Pure design: Relationships between items

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mario garcia

Relationships between items Perhaps one of the most important tasks of the designer, whether for print or Web design, is to make sure that items that are somehow connected show that connection. Many times, in their efforts to keep things modular, designers forget to use techniques that emphasize relationships.Here are the best ways to be sure that this is accomplished: 

If a short item is related to a major piece, box the small item, but not in a full box, allowing an opening to establish that the two items are related. Place the related item, if very short, in the midst of the text of the longer article. Be careful not to make the reader jump too deeply before continuing the text. Use a color tint to highlight the related article. Always let the secondary, related item be under the coverage of the headline for the main article. Do not use heavy borders around the smaller related item. Whatever technique is used, make sure that readers do not have to second-guess your intentions, and that they see the established relationship in seconds. This is all the time they have! 

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