n Sturmey
Artist: Damo
Kaupapa Maori Design: An Alternative eory
Tracey Gardner [MCApSc]
kia ora trae.gardner@xtra.co.nz
Masters of Consumer & Applied Sciences [with Distinction in Design Studies]
Overview > undergrad study > Masters research > Curriculum development > Huia Publishers
5+Your Way [2004-2005] University of Otago [Human Nutrition PhD]
& Te Hotu Manawa M채ori
BJ Ball Papers [2004] e Art of Contradiction: ‘Authentic Replica’
undergrad to postgrad
from the outset.... > ‘by Mäori, for Mäori’ communication is an identified ‘need’, especially in health education. > contributes to Mäori development and the concept of tino rangatiratanga (self determination). > Mäori should be able to participate fully in the affairs that are of major concern to them. > investigation into graphic style/identity of material within and for a Maori cultural context. > investigates the cultural influence in the design process.
Mäori Art “recognisable as Mäori, usually produced by Mäori, and primarily, for Mäori needs”
“often loaded with records and signs of past and present reconnections and relationships with people and events” Hakiwai, 1996, p53-54
Mäori Art “maintain tribal history, traditions and beliefs within Mäori society that promotes civil discipline and organises social behaviour” Harrison, et al., 2004, p132
“Mäori is a culture of oratory which, through the arts, is enshrined in encoded narratives, giving life to rituals, customs and genealogy” Harrison, et al., 2004, p132
“constancy and continuity” Mead, 1996, p3 > Robyn Kahukiwa - Te Taha Tinana collection for the Ministry of Health (1990)
Mäori Design?? “Traditional Māori society did not separate one art form from another. All were connected, flowing together into life and from the past into the present” - Derek Lardelli Ngati Porou
> tä moko > raranga (weaving) > whakairo (carving) > kapa haka (performance) > kowhaiwhai (painted rafter patterns) > graphic design > illustration > product > web > fashion
Whakairo [carving] > carvings on and inside marae are examples of whakairo. > pre-European contact - whakairo offered a highly developed reading and writing style for M채ori people. > tell of people, histories and event(s). > creates understanding of tribal knowledge. > relevance & application is ongoing.
Arti
st: D
avid
Reed
y
Tä Moko [Mäori tattoo] > customary Mäori tattooing. > taonga (treasure) to Mäori and the purpose and application carry significant meaning and procedures. > contains ancestral/tribal messages specific to the wearer. > represents family and tribal affiliations and their placing within these social structures.
> Derek Lardelli preparation for tä moko application
Kirituhi [Skin Art] > Mäori-styled tattoo designs. > term derived from a collective of tä moko artists. > Kirituhi differs to tä moko. Tä moko follows Mäori methodologies which draw from customary experiences, concepts and family history. > Tä moko draws from and relies heavily on lineage or whakapapa (genealogy), whereas kirituhi takes basic meanings of visual forms and designs to develop a ‘story’ for any particular wearer.
Raranga [weaving]
"M채ori weaving is full of symbolism and hidden meanings. Embodied with the spiritual values and beliefs of M채ori people" "Of all the M채ori customary practices, raranga has best survived colonisation. It also has the strongest links with Pacific Island weaving" Erenora Puketapu-Hetet, 1989.
“Mäori knowledge of weaving was integral to the day to day functions of their livesâ€? Harrison, et al., 2004, p124
> the differences in raw materials led to changes and new developments. > processed and practiced with accurate precision, thus ensuring strength and balance. > tukutuku panels often had patterns relating to historical events, whakapapa, atua and elements of stories pertaining to particular iwi or hapu.
key points so far.... > ‘Art’ and ‘Design’ are not separate categories within Mäori culture. > Mäori art ‘promotes civil discipline and organises social behaviour’. > Mäori iconography are rich in meaning: a complicated visual language that communicates complex stories. > taonga (treasures) with specific uses, contexts, protocols and methods inherent.
