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The fulfillment of this desire usually comes at the cost of money and natural resources, which could be otherwise used for the development of sustainable lifestyles. Muncy and Eastman (1998) quote: “If however consumers move away from their focus on material acquisitions and towards non-material quality of life concerns, they will consume less 1 2

The fulfillment of this desire usually comes at the cost of money and natural resources, which could be otherwise used for the development of sustainable lifestyles. Muncy and...

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