TreeTop Resort by Mahiette

above it all

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MISSION STATEMENT The goal is to impact the target busy life into a message of needs to go to the resort “When it is time to pause your frenetic pace and rediscover senses dulled by the incessant demands of life, there is a place called Tree Top Resort- oﬀering something more than just breathtaking views above it all, in the top of the trees, with unsurpassed service and astonishing accommodation. Tree Top Resort oﬀers you a place to restore yourself. A day in Three Top Resort is all about fun, challenging yourself and

unleashing your inner! Have remarkably uncommon magnificent journeys above it all. Come out and experience a unique adventure that’s perfect for family to enjoy together, and discover the beauty of the Kissimmee from the lofty heights of our Tree Tops Adventure Course! Tree Top Resirt gives you safety instructions and send you oﬀ on your own! You’ll be safely suspended high in the trees as you climb our tree top course with varying degrees of thrilling elements, like swaying bridges, wobbly logs, wind-in-your-face zip lines, and so much more!. Complete our entire Tree Tops Adventure Course and you’ll have conquered over 100 aerial obstacles of heart-pounding adventure. Stop. Stay and Begin Again. ”

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WEB SITE DESIGN

MOBILE APP

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BRANDING

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ONE OF THE MOST POPULAR

CHILDREN ADVENTURE

BOOK

OF THIS TIME WAS WRITTEN @

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“RE-CONNECT”

SonDirector

I can’t believe I’ll miss his championship game. My flight out of London Heathrow is delayed for three hours. I guess I’ll head up to the United Club. I’m a 1K Member, flying BusinessFirst Class, so I’ll be able to get some extra work done in comfort. I just don’t want to hear the disappointment in their voices when I let them know I’ll miss yet another of my son’s games or my daughter’s performances. I love my family, but with my position as Director of the International Division I have to travel a lot. And even when I’m oﬀ the road, there’s a meeting, a report, an email, or a phone call that needs my attention. I worked hard for my promotion, and I enjoy my job, but you’d have to be blind not to see the impact it has had on my family. Before I reply to this email, let me google search this resort my coworker suggested. WOW, the Tree Top Resort, is AMAZING!! We love to be active, and there are activities for everyone, and a Kids Club so Margaret and I can have some quality time together. Now I’m actually excited to make the call home. FatherDirector

The kids will be so excited!!! When I saw the call come through from John when he SHOULD have been on his flight, I KNEW he was going to tell me he’d miss Jacob’s game. And this is the Championship game! I told him to return a day early, but no, he had to attend a meeting this morning with the VP. I always have to break the news to the kids that their Dad can’t make it. They say, “it’s okay”, but I know it’s not. I’ve got a full plate too! Half the time I’m a single parent while John is on the road, I’m in charge of homework, field trips, and orthodontist appointments. I’m the team mom for Jacob’s team, the homeroom mom for Elsa’s class, and I’m the committee chair for the annual gala. I can’t remember the last time John and I sat down and had a real conversation. But, too my surprise John wanted to asked me about dates to travel to the Tree Top Resort! Yes, he’s going to miss today’s game, but this weekend we’ll sit the kids down and share the news with them together. John says it’s the adventure of a lifetime on a luxurious world class resort. MomDirector

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Mom and dad just surprised me and my sister with the best gift ever! Our family is going on a great adventure to Tree Top Resort. I’m so excited! I can’t wait to hangout with my dad hiking, canoeing, and swimming in the Tree Top River. My mom and sister will get their nails done at the spa, then we’ll all meet for dinner and exploring under the stars. And guess what? My favorite part is that mom and dad are won’t even look at their computers and phones because we’ll be having so much fun together.

Branding analysis diﬀerentiation determined through background research, SWOT analysis, awareness of market positioning, persona development and In-depth competitive review.

SWOT

ANALYSIS

WEAKNESSES STRENGTHS

Expensive liability Not wheelchair accessible Disney Hotels close in the area High fees Electricity expansion

Close to Disney Parks Unique ideas of connection Life reconnecting mission Quiet ecology getaway family oriented Tree House among the Top of the trees Have back an adventure experience

THREATS

Intense competition may erode the company’s market share Stringent regulations Intense competition with Disney hotels may limit its ability to attract new members, which in turn, may aﬀect its market position adversely.

