THE U - TURN CENTRE A NEW PLACE FOR INNOVATION IN
PLAZA ESPAÑA
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TABLE OF CONTENTS
A
CORPORATE PROFILE - Individuals [01 - 04] - Team [0 5] - Mission [0 6] - Working methods [0 7] - Organization diagram [0 8]
B
PROJECT PRESENTATION - US investor initiative [0 9 - 10]
C
PROPOSAL - Analyse [11] - Problems [12] - Strategy [13] - Project [14 - 23]
A C ORPOR ATE PROFILE
01
ESTEFANIA GUERRA A highly motivated, responsible architecture student at the ETSAM with work experience at the faculty of architecture computer design at the Technical University of Munich, and able to work well in a team an under pressure. I am an open-minded and creative individual with strong technical skills as well as excellent interpersonal skills.
Personal Data Education
09/1997 - 12/2002 02/ 2003 - 05/2011 05/2011 10/2011 - ... 09/2013 - 07/2014
Work Experience 2013 2014
Languages
*19.05.1991 in Caracas, Venezuela Address: Adolf-Kolpingstrasse 5 - 96050 Bamberg Email: estefaniadpg@yahoo.de
School of Neuestra Señora del Valle, Isla Margarita, Venezuela Clavius-Gymnasium Bamberg, Germany „Abitur“ certificate Architecture study at the Polytecnic University of Munich Architecture study at the Polytechnic University of Madrid
Practical Training at the Architecture Studio Keidel, Bamberg, Germany Practical Training at the Architecture Studio Espegel-Fisac, Madrid, Spain First Language Spanish and German Advanced Course: Englisch
BB
12,50 19
12,12 1,65
125
1,205
24
19
4,40
4,42
Bodenaufbau EG Innenberreich: Eichendielen 20MM Estrich mit Fußbodenheizung 60MM PE Folie (Dampfsperre) Trittschalldämmung 20MM Betondecke 190/130MM
63
70
24
70
24
20
2
4
3
6
5
1
Bodenaufbau EG Vorhof, Terasse: Holzbohlen24MM Traglattung 60MM Kiesschüttung
15
1,04
1,60
90
9 8
17 STG. 19,4/27
11
10
12
13
14
1,04
15
4
8
3,70
24
3
0,00
2,00
2,00
2,00
6,02
2,00
2,00
11,03
4 19
12,12
19
12,50 5,00
12,50
BB
ROWHOUSE Project: Develope a townhouse for an actual realization of the project, for a five person household. The project is focused on the understanding of the existing urban conditions of the Giesing´s neighborhood in Munich. From construction documentation, building services to design.
1,50
24
3
24
20
KÜHLSCHRANK
4,97
AA
Programs: ArchiCad,
TERASSE EG A= 11,11 m2
VORHOF EG A= 22,02 m2
6,50
6,02
3,00
3,01
3,94
4,255
AA
4,315
-0,10 0,00
6,50
0,00
WOHNBERREICH A= 65,06 m2
AutoCad, Photopshop, Cinema4D & InDesign
LUIS BETANCOR
02
FRAMEWORK HOUSING Through the superimposition of a new graticule a greater cohesion of the neighborhood is achieved. Thanks the truss series, that were superposed to the buildings, a better relation and visual cohesion between the different areas of collective use (squares, parks, streets) is created. The apartments to be built are featured by the uniqueness of making them fit into the truss. These buildings are conceived as crystal boxes inside a metal jail. The Access floor space, which is completely diaphanous, is characterized by the staircase’s presence. This creates two different rooms, the kitchen and the living-room. All these space is surrounded by a big terrace. Other rooms are located at the superior floor and they are equally situated around the staircase. In order to create a higher differentiation among the different spaces, some wardrobes are placed as an intermediated space. 6.8
6.8
4.4
4.4
7
6.8
6.8
4.4
4.4
6.8
4.4
6.8
4.4
7
6.8
6.8
4.4
4.4
Programs: Autocad,
Photoshop, Illustrator & Sketchup
4.8
6
A committed architecture student willing to learn and able to deal with stressful situations and deadlines whilst remaining both accurate and good humored. I am a creative, reliable designer, with great knowledge in CAD programs and graphic design programs. I am used to working in a team or independently and look forward to work in a multicultural and international office, taking advantage of my good communication skills, supported by my advanced language knowledge in Spanish, English, German and French.
