mario garcia
Headlines: bigger is better For some reason, headlines have become smaller in many newspapers. Yet readers like headlines that are bigger, especially on inside pages. Every newspaper should have a set of guidelines for the range of sizes of the lead headline. This in turn, determines the proportional size of all other headlines on the page. For instance, say a broadsheet newspaper carries, ordinarily, a 48point headline for its most important story (and that may be small, since 54 points or bigger carries more impact). Then the next important story on the page should have a 42-point headline, and so on. What we see these days is a lead headline in 36 points atop a page, with the rest of the headlines “whisperingâ€? their content. Readers are helped when a page instantly conveys the hierarchy of stories based on headline size. To do less is not to serve your readers well. 
52
pure design
Read all about it: El Tiempo in Bogota depends on street sales. But that’s just one reason its editors use large headlines. Just as important, the headline volume matches the volume of the content. 53