind – create a unified business community. The construction community exist in a new place, a rapidly changing world driven by a perfect storm of social economic, technological and environmental developments. These drivers are in a continuum of constant flux and it often feels

developments.

like the ground is literally moving under our feet. The purpose of the Council is to bring all the stakeholders of the construction community together in a collaborative forum to share perspectives and experiences, and to educate on matters related to delivering public infrastructure. The Council members understand and embrace the linkage between infrastructure, economic development, vibrant and healthy communities. The Council is affiliated with the Vancouver Island Construction Association and supported by Association of Consulting Engineers Companies of BC and

MARCH 2015

EPICURE TASTES CONTINUED FROM PAGE 1

the Vancouver Island Chapter of the Architectural Institute of BC. A nt hony M i n itt i, Centu r y Group Inc; is the CCVI Chair w it h Vice-Ch a i rs R ichard Brown, Island Health and Bruce Johnson, RJC Consulting Engineers. The other members of the Executive are David Graham, North Island College; Barry Bodner, SD63; Ian Heselgrave S D 7 1; D oug Savor y, A rch ie Johnson Plumbing and Heating; Kevin Parker, Draycor Construction; Jason Hartley, City of Campbell River; Tom Hickey, City of Nanaimo; Ted Robbins, CRD; Brad Shuya, Brad Shuya Architecture; Rod Windjack, CEI Architecture and Greg Baynton, VICA. The 2015 programming will focus on a series of sector round table s t h rou g hout t he ye a r starting on February 26th with the Mid Island Local Government Round Table and then a Capital Projects Conference on May 13th. The round tables will involve sector specific discussions around infrastructure delivery bottlenecks and solutions to enhance delivery. The topics of discussion are expected to be wide ranging from funding, procurement, market conditions, value, capacity, legal and

safety. T he focu s of t he M ay 13t h Conference in Nanaimo is an educationa l a nd i nteractive approach to the issues facing the public construction community. Subject matter experts and peer to peer interaction mean real time conversations and a robust and meaningful program. In the two years of planning leading up to January’s inaugural meeting, there has been a shift. T he value of understanding other perspectives and how relationships based on respect can move to discussions about possibilities has been reinforced. There is a palpable passion and curiosity of how we can improve the business of construction and make a difference in the communities we live in. I have been told I am not alone when I say, the formation of the Construction Council has been one of the more exciting in itiatives I have worked on during my tenure with VICA, and the one that offers the most promise over the long term. Greg Baynton is the CEO of the Vancouver Island Construction Association (VICA), to learn more about VICA visit vicabc.ca

nutritious food. The awards recognize specific initiatives from companies that promote healthy eating. “The movement is about trying to show people that it’s not hard to get back into the kitchen, dispelling the myth that cooking is arduous,” says Victoria Foley of Epicure. The public had the opportunity to vote for their favorite leader in healthy eating from December 15, 2014 through January 18, 2015. Epicure managed to come ahead of the pack with nearly 600 more votes than the runner-up in their category. Epicure provides timesaving meal and cookware solutions that considerably reduce preparation and cooking time, so DUX was a natural fit. “We are the only company of our type that has initiated something like this. For our company it was a natural fit because we want to make family lives easier,” says Foley. “The main thing we introduced for the ‘Good Food. Real Fast’ movement was the meal kits,” she adds. “There were four of them and now there are five, with each representing a differing meal time solution.” www.epicureselections.com.

OFF THE COVER/SOOKE

MARCH 2015

PARTNERSHIP BETWEEN CONTINUED FROM PAGE 1

always looking for reliable labour that is committed to the Victoria area.” The partners found the labour, largely among First Nations people and they found success. Salish Sea has produced a profit every year since its inception, and has developed a reputation for reliable, quality, on-time work. The First Nations own the majority share of the company and, as a private, tax-paying corporation, compete toe-totoe with other companies in the Victoria area. “Ian is passionate about the importance of the fact that we operate on the traditional territory of the Songhees and Esquimalt Nations,” said human resources manager Melissa Zimmerman. “He really wanted to give back and recognize that since the fisheries collapsed, the First Nations went from high employment rates to more unemployment – so it was about bringing the people back to the water and the harbour

John Ellis, Salish Sea manager where they had been prosperous in the past.” Of the 48 people who have gone through the Salish Sea employment and training program, 29 have been First Nations. Two are currently finishing the final year of their apprenticeship and will shortly be journeypersons. “So far the program has been successful,” Zimmerman said. “But it’s really about bringing meaningful, progressive employment opportunities and we work with all the companies in the Ralmax Group to find employment

TAKE THE TIME TO LOOK AROUND It’s worthwhile to add some “hard numbers” to your analysis and actually see your company’s current

SOOKE SEAN DYBLE

n my first article last month, I raised three questions that everyone should be able to answer about their business. The first one (what is the organization’s present situation?) seems simple enough but fully delving into it can take some time. It involves knowing the goals of your business. Do you want to expand into new markets? What are your company’s profit targets? Are there barriers to achieving these goals? Have these barriers been put up by the company itself or are they due to the competitive environment you find itself in? Owners, executives and senior employees sometimes get so caught up in day-to-day operations and putting out fires that they don’t take the time to step back and ponder their company’s strengths (high margin products, unique offerings, etc.) or weaknesses (things they don’t do as well as the competition). They don’t recognize the opportunities and challenges facing them in the marketplace or think about how to respond. This type of reflection is invaluable but to be truly effective it needs to be

performance. approached in a systematic way, discussed with trusted advisors and updated regularly. It’s worthwhile to add some “hard numbers” to your analysis and actually see your company’s current performance. I recommend you take a look at a few key financial ratios. They will really sort out the wheat from the chaff. Profitability ratios (margins), liquidity ratios (ability to meet debt obligations) and efficiency ratios (asset management) all provide incredible insight into how well your company is working in its current form. A solid understanding of your current situation is the foundation upon which all of your other plans will be built. If you’d like to add to your knowledge of this type of strategic analysis or you want to find someone you can work with on an ongoing basis, your local Chamber of Commerce is an excellent place to start and they will undoubtedly be able to point you in the right direction. Sean Dyble is the President of the Sooke Region Chamber of Commerce and the owner of 120 West Management Consulting.

Melissa Zimmerman says that Salish Sea is providing meaningful employment to local First Nations people

for these individuals. Salish Sea has completed some impressive projects in the past three years including a $6 million dollar erosion protection wall at the Graving Dock, a contaminated soil cut-off wall for BC Hydro, and a complete reconstruction of a 300-berth marina in the Victoria area. Zimmerman said there is room for growth and more success in the future. “Salish Sea is well positioned for growth considering the relationships we have built with our clients by coming in on time, producing quality work and having an excellent work force.” Salish Sea Industrial Services Ltd. is at 343A Bay Street in Victoria.

Salish Sea Industrial Services’ 150 ton American Crawler Crane installs a ramp on the Esquimalt First Nations lot at Plumper Bay

VICTORIA

MARCH 2015

WHAT IT TAKES TO RUN A SMALL BUSINESS There are many costs and risks associated with starting and running a successful small business and few people take up

VICTORIA

the challenge knowing what is involved.

BRUCE CARTER

usiness owners in our community play a significant role in our local economy. Many are passionate about the environment they work in and changes to that environment can ignite questions, concerns and fear about how those changes could affect their businesses. For instance, the idea of closing Government Street to traffic generated a great deal of debate. Some thought it was a fine idea, but when it came to businesses that are located on Government Street, we were unable to find even one business that was for the idea or thought it might be good for their business. So, why exactly are small business owners so passionate about their business environment? Taking a look at what it takes to

run a small business might give us a better understanding. T here a re m a ny costs a nd risks associated with starting and running a successful small business and few people take up the challenge knowing what is involved. Apart from the logistics of obtaining business licenses, government registrations etc. there are many other personal risks owners take on. To run a small business you likely will be required to sign a five-year lease with a personal guarantee. This doesn’t include any leasehold improvements that may be needed, to ensure your location is renovated to meet the business’ needs. Further, you will need to set up the business in the location and secure a line of credit to buy stock for your business; all of which is secured by your house. Once the business starts up, business expenses need to be paid including payroll, CPP, EI, WCB, tax, and insurance, rent, advertising, telephone etc. If there is money left over at the end of the day, the business owner gets paid. In many cases, small businesses owners don’t get paid in the first few years nor do they get days off. For tourism-based businesses almost no small business owners receive a pay cheque from January to April. For these businesses, they need to rely on a successful

season from May to September. These business owners work hard to ensure the long-term viability of their businesses, often with great personal risk. The economic vibrancy of our community is based on the continued success of business like these. Business owners are passionate about the business environment in our community; and they should be. We all should be. It is through the efforts of small business and their owners that we have a vibrant economy. Thank you small business.

MARCH CHAMBER EVENTS • Thursday, March 12 Prodigy Group March Mingle 5:00 – 7:00 pm Hosted by: Chard Development at the Escher Presentation Centre • Thursday, March 19 March Business Mixer 5:00 – 7:00 pm Hosted by: Victoria Conservatory of Music

Bruce Carter is the CEO, Greater Victoria Chamber of Commerce. He can be reached at bcarter@ victoriachamber.ca or (250) 383-7191

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BOATING&MARINE Marine Industry is sailing strong

Whether on lakes or the ocean, boating is big in British Columbia BY GOODY NIOSI

ew areas in the province are better known for boating and all things water-related than the Okanagan Valley. With its lakes, beaches and a multitude of resorts and marinas, the Okanagan is a mecca for those who want to spend time on the water. However, Vern Nielsen, president and CEO of Dockside Marine Centre in West Kelowna, said that the marine industry has had its challenges in the past few years. “T he marine business took a huge hit in 2009,” he said. “We’ve been starting to get out of it the last three years.” Dockside Marine Centre has been serving western Canadian boaters since 1975. It boasts four seasonal operations, three on Okanagan Lake and one in Lake Country as well as its main operation where it sells and services all kinds of boats from inflatables up to the larger fishing boats suitable for large lake and ocean fishing, from sport boats up to the big open bow and sport cruisers. Nielsen said that although the marine industry thrives in the summer, it’s a year-round economic activity. “There are cycles but the service business is super busy in the spring and in the fall when people are getting their boats summarized or winterized. We close down for two weeks around Christmas and we encourage our techs to take their holidays in the December/January period, but other than that, we’re busy.” He

Surf boats are one of today’s big trends in water sports

“If the economy is good, people love their toys and the ultimate toy is a nice Vern Nielsen says the Marine industry is heavily dependent on the economy

boat.” VERN NIELSEN PRESIDENT AND CEO, DOCKSIDE MARINE CENTRE

added that as the business has picked up in the last couple of years, the plunging Canadian dollar has added another challenge to marine sales. In the United States, the early results from the boat shows indicate that bookings or orders for boats are up about 200 per cent over the previous year. And while Dockside Marine also has bookings from several months ago, the lower dollar means higher prices for boats. “We don’t know what effect the exchange rate is going to have,” Nielsen said, adding that, at the same time, predictions are that tourism numbers will be up and SEE MARINE INDUSTRY | PAGE 8

