mario garcia
Indexing There are different ways a publication can use indexing: through promotional units for main stories to the inside, through a specific summary of highlights (the news that the reader must not miss inside), or through a directory of sections, that is, sports, classified advertising, opinion, and so forth. Readers appreciate a newspaper, magazine or newsletter that is easy to navigate. It is with indexes and promotional units that color is used most effectively, to highlight key sections, or to guide the reader from one section to the next. But do not create indexes to decorate a cover or page one, or to show off good photos or visuals. Good indexes give the front of the publication a sense of hierarchy. What do editors think the reader should read first, second and third? If the reader only has ten minutes, what is must reading? And if five more minutes become available, what should be next? Good indexing prioritizes content for the busy reader. 
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pure design
Instant index: El Tiempo of Bogota, Colombia is among the best at using indexing to pull readers in. The front page gives the reader a review of what’s inside, since headlines are accompanied by story summaries. Promo boxes at the top indicate the best people coverage, and additional navigation indicates features and opinion pieces of interest. 85