Personal Data
* 16.11.1991 1 in Santa Cruz de Tenerife, Spain Address: Calle Santa Cruz de Marcenado nº20 Esc. 1 5ºB 28015. Madrid. Spain Email: l.betancorcampos@outlook.es
Education 1998 - 2008
Mandatory Secondary Education & Bachillerato at Deursche Schule Teneriffa/German School at Tenerife
2010 - 2014
Degree in Architecture. Fourth year course. Polytechnic University of Madrid, Spain
Work Experience 2010
Trainingship at GAG AJAH Office in Santa Cruz de Tenerife
2012
Languages
First Language: Spanish Advanced Course: German and English Basic Course: French
plano d entre c
entre cerchas
propuesta
corredores -trama existente- y patios -trama propue
fundamentada en la dualidad del barrio a urbanizar. Se decide reforzar el
es por tanto una elemento determinante en el proyecto
límites
Memoria
físicos
(N-V
y
Casa
de
Campo)
se
hace
una
carácter de comunidad, tratando de dar a este espacio intersticial una
ntre Cerchas, 96 viviendas colectivas en el barrio obrero de Batán,
uroeste de Madrid.
l primer acercamiento al barrio queda marcado por el reconocimiento
e una polaridad casi palpable entre las zonas de la Colonia Nuestra Señora
e Lourdes. Se reconoce desde el primer estudio una clara degradación
e las viviendas anejas a la Carretera de Extremadura, N-V.
ras sucesivos desdoblamientos, la carretera ha acabado por ocupar la
ona de transición arbolada, de la que originalmente disponía la colonia para
rotegerse del trafico.
Las viviendas que se llevan a cabo estan marcadas por
personalidad propia.
que conlleva alojarlas en el interior de una cercha.
A través de la superposicion de una nueva trama, se trata de dar una
cajas de cristal insertas en una jaula metalica.
mayor cohesión al barrio. Gracias a una serie de cerchas, superpuestas a
El espacio, en la planta de acceso, es totalmente
los edificios existentes, se logra una relación y conexión visual entre las
unicamente por la presencia de la escalera, creadno do
distintas zonas de uso colectivo (plazas, zonas verdes, calles). Los núcleos
y el salon. Todo esto queda rodeado por un gran te
de comunicaciones verticales, que sirven de sustento a las cerchas, se
superior se encuentran otras estancias, dormitor
ponen a disposición de los vecinos, para poder acceder a plataformas, que
reparten de manera centrífuga entorno a la esca
discurren entre las copas de los arboles.
diferenciacion entre espacios, aparece una franja d
Además, tras peatonalizar la mayoría de calles, se consigue crear un
espacio intermedio.
recorrido en circuito por el barrio, que gracias a su densa vegetación,
omando consciencia de los problemas existentes, como de los tajantes
e jercicio
Trainingship at GAG AJAH Office in Santa Cruz de Tenerife
entre cerchas
empieza a adquirir el papel de parque urbanizado, organizado por
luis betancor campo
u.d. frechilla, prof. Garcia del Monte, curs
03
MARISOL GOMEZ An architecture student at the ETSAM since 2010 with some work experience by helping with PFC’s. Able to work under pressure and highly motivated. I don’t have problems working in a team and I have strong technical skills and good manners. I hope to become a good professional in the future.
Personal Data
Education
09 /1996 - 06/2003
*29.07.1992 in Caravaca de la Cruz (Murcia), Spain Address: Alameda Cervantes nº 32, Lorca (Murcia) Email: msol92gona@hotmail.com
09/1996 – 06/2003 School of Nuestra Señora de la Consolación Caravaca de la Cruz (Murcia)
09/2003 - 07/2003
High School of José Ibañez Martín Lorca (Murcia)
09/2010 - ...
Architecture stdy at thePolytechnic University of Madrid, Spain
Work Experience 2012 - 2014 2013 - 2014
Languages
Teacher for other university students Co-worker in a PFC First Language: Spanish Advanced Course: English Basic Course: French
CLOISTER The main idea of the Project was to do a space closed from the outside were the important is what is in the inside. That explains the reference of the cloister. It also has a transparent solid attached that works as a relation with the city that can be seen from
Programs: Autocad,
Photoshop, Sketchup & V-Ray
the principal street. It contains the hall and the communications. The whole building represents the dualism of the parts of a museum, the public space and the space for silence and reflections.
