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Daniel Hawkins Austin, TX
My name is Daniel Hawkins and I am a musician and graphic designer living in Austin, TX. Playing in several bands allows me the opportunity to center much of my work around music. Designing show posters and album artwork / layouts is one of my favorite things, whether it be for my own bands (Pswingset or Papermoons) or for other friends bands. It’s a fun juxtaposition to my day job which is working as a visual designer at an advertising agency here in town. Two totally different worlds, but it’s all the same really; we’re all trying to sell something: a T-shirt, a record, getting people to come to a show or perhaps even just a bag of cat food. So with my poster work, what I always attempt to do is to create a poster that I think does 2 things. First off, it has to catch the attention of people Immediately. With posters, you have like 5 seconds to grab someone’s attention before they walk past it or notice the one next to it instead. Secondly, it’s important that my posters reach out to the folks who I think are interested in the bands playing, or the general type of music that is being advertised. A shitty show poster to me says “don’t come to this show, it’s going to suck and the bands playing don’t care enough to have a good poster that truly represents their music and art” This being said, let me walk you through my design process for these posters. I still have some prints of most of these posters, if anyone is interested just email me at danielphawkins@gmail.com or visit www.danielpaulhawkins.com
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