Robyn Kahukiwa
> David Eggleton, Art New Zealand. Issue105
Ngati Porou, Te Aitanga-a-hauiti, Ngati Hau, Ngati Konohi, Te Whanau a Ruataupare
Contemporary M채ori painter & Illustrator
Rachel Rakena Nga Puhi, Ngai Tahu
> iwidotz installation by Rachel Rakena
Contemporary new media/video artist
> Rachel Rakena - The Ng채i Tahu Creation Story
Principal Methodology Kaupapa M채ori Research Methods > consultation & relationship building (ongoing) > kanohi ki a kanohi (face-to-face) > koha (gifting), manaakitanga (hospitality), whanaungatanga (relationships) > opportunity for reflection > giving voice - tino rangatiratanga > working with M채ori cultural advisor and co-supervisor....Dr Brendan Hokowhitu > ethical approval - copy of thesis to participants....reciprocity
d e r u t c s u r w t e s i v i r m e e v t i se t in alita qu
s e u val e l p peo s a e id s t p e c n co es m the
“...you help them [Mäori clients] through the way, I think a lot of it really is quite an educative process for your client…and it works both ways…cause you’ve really got to know, like Mäori they ask where you are from, that’s how they start conversation and that’s entrenched in Mäori culture…and that’s how you should do business…you have to be interested in the person, you have to show genuine interest in the person as a person, before you even talk about the business…”
“…ahuatanga Mäori, when dealing with clients often they want to deal with a Mäori....cause to them it makes sense and I’m not trying to be bias because graphic design is my living…I’m giving you a real example on experience that I’ve had with my clients...who prefer to work with Mäori…because there is this expectation or this preconceived idea that because I’m working with a Mäori I feel safe…”
> Participant C sharing thoughts on kaupapa Mäori design process and practice
Toi Iho Trademark [2002 - 2010]
> three categories of the trademark
> essentially to help distinguish or differentiate works by way of whakapapa, to maintain cultural integrity
> GOAL: ‘the positive development of Maori culture locally, as well as globally, which protects authenticity and ownership’
!"#$%
2$&/ )"$%
$&#$' ()
&3(!"& #
/#+#$
(*0(4
7777 7777 7777 7777 :*"# 7777 79#( '$#7/ 8&
;
8#9:
"4,'3
%*+, (&+-.
!"#$"
%&#'(
!"#'-
.-'/
/&&/* "(0%*
$5(6
7777 7777
5$40
,'
,"#0
.(#1 $(
$787" '
12'34
7777 7
)#*+% "
(!"9
*4)'-
66. 7777 7777 77'
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
TO VIEW PRESENTATION TO BEST EFFECT SELECT 'VIEW' AND 'FULL SCREEN'.
FOUNDING MEMBERS HUI: SUN 15TH JULY 5PM MON 16TH JULY 4PM
Masters findings > Kaupapa Mäori communication design is an undocumented field. > a new innovation that draws from two worldviews [Communication Design & matauranga Mäori]. > a system of design[ing]. > Integrated practitioners - Mäori practitioners often involved in varied art/creative/customary practices....do not make distinctions or like to make distinctions between these. > Mäori participation in design industry. > development of whakapapa, tika, pono. > broadens our understanding and definition of Mäori visual art [and design] practice. > opportunity for inclusion within Tertiary Design Education. > Intellectual Property - systems, guidelines, protocols.
http://eprintstetumu.otago.ac.nz/81/
2009 Curriculum Development [University of Otago] https://wiki.design.otago.ac.nz/groups/maoridesign/ https://wiki.design.otago.ac.nz/groups/teroopumaori/
2010 Huia Publishers [4 month Cadetship] www.huia.co.nz
Book Cover [Quinine]
î&#x20AC;&#x201A;e Game Butcher: Wild About Meat Darren Meates [with Aaron Smale]
ka kite