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HARRIET CAMACHO SMALL ACTIONS -BIG IMPACTS The exercise is focused on the understanding of the existing urban conditions of the ancient Galata neighbourhood and its relationships with the waterfront. We think the edge not as a line, but as state. Galata’s association with the water is its reason to exist: a watchtower overlooking the articulation between the Bosphorus and the Golden Horn. To regenerate such a dense and large district is very complex. Instead of trying to solve general problems with a master plan, the group proposes to act on specific points
Programs: Rhinoceros,
Photoshop, Illustrator & Autocad
throughout the area that allow the thinking of concrete interventions. These small actions might have bigger urban repercussions in the future, according to their location, investment or use. The group envisions a future quarter with more open public spaces that help to articulate the urban fabric, the creation of new parking garages around the main coastal road in order to relieve sidewalks from cars, well connected transportation hubs, recreational and cultural areas according to the scale of the district, and reference spaces that reinforce the condition and memory of Galata.
Harriet Camacho is a creative, responsible, productive and reliable person, with great knowledge in CAD programs and graphic design programs. Also capable to work in group and individually. Always willing to learn, she has worked with other students and some studios.
Personal Data
* 08.03.1992 in Madrid, Spain Address: Avd. Menéndez Pelayo Email: harriethcb@gmail.com
Education
Bachillerato at San Estanislao de Kostka School (Málaga, Spain).Technology-Science Module
1998 - 2008
Mandatory Secondary Education. Platero School (Málaga, Spain)
2010 - 2014
Degree in Architecture. Fourth year course. Polytechnic University of Madrid, Spain
2008 - 2010
Work Experience
Starts trainingship at Blanca Lleo’s studio
2008 - 2010
English teaching to primary school students
02/ 2014
Languages
First Language: Spanish Advanced Course: Englisch Basic Course: French
05 „POST-IT ARCHITECTS“
THE TEAM „We will try to do our best, to make the most effort to get the best result for our Project.“
TIME ORGANIZER
COURT CLERK
ESTEFANIA
HARRIET
DE PINHO
CAMACHO
GUERRA
BAÑOS
SECRETARY
MEDIATOR
MARIA
LUIS
SOLEDAD
BETANCOR
GÓMEZ
CAMPOS
NAVARRO
POST - IT
ARCHITECTS is a global operating architecture and urbanism practice with an progressive ideal engaged in solving global issues. The founding member are Luis Betancor, Harriet Camacho, EstefanĂa Guerra y Marisol Gomez , all studied architecture in the Polytechnic of Madrid, in expection of EstafanĂa who studied in munich. In our team we have different specialists, construction specialist, architect and planner specialist and designing and digital media specialist, so we embrace all aspects, yet we also work with companies specialized obtaining the product we really want, Our process of designing the project consists firstly analyzing the area where it is located looking for problems and also listen to citizens opinion, then we create a master plan. Secondly we work in groups, in a smaller scale, so we get two projects two different points of view, discussing all aspects, then we switch them so we develop them, and finally we get the main project, developing it till the last detail.
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OUR
MISSION
Our principal mission is to solve actual problems in the city, working in diffe need to analyze problems from a bigger scale, the surroundings. We believe s However this isn’t the only objective, we also take on the project other aims, w great velocity, so we work with other companies specialize in the issue we are technology we get great results. Also renewable energy is present in our design and projects. Again we try to sustainable technology, but also we try to incorporate them in the design of t
erent scales, buildings have an impact in the city when we build them, so we small projects have great impact. we believe technology is an import issue nowadays that is developing in e working on, to get the best results. Together design, architecture and
work with companies specialized in the issue, we try to not only use the project
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WORKING METHODS Our team have never worked together before, so it was difficult to know if everybody would help with all the work and the do their parts. So the easiest way was to do a contract where it’s written the part of each member of the group. Because of the work we had to do, the roles have been changing all the time depending on the technical skills of each member of the group, but in general, we are proud to say that we have done a good job and a good time together.
„Coming together is a beginning; keeping together is progress; working together is success.“
75%
TEAM - WORK
0,7%
BLOCKAGE
93%
PRODUCTIVITY
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ORGANIZATION DIAGRAM PRODUCTION
„POST-IT ARCHITECTS“
COMMUNICATIO
ON
VIDEO & DEGITAL MEDIA
MARISOL GOMEZ
PUBLICITY
DESIGN & MARKETING
ENGENIEERING TEAM
C OMMISION IN MADRID
ESTEFANIA GUERRA
LUIS BETANCOR
HARRIET CAMACHO
B PROJECT PRE SENTATION
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THE INVESTOR new vision for Plaza España
As a result of the success that ARCO (Feria de Arte Contemporáneo) has had since 1982, the Menil and Guggenheim Foundation, in cooperation with Madrid´s Ifema Institution (Institución Ferial de Madrid), have decided to place a centre of art and social innovation and interaction right at Madrid’s heart. In the search of a place to connect the technological scenarios of Europe and America, Madrid appears to be the perfect location.
