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UC Davis Summer Sessions
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Juci Packaging
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Filed Away: The Undocumented Experience
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UC Davis Undergraduate Research Center
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About Me
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“Why worry? If you’ve done the very best you can, worrying won’t make it any better.” –
Walt Disney
SUMMER SESSIONS UC Davis Summer Sessions is one of the university’s top earning programs. In an attempt to raise campus revenues, Summer Sessions implemented a new approach in branding and marketing for the 2013-2014 academic year. As a Graphics Marketing Assistant at UC Davis’ Summer Sessions Office, I designed a variety of marketing collateral for the program. From informational brochures to a large-scale Unitrans ad campaign, I actively participated in brainstorming efforts and led the creative process. The following pages feature selected works from my Summer Sessions work portfolio. All projects were completed with general supervision and collaboration with marketing staff.
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POSTCARD
CONSTRAINTS 4
Print publications must adhere to the Brand Identity Guidelines set by UC Davis’ Strategic Communications.
Department or unit logos must be requested and approved through the Repro Graphics design unit.
BROCHURE
In order to reach out to new, transfer, and current students, the main marketing tools used to promote the Summer Sessions program were postcards and brochures. Photographs were carefully chosen to evoke an inviting and pleasant summer experience that will not only make staying in Davis fun, but also academically rewarding.
Typefaces limited to “Futura UC Davis” and “Berkeley UC Davis.”
Taglines were also carefully crafted to match the photographs chosen and the main message of getting ahead in school for an earlier graduation:
Color palette limited to university colors and secondary colors.
“Dive in to your degree!” “Stay Ahead with Summer Sessions!”
Photographs should feature themes of community and collaboration.
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COURSE FLYERS Under the direction of the former Director of Summer Sessions, course flyers were designed to promote classes being offered during sessions 1 & 2. With varying course lists for each campus department or college, I customized an existing flyer template to be more flexible and easily adaptable. Simplicity and legibility was achieved through a single eye-catching photograph on the left and course lists on the right.
TEMPLATE
College or School Department or Program UC Davis
World Night Event Subhead here a consequat ver sum idunt.
WeDnesDay
March
30 10 a.m. – 4 p.m. Location information goes here estrum rest adi officae dolupta Register by April 15, 2012 Natetur sitatium int expe veerum re maionempnt am, quiandi abore. Sincit estrum rest adi
www.ucdavis.edu/webaddress
Use provided publication templates to ensure consistency and accuracy in the use of the university’s visual identity. UC Davis is an equal opportunity institution.
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Photo Credit: UC Davis Photo Library
SUMMER SESSIONS
SUMMER SESSIONS
SUMMER SESSIONS
SUMMER SESSIONS
College of
Department of
Department of
DESIGN
Department of
COMMUNICATIONS COMMUNICATIONS COURSES OFFERED DURING
DESIGN COURSES OFFERED DURING SUMMER SESSIONS 2014
PSYCHOLOGY COURSES OFFERED DURING
UC Davis
UC Davis
BIOLOGICAL SCIENCES
UC Davis
UC Davis
PSYCHOLOGY
COURSES OFFERED DURING SUMMER SESSIONS 2014 SUMMER SESSIONS 2014
SUMMER SESSION 1
SUMMER SESSION 2
BIS 2A,B,C BIS 010 BIS 011L BIS 101 BIS 102 BIS 104 BIS 132
Introduction to Biology General Biology Basic Life Sciences Lab Genes & Gene Expression Struc-Func Biomolecules Cell Biology Intro Dyn Models Biology
BIS 002A BIS 101 BIS 102 BIS 103
Introduction to Biology Genes & Gene Expression Struc-Func Biomolecules Bioenergetics/Metabolism
EVE 100
Intro to Evolution
EXB 120
Sports in Amer Society
EVE 101
Introduction to Ecology
EXB 120
Sports in Amer Society
MCB 124
Macromolec Struct Funct
MIC 010 MIC 101
Nat Hist Infect Disease Intro Microbiology
NPB 128
Comp Phys: Endocrin
NPB 101 NPB 102 NPB 114 NPB 152 NPB 168
Systemic Physiology Animal Behavior Gl Physiology Hormones & Behavior Neurobiol Addict Drugs
June 23 - August 1
Courses are subject to change and cancellation. Check SISWEB for updated course lists.
