pure design
Visual parallelism Sometimes a page has all the right ingredients: good content, eyecatching photographs, good copy, and enticing headlines. But the page still looks boring, or, as one editor of a Scandinavian newspaper put it: “I think our page is monotonous.” In this case, the problem was the designer constantly placed a vertical column of text on the far left hand side of the page, then did the same on the far right of the page, creating “mirror images” that suffocated whatever good might be happening in the center of that page. Perfectly balanced pages are not the most exciting ones. Create variety. Mix vertical and horizontal units. If the left side is a textheavy column, make the right a series of briefs, with illustrations added. This way visual variety provides excitement.
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