The Silicon Valley Association encourages adopting a strategic approach, unique among other technological institutions that would distinguish the Plaza Centre and bring it into play on the international technological landscape. This would reaffirm the mission and priorities of the Plaza Centre as a platform for exchanges between society and technological creation, in pursuit of a vision outlined by different Institutions, both linked to America and Europe. A popular venue designed for the entire population, the Plaza Centre will closely follow the world of technology and will establish links with a number of worldwide enterprises, particularly to those with an international projection willing to share and contribute to common research and progress. The aim of this initiative is to create a forerunner for an International Technology Institution, which supports young and committed entrepreneurs where to show the worldwide technology advancement.
PLAZA ESPAÑA
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THE CLIENT AND INTERVENTION Thus defined, the Plaza Centre has an international mission implying that the institution not only has a presence in Madrid and Spain, but seeks to develop its ac-
PROFILE
Though its veering and changing content the intervention needs a high level of flexibility, allowing its use to be changed. It has to be designed as an evolving spatial diagram capable of welcoming all forms of activities, both known and yet to be discovered.
tivity countrywide with a firm commitment to technological decentralization and worldwide innovation exchange.
It has to be a building designed to host multidisciplinary programs. Every field of technology has to be present, allowing entrepreneurs to show their most recent work.
It also has to be a public establishment for cooperation, accessible to everyone and connected to its surroundings.
VISIONARY UNIQUE ECONOMIC INDIVIDUAL
YE S
C PROPOSAL
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THE ANALYSE
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THE PROBLEMS 300.000 people pass through Plaza de Espa単a by walking each day, which makes about
100 million per year.
75 % just passes by, while the remaining 25% enters into the From those Plaza.
50%
Only of the adjacent buildings space/occupancy capacity is in use.
Generally speaking, the intervention
84 %
in the Plaza has a probability to success, taking into account only the money made by the parking profits. Seems worthy to us!
500.000
Another people cross the plaza using different transports methods. About
About way.
35% of them make it by car.
45% of them make it by sub-
The remaining
20% uses the bus.
If the buildings were completely full in terms of capacity/occupancy, the parking supplies would only cover the
8,4% needs.
of the residents and office staff
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A
STRATEGY
original plaza: the main environment with the pre-existences.
B
The movement: we l kes an impact for th
The incline: in order to walk over it, we decide to make it a slope so the roof can be passable.
E
The building: we us gather some uses an
D
look for something that mahe people.
C
The U: we decide to mark out the plaza by a platform.
se the bottom of the slope to nd put visual limits.
F
Final projectation of the U Turn Centre.
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OUR PROPOSAL
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THE PROJECT
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THE U - TURN CENTRE
This building is conceived to host a complex program of activities; however, the schema to run it, is very simple. Simplicity of basic rules and flexibility are key to complexity. The U-Turn Centre allows young entrepreneurs to show their most recent work in the fields of technology. Each entrepreneur will have access to a private place where to work on his own and where to receive visitors and possible investors. Every year, there will be a public competition between candidates to select those who deserve and are eligible for the grant. The candidates selected will be responsible for the maintenance of their workspace. Electricity, air conditioning, heating, cleaning service and doorman services expenses, among others, will be covered by the Centre. These expenses will be partially paid by the benefits of the public parking underneath and the lease of the retail space located at the ground floor. The rest of the costs, as scholarships aimed at the program members and materials and equipment costs will be paid by the Silicon Valley Association for Innovation, Development and Investigation and other affiliated companies. The Ifema Institution will be responsible for the organization of events and presentations and Madrid’s Polytechnic University will supervise the performance of the Centre. Once completed every year grants, this process will be repeated.
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LOCATION PLAN OF THE
U TURN CENTRE
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PLAN
MARKET
We propose too that the market that is now in the middle of the plaza to get into the building. It would give a better image of the place.
PRINCESA
CUESTA SAN VICENTE
GRAN VIA
FERRAZ
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LONGITUDINAL SECTION
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PLAN
BAR - RESTAURANT
We propose a place for restaurants and bars that gives life to Plaza Espa単a the whole day. It gives a lot of joy to the plaza.
EDUCATION
EXHEBITION HALL
The building could also have temporal expositions. It’s a building in a plaza that everybody knows, so putting there an exposition would make it successful.
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CROSS SECTION
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PLAN
ROOF TERRACE
The roof is passable, so people can walk above it and have differents points of view of this special and iconic place of the centre of the city.
CINEMA
It would be a great time for people of all ages to make a cinema in the middle of the plaza. This would be very practical during the summer season in Madrid.
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