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BOATING & MARINE

8 MARINE INDUSTRY CONTINUED FROM PAGE 7

that could have a very beneficial effect on boat rentals this summer. “The early indications are that the tourism business is going to be excellent this year,” he said, adding that, in addition, because gas prices are so much lower, people are feeling more encouraged than ever to get out on the water. W hen it comes to sales and rentals there are two strong trends in the industry. The first is pontoon boats. “We’ve had the biggest growth in the last two years with pontoon boats,” Nielsen said. The new pontoon boats can do pretty much everything other than what requires a wake.” The other big trend is surf boats. “Very few people waterski anymore. People went from waterskiing to wakeboarding, which is still big, to the hottest new thing, which is surfing.” Surfing requires a special boat that kicks up a huge wave, often even with a curl that allows a surfer to follow behind the boat without a tow rope, surfing the wave. Nielsen said that Dockside Marine Centre recently brought in the Pavati, which is expected to be the ultimate surf boat. Nielsen said he is “very optimistic” for the future of the marine industry in British Columbia,

with the caveat that it is dependent on the economy. “If the economy is good, people love their toys and the ultimate toy is a nice boat. The two hot categories are the surf boats and the pontoon boats and it’s interesting how they keep stepping up those pontoon boats. Five years ago they were $10,000 – now the most popular ones we sell are $50,000 plus.” At Ocean Pacific Marine Store and Boatyard in Campbell River, business is stable across all sectors. Ocean Pacific provides marine supplies to pleasure craft as well as the commercial industry including fishing boats and fish farms. It also repairs boats up to 100 tons. Company president Bruce Kempling noted that lower fuel costs are already making a difference. “It’s going to help in all areas – people cruising who are coming into BC and also for tow boaters, tugboats, water taxis – it’s a huge impact and it’s going to put more money into the pockets of all the operators.” Along with that, comes a lower Canadian dollar, which, as far as Kempling is concerned, is also good news. “In the past, whenever we’ve had a lower dollar and low fuel prices, it has usually meant that we get a lot more traffic from the US in terms of cruising.” He added that shipbuilding is on the verge of an upswing and that will have a spin-off effect on all the related industries. If there is any

MARCH 2015

Dockside Marine in West Kelowna has been serving the Okanagan for 40 years challenge the marine industry faces, it is a shortage of skilled labour. Happily, that is being addressed. BCIT has just started a new trade program, Marine Mechanical Technician, with its first group currently training. “That’s been worked on for qu ite some t i me by va r iou s people in the industry,” Kempling said. “It has now come to fruition, so that’s good. We have all

Moorage available

had problems with people moving to other parts of Canada for work but it’s nice to see a new trade starting that’s really specific to the industry.” For the Oak Bay Marine Group with five marinas on Vancouver Island and Quadra Island, business is good. Martin Paish, vice president of marinas and attractions, said there is a changing l a nd sc ap e i n t he b u s i ne ss,

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SEE MARINE INDUSTRY | PAGE 10

MILL BAY AND PACIFIC GATEWAY MARINA PROJECTS SET TO DELIVER WATERFRONT AMENITIES Full rebuild at Mill Bay & Port Renfrew plans draw community support

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particularly as it applies to moorage. He noted that not too many years ago, few people would consider trailering 26 or 28-foot boats. But now, as more people drive trucks, that is no longer an obstacle. Larger boats still demand year-round moorage, especially 40 plus foot sailboats and yachts that take advantage of the

ILL BAY & PORT RENFREW - The Mill Bay Marina and sister Pacific Gateway Marina are taking their place as key community amenities under new management. The current version of the Mill Bay Marina opened for business in May of 2012, backed by strong community support. “We welcomed the opportunity to rebuild the marina from scratch after the old infrastructure was destroyed in Easter 2010,” says Duane Shaw, Managing Partner for the Mill Bay and Pacific Gateway Marina. “The permitting processes went very smoothly with local, provincial and federal authorities. It is so good to look out and see the boats coming and going again out in Mill Bay Harbour. It is satisfying to see the boats out prawning, and the health of the inlet is excellent. We will be holding our first fishing derby on March 14th.” With full amenities including a restaurant, the Mill Bay Marina has

wide appeal to boaters seeking short and long term moorage. “Our long term clients come from Southern Vancouver Island primarily and favor our central access to the Gulf Islands and the Saanich inlet,” says Shaw. “Transient moorage customers come from all over the west coast. We own Bridgeman’s Bistro which has become very popular with the boaters.” Pacific Gateway Marina in Port Renfrew is presently operating as a 50 slip seasonal wooden anchored marina. Significant development plans are currently underway following the 2012 marina purchase. “We are now working towards the creation of a fully protected, world class fishing marina that will be open 12 months of the year,” says Shaw. “We see the project as a potential catalyst that will bring a new direction to Port Renfrew as a driver of sustainable and vibrant development. Port Renfrew has world class fishing so our objective is to transform the marina into a world class amenity to match.” Mill Bay Marina is at 740 Handy Road in Mill Bay Pacific Gateway Marina is located on Parkinson Road in Port Renfrew Visit www.millbaymarina.ca Visitwww.pacificgatewaymarina.ca

BOATING & MARINE

MARCH 2015

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MARINE INDUSTRY CONTINUED FROM PAGE 8

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SeriouS Work

Oak Bay Marine Group’s reputation for world class boathouses. But smaller craft often look for moorage for a month or weeks at a time. Paish also said that the combination of the lower Canadian dollar and cheaper ga s pr ices a re having a positive effect on boating that w ill be felt most strong ly th is summer. “I noticed at the Vancouver Boat Show some

optimism in people purchasing boats,” he said. “I think the decrease in the price of fuel means that people will use their boats more this year. There are two sides to what the lower Canadian dollar does: people who want to moor their boats who are coming up from the US but where it has an even greater impact is in shipyard-based activities.” He noted that marinas like Canoe Cove and Westport Marina will reap the benefits. Perhaps most sig n i f ica nt ly t he lower dollar will see more Americans cruising north

this summer. “It’s a n i ncent ive for them to visit our Southern Gulf Islands and our Inside Passage,” Paish said. “If they’ve been waiting for a good year to do that, this is likely going to be an excellent year to do it.” For the longer term future, Paish said that the Oak Bay Marine Group’s strategy is to excel in customer service, make sure that the coast’s marine environment is maintained and to diversify its products and services to include things like kayak and rowboat storage and rentals.

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MARCH 2015

HEROLD ENGINEERING MARKS 20 SUCCESSFUL YEARS “And why do people come Local award-winning firm continues to grow and thrive

to us? They like us. We’re fun. We’re honest and professional in what we

A NA IMO - T his year, Herold Engineering L i m ite d i n N a n a i m o celebrates 20 years in business. During those two decades the company has grown from a single person, company founder Mike Herold, working from his home office, to a staff of 65 with branch offices in Victoria and Fort Nelson. Herold founded the company

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do – and we give back to the community.” MIKE HEROLD FOUNDER, HEROLD ENGINEERING LIMITED.

when Duncan & Associates where he was a partner, was bought by a larger firm from Winnipeg. Through no one’s fault, the merger simply didn’t work out, Herold said. When his friend and partner left the company, Herold quit – and he did so with a great deal of confidence. “I never worried about finding work,” he said. “I think I do well with the clients. And I never really had a vision of where I was going. I just started working out of my house and picking up work from my old clients.” It didn’t take long before the house got crowded. First he hired one employee, then another and then he opened an office on Stewart

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Herold Engineering worked on the new Nanaimo City Hall Annex Avenue. By 1998, the company had 10 employees and Herold thought it would never get any larger. Of course, he was very wrong. “It’s not that I wanted to grow to 65 people,” he said. “It’s not because I had a vision – it’s because I like hiring good people and I always feel optimistic that there will be enough work for them. Getting work isn’t necessarily the challenge – it’s doing it well. You have to do your work economically and fairly and well.” He added that the only time the company ever expanded strategically, rather than organically, was in 2000 when it moved into civil engineering. One of the partners, George Hrabowych excelled in that side of the business and it made sense to add civil to the company’s offerings. Herold said that the company’s growth and success has been built on relationships. “I think relationships is what is important in everything in life. I’m very strong on that. And we have to hustle. We don’t just sit back and live on our past glories, and I don’t feel you can be sustainable just on being the lowest

Herold Engineering supports many minor sports teams bidder. We’re not the cheapest in town. We get paid fairly for what we do. But we can’t increase our fees because we think we’re a good firm. We have to be competitive and always think that way. And why do people come to us? They like us. We’re fun. We’re honest and professional in what we do – and we give back to the community.” In fact, the list of the company’s

community contributions is a long one. Herold Engineering contributes to and sponsors many minor sports teams. It has donated time and expertise to the city with pedestrian bridges in local parks. It donated time to the bandshell in Maffeo Sutton Park along with many other local projects. SEE HEROLD ENGINEERING | PAGE 12

Congratulations Herold Engineering We look forward to working together for another 20 years.

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Herold Engineering is known for its work on School District projects such as Wellington Secondary

Some of Herold Engineering’s award-winning projects include: Saltspring Island Library: 2013 “Community Recognition Award” – Wood WORKS! BC Klahoose First Nation New Relat ionsh ip Bu i ld i ng / Multi-Centre: • 2013 “Award for Institutional Wood Design: Small” – Wood WORKS! BC • 2011 “LEED Silver” – Vancouver Regional Construction Association Award of Excellence

VanDusen Botanical Gardens Visitor Centre: • 2013 “Wood Innovation” – Wood WORKS! BC • 2012 “Award for Community or Residential Structures” – The Institution of Structural Engineers Cowichan Valley Housing and Resource Centre: • 2 0 1 2 “ L E E D G o l d ” SEE AWARD-WINNING PROJECTS | PAGE 13

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HEROLD ENGINEERING CONTINUED FROM PAGE 11

“The community supports us and that’s how we give back,” Herold said, noting that the company has supported Vancouver Island University for many years with scholarships and many fundraising events. “It’s not ab out how much money you can make,” he said. “It’s giving back to the community too – and that comes from the heart. We really feel that way, that you have to give in life. We help where we can.” Support and help are also the watchwords when it comes to how Herold Engineering deals with its employees. Controller Christine Lohr has been with the company since the beginning. In fact, she worked with Mike Herold at his old company before he founded his own. “T hey t reat u s rea l ly wel l here,” Lohr said. “Mike has always treated the staff with utmost respect and consideration. It is always about family first. There’s a sense of community in the office; everybody contributes and tries to do their best, and they’re rewarded and appreciated in return. That’s the environment Mike strives for and it continues to this day.” Herold pointed out that it’s not just one thing that has made the

Mike Herold says the new Craigflower Bridge was a recent favourite project company successful – it’s a combination of things and that boils down to the staff, management, owners, and what the company is and what it stands for, not only what it does. “Our success is our people,” he said. Herold Engineering is a civil and structural engineering firm that is known for buildings, bridges, municipal infrastructure and marine work all over the province. It also specializes in fire halls that it builds all across British Columbia. Most of the company’s work, however is on Vancouver Island. It works with municipalities, First Nations communities, the forest industry, developers, homeowners,

school districts, hospitals and the Department of National Defense. Herold Engineering is also known for building envelope engineering and seismic upgrades, particularly to various schools on the island. The firm also specializes in connection designs for steel work. The Victoria office is staffed by more than a dozen people while the Fort Nelson office is manned by one person. Notable recent projects include the Nanaimo City Hall Annex, the Craigflower Bridge replacement in Victoria, the Nanaimo Cruise Ship Terminal building and water and sewer infrastructure upgrades for the Snuneymuxw First Nation.

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AWARD-WINNING PROJECTS CONTINUED FROM PAGE 12

The Central Saanich Firehall was a recent Herold Engineering project “The Craigflower Bridge was very dear to my heart because it’s on the gorge,” Herold said. “It’s a beautiful waterway and it’s my old home stomping ground.” The company is also currently completing the Jutland office building in Victoria for Jawl Properties, a prominent Victoria developer. It also completed work on the Church Road Transfer Station for the Nanaimo Regional District, and is currently involved in the #5 Fire Hall in Vancouver that included a residential component, as well as various projects for the Graving Dock in Victoria. Company principal Lee Rowley, who has been with the firm for 10 years, said it is a company he is proud to work for. “We’ve created an environment it’s enjoyable to work in. We do interesting projects and we try to keep things interesting. And it’s a fun environment.” He added that he is also proud of Herold Engineering’s community involvement and its encouragement for staff who want to be involved in the community. When it comes to clients, the firm works at matching the client with the right people. “We try to align the client’s needs with the appropriate staff member so that the chemistry works, and that strengthens the bond between the client and the consultant.” As for the future of the firm, Rowley said that would be hard

The Nanaimo Cruise Ship Terminal was named “Best Commercial Wood Design” in 2012 to predict. “We have a great succession plan. We have new partners on board and they will be helping to take us to the next step. What we like to do is grow organically. If it’s a good fit to move into a different marketplace, we try to capitalize on that – but it has to feel right. We have a reputation for being very diverse in the services we provide and I think that is going to continue. We will certainly remain as flexible and adaptable as we can to suit the marketplace coming up in the future.” Herold agreed that he can’t say where the company is going in the future, other than it will continue to do exemplary work and grow if an opportunity presents itself. “We’ve never sat back a nd

said, ‘Hey, we want to grow.’ If we think there’s a market niche, we’ll go there.” Most importantly, he said that growth is still all about the people. “You don’t turn away good people – if they’re special, let’s hire them and see if we can get enough work to sustain that. Our whole philosophy is our people and wanting our people to meet our clients. We like to think of all our people as marketers. I think that is success – when clients want to work with our staff, not just the partners. One day, those people may take over the company and we want them to develop the skills to do that.” H e rold E n g i n e e r i n g L i mited is at 3701 Shenton Road in Nanaimo. www.heroldengineering.com

– Canadian Green Building Council Nanaimo Cruise Ship Terminal: • 2 01 2 “B est Com merci a l Wo o d D e s i g n” – Wo o d WORKS! BC Ladysmith Community Services Centre: • 2012 “LEED Gold” – LEED Canada Church Road Transfer Station: • 2 012 “LEED Gold” – Canad ia n Green Bu i ld i ng Council Tillicum Lelum Safe House: • 2012 “LEED Silver” – Canad ia n Green Bu i ld i ng Council Coquitlam Town Centre Fire Station Addition: • 2011 “Notable Renovation“ Station Style Design Awards – Fire Chief Magazine Villa Rose Multi-Family Condom i n iu m s Wit h Reta i l Space: • 2 010 “Best Multi-Family” – ICF (Insulating Concrete Forms) Builder Award Nanaimo Fire Station No. 4: • 2 009 “Satellite Notable” Station Style Design Awards – Fire Chief Magazine Green Nanaimo Award – City of Nanaimo Sterling Award Winner: • 2 0 0 9 “Aw a r d fo r C o nstruction and Contracting”

– Na n a i mo Ch a mb er of Commerce Oliver Woods Com munity Centre: • 2009 “LEED Silver” – Vancouver Regional Construction Association Award of Excellence 2009 “Facility of Excellence” – British Columbia Recreation and Parks Association 1 25 Wa l l ace St reet O f f ice Building, Nanaimo: • 2 0 0 8 “ L E E D S i l v e r ” – Canadian Green Building Council • 2 008 “Award of Merit” – Vancouver Island Real Estate Board Commercial Building Awards Ladysmith RCMP: 2008 “Award of Merit” – Vancouver Island Real Estate Board Commercial Building Awards Nanaimo Ice Centre: • 2007 “Silver Award of Excellence” – Vancouver Regional Construction Association Hamilton Fire Hall: • 2007 “LEED Gold” – Canad ia n Green Bu i ld i ng Council • 2 007 “Honour Award for Constructed Fire Station Projects” – FIERO Herold Engineering Office Building: • 2004 “Commercial Design Award” – City of Nanaimo Tamarac Street Bridge, Campbell River

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LOCAL BREWERY IS GROWING RAPIDLY “Our reputation is largely Hoyne Brewing Company is known for its superb craft beers

ICTORIA - It’s no secret that the craft beer brewing business has been growing across BC and Canada by leaps and bounds – and nowhere is that growth more evident that at Victoria’s own Hoyne Brewing Company. Founded only three years ago the brewery doubled its business in its second year and doubled it again in year three. Today it is expanding exponentially, growing from 3,000 sq., ft. to 8,000 sq. ft. Owner and brewmaster Sean Hoyne has also just replaced his first brewhouse, tripling its capacity. Explaining his brewery’s tremendous success, Hoyne said, “We are known for making fine beers. Our reputation is largely that we make some really high quality beer and they fall into the realm of being classically brewed. We’re not trying to come out with beers that are the wackiest and weirdest. My training is as a classical brewmaster.” As an example he cites the company’s pilsner that is modeled after those from Eastern Europe, using ingredients from that region. Hoyne has been a professional brewmaster since 1989 but his love of beer began back in his college days where he majored in science and English literature. While other college undergrads were attending keg parties, Hoyne was brewing his own beer from invented recipes in his rooms. When he graduated he had a job interview with Frank Appleton, the brewmaster at the newly opened Swan’s Hotel and Brewpub. Instead of showing up with a resume, Hoyne arrived toting a six-pack of his homemade beer. “We sat together and opened each of those beers and drank them,” Hoyne recalled. “He enjoyed them thoroughly and we talked about the recipes and then we talked about my degree in science and then we talked about English literature.” From that first meeting a strong friendship formed – and, needless to say, Hoyne got the job. From Appleton he learned the fine art of classical beer brewing. The first dictum was to always focus on the quality of the beer and never to compromise the quality of the ingredients or the integrity of the craft. He learned to make beer the way it has been for centuries. In the mid 1990s, Hoyne left Swan’s to build a new brewery, Canoe Brewpub, where he managed operations for 12.5 years. Then, in 2012, he finally realized his long-term dream of owning his own brewery. With the help of his wife Chantal O’Brien, who runs the office and a team of talented

that we make some really high quality beer and they fall into the realm of being classically brewed.” SEAN HOYNE OWNER AND BREWMASTER, HOYNE BREWING COMPANY

production and marketing people, the business has thrived. He particularly credited graphic artist Caleb Beyers for producing the eye-catching labels on Hoyne beer. “We’ve been very fortunate,” Hoyne said. “The market has grown tremendously. The beer drinking public has really started to love craft beer. People want to drink beer that tastes great and beer that’s made locally. And, along with the local, they want to have a connection to where they’re buying their products.” Hoyne Brewing Company makes five beers year round as well as a variety of seasonal beers. Perhaps its best seller is Hoyner Pilsner with Dark Matter running a close second. “Dark Matter is rapidly becoming our flagship beer,” Hoyne

Sean Hoyne has been a professional brewmaser since 1989 said. “It’s dark and delicious. Sometimes people are afraid of dark beers, but once they try it, they almost invariably fall in love with it.” Along with brewing great beer, Hoyne Brewing Company is also

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known for community involvement and for taking green initiatives. Hoyne said the company will become more sustainable on a number of fronts including building a company where every worker is well looked after. On

another perspective, the company is creating an energy recapturing system to help it reduce its carbon footprint. It has also partnered with Geazone, a Victoria company that delivers products by bicycle or electric vehicle. Hoyne Brewing Company has produced 14 different beers in the past three years and will continue to launch more. “One of the areas in the craft brewing industry that I can see growing is the production of really cool lagers,” Hoyne said. “A lot of breweries here have made some amazing ales, including India Pale Ales (IPA). Our IPA is one of our best sellers. But we are also trying to put out a lineup up finely made lagers and we’re trying to show people that lagers can be every bit as enjoyable, if not more so, than ales.” T he brewer y to d ate has launched four different lagers, all of which are selling very well indeed. Hoyne said that the brewery continues to assess its growth with an eye to remaining local but making itself known across the province. As it does so, Hoyne said the company will build on its success in the years to come, never losing sight of its foundations: brewing great classical beers. Hoyne Brewing Company is at 2740 Bridge Street in Victoria. www.hoynebrewing.ca

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Michael Hall, Director of Global Product Support of Viking Air of Sidney received recognition as Manufacturer of the Year at the 15th Annual Vancouver Island Business Excellence Awards

Left to right Owner - Gary Isacson of Alterra Construction Ltd., Vice president of RBC Western Canada and presenter, Tom Siemens, Raymond Lam of Alterra Construction Ltd. and Todd Mizuik of Alterra Construction Ltd. Alterra tied for winner of Construction/Development company of the year with Alair Homes of Nanaimo

Jeff Griffiths, vice President of Marketing for Chard Developments of Victoria, took his turn at the podium to receive the award for Real Estate Company of the Year

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Jayn Bradbury of Fort Realty Ltd. of Victoria receiving the Green Company of the Year Award

MARCH 2015

Sean Hoyne, owner of Hoyne Brewing Company of Victoria, received the Small Business of the Year Award for under 50 employees

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Learn Key Principles and Concepts That Can Make Your Commercial Lease Better Greenstead Consulting Group presents the FREE Webinar What You Need To Know as a Commercial Tenant, What You Don’t Know Will Cost You. In this FREE 90 minute webinar you will learn: • The Leasing Process,

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CHRISTOPHER DEVELOPMENTS BUILDS AWARD-WORTHY HOMES “I can proudly say to any Victoria design/build firm is known for high quality custom homes

potential client, ‘Feel free to speak to anybody that I’ve built for.’ I’m

he awards keep coming in for Christopher Developments Incorporated. So far the trophy shelf holds upwards of 20 Gold and Silver CARE awards from the Canadian Home Builders Association as well as kudos for a 1994 renovation from the Esquimalt Heritage Committee and

very proud of that fact – that all of our customers become references.” CHRIS WALKER OWNER AND PRESIDENT, CHRISTOPHER DEVELOPMENTS INCORPORATED

Chris Walker says he can’t imagine any other career than a designer/builder of exquisite custom homes House of the Year in 1994 from the Victoria Real Estate Board Industrial Division. Christopher Developments is known for designing and building some of the finest custom homes in the Victoria area. Owner and president Chris Walker said that what garners the company the amount of recognition it has received is extreme attention to detail and a design aesthetic that is rare. “Being a designer/ builder, I’m always thinking of the final product as I’m designing and constructing,” Walker said. In 1992, when Walker began his career in construction he was

a commercial pilot and aircraft mechanic. He had just returned from a trip through southeast Asia when he decided it was time for a change. With a realtor friend, he bought a duplex zoned property with an existing single family home. They hired a designer and a crew to add another unit to the house and keep the design true to the aesthetic of the neighbourhood and existing structure. It sold quickly and with the next similar project, Walker strapped on a tool belt and learned the trade from the ground up. When that duplex sold, Walker took the tool belt back off in order to oversee his next projects.

In 1994, he purchased a threelot property on the border of Esquimalt and Victoria to build the Burlieth, a 14-unit townhome development patterned after a Dunsmuir mansion close to the property. It was that project that garnered the accolades from the Victoria Real Estate Board. “It was amazing,” Walker recalled. “I was hooked. It proved that I had chosen the right career.” He continued to do small, infill developments and began to take on custom homes when he was approached in 1996 by people who had seen the spec work he had done and had been suitably impressed. And that, Walker said,

was the start of Christopher Developments custom homes. “It was an acquired skill,” he said. “Basically, it involved becoming a consultant and learning what custom home clients want. I think I’ve developed a very successful business over the years. I can proudly say to any potential client, ‘Feel free to speak to anybody that I’ve built for.’ I’m very proud of that fact – that all of our customers become references.” He noted that he had always been interested in design, working closely with his designers to develop the right blueprint for each project. But in 2000, he took his love of design to a new level, purchased a drafting table and got to work. “I thoroughly enjoyed the process,” he said. “To be able to design and build a house was completely addictive.” He quickly moved to computer design and creating 3D models. Today, the design/build process begins with a client, often from out of town, contacting the company. “I’ve taken people right from ground zero to the point where they have a complete 3D model of their home and I’ve never met them,” Walker said. “It’s all done virtually. And it’s amazing to be able to fly people through their homes – to design everything right through to cabinetry. So that’s the full service side of

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MARCH 2015

The Anya Two kitchen was built for a chef Christopher Developments.” Among the award-winners he has built over the years, some stand out even more than others, although Walker readily admits it would be hard to pick a favourite. Anya One and Two are particularly notable for their tidal waterfront location and their clean, modern design aesthetic. In 2004, Walker purchased 7.5 acres in View Royal and sold most of the lots, keeping the two primes ones for his own custom homes. He had already designed Anya One when an out-of-town client approached him about the lot. “They were fabulous clients that basically told me at the beginning that they had seen my work – they loved the plan I had already sketched out, and as far as the fit and finish, they were happy to leave it up to me.” The stunning Gold CARE winner also owes much to interior designer Lorin Turner, Walker said, crediting her for the work she does on many of his projects. Anya One is a clean take on modernism with a very special feature: an indoor/outdoor gas fireplace with a sheltered outdoor living area that makes the outdoor room cozy even on a drizzly September night.

Anya Two is a Gold CARE winner

The lot next door is home to Gold CARE winner Anya Two, another modern home, with many of the same clean design elements of Anya One. Walker noted that the client for Anya Two also gave him much of a free hand, with the proviso that the kitchen was the main feature of the home. The kitchen was clearly designed with a chef in mind. Another big winner for Christopher Developments was Walker’s own home that he built in 2004, called Mills Cove. The 1.5 storey home was built to a budget and inspired by Robert Stern, a renowned American architect. “I love stonework and I’ve always loved the salt and pepper granite, which is a local stone from Quadra Island,” Walker said. “That was part of the inspiration and I’ve always loved the cedar shingle look.” The Midland, which was a feature home in Modern Home magazine is another outstanding design with noteworthy outdoor living areas as well. Walker said the future for his company holds more of the same. Currently he is building a house in East Sooke on a 10-acre waterfront parcel as well as a home in Oak Bay and one in Madrona. “I’ve gathered a great crew around me,” he said. “I have a group of carpenters I have been working exclusively with for the past three years. They’re

incredible craftsmen and we have a really good relationship. We’re also using technology to our advantage: everything from using web cameras on the job site so clients can watch what’s going on to better communications and streamlining systems.” Above all, he said that in 1992 he made the correct career choice. “I can’t imagine doing anything else. I don’t think anything would be more satisfying. I feel that I’m very lucky to be able to say that.” Christopher Developments Incorporated is at 109 Mills Cove in Victoria. www.christopherdevelopments.com

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MARCH 2015

STORE’S SUCCESS PREDICATED ON NOSTALGIA AND INNOVATION “I made the decision Baggins Shoes has the world’s largest selection of Converse shoes

n its 45-year history, Baggins Shoes has always been located in Old Town in Victoria, 40 years of that on Lower Johnson Street (LoJo). Its latest move to 580 Johnson Street was necessitated by a pressing need to expand. Baggins Shoes, perhaps most famous for Insurance is our only business!

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that if we took Converse seriously and did it better and differently than anyone else, we could do very, very well.” GLEN LYNCH

No one carries a wider selection of Converse shoes than Baggins Shoes

OWNER, BAGGINS SHOES

being the largest single location retailer of Converse shoes in the n world, is simply brimming with success. But back in 1969, Baggins didn’t start off as a shoe store – far from it. Store owner Glen Lynch, just a typical hippie of that era, was looking for a black light for a poster. The only one he could find was being sold by a wholesaler – and that wholesaler refused to sell to him unless he owned a properly registered business in a retail location. Lynch supposed that he couldn’t be the only one looking for a black light, so he and two partners pooled their money – a total of $3,000 – and rented an upstairs space on Government Street for $80 per month. They found other crafts people who made things like candles and clay pipes and that

Glen Lynch has been operating Baggins Shoes since 1969 rounded out their merchandise. Lynch bought out his partners within a year and moved to an arcade at Bastion Square. With more exposure, business picked up. When he was offered a chance to sell Papillion cotton clothing from India, he saw another opportunity. “In those days everyone wanted natural fabric clothing,” Lynch said. “And India was really catering to that and it meshed perfectly for us.” Business boomed. Lynch sold hundreds and thousands of articles of clothing from blouses to wrap skirts and dresses. The store moved into larger quarters in Market Square where it stayed for 30 years. In 1990 it began carrying a small selection of Converse shoes.

In 2000 it moved to the Paper Box Arcade to a small space it shared with a shop called Funky Town. By that time, natural fibre clothing had become thoroughly mainstream. However, the Converse brand was a growing aspect of the business. “Every season our sales were greater,” Lynch said. “And we had just experimented with online selling.” In fact, the day after his website went up, he had two orders for Converse shoes. “So I thought, this is it,” Lynch said. “I made the decision that if we took Converse seriously and did it better and differently than anyone else, we could do very, very well. I also had the thought that I wanted to advertise that we had the largest selection of Converse in the world.” Converse shoes have been around for generations and are an item of nostalgia for a great many people. “I understood that feeling,” he said. “I had that feeling and I was hoping my customers would have it.” Lynch’s gamble paid of handsomely. He gradually took over the entire Funky Town space and hired Brydie Griffin, whose role has grown from sales to management and far beyond that. He added three other lines to the stores inventory: Van shoes, Herschel backpacks and Stance socks. Those four lines have steered the business to explosive growth. True to his ambitions, Lynch’s store now has the largest selection of Converse shoes in the world. About 40 per cent of sales today are online and that number continues to grow as the website keeps improving. On Johnson Street, the store is a destination.

“We have great, loyal local customers,” Lynch said. “In summer we see the same tourists coming back again and again. If you’re into this brand, we are a Mecca.” The store has become so busy that Lynch has had to hire more employees, including Griffin’s husband, Simon Grounds, a CA, whose specialized knowledge has helped steer the business to even more success. Not only does Baggins Shoes sell all the latest styles and an enormous selection from past seasons of Converse shoes (including pop culture models) it also specializes in custom shoes. Lynch stressed that anything can be printed on the shoes including photos of pets and company logos. Instead of gifting employees or volunteers with T-shirts, some organizations are opting to print Converse shoes instead. Lynch pointed out that shipping is free in Canada and discounted for the United States – and with the lower Canadian dollar, Baggins Shoes now offers possibly the best prices of any Converse retailer anywhere. True to its origins, Baggins Shoes is still ultimately a cool store. Lynch noted that some people travel to Victoria with the sole purpose of shopping at Baggins Shoes. That’s not about to change. Although retirement lurks in Lynch’s future, the store will be left in very capable hands and will continue to be the ultimate place for Converse shoes and other very cool merchandise. Baggins Shoes is at 580 Johnson Street in Victoria. www.bagginsshoes.com

TECHNOLOGY

MARCH 2015

“THE CLOUD” ISN’T A THING – IT IS A SERVICE MODEL Technology Guys offers a variety of hosted solutions

n recent years, the term “the Cloud” has been over used by many technology companies to help describe and market their products and services. The term has created an enormous buzz in the industry, and has allowed vendors to market their solutions in a different way. Being connected to the Internet however is not the same as being cloud based. The actual concepts behind cloud computing are complicated, leveraging a variety of technologies with the intent of making an end user experience better. One offering can be significantly different from the next, and interoperability between offerings is not necessarily possible. For many, it is far easier to talk about different solutions as “the Cloud” rather than speaking to the varied technologies and complexities working behind each. Despite ‘the cloud’ being ill-defined and poorly understood, the term has somehow become part of everyday business discussions and

Aaron Butters of Technology Guys IT Solutions has almost become the defacto standard in sound IT business practices. I prefer to not say “the Cloud” because it is not specific and does not communicate what the solution actually is.”, says Aaron Butters of Technology Guys IT Solutions. “The reasons for confusion are many, and it starts w ith the use of term ‘the cloud’. There exists no single cloud – what we have are a wide range of vendors and service providers selling hosted solutions to customers. To that end, there actually exist many

clouds –with most functioning completely independently of one another. Having said that, there are true cloud offerings and this shouldn’t be misconstrued.” W hat is generally meant by a “Cloud Based Solution” is a vendor hosti ng a sof twa re package or solution on servers in a datacenter, and customers accessing it remotely over the Internet. “There are a variety of purposes remote computing can perform including hosting remote ser vers, appl ication hosting, data storage, backups, d evelopment /te s t comp uting, remote desktop computing, and analytics”, expressed Aaron. M a n y s o f t w a r e c o m p a nies have used it to transform their former business models. Historically software was installed and processed locally - and sold once to the end user. The Cloud model incorporates software and processes being hosted offsite, shifting to one of regular recurring payments for use of the software. “There are instances where software titles have been converted to hosted offerings, and simply rebra nd e d a s b ei n g Clou dbased as though the product is something significant or new – when it is not”, explains Aaron.

“But that gets us into SaaS or Software as a Service, and that is a different discussion” O n t he stora ge f ront, it i s critical that businesses be aware of where the data is physically residing when exploring hosted solutions. “Privacy laws vary significantly between Canada, the US and abroad.” says Butters, “This is of great importance in business settings where there exists requirements to uphold certain privacy standards.” Technology Guys offers a variety of hosted solutions including those maintained in a secure data center in Victoria. They also have extensive working experience with a variety of vendors who m a rket t hei r solut ion s as Cloud-based. Aaron said,

“W hen it comes to assisting Clients who bring up the Cloud as a solution, it is important that they understand what the specific solution is, and what the impact to productivity, stability and security will be. The goal is ensuring our Client understands what they are getting, and how it will positively affect their bottom line.” Technology Guys IT Solutions is a Victoria based Managed Service Provider serving the needs of SMB to Enterprise customers. Its areas of expertise are Networking, Virtualization, Storage, Planning and Disaster Recovery. To learn more please visit them online at www. technologyguys.ca

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MARCH 2015

PATRIOT ELECTRIC LTD. PLUGS INTO CUSTOMERS’ CURRENT NEEDS Embracing challenging assignments helps award winning Victoria company succeed

ICTORIA – Some fatherly advice has gone a long way for David Moss. “My father, Bob Moss, always mentored me and said ‘being in business for yourself would be the best way to succeed and to accomplish your goals,’” says Moss, President of Patriot Electric Ltd., which he founded in October, 2001 following 21 years of experience in the industry. Growing up in a family business environment, Moss knew he was “destined to be in business for himself”, like his father and two brothers. Distinctive approaches to business have guided the electrical contractor along the sometimes uphill climbs that face companies in a competitive industry. “Patriot Electric Ltd. came about as a new business venture that would be partnered up with my best friend and wife of 35 years, Teresa,” Moss recounts. “Right from the start, we knew that added value was our means

We are pleased to congratulate Patriot Electric Ltd on their continuing success. www.tidmangroup.com

250-652-1101

President & Founder David Moss recently had his work recognized with two prestigious business awards

Staff at Patriot benefit through a management approach that focuses on mentorship and successes

to success,” Moss adds. “We have distinguished ourselves by developing a target market of customers who seek the best. Quality is a stronger sell than ‘cheap’.” Moss’ work experience led to the formation of the Patriot electric motto: “turn complicated problems into simple solutions”. “We don’t want to be stereotypical,’” Moss explains. “Customers have said ‘you are not the cheapest but we really feel comfortable and want the kind of working relationship and service you offer.’ These stories define what we try to achieve.” Patriot Electric was the Winner of the 2013 Greater Victoria Chamber of Commerce ‘Business of the Year Award’ for businesses with between 1 and 10 employees. “We were recognized for our work in transforming a run-down building into a high tech office. I was nominated by Al Hasham, one of the owners of Maximum Express across the street. “ A 2014 Business Excellence Award from the Vancouver Island Business Excellence Awards as Trades Company of the Year was in recognition of the quality of the company’s work across the island. “Competition in the industry is fierce,” Moss notes. “Projects are increasing in size and availability, but profit does not seem to be there in many cases. This goes for both the suppliers as well as other contractors. We sometimes

see a crazy race to ‘zero’ in hard bid projects.” “The lowest bid wins when hard bids are put out to public tender. Profitability is a huge challenge in this area, so we do not go after hard bid jobs unless we are invited by preferred general contractors.” The recession brought pressures that threatened the very survival of many companies. Knowing where to deliver value enabled Patriot Electric to get through. “‘Change or die’ become the order of the day when the perfect storm hit,” Moss recalls. “Developers and homeowners put the brakes on big time and closed the doors to new business, just like we are seeing in Alberta right now with oil prices. “We needed to re-create ourselves virtually overnight in order to keep the dollars rolling in. A key consideration was ‘how could we deliver services at a price people could afford?’” The answer was going after service and restoration work. “We thought ‘what markets are not affected?’ We figured out no matter what the economy is doing, floods and fires unfortunately happen, and we could be that premium value added restoration company,” Moss states. “Post-recession, surprising people with the quality of service we offered brought many rewards. We now do the electrical work for

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a lot of restoration companies in town.” Patriot Electric is in good standing with electrical authorities and equipped with safety certification from BCSA, and is well aware of the complexities of delivering top quality work for a wide range of customer needs. “We handle BC Hydro Power Smart incentive and rebate programs as a certified Alliance contractor, which means they trust us with larger accounts including audits, while ‘smart home’ technology that can be controlled with a smartphone is among our areas of expertise,” Moss points out. “Our clients include public sector, commercial and residential projects requiring services for renovations, repairs and new builds. Custom design-build is the company’s forte.” Within the electrical industry, there is a constant need for companies to adapt and develop as they grow. “ T h e w ay t h e i n d u s t r y i s changing with the new building codes, we are finding some new ways that technology can minimize the amount of wiring required through wireless technology innovation. So that is a good thing, meaning we’re not having to take walls apart,” Moss says. “Power saving technology is a win-win for everyone and a significant growing force in the industry.”

