Usługi profesjonalne – przez jakość do lojalności klientów

Page 1

Marcin Ch³odnicki

Ksi¹¿ka pomaga znaleŸæ odpowiedzi na pytania: – Jak etycznie stosowaæ marketing w us³ugach profesjonalnych?

US£UGI PROFESJONALNE

Ksi¹¿ka „ Us³ugi profesjonalne - przez jakoœæ do lojalnoœci klientów ” opisuje w sposób kompleksowy relacje osoby œwiadcz¹cej us³ugê (profesjonalisty) z us³ugobiorc¹ (klientem). Marketing us³ug profesjonalnych tylko w wersji relacyjnej mo¿e znaleŸæ zastosowanie w us³ugach prawniczych, konsultingowych, biurach rachunkowych czy agencjach reklamowych.

– Czym jest profesjonalizm, czym jakoœæ, a czym satysfakcja klienta? – Dlaczego klienci odchodz¹? – Jak zagwarantowaæ jakoœæ us³ugi niematerialnej? Doktor Marcin Ch³odnicki jest adiunktem w Katedrze Us³ug Akademii Ekonomicznej w Poznaniu.

PRZEZ JAKOŒÆ DO LOJALNOŒCI KLIENTÓW

– Jak pozyskaæ lojalnoœæ klientów?

Marcin Ch³odnicki

US£UGI

PROFESJONALNE PRZEZ JAKOŒÆ DO LOJALNOŒCI KLIENTÓW

WYDAWNICTWO AKADEMII EKONOMICZNEJ W POZNANIU


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59


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63


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65


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66


"#$%&'()!'*+&,-.!/,-")0123$!$+!$3!4-'5)+6'2,#2.%7! !

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67


"#$%&'()!'*+&,-.!/,-")0123$!$+!$3!4-'5)+6'2,#2.%7! !

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68


"#$%&'()!'*+&,-.!/,-")0123$!$+!$3!4-'5)+6'2,#2.%7! !

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69


"#$%&'()!'*+&,-.!/,-")0123$!$+!$3!4-'5)+6'2,#2.%7! !

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70


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72


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75


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82


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95


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96


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