Photo Credit: UC Davis Photo Library
SUMMER SESSIONS 2014
August 4 - September 12
SUMMER SESSION 1
SUMMER SESSION 2
SUMMER SESSION 1
SUMMER SESSION 1
SUMMER SESSION 2
August 4 - September 12
June 23 - August 1
SUMMER SESSION 2
CMN 001 CMN 003 CMN 005 CMN 102 CMN 105 CMN 136 CMN 138 CMN 140 CMN 142 CMN 146 CMN 165 CMN 170 CMN 172
CMN 001 CMN 003 CMN 101 CMN 102 CMN 134 CMN 137 CMN 140
DES 014 DES 016 DES 021 DES 037 DES 050 DES 115 DES 117 DES 170
DES 016 DES 040A DES 116 DES 117 DES 150A DES 151
PSC 001 PSC 041 PSC 101 PSC 123 PSC 131 PSC 132 PSC 135 PSC 140 PSC 141 PSC 142 PSC 151 PSC 162 PSC 165 PSC 168
PSC 001 PSC 041 PSC 100Y PSC 101 PSC 113 PSC 126 PSC 140 PSC 141 PSC 142 PSC 151 PSC 154
June 23 - August 1
Intro Public Speaking Inter Comm Competnce Global English Comm Empirical Methods Comm Semantic & Prag Func Lang Organizational Comm Comm & Cognition Intro Mass Communication News Pol Pract Effects Communication Campaigns Media and Health Comm Tech & Society Computer-Mediated Comm
Intro Public Speaking Inter Comm Competnce Communication Theories Empirical Methods Comm Interpersonal Comm Intercultural Comm Intro Mass Communication
summer-sessions.ucdavis.edu
summer-sessions@ucdavis.edu
summer-sessions@ucdavis.edu
June 23 - August 1
August 4 - September 12
Graphics & the Computer Energy, Materials, Design VisCom: Graphic Design Interactive Media I CAD for Designers Type in Motion
Courses are subject to change and cancellation. Check SISWEB for updated course lists.
Courses are subject to change and cancellation. Check SISWEB for updated course lists.
summer-sessions.ucdavis.edu
Design Drawing Graphics & the Computer Drafting and Perspective Coding for Designers Intro to 3-D Design Letterforms and Type Interactive Media I Experimental Fashion
August 4 - September 12
General Psychology Research Meth in Psych Cognitive Psychology Intro to Psychobiology Developmental Psychobiol Health Psychology Developmental Psychology Cognitive Development Social & Personal Devel Social Psychology Psychology of Emotion
Courses are subject to change and cancellation. Check SISWEB for updated course lists.
summer-sessions.ucdavis.edu
summer-sessions.ucdavis.edu
summer-sessions@ucdavis.edu Photo Credit: Mandy Chew
General Psychology Research Meth in Psych Intro to Psychobiology Hormones & Behavior Perception Language and Cognition Cognitive Neuroscience Developmental Psychology Cognitive Development Social and Personal Devel Social Psychology Personality Psychology Intro Clin Pyschology Abnormal Psychology
summer-sessions@ucdavis.edu Photo Credit: UC Davis Photo Library
A total of 26 flyers were made using this customized template. 7
UNITRANS AD CAMPAIGN Marketing efforts for the new academic year begins with interior Unitrans advertisements. As a result, the design aesthetic and marketing tone for the 2014–2015 year are established by these advertisements, making it the most important on-campus campaign.
30” x 11” interior bus ads
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Two months were dedicated to photographing, designing, and refining this campaign. It will be implemented in the beginning of Fall 2014 with three advertisements, with the fourth being switched in from Spring until the end of Summer Sessions 2015.
Build a photo library unique to Summer Sessions — limit use of the university’s public photo library.
Using feedback from student focus groups throughout the year, the campaign was framed around concepts of an education staycation, an express to graduation, and summer activities in Davis.
Photoshoots were organized and taken at unique and iconic Davis locations such as local cafÊs, a vintage-styled theater, and the Rec Pool. The positive reception of the previous year’s taglines (which related message to image) inspired marketing staff to continue with the strategy for the new year.
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SOCIAL EVENTS
PIXAR
UCD SUMMER SESSIONS Rec Pool Ice Cream Social
SHORT FILMS July 2, 2014
G CREENIN S E I V O Lodge SIONS M k S e E e S r C R E h a SUMM PM Put 0 1 6 1 August 2
SPIRITED AWAY
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Ice cream with friends!
Cooling off by the Rec Pool!
THANK YOU for joining us!
With social media being the primary distribution medium and students being the target audience, more creative freedom was allowed for social event advertisements. I took these opportunities to apply my illustrative and photographic skills to create fun event flyers.
SIGNAGE Due to office relocation, I was tasked with a number of signage projects. One of the bigger assignments involved creating large A-frame welcome posters. With no real constraints except for a list of the undergraduate education offices in the building, I took creative direction and illustrated one of the UC Davis eggheads. Following an overwhelmingly positive reception from office staff, I was asked to create a collection of egghead illustrations for future office use.
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“How wonderful it is that nobody need wait a single moment before starting to improve the world.” – Anne Frank
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PACKAGING As part of a graphic design course, we had to choose a product and develop a brand. Based on this visual identity and concepts of sustainability and biomimicry, we had to design and craft a physical prototype of the product’s packaging. I chose to design kids’ juice boxes.
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BRANDING The first step was designing a logo and business system. I took a typographic approach to the logo, drawing inspiration from existing fonts and customizing them to fit my product. Fruit inspired colors were chosen to evoke a playful and youthful brand that is appealing to kids between ages 5 and 9. A simple and clean aesthetic was also used to create a reliable brand parents can trust.
TYPOGRAPHIC INSPIRATION
CONSTRAINTS 14
Do not simply redesign an existing brand or packaging. Find a design problem and solve it.
Research and design around concepts of sustainability and biomimicry.
IDEATION Early exploration of possible packaging designs was conducted through rough sketches. This process allowed me to quickly test ideas and refine them in successive steps.
Traditional rectangular juice boxes are not ideal for kids with small, clumsy hands.
DESIGN PROBLEMS
Spills are common when trying to puncture straws into juice boxes. Plastic use in juice box packaging is not sustainable. 15
PACKAGING After initial prototyping, I created a flexible template for my juice boxes. By using and adapting the same design template for each juice flavor, I was able to create a clear, simple, and recognizable Juci product. This layout method also made the design easy to print and construct.
Bitten apple core (indented hand grips)
BIOMIMICRY
Bananas (belly band to hold juice boxes together) Caterpillar segments (compact packaging) Cocoon pre-made exit holes (built-in straw enclosed by perforated strip)
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Lift this tab!
See inside band for individual nutrition facts.
riety!
About
About our packaging
Juci Kiwi
With plastic continuing to be an environmental problem, we designed our juice box packaging without plastic straws and plastic shrink wrap. All materials used for our product’s outer and individual box packaging are paper based, derived from a mixed source of recycled and certified paper from the Forest Stewardship Council (FSC). Our straws are also made out of corn starch, a sustainable and compostable alternative to the traditional plastic straw. Additionally, our packaging is inspired by nature. By incorporating elements from apple cores, a caterpillar’s segments, and a cocoon’s pre-made exit hole, our juice boxes are designed with built-in straws and a unique, easy-to-hold shape that makes compact packaging possible.
Juci Apple
For more information, visit: www.juci.org.
Juci Orange
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Nutrition
4 689910
Facts
831205
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230
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(7.7
Juci Ora
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Calcium 6%
Value * 0%
Zinc 1%
n (230
Calcium 2%
0% 0% 12% 1%
0% 12%
Folate 15%
Vitamin A 3%
9%
Calcium 2%
Vitamin B6 1%
Calor
Protein < 1 g
Vitamin C 70%
% Daily
0%
Vitamin B6 6%
1 Carto
Protein 0 g
Vitamin C 120%
Servin g:
Iron 0%
Total Fat 0 g Sodium 10 mg Potassium 440 mg Total Carbohydrate 4 g Sugars 2 g
Servin g Size: Amou nt Per
Calcium 0%
0%
0% 0% 3% 3%
0%
Protein 2 g
Vitamin C 0%
% Daily Value*
Total Fat 0 g Sodium 10 mg Potassium 100 mg Total Carbohydrate 5 g Sugars 4 g
Total Fat 0 g Sodiu m 0 mg Potas sium 440 mg Total Carb 26 g Sugar s 22 g Protei n2g
0%
Vitamin A 0%
/ 6% 15%
Protein 0 g
Amount Per Serving: Calories 100
% Daily Value*
0% 0% 12% 9%
diet
Total Fat 0 g Sodium 0 mg Potassium 440 mg Total Carbohydrate 26 g Sugars 22 g
Serving Size: 1 Carton (230 mL) Servings Per Container: 4
calorie
Amount Per Serving: Calories 100
% Daily Value*
0% 0% 6% 9%
on 2,000
Amount Per Serving: Calories 100
% Daily Value* Total Fat 0 g Sodium 10 mg Potassium 230 mg Total Carbohydrate 26 g Sugars 0 g
230 mL (7.77 fl. oz.) 100% pasteu pure squeez rized orange ed juice
Serving Size: 1 Carton (230 mL) Servings Per Container: 4
Vitam in C / B6 120% Calci um 2% Folate
Amount Per Serving: Calories 100
Nutrition Facts
Nutrition Facts
Serving Size: 1 Carton (230 mL) Servings Per Container: 4
*Based
Nutrition Facts
Nutrition Facts Serving Size: 1 Carton (230 mL) Servings Per Container: 4
Register this code at www.juci.org for a chance to win a Juci lunchbox!
Best Before DD.MMM.YY 30Aug14
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4 Juice Boxes | 230 mL (7.77 fl. oz.) each
J8962
Fun for the kids. Healthy for the environment.