OPPORTUNITIES

Expansions in other states Outdoor amenities that can help to focus in new programs campaigns, like yoga, bike Spiritual retreat either for family or personally Encourage into a new style eco live

VOICE & TONE 09

WILDERNESS The primary colors will be yellow and black, representing uxury. The secondary colors will be wood and vegetation color tones to convey the beauty of nature. Wood grains, golden textures, and nature patterns will appeal to the serious eco luxury clientele.

ECO- LUXURY

Tree Top Resort is rustic tree houses built in and among the TOP of the trees, with wildlife, adventure experience connection back to the Mother Nature as a retreatment in a quite ecology gateway. Tree Top Inn focuses in customer’s health to rejuvenation & spiritual / family life reconnection. One of the attractions of the adventure retreatment is the zip line that connects you between each of the attractive halls and cabins; as well the connection to an amazing river fall, at night there is a natural light show among the mountains and trees showing beautiful forest life.

ADVENTURE Tree Top Inn focuses in customer’s health to rejuvenation & spiritual / family life reconnection.

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Tree Top Inn mission is to inspire people to live healthier, stronger, and happier lives and to bring you and/or yours back to your life journey in a simple, adventure, fun way. Enhance customer’s perception of value the branding strategies reflecting the property’s unique image.

STRATEGY

The Swot Analysis and the competitive review lead us to find the unique selling proposition for the Tree Top Resort as the ONLY eco luxury, adventure wilderness getaway tree house built in and among the Top of the trees that inspire people to live healthier and stronger. Based on the Kissimmee travel facts, economy statistics, population and education, it is to convey the positive impact of the Tree Top Resort in the Florida State. This research supports this proposition for the Media Mix and the combination of media vehicles for the ad campaign along with the individual budget level to establish and elevate the brand recognition.

COMPETITIVE REVIEW

Color Variations The primary colors will be yellow and black, representing luxury. The secondary colors will be wood and vegetation color tones to convey the beauty of nature. Wood grains, golden textures, and nature patterns will appeal to the serious eco luxury clientele.

Focusing on the traditional, stable and distinguished feeling of heritage, we propose that the heading typeface be Times New Roman. The same font is suggested for the subheading and body content.

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LOGO IDENTITY & USAGE

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Color plays an important role in the corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the

WEB #dfcd08

WEB #c2951c

WEB #000000

CMYK C: 16 M: 12 Y: 100 K: 0

CMYK C: 25 M: 39 Y: 100 K: 3

CMYK C: 0 M: 0 Y: 0 K: 100

RGB R:223 G:205 B:8

RGB R:194 G:149 B:28

RGB R:35 G:31 B:32

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WEB #754c24

WEB #401409

WEB #813308

CMYK C:39 M:64 Y:93 K:36

CMYK C:46 M:82 Y:81 K:72

CMYK C30 M:84 Y:100 K:35

RGB R:117 G:76 B:36

RGB R:64 G:20 B:9

RGB R:30 G:51 B:8

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90%

COLORS SPECIFICATION

15 cohesive and harmonious look of the brand identity across all relevant media. Check with your printer when using the corporate colors so they always are consistent. The primary colors will be yellow and black, representing luxury.

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The secondary colors will be wood and vegetation color tones to convey the beauty of nature. The primary colors will be yellow and black, representing luxury.

CORPORATE STATIONERY

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John William

Yours Sincerely,

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Chief Executive Officer

ArtistaMente Proident laborum 5382d City, Country

07 538 5513024 07 538 1371988

support@artistamente.com www.artistamente.com

John William Chief Executive Officer

E W

ArtistaMente Address Proident laborum 5382d City, Country

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. eiusmod tempor incididunt ut labore velit esse cillum dolore eu.

Email support@artistamente.com Website www.artistamente.com

Mobile 07 538 5513024 Phone 07 538 1371988

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UNIQUE PROMOTIONAL PRODUCT The resort mission is to support local economy and small business; this is why some products have been designed and advertised as part of the brand, like wine and some personal bath/spa products. Part of the unique product is a fragrant candle, where all the ingredients are 100% naturals. The bottle and package design are aligned into a luxury feeling with the vibrant colors of the branding. In the bottom of the box it comes a clear paper fading into the black bottom giving a chic impression with a true story clients message, it can be a kid story, or man, or woman story but all would be true stories of why the Tree Top Resort make an impact in their lives.

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BRAND MERCHANDISE The bottle and package design are aligned into a luxury feeling with the vibrant colