mario garcia
Center of visual impact One of the most frequent problems with newspaper front pages is the lack of a center of visual impact, or CVI. It does not take an art director to know that one photograph or illustration needs to be three times bigger than any other on the page to provide that much needed visual entrance. A CVI is essential and is the simplest formula to guarantee a sense of proportion, balance and design success. The CVI can appear anywhere on the page. However, in the case of the front page, it should be as high as possible, especially for pages that are folded while displayed in newsstands, store shelves, or on the kitchen table. In a perfect world the lead photo would be related to the lead article. When this is not possible, the CVI can refer readers to a significant article inside the newspaper. As more newspapers move to narrower page sizes, more pages are appearing without a distinctive CVI. But no matter how small a page—even in the case of A4 formats—designers must commit to one dominant image. 
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pure design
CVIs: El Tiempo excels at using large images as a center of visual impact. In this case, it’s a silhouetted photo. 171