Juci Pear
Juci is a company dedicated to producing healthy fruit juice drinks for kids. We guarantee fresh tasting juice derived from locally grown organic fruits. No artificial flavors are used, and all juices are 100% real fruit juice. With thoughts of redesigning the every day juice box to be more user-friendly and eco-friendly, we drew inspiration from nature to design a new juice box that is uniquely Juci. Through our redesign, we hope to create a desirable, trustworthy, and refreshing product that perfectly combines fun with environmental awareness.
r Tea here
Juci Va
0% Vitamin C 43% Iron 3%
100% pure squeezed pasteurized orange juice
100% pure squeezed pasteurized pear juice
100% pure squeezed pasteurized kiwi juice
* Based on a 2,000 calorie diet
* Based on a 2,000 calorie diet
* Based on a 2,000 calorie diet
Lift this tab!
100% pure squeezed pasteurized apple juice * Based on a 2,000 calorie diet
Lift this tab!
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on 2,000
100% pure squeez pasteu ed rized pear juice
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Total Fat 0g Sodiu m 10 mg Potas sium 440 mg Total Carb 4g Sugar s2g Protei n<1 g
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230 mL (7.77 fl. oz.)
mL
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Belly band to replace plastic shrink wrap
SUSTAINABILITY
Corn starch straws to replace plastic straws Recycled and FSC-certified paper for packaging 17
CRAFTING
All juice boxes and belly bands were carefully constructed by hand through detailed cuts and precise folding. 8 juice boxes (two packs of four) were crafted for the final project. One pack of four was the brand’s signature “Juci Apple” flavor, while the other was a “Juci Variety” pack.
2014 3D DESIGN WINNER UC Davis’ Design by Design Juried Student Exhibition 18
FINAL DESIGN
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“It’s hard to wait around for something you know might never happen;
but it’s harder to give up when you know it’s everything you want.” – Unknown
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As part of a UC Davis design internship, I assisted MFA Design student Emma Thorne-Christy with her exhibition graphics. My tasks involved refining existing designs, as well as designing business cards and participatory elements. All graphics were completed and approved in collaboration with Emma Thorne-Christy. The following pages feature photos of my design work on the exhibitionâ&#x20AC;&#x2122;s opening day.
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EXHIBITION GRAPHICS
Due to current immigration policy, many undocumented, DACAmented, AB540 students, DREAMers, and family and friends of undocumented people face emotional, political, social, and financial difficulties on a daily basis. This exhibition sought to spark conversations and raise questions, creating an opportunity for visitors to come to their own conclusions about the subject.
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Based on the exhibition’s themes of conversations, questions, and personal stories, I designed the business cards with speech bubbles. Ripped paper, a recurring motif in all exhibition advertisements, was also used in the design to acknowledge the hardships of being “filed away.”
There were three stations in the exhibit which required visitor interaction and participation. I designed instruction labels using elements from the exhibitionâ&#x20AC;&#x2122;s visual identity: red, gray, beige, and stamp-textured font and rectangles.
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“There are three responses to a piece of design — yes, no, and WOW!
Wow is the one to aim for.” – Milton Glaser
UNDERGRADUATE RESEARCH CENTER After graduating, I took on a branding project with UC Davisâ&#x20AC;&#x2122; Undergraduate Research Center (URC). Having no unique logo to set itself apart from other campus resource centers, staff members were looking for a flexible logo design that encompasses all fields of research. All decisions were made in collaboration with URC staff and Design lecturer Gale Okumura. The following pages document the creative process behind my logo proposal.
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IDEATION The first step involved quick digital drafts of logo ideas. I kept my designs abstract to prevent any bias towards a specific field of research. I also chose to stick with three main colors to represent three major subject fields: red for Arts & Humanities, blue for Social Sciences and green for Sciences. This ideation process went through three drafting phases before a final logo was chosen.
CONSTRAINTS 28
Color palette limited to university colors and secondary colors set by Strategic Communications.
Typefaces limited to “Futura UC Davis” and “Berkeley UC Davis.”
This logo was chosen for further refinement.
Logo must appeal to a wide variety of research fields.
Logo must be flexible.
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FINAL PROPOSAL To simplify the logo, I reduced the number of circles in the “research cloud.” I also designed alternative logos to create flexibility for use across different print or web media.
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ALTERNATIVES
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ABOUT ME My name is Mandy Chew, and I am a graduate from the University of California, Davis. I double majored in Design and Economics, but my true passion is design. As a graphic designer, I want to explore and experience new things to cultivate my creativity. Whether it be design or a simple stroll around the neighborhood, I enjoy seeing the details. It is only when we take the time to stop, look, and understand our surroundings do we begin to see what is important and inherently beautiful.
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“Never grow up.” - Walt Disney
Mandy Chew (650) 201 – 0628 mandychew.design@gmail.com behance.net/mchewdesign
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