Long-time staff members often come up with ideas that help move the company forward. The mentorship received by his father and friends Ron and John Tidman continues to guide Moss, as he in turn mentors his staff. “Is there something unusual about our management? The answer is yes. We believe in maximizing our staffs strengths and abilities,” says Moss. “By working with our staff’s skills and talents we always find the greatest morale and job satisfaction.” The company also takes full advantage of new technology. “We are very proud to have taken part in the University of Victoria Co-op program,” Moss says. “This program has helped turn my ideas into a reality. From that, in 2014, Patriot Electric hired a full time graduate electrical engineer, Bemnet Lulie. “This talented young man’s contribution to our team has been outstanding,” Moss notes. “We are able to offer design and consulting services without the expense that customers would face hiring an electrical engineering firm. “Going forward, we will combine our relationship building philosophy with a commitment to staying on the front lines of technological change.” Patriot Electric is at 569 Hillside Ave in Victoria Visit patriotelectric.ca

MARCH 2015

ROLEX PLASTICS AND PRINTING CELEBRATES 5 YEARS Unique company known for high quality custom binder and menu cover work

ICTORIA - Rolex Plastics and Printing Ltd., established in 1972, is celebrating its fifth anniversary under the ownership of Steve Fisher and Derrick Steadman. When they purchased the shop from Geoff and Gina Reid, the shop already had an excellent reputation. Under the new ownership, it has continued to build on its good name and has continued to grow. “We’re doing well,” Fisher said. “And that really stems from the fact that a lot of our product lines are unique, custom products not available anywhere else on Vancouver Island.” He added that that is not true of all the company’s products, but it’s certainly the case with its vinyl products, custom three-ring binders and menu covers for the restaurant industry. Rolex Plastics certainly provides all the regular print services one would expect, from letterheads to business cards and envelopes, but its unique area of specialty is the manufacture of custom imprinted products. “We are not your average print shop,” Fisher said, noting that the three-ring binders, for instance, can be vinyl, poly or executive binders, such as the guest directories found in hotel rooms. A range of recycled products called the “rebound binder” are also offered. Customizable clipboards, like those found at the University of Victoria bookstore, screen-printed with the university’s logo - and vinyl wallets found at travel agencies, car dealerships, and insurance companies, are also among the product lines offered by Rolex Plastics. Rolex Plastics is also known for its superb customer service. Fisher pointed out that some of

Derrick Steadman and Steve Fisher own a unique print shop that offers a large variety of services Rolex Plastics boasts all the latest in print equipment

The company produces high quality menu covers

The company custom manufactures covers of all kinds

the company’s accounts have been in place for many years “I think that’s because of our customer service and the quality of the product. We are very much ‘old school’ in respect to the way we deal with our clients. When somebody phones for a quote, there is a person who deals with them – and we work with them whether it’s by email or by telephone. We work with them until the estimate is performed to their satisfaction.” He added that customers deal with knowledgeable, experienced people. If for some reason the sales person can’t answer a question, Fisher or Steadman are happy to help, and with 60 years’ experience between them, there aren’t a lot of questions they can’t answer. Rolex Plastics offers a complete set of services to its custom-binder clients, including end to end design and manufacture: producing the text, manufacturing the binder and index tabs, collating printed inserts, and then completely assembling the finished product. When it comes

to complex projects, staff work with the clients, look at their samples and show them samples of previous work the company has done. No matter what it takes, Rolex Plastics can meet the customer’s requirements. The company manufactures menu covers for first class restaurants, as well as for more casual cafés. For hotels and restaurants, Rolex Plastics is a onestop shop. Fisher pointed out that when people go to a fine restaurant for a meal, they expect a certain ambiance, and that includes the presentation of the menu, wine list and dessert offerings. A beautiful leather-like debossed menu cover adds to the entire experience. That same restaurant may want a simpler menu for breakfast or lunch – and it may want printed inserts, business cards, envelopes and letterhead. Rolex Plastics does it all. “The difficulty we face in marketing is that what we offer is immense,” Fisher said. “There are so many things we can do here: we have traditional silkscreen

printing; we have flatbed printers; we even manufacture signs - both vinyl bag style and digital coroplast signs.” Fisher said that there are distinct advantages to dealing with Rolex. “We come to you and we can show you samples or you can come to ou r show room a nd take a look at projects from the past from very well-known and high end establishments. Take a look at what other people have done. Look at samples and tell us the textures you like. It’s a lot nicer to do that than looking at

something online.” He stressed that Rolex Plastics stands by its promise of quality. “We’re here, we’re local, we live in Victoria, and we dine and drink in Victoria. Quality is everything to us. If anything ever goes wrong, we’re right there – we don’t let anybody down. Our pricing is fair, but most importantly, you can come here, look, touch and feel other projects we have created.” Rolex Plastics and Printing Ltd. is at 2 – 2745 Bridge Street in Victoria. www.rolexplastics.com

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MARCH 2015

HOUSTON SIGN 90 LTD: A HALF CENTURY OF SIGN MAKING “Reaching 50 years in Victoria company’s commitment to state-of-theart technology keeps the business up with the times

ICTORIA – An old fashione d approach i n a n i ndu st r y whose m a i n constant is change has helped Houston-Sign 90 Ltd. through five successfu l decades i n business. A fa m i ly busi ness ventu re in 1963 sparked the creation of Hou ston Si g n s Ltd ., a nd the 50-plusyear journey has been both challenging and rewarding. “As the sig n i ndustry gets more technical and mass production oriented than ever before, there have been a number of important considerations for us,” ow ner Dan Houston explains. “Neon signs have long formed a core pa r t of ou r busi ness, with a significant amount of experience required to produce a quality product. The rise of new LED illumination lowers the barrier to the entry level and has increased the competition in the industry.” As a second generation business ow ner, Houston k nows some of the best ways to identi fy a nd combat the su ite of challenges brought by industry change. “One of the major cha nges since the days when my Dad ran the business comes in the form of narrower profit margins for all sign making businesses,” Houston points out. “Some compa n ies have responded by focusing on lower priced products, but the word cheap is not used at our shop. Quality work and meeting customer needs, even in challenging circumstances makes us stand out. We are CSA (Canadian Standards Association) certified to manu factu re a l l types of illuminated signage.”

business and continuing what my father started was my primary goal. It remains my core commitment going forward. Including the part time work with my Dad while in high school, I am closing in on 40 years in the business.” DAN HOUSTON OWNER, HOUSTON SIGN 90 LTD.

Owner Dan Houston with his mother Heather Houston and team members Fo u n d e r L a r r y Ho u ston served his apprenticeship with Mannix Signs before ta k i ng his malt stick, paint brush and $68 to start his own business in May,1963. “A s the busi ness g rew, my father started off working out of a single car garage, and expa nded it i nto t he back of a woodwork shop in Esquimalt,” recalls Houston. In1971, the business moved to its current location and the company entered the electric sign market, which is now the

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mainstay of the business. Dan Houston graduated from high school i n 1980, a nd lea rned how to bend neon i n 1981 i n Wisconsin. In 1995, the parent company his father started, “Houston Signs Ltd.” was ta ken over by Houston Sig n ’90 Ltd. Transitions from one generation to another can present challenges, but Houston made continuing a legacy of family business his central priority. “My Dad sadly passed away i n 2009, severa l yea rs a f ter

‘90 took over. My Mom is still involved and wanting to see the family business continue. Working with my Dad meant so much to me and he taught me everything he could. I am committed to the business and his legacy,” Houston says. “Reaching 50 years in business and continuing what my fat h er s t a r te d wa s my pr imary goal. It remains my core commitment going forward. Including the part time work w it h my Da d wh i l e i n h i g h school, I am closing in on 40

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MARCH 2015

Dan Houston has achieved his goal of bringing the family business to the 50 year mark

Left to right: Amanda Goulden, Claudette Campbell and Natasha Gins deliver the frontline customer service

Amanda and Jay operate the newly purchased HP 2500 Eco-friendly Latex HP printer which creates all of Houston Sign 90’s graphics

We applaud your 50+ years in business

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Congratulations Houston Sign on more than 50 years and counting!

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Congratulations to Dan and his team on more than 50 years of success. T: 1-250-218-0111 Bill Forbes www.federated.ca

years in the business. We have experienced the perils of partnerships, and learned to take a fully independent approach.” E mbraci ng ch a l leng i ng or ambitious projects is central to Houston’s strategy. By taking on work from which competitors might shy away, Houston invests in the maintenance of a respectable market share. “The most challenging project our team has completed, I would say would be the Royal BC Museum signage. We took on a l l the ma nu factu ri ng i n our shop plus the required assembly and installation that took place on site,” Houston states. “T hese a re two of t he l a rgest i l lu m i nated facia sig ns on Vancouver Island, measuring out at 45’ tall by 23’ wide. Ladders are located inside to allow workers to change out the lamps.” As a leading provider of sign ma nu factu ri ng, serv ice a nd i nsta l lations, Houston Sig n has its work placed in a wide range of prominent locations throughout Vancouver Island. “Recently the use of Electronic Message Centers ( E M C ’s) h a s b e c o m e v e r y popular. We use DAKTRONICS product for this request. They are the best boards on the market we have seen. EMC sig nage projects now form a growing and promising part of our portfolio,” says

Houston. The list would include North Cow ichan Secondary wh ich has two locations, Claremont Secondary School, West Shore Parks & Recreation a nd Victoria Prem ium Automobiles Ltd. T hey a re cu r rent ly i nsta l l i ng sig nage at Stelley’s Secondary a nd Wille Dodge Chrysler. Well-equipped Houston Sign has been an installation and service agent for large national accounts, over the past 40 plu s yea rs, w it h cl ients i ncluding Pattison Sign Group, Teksign Inc., Selkirk Signs, Jones Neon, Pride Signs a nd many more signs produced in Eastern Canada. “A t H o u s to n S i g n w e c a n reach out, service and install just about any sign on Vancouver Island,” We run a fleet of five trucks which includes 3 aerials maintenance units up to 65’,” Houston points out. “Taking a broad view as we always do, it is clear that repeat business is highly significant. Customers tend to update their signs every few years and they know they can return to us.” Houston Sign strives to stay cu rrent on the latest sig n manufacturing technologies, including the use of state of the a rt g raph ic desig n sof tware, an Eco-friend ly Latex HP printer, and a CNC router table. “A s c o m pl e x it y i n c re a s e s in the industry, I rely on the ex pertise of my sta ff, who I look to for guidance and see as co-workers and even partners rather tha n si mply employees,” Houston concludes. “ T h a n k s to t h e m , w e a r e successf u l i n wh at we do. I would like to extend my thanks to customers, suppl iers a nd Houston Sign ’90 Ltd. staff for making everything possible as we move forward.” Houston Sig n 90 Ltd. is at 502 William St. in Victoria www.houstonsign.com

Well done Dan and the rest of the team at Houston! - From your friends at Grimco -

Trusted Value and Service since 1875

604.415.8360 | www.grimco.ca

WEST SHORE/SALES

Webinar aims to help tenants uncomplicate commercial leases

MARCH 2015

SUSTAINABILITY STARTS WITH UNDERSTANDING IMPACT Sometimes saving energy

March 3 and 12 - ‘What You Need To Know As A Commercial Tenant’ designed to simplify landlord language

aving problems unders t a nd i n g t he c ommercial lease for yo u r pl a c e of b u s i n e s s? Join the club. Often, landlords present tenants with their ‘standard’ lease and ask them to sign it. It could include more than 40 densely worded pages of legalese. Peter Morris of Greenstead Consulting Group, a certified and recognized retail property expert is introducing a free webinar titled: “What You Need To Know As A Commercial Tenant” aimed at helping tenants understand the process better. It will be offered March 3 at 2 p.m. and March 12 at 12 noon. It covers various aspects of commercial real estate leasing and lease management and provides business owners, managers, real estate agents, accountants, lawyers and others with critical information about the commercial leasing process whether they are leasing retail, office or industrial/ warehouse space. Morris has worked in eight countries and lived in three (Canada, the USA and Indonesia) to bring a unique global perspective. He has

worked with institutional owners such as Cadillac Fairview and Brookfield Properties as well as in a third party capacity with Colliers International. He has over 30 years experience leasing over 5 million square feet of commercial space and administered to thousands of leases for most of the world’s top brands. “Commercial real estate leasing is a complicated process that few tenant occupiers truly comprehend,” says Morris. “That is understandable because leasing space is only one small aspect of the tenant’s business and many tenants only think about their lease when first locating their business or when the lease term is about to expire. “While the occupier considers the lease process a minor part of their primary business it is the landlord’s full time occupation. Unfortunately, this places them at a disadvantage when dealing with their negotiation and lease management.” Morris notes that the initial leasing process contains at least 11 steps, starting with the original business plan and culminating with the opening of the space. There are

many considerations beyond location and size of the premises. “There are many concepts that need to be understood in order to strike and the most appropriate deal and the lease itself is a complicated document. For example, consider the many different types of lease forms. There are carefree leases, triple net, modified net, gross, modified gross, so-called “green” leases and ground leases,” he adds. Morris says typically, the landlord wants the tenant to assume as much of the landlord’s risk as possible, while the tenant doesn’t want any of the landlord’s risk. “Many occupiers believe they only need to give the leasing process to one of their advisors, such as their lawyer, accountant or real estate agent, in order to get the best lease possible,” Morris states. “The reality is that while each one of these have a specific role to play in the overall process, none are properly equipped to handle all aspects. And ultimately, it is the responsibility of the occupier to direct their actions and make the final decisions.” To register for the free webinar, email: dAdmin@GreensteadCG. com

IS A SALESPERSON’S FAILURE A SALES MANAGEMENT FAILURE?

SALES JOHN GLENNON

an we as sales managers take credit for our salespeople’s success? How about their failures? Gather a group of sales managers and the conversation inevitably turns to their people; their A performers, B performers, and C performers. Which group do you think demands most of their conversation? Typically the answer is the lowest performers. ‘C’ performers use more resources, occupy more worry time in the mind of a sales manager, and may even be considered a personal failure by the manager. When hiring, even the most sophisticated hiring process in the world, gauging the possible success of a salesperson is an inexact science. Lowering the risk factors by using good assessment tools

and interview skills is critical. Success in the past is indicative of success in the future, but there are always a few unknowns that can affect that. Things like problems in their personal life can affect their effectiveness, and that’s something we can’t foresee. We do the best job we can, involving all the technology and expertise available and we try to get an 80% match at best. The rest has to be cultivated and grown. The job of the sales manager is to help their people be successful. Coaching, mentoring, training and supervising are all part of the management role, and on-boarding is a time demanding process. The job is made easier, and the outcomes made better, by the willingness, openness and eagerness of the salesperson to ‘get it’, how hard they are willing to work, and how able they are to adapt and change. The responsibility lies on both shoulders – the manager to provide the resources, and build the skills of the salesperson and the salesperson to implement. Continued support can be provided by the sales manager through setting expectations, long-term learning and through accountability. This is achieved through pre-call planning and debriefing

calls, teachable moments, goal setting and creating a culture that develops business people in sales. However sometimes, ‘you can lead a horse to water …’. If the sales manager is providing the support, the work, and responsibility, then it must be the salesperson. If they side-step responsibility, don’t show initiative, refuse to comply to the accountability and key performance indicators, there is little the manager can do but institute corrective measures for the company. So, is a salesperson’s failure, a failure of sales management? It comes back to the IF. Success in sales is a team effort. There are responsibilities for both the salesperson and the sales manager. IF there are too many failures the breadcrumbs may lead back to the sales manager. Copyright 2014 Sandler Training and Insight Sales Consulting Inc. All rights reserved. John Glennon is the owner of Insight Sales Consulting Inc, the authorized Sandler Training Licensee for the Interior of British Columbia. He can be reached at jglennon@sandler.com, toll free at 1-866-645-2047 or visit www.glennon.sandler.com

is about investment, but there are often quick wins which can be made by doing things differently.

WEST SHORE JULIE LAWLOR

he Capital Regional District’s (CRD’s) draft “Regional Sustainability Strategy” has just finished a period of public consultation as of 15 February. Part of the vision presented is that “By 2038: We contribute to a healthier planet and create a thriving, sustainable economy that optimizes individual and community wellbeing.” The CRD makes use of the acrony m “SH I FT,” as i n “SHIFT 2038: A Capital Region that is Sustainable | Healthy | Innovative | Fair | Thriving”. This is an ambitious document that pledges what the CRD will do to achieve results, and also asks a g reat dea l of mu n icipalities. Given the WestShore Chamber of Commerce’s relationship with five of the thirteen municipalities, we will be consulting with Colwood, Highlands, Langford, Metchosin and View Royal to see if the Chamber can facilitate discussions going forward. With our previous participation in LiveSmart BC, we are no strangers to promoting green practices which ultimately save money as well as helping to save the planet. The LiveSmart BC Program helped small businesses identify how they could save money on their energy bills. Sometimes saving energy is about investment, but there are often quick w i ns wh ich ca n be made by doing things differently. Bitez Sandwich Bar in Colwood made such an adjustment by turning on their Panini machine at 11:00 am instead of at 7:00 am during set up for the day. Some may argue that such a small change can make little difference, but it is often the adding together of all the small changes that lead to a significant saving in energy use and therefore money spent on energy bills. Many business owners want to “be greener” but struggle to know where to start. One program that can help businesses focus their resources is the Vancouver Island Green Business Certification program. T his takes you through a checklist which not only looks at issues such a s wa ste m a n a gement and energy and water use, but also asks a series of questions about social sustainability. The

highest certification that can be given is of course “green,” and West Shore businesses Growlies for Pets and Goldstream Avenue Bicycles have achieved this, as has the City of Colwood at its Municipal Hall. My Chosen Café and Stephen Whipp Financial have completed gold certification, as has the Olympic View Golf Course for its Forrester’s Bistro & Bar. While it’s useful to have certification, the best thing about this kind or program is that going through it engages people to consider what they could do differently. It encourages a change in business culture that often feeds back into how people live in their homes, and the changes they can make there. The CRD’s Strategy sets out that big changes are needed if we are to address our impact on the environment in a timely manner. This can only come about if we understand the impact we have, and what positive steps we can take. For starters, what one thing can you do to make a positive difference? For inspiration, visit vigbc.ca Julie Lawlor is the Executive Director at the WestShore Chamber of Commerce. You can reach her at 250-478-1130 or jlawlor@ westshore.bc.ca

VICTORIA

MARCH 2015

Local firm protects ideas and innovation Thompson Cooper LLP is on the register of the Canadian Patent Office

hompson Cooper LLP in Victoria is the only intellectual property law firm on the south part of Vancouver Island that is qualified to be on the register of the Canadian Patent Office. Partner Doug Thompson explained that the patent office will only deal with legal firms that are on their register. Thompson Cooper works in three specific areas. First, with people who have ideas. “In order to do anything with the idea, they have to share it,” Thompson said. “By sharing it, they risk losing it so they come to us to protect the idea and we figure out the best way to do that.” The second part of the firm’s business is with companies that are well established and have a new product or service they plan to launch. “Sometimes they’re quite concerned that the name they’re going to use – the trademark – is not already being used by someone else,” Thompson said. “It’s quite expensive to put a product out there and to have to withdraw it after a launch. And sometimes they have an innovation in their product and they want to make sure that innovation is protected.” He added that lately more and more innovation relates to Internet business and protection is essential. The third area the firm deals

in involves working with patent lawyers in other countries. Some clients file patents internationally and while Thompson Cooper hires the appropriate firms in countries like Japan or Denmark, it in turn, is hired by firms in other countries to file patent applications in Canada. While companies that file International Patent Applications can file in 150 countries, they typically only do so in 10 – 12. “It makes complete sense to tie up your home market and your largest competitors,” Thompson said. “And then tie up your export market. We protect ideas and sometimes the ideas are copyright – you’ve come up with a song or you’ve written a book. When you’ve come up with a name for a website, we protect it by way of a trademark.” The protection of ideas can go even farther, Thompson said. It could be a new shape for a lamp for which the firm seeks a design protection. A trademark has some nuances. “A trademark is anything you use to distinguish your product from that of your competitors – and they’ve opened that wide. You could differentiate that by way of smell or by way of sounds or by way of the shape of your packaging, and of course, by name and logo.” T hompson Cooper LLP is a

well established firm in Victoria. Thompson himself has been practicing since 1988. Experience in the field is one reason the firm has enjoyed success on Vancouver Island. It’s also a firm people enjoy dealing with. “We’re approachable,” Thompson said. “And we are physically on the island. I’d like to think that we have a personal touch.” He added that there is one other important function the firm serves. Sometimes people do take other’s ideas. Thompson recalled an occasion where someone

had copied another person’s website, changing only the name. “We took action and had that stopped,” he said. “And there was a person in Nanaimo who we had obtained a patent for. He discovered that someone else was making the product and we had to stop that and a settlement was reached. There are both sides to this issue.” Thompson said that when people put a great deal of thought and work into their product or idea, that work deserves to be protected. The professionals at Thompson Cooper have

Doug Thompson says that one of the firms strengths is its approachable people the expertise to do just that. Thompson Cooper LLP is at 201 – 1007 Fort Street in Victoria. www.tcllp.ca

WHO IS SUING WHOM

30 WHO IS SUING WHOM The contents of Who’s Suing Whom is provided by a thirdparty resource and is accurate according to public court documents. Some of these cases may have been resolved by publication date. DEFENDANT Cedar Road Bioenergy Inc PO Box 352 Stn A, Nanaimo, BC PLAINTIFF Allnorth Consultants Ltd CLAIM $ 7,509 DEFENDANT Cedar Roofs Only Victoria 5208 Santa Clara Ave, Victoria, BC PLAINTIFF David Scholten CLAIM $ 25,216 DEFENDANT Alan Jones Construction Ltd 202-1007 Fort St, Victoria, BC PLAINTIFF Sky High Roofing Ltd CLAIM $6,264 DEFENDANT Diversified Properties Ltd 541 Herald St, Victoria, BC PLAINTIFF James Montgomery CLAIM $22,415

DEFENDANT Dynamex Canada Ltd 450 Banga Pl, Victoria, BC PLAINTIFF 1978 Vanlines CLAIM $29,946 DEFENDANT Eclipse Technologies Inc 111 Wallace St, Nanaimo, BC PLAINTIFF Business Development Bank of Canada CLAIM $44,379 DEFENDANT EDJ Developments Ltd 689 Towner Park Road, North Saanich, BC PLAINTIFF Vanzetta Holdings (BC) Ltd CLAIM $21,989 DEFENDANT Hardrock Masonry Contracting 195 Hastings St, Victoria, BC PLAINTIFF Rakesh Kohli CLAIM $15,795 DEFENDANT Landsdowne Appliance Ltd 2517 Douglas, Victoria, BC PLAINTIFF Sean Sweeney CLAIM $25,256 DEFENDANT NAI Commercial (Victoria) Inc 569 Johnson St, Victoria, BC

PLAINTIFF Claude Megevand CLAIM $11,246 DEFENDANT Nikka Developments Ltd 9925 Maple St, Chemainus, BC PLAINTIFF All Island Equity Mortgage Investment Corp CLAIM $331,029 DEFENDANT Ocean Pool & Spa (2007) Ltd 6-1209 East Island Hwy, Parksville, BC PLAINTIFF DEFENDANT Dokey Resources Ltd CLAIM $8,576 DEFENDANT Pacific Rim Exteriors Ltd 101-563 Herald St, Victoria, BC PLAINTIFF Slegg Construction Materials Ltd CLAIM $6,174 DEFENDANT Pacific Rim Exteriors Ltd 101-563 Herald St, Victoria, BC PLAINTIFF Slegg Construction Materials Ltd CLAIM $134,397 DEFENDANT Parkwest Construction Ltd 543 Wain Road, Parksville, BC PLAINTIFF

MARCH 2015

City of Parksville CLAIM $7,121

$11,111 DEFENDANT STM Sports Trade Mall Ltd 508 Discovery St, Victoria, BC PLAINTIFF Smith Sports Optics CLAIM $10,212

DEFENDANT Pat Bay Air Limited 104-9710 2nd St, Sidney, BC PLAINTIFF Victoria Air Maintenance Ltd CLAIM $18,616

DEFENDANT Stonestreet Café & Catering 2505 Beacon Ave, Sidney, BC PLAINTIFF Claude Megevand CLAIM $11,246

DEFENDANT PI Granite Fabricators Ltd 6200 McGirr Rd, Nanaimo, BC PLAINTIFF Mid Island consumer Services Co-operative CLAIM $14,509

DEFENDANT Top Quality Painters Ltd 104-9717 3rd St, Sidney, BC PLAINTIFF Industrial Plastics (1975) Ltd CLAIM $11,657

DEFENDANT Rock Steady Contracting Ltd 201 Selby St, Nanaimo, BC PLAINTIFF JR Edgett Excavating Ltd CLAIM $7,747

DEFENDANT Zamco Enterprises Ltd 6th Floor 395 Waterfront Cres, Victoria, BC PLAINTIFF Nolan Smith CLAIM $25,216

DEFENDANT Selective Siding Ltd 111 Wallace St, Nanaimo, BC PLAINTIFF Business Development Bank of Canada CLAIM $26,046

DEFENDANT Trimcor Pacific Building Solutions Ltd 101-536 Herald St, BC PLAINTIFF Slegg Construction Materials Ltd CLAIM $382,603

DEFENDANT Senior Solutions Canada Inc 714 Skyview Pl, Victoria, BC PLAINTIFF Susan Pegler CLAIM

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MOVERS AND SHAKERS

MARCH 2015

31 Mike Iorio on achieving top sales for the month of January. The dealership also congratulated Steve Aydon on achieving salesman of the year for the 13th consecutive year. Pemberton Holmes congratulated its top six realtors for 2014, which includes: Dan Johnson, Ken Neal, Kelli Anderson, Ray Little, Ken Janicki and Catherine Hobbs.

To get in Movers and Shakers, call Thom at 250-661-2297 or email thom@businessexaminer.ca University of Victoria MBA students Jesal Shah, Andrew Spence, Susan Laidlaw and Karin Feldkamp took first place in the Corporate Knights’ Business for a Better World case study competition at the World Economic Forum in Davos, Switzerland. The Better Business Bureau of Vancouver Island will be launching an ethics program aimed at businesses, consumers, service clubs and high school students in the Spring. University of Victoria business students have teamed up with Our Place Society to come up with recommendations to improve the organization’s services. Our Place has also welcomed Anglican Bishop Logan McMenamie, former city councillor Shellie Gudgeon, and lawyers Geoffrey Huggett and Stephen Hammond to its board of directors. DFH Real Estate Ltd. congratulated Stephanie Peat, Mike Hartshorne and Diane Wilkinson on being its Office Leaders for the month of January. Songhees First Nation elder Clarence Dick will be receiving the Leadership Victoria lifetime achievement award for his work in the community. The Victoria Foundation board of directors has welcomed Kyman Chan and Patrick Kelly as its newest directors, and Michael Cridge, Sang-Kiet Ly and Erin Shaw as committee members. Glen MacNab Custom Kitchens celebrates 15 years in business. Oak Bay councillor Kevin Murdock is the new chair of the Greater Victoria Public Library board, and Saanich citizen representative Anne Kirkaldy has been elected as vice-chair. M’akola Housing Society has selected Scansa Construction to build its four-storey, mixeduse building with 36 affordable housing units.

system designed to clean the air, reduce fuel costs and improve engine wear.

Compliance Energy Corp. has re-applied for an environmental assessment certificate for Raven Coal Mine nearly two years after its first attempt fell short.

Two $8 million projects are scheduled to start construction this month: McLaren Properties will be working on The Shire’s 30 residential units in the first building of a three phase project, and the Quadra Street development designed by Misra Architect is being built to gold LEED standards.

Jeneece Place, a facility created to allow out-of-town families to stay nearby while their children receive medical treatment at Victoria General Hospital, celebrated its third anniversary. Sotheby’s International Realty Canada has welcomed Brad MacLaren to its team of agents. Alex Zohar, owner of Victoria Kiteland and Victoria Miniland, has decided to close his leased downtown Victoria store at 651 Johnson Street to work from home, selling products exclusively online. Real estate sales and prices in Greater Victoria increased in November from the same month a year ago, but fell in each category compared with October 2014. A new study has shown that the seaplanes travelling in and out of Victoria’s Inner Harbour on a daily basis contribute more than $70 million to the local economy, and bring an average of 250,000 people to the city each year.

West Marine will be closing all of its stores in Canada, including three on Vancouver Island, as leases expire within the next few years. The company, based out of California, originally had 10 stores in Canada. The company’s Vancouver Island locations are at 2929 Douglas Street in Victoria, 2210 Beacon Avenue in Sidney, and 120-2000 North Island Highway in Nanaimo. The Capital Regional District has made a deal to purchase 22 properties from the provincial government to

The Cowichan Valley has been named as a Top 20 Place to Visit in Canada by vacay.ca’s travel experts.

be used as affordable housing. The total cost of the project will be about $10 million, which the province has committed to reinvesting in local housing projects.

Discovery Honda congratulated

A $40 million project, under the development of Stan Sipos, has been planned for the base of Government Street’s retail zone. Sipos plans to demolish and replace the Canada Customs building at 816 Government Street, and completely gut and renovate the adjoining heritage building that faces Wharf Street. The new Jim Pattison Toyota, Scion and Lexus dealership has opened for business in Victoria at 3050 Douglas Street. The Maritime Museum of BC, located at 28 Bastion Street, is looking to secure a new space on the Inner Harbour, after being closed for more than three months. 3

1 20 Peter Baljet GM congratulated Brodie Harris, Jerry Deol and13

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MOVERS AND SHAKERS

MARCH 2015

MOVERS AND SHAKERS

Entrepreneur of the Year by the University of Victoria’s Peter B. Gustavson School of Business.

CONTINUED FROM PAGE 31

Trevor Sheck on achieving salesperson of the month for December.

Galaxy Motors congratulated Ryan Wright on being its top salesperson for the month of January.

Duncan-raised actor, Ali Leibert, will be on the Island filming for The Devout. ReMax Duncan/Mill Bay congratulated its top performing associates for the month of January. Top individuals include: Janice McLean, Clint Steigenberger, and Mette Hobden. Top teams include: Cal Kaiser’s Team, Debbie Meiner’s Team, and Kim Johannsen’s Team. Engel & Volkers has announced that it will be opening locations in the Cowichan Valley, Nanaimo, Victoria, Calgary, Edmonton, Toronto and York in 2015. Western Forest Products has re-opened its Ladysmith Sawmill, after it was closed for more than a month. The Cowichan Theatre will now be named the Cowichan Performing Arts Centre to better reflect its broad range of performing arts productions. The Victoria Grizzlies general manager and head coach Brad Knight has retired from his position with the team, and will be replaced by former head coach Craig Didmon.

Teriyaki House is open for business in Sooke at 6250 Sooke Road.

Victoria Mitsubishi is now open at its new location, at 3342 Oak Street. Six Vancouver Island companies have been named in the top four categories for the annual Small Business BC Awards. Victoria’s Flytographer and Port Alberni’s Swept Away Inn are in the best concept category, My Alberni App and Rise Adventure of Victoria are in the best emerging entrepreneur category, and Origin Gluten Free Bakery and Averill Creek Vineyard are in the best international trade category. The Victoria company responsible for the Handybar, a device originally created to help people get in and out of their cars, has been sold to an American firm, Stander Inc., and will soon shut down its Island operation.

New Balance Victoria is celebrating its 12th anniversary, located at 1205 Government Street. Shaw Communications is bringing 300 new jobs to the capital region at a customer call centre being developed in Uptown in Saanich. The new positions will be added to the existing 500 Shaw employees already working in Greater Victoria. New distillery, de Vine Vineyards, will be expanding its beverage offerings in the Spring to include gin, brandy and eventually whisky. Development of two office towers across from Victoria city hall on Douglas Street has been approved.

Pemberton Holmes has welcomed the addition of Rob Davies to its team of real estate professionals.

Cedric and Dorene Steele, who have operated the Prospect Lake Golf Course for 40 years, are heading into retirement after the 2015 season. The couple is accepting expressions of interest for operators to lease the golf facilities and surrounding properties.

Canada Homestay Network has won the Family Enterprise of the Year Award from the Canadian Association of Family Enterprise.

Victoria-based Pomme, a natural and organic grocery chain, has acquired Nanaimo-based Island Natural Markets.

Six months after shutting down, Literacy Victoria is set to re-open March 2, with fewer staff and smaller rental quarters.

Whole Foods Market plans to open a Greater Victoria store in the fall of 2016 at Uptown Shopping Center in Saanich.

The Tsawout First Nation is taking a new look at what type of commercial development will best suit its Saanich Peninsula land after plans were scrapped for a 650,000-square-foot power centre on 62 acres.

Former Saanich mayor Frank Leonard has been appointed to the Victoria Airport Authority board of directors. Mel Rinald is the authority’s new chairman, succeeding Lindalee Brougham.

Cook Roberts LLP has announced the addition of a new Tax Group, Ryan Green, Craig Young, Shelley Spring, and led by Andre Rachert.

Work is soon to begin on the first phase of Hudson Walk, a mixeduse project featuring 170 units of rental housing, and a small component of commercial space that could be completed over 20 months.

Luke Kratz, vice-president and portfolio manager at Victoria’s CIBC Wood Gundy, has been named for a second year in a row to Wealth Professional Canada’s list of Canada’s Top 50 Advisers.

The 9,000-square-foot ColdStar Solutions facility in Langford will be undergoing renovations to create four temperature zones, to accommodate fresh produce. This change will reduce space available to store frozen products. The Liquor Distribution Branch has applied to move its 669-squaremetre store into the former Jordan’s Furniture location at 2680 Blanshard Street, where it would operate a 1,281-square-metre store.

Hilton Hotels plans to open its first property in Victoria in the spring, after a $20 million renovation of the former Executive House Hotel. Marriott International Inc. has signed agreements to buy the Delta Hotels and Resorts brand, management and franchise business from Victoria-based BC Investment Management Corp. for $168 million.

Investors Group has welcomed Ryan Rayluk to its team at 4400 Chatterton Way.

Dillon Carefoot of the Fairmont Empress Hotel has been named director for Les Chefs d’Or Canada in the BC region. Standard Furniture Warehouse Outlet has opened for business at 1652 Old Island Highway. Merrick Architecture has appointed Louise Webb to the position of Senior Associate within the company.

