2015/16 Leicester City Football Club
Agency Guide
Leicester City Football Club
2015/16 Remaining Opportunities… Due to our commercial success this season, the only way to advertise at King Power Stadium and LCFC is by becoming an Official Club Partner. This package starts at £50k + VAT and typically includes: • • • • • • • • • •
TV Facing Pitchside LED advertising Logos on LCFC Partner boards and literature throughout stadium Use of LCFC Club Marks Use and access to Players Use of additional LCFC Images and IP for promotional purposes Acknowledgement/logo on lcfc.com Access to LCFC supporter database (4 x e-shots per year) Hospitality and Match Tickets Programme and Scoreboard Advert Social Media (facebook/twitter/youtube) and Website support
Leicester City Football Club An Introduction‌
Leicester City Football Club, founded in 1884 is an institution in English football, with 12 promotions, 3 League Cup wins and four FA Cup Final appearances in the club’s illustrious 128 year history. They currently play in the English Premier League, the most watched football league in the world. LCFC was bought by the Srivaddhanaprabha family (King Power International) in 2010. Their considerable and on-going investment in all areas of the club (including the stadium) has ensured LCFC are geared for establishing themselves in the Premier League. Their profile has also enabled the Club to become one of the most popular teams in South East Asia.
Current senior internationals… Riyad Mahrez Algeria
Gokhan Inler Switzerland Jamie Vardy England
Andy King Wales
Christian Fuchs Austria
Wes Morgan Jamaica Kasper Schmeichel Denmark
Andrej Kramarić Croatia
Jeffrey Schlupp Ghana
Simonas Stankevičius Lithuania
Our Statistics‌ Supporters 23,000
Season ticket holders (sold out)
31,725
Average attendance (sold out)
Supporter data 374,600
Registered supporters
206,530
Email addresses
191,214
Mobile phone numbers
29,686
Unique business accounts
Social stats 487,862
Facebook likes
200,219
Twitter followers
52,401
Instagram followers
15,177
YouTube subscribers
6,811,369
YouTube views
46,899
Google+ followers
3,181
LinkedIn followers
Our TV Exposure‌
128 Broadcasters 212 Broadcast territories
Source: Repucom
Broadcast Audience by Region‌
175 Countries 212 Broadcast territories 643 million Homes 116,923 Broadcasts 154,851 Hours of coverage 2.31 billion Global cumulative audience 0.93 billion Global cumulative live audience Source: Repucom
Who We Work For‌
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Our TV Facing LED Advertising‌
Our Pitchside LED
LED advertising features in over 65% of screenshots at Leicester City, providing the second highest media values in the Premier League.
80 70
60 50
40 30 20 10 0 % of board visibility over a 90 minute period (Source: Sports Revolution - 2014/15 Season)
LCFC has higher LED coverage than 18 other Premier League Clubs
1 x minute of LCFC LED Media Value = ÂŁ1.7 million (source: Sports Revolution)
Community Support Relations Our Community Trust runs programmes throughout Leicestershire, currently reaching over 90,000 children each year across a range of spectrums. This is spread across three specialist areas: SPORTS PARTICIPATION | EDUCATION | COMMUNITY COHESION
A Partnership with LCFC will help you…
Initial Points of Interest…
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Drive your brand and media exposure
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Provide alignment with a UK Premier League Football Team
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Gain Image enhancement across a diverse target market
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Provide Premier League corporate entertainment easily from anywhere in UK
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Possible leveraged integration in to other areas of your business, i.e. spread across different departments
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Opportunity to use King Power Stadium for your own events
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Exciting and Innovative partnership – everybody knows about Premier League football Engage in promotion throughout the UK and also the world in one process True CSR value, you can make a real quantifiable difference across Junior supporters/family audience/schools/grass roots/inner city projects Staff Motivator within your organisation Opens doors e.g. prospecting Problem Solves i.e. can get you in front of new markets Brand alignment/prestigious partnership – position your brand alongside our current partners World promotion opportunities, highlighting in: • Thailand • China • Japan • South Africa • USA Extremely powerful for any new product launches One of most cost-effective large scale advertising mediums available compared to TV, Radio, Billboards etc.
Our Partnership Approach… •
Champions League – premium approach like Europe’s elite
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Exclusive – We limit partners to engage in stronger exposure for brands partnering us
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Innovative – we’ll create bespoke programmes across any or all of our platforms to maximise your organisations intended output
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Contact – you’ll receive a dedicated account manager who will manage the partnership for you including new activation opportunities and ideas
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Ongoing - each partnership contains a continuous (and flexible) programme which runs throughout partnership duration to ensure you’re constantly in the public eye
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No activation or further fees – all our Partnerships include any activation costs and media value measurements (if relevant) so your commitment to Leicester City is all that is required
For more information, please contact:
Mark Davies Head of New Business E: mark.davies@lcfc.co.uk T: +44(0)7885 965 372