Pedro Marquez as its new vicepresident of global marketing and business development. Victoria Premium Automobiles’ operations are being consolidated at a renovated location at 1589 Blanshard Street.

MacIsaac & Company has moved to a larger premises at 400777 Broughton Street, after 15 years in its Wharf Street heritage building.

Mishelle Martin is a new partner at D.R. Coell & Associates. The real estate appraiser and consultant firm has also announced that it has acquired Canadian Self Storage Valuation Services Inc. Paul Schroeder has been named Vancouver Island’s sales representative for Rolex Plastics and Printing. Arts and crafts giant Michaels will be the next big store to open its doors in Uptown, possibly in late March. David Foster, the Victoria-born music star and philanthropist, has been named 2015 Distinguished

Paul Schroeder Clayoquot Wilderness Resort has been announced as one of the newest members of the Relais & Chateaux association of properties.

Thom Klos

Senior Marketing Advisor

Victoria International Airport won the Airports Council International award for service quality for the second time, the first being in 2012.

PUT YOUR COMPANY IN THE SPOTLIGHT

Victoria’s Sharon Rai, owner of Sharon Rai Hair and Makeup Artistry, received four awards at the Canadian Wedding Industry Awards.

• A grand opening • A brand new building • Completing a major project • Landing a major contract • Celebrating a milestone anniversary

The Peninsula Co-op has unveiled its $1.4-million makeover of its Keating Cross Road grocery store.

Spotlights are your opportunity to spread the word about your firm to the entire Southern Vancouver Island region.

Ecoasis, owner of Bear Mountain Resort, has named Dale Gann as its director of business development as the company eyes economic diversification.

Contact me today to have your business featured in our publication.

Royal Roads University has named

In the life of every business, certain events always stand out:

To market your firm in the Business Examiner contact Thom Klos at 250-661-2297 or thom@businessexaminer.ca

OPINION

MARCH 2015 A division of Invest Northwest Publishing Ltd. Head Office 1027 Pandora Avenue, Victoria, BC V8V 3P6 Ph: 1.250.661.2297 Fax: 1.250.642.2870 Toll free: 1.866.758.2684 Website: www.businessexaminer.ca

PUBLISHER/EDITOR | Lise MacDonald, lise@businessexaminer.ca SALES | Thom Klos –thom@businessexaminer.ca, Josh Higgins – josh@businessexaminer.ca, Joanne Iormetti – joanne@businessexaminer.ca WRITERS | Goody Niosi, Julia MacDonald, Christopher Stephens, Ezra MacDonald

CORPORATE WELFARE: RISKY, WASTEFUL AND AN AWFUL PRECENDENT The reason that real, sustainable jobs are created and continue to exist, is because they create a product or service that meets a need in the marketplace AARON WUDRICK

or decades, governments in Canada have funneled billions of dollars into the coffers of private, for-profit bu si nesses. It’s h a rd to pi n down an exact figure for this largesse, so numerous are the programs and forms: “grants,” “loans,” “investments” and so on. Some of the familiar names i nc lu d e s u c h d ow nt ro d d e n businesses as Pratt & Whitney, Bombardier and General Motors. Many of these programs have continued, virtually unc h a n ge d , re g a rd l e s s of t h e stripe of government in power. Today, even governments that

otherwise are at odds with each other on virtually every other issue – take the federal and Ontario governments – will find that one point of agreement is that there’s essentially no business too big or too small unworthy of taxpayer money. We’re of ten told about the “private sector jobs created” as a result of these “investments.” No one seems to stop and ask some obvious questions. If the only reason these jobs exist is because a government is transferring public money to a company so that they hire people, in what way are these pr ivate sector jobs? How i s this different than the government just hiring more people directly? If these investments are so sound, why are no private investors ta k i ng up the offer? Surely the prospect for a sure thing would have a lot of takers. A nd if the investment isn’t sound, why is the government of Canada risking taxpayer dollars on it? If politicians want to gamble, they should go to a casino, and use their own money. They shouldn’t be doing it with

public funds. We a re a lso often told that Canadian governments “must compete in the global economy.” Every other government is funneling ta x dollars into their own “strategic” industries. So surely Canada has to do the same? Except we don’t. There is no compelling reason why Canada needs to be in the business, for example, of manufacturing of airplane engines. And if other countries want to subsidize the production of goods that Canadians can then buy, so much the better: t hen a l l Ca n ad i a n s ca n benefit from their foolishness. Meanwhile, with freed up capital and resources, savvy Canadian entrepreneurs can look for new opportunities in new fields. T he very idea that governments should always rush to t he rescue of bu si nesses i n the name of saving jobs turns basic economic principles on t hei r head. T he reason t hat real, sustainable jobs are created and continue to exist, is because they create a product

or service that meets a need in the marketplace. If we are going to start ignoring this very basic fact, we may as well have the government “create jobs” by paying individuals $50 an hour to dig holes and then fill them back up again, because the waste of economic resources is little different. Worst of all, government subsidies send exactly the wrong message to businesses: that the way to succeed isn’t to compete in the market and win by offering higher quality and lower prices, but to come begging to the government for help – and to use the threat of pulling out jobs as a way to blackmail nervous governments into handing over public dollars. Sadly, the precedent for this madness was set long ago. Politicians love the photo-op and ribbon cutting opportunities. Too many businesses love the free money. Only the tax-paying public loses. Aaron Wudrick is a Federal Director with the Canadian Taxpayers Federation.

THE IMPORTANCE OF MAKING A POSITIVE FIRST IMPRESSION I noted that business people are busy, and when we get an audience with them it’s their responsibility and their right to make MARK MACDONALD

irst impressions last a long, long time. In fact, they can be indelible and irreversible, from both a positive and negative standpoint. Fair or not, that’s often the way it is, particularly in business, so every effort possible should be made to put our best foot forward the first time we meet someone. The following example is one I have often used with younger people wanting to get into business, or enhance their success. Years ago, I had a salesman working for me who was, shall we say, trying to make a bit of a fashion statement with his “contemporary” apparel. Rather than

quick observations and assessments create an official company dress code on the spot, I decided to take another route. I explained to them the importance of making a first impression, and how quickly people will judge us on what they see at the beginning of a relationship, and not change their opinion, no matter what. One of the points I raised was the often-shared idea that most job interviews are over within the first 45 seconds. In that short amount of time, the interviewer

has assessed the interviewee based on their initial handshake, greeting, clothing, deportment and body language. The general assumption is, that if the interviewer isn’t immediately impressed, then the average person wouldn’t be either. Conversely, if the initial impression is positive, others will feel the same. I noted that business people are busy, and when we get an audience with them it’s their responsibility and their right to make quick observations and assessments. Things like how we look, what we wear, and how we shake hands - all things that typically take place in less than a minute could open doors, or close them instantly. The young man gently protested, arguing that this wasn’t fair, that it was surface, and that most people aren’t like that. I replied that it might be the case, that people are willing to wait and look below the surface, but that the first glance, to many, is reality. I suggested that they could try to change that all by themselves, or they could work with the way it is, and move it to

their advantage. Nex t, I suggested they put themselves in the shoes of a prospective client, most likely a successful business person who has been through the school of hard knocks to some degree. If they’ve been at it for a while, the owner or manager has, in a sense, “seen it all”. They’ve heard the pitches, know many of the angles. . .they’re seasoned. Their senses have been honed to make quick judgments when necessary, and that being the case, the sale could effectively be over before the pitch is even made. I left it at that. Within days, the wardrobe change was made, and became permanent. Really, it wasn’t anything different than what we taught our children. I drilled them all about the importance of a good, solid handshake. Not a bone crusher that makes the recipient squint in pain in need of an X-ray, but a solid, firm shake and a square-in-the-eye look at the person you’re greeting. I explained that it’s a statement of confidence in who you are, and warmness. Looking at a person eye to eye presents honesty. All

of these are very important first impressions. All of our kids have done this, and received numerous compliments - as have we - about their handshakes. After all, is there anything worse than the infamous “dead fish” handshake, where someone reaches out their hand, sort of, and limply places it in yours, with no feeling whatsoever? It’s not just the handshake and facial expressions that count. We’ve all heard about being “dressed for success”, and it’s still true. Years ago I had lunch with a good friend and mentor, on a Friday. He had his usual suit, crisp shirt and tie. “It’s Casual Friday. Why are you dressed up?,” I asked. “I don’t do Casual Friday,” he replied, adding: “I always want it to look like I’m ready to do business.” I’ve never forgotten his response, and have tried to emulate his business decorum, and of course, his success, since. Making a first impression like that has long-lasting, positive results, no matter what business we’re in.

SUBCRIPTIONS | $45 PER YEAR (12 ISSUES), $80 FOR 2 YEARS (24 ISSUES), SUBSCRIBE ONLINE: WWW.BUSINESSEXAMINER.NET. DISTRIBUTION: FOURTH WEEK OF EACH MONTH VIA CANADA POST AD MAIL. The publisher accepts no responsibility for unsolicited submissions. The views and opinions expressed in this publication are not necessarily those of the publisher. Produced and published in British Columbia. All contents copyright Business Examiner Victoria, 2014. Canadian Publications Mail Acct.: 40069240

LAW

MARCH 2015

BIG CHANGES TO CANADA’S TRADEMARK SYSTEM LAW

Amendments will enable Canada to accede to some international trademark treaties

ignificant changes are coming to Canada’s trademark system. Amendments to the Federal Act that governs trademarks in Canada, including the registry system, are expected to come into effect in late 2015 or early 2016. Many of the changes will be positive, but the changes also a pose threat to Canadian trademark owners. A mong other th ings, the amendments will enable Canada to accede to some international trademark treaties, including the Madrid Protocol and the Nice Agreement (“Nice” being the city in France). Currently, a Canadian business wishing to obtain trademark protection outside Canada, must file a separate trademark application for each country of interest, which is costly and time consuming. Once the Madrid Protocol has been implemented, a Canadian business that has a registration or pending application in Canada will be able to obtain an

Once the Madrid Protocol has been implemented, a Canadian business that has a registration or pending application in Canada will be able to obtain an “international registration” that may be extended at any time to any of the more than

Michael Cooper and Doug Thompson of ThompsonCooper LLP

90 Madrid Protocol countries. “international registration” that may be extended at any time to any of the more than 90 Madrid Protocol countries. US businesses have enjoyed this privilege for over a decade. However, the Madrid Protocol will also work in reverse; it will make it easier for a foreign trademark owner to obtain a Canadian trademark registration, which may adversely affect Canadian businesses. If a trademark that is the subject of

a Madrid Protocol application is confusing with a previously registered or applied-for mark, then the registration or application will automatically be an impediment to the Madrid Protocol application. However, if the Canadian business has not bothered to apply to register its mark, then the Canadian business would have to take positive steps against the Madrid Protocol application or resulting registration, which may be costly. The Nice Agreement establishes a classification system for goods (35 classes) and services

(11 classes). Currently, a Canadian trademark applicant pays only a single Government fee, no matter how many different types of wares and services are listed in the application. Although it hasn’t been confirmed, it is widely assumed that once the Nice classification system has been implemented in Canada, at least some Government trademark fees will be charged on a per-class basis, as this is how fees are charged in other jurisdictions that have adopted the Nice classification system (including the US). Thus, the charges for

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Canadian trademark applications covering wares and/or services that fall into multiple classes are likely to increase. Another significant change is the removal of the “use” requirement. Until now, Canada’s trademark registry system has been based on the idea that registration serves primarily to confirm trademark rights that arise through actual use of a mark in commerce. Under the current Act, a Canadian trademark applicant must affirm that there has been use of the mark with the applied-for wares and/or services, before the mark will proceed to registration. T he removal of the use requirement will benefit Canadian businesses having a legitimate intention to use their applied-for marks, but who experience delays in commencing such use. However, the removal of the use requirement also creates the possibility of trademark squatting, that is, the registering of marks solely for the purpose of selling them. In light of these upcom ing changes, it would be prudent for Canadian trademark owners to give serious consideration to either establishing, or shoring up, their position on the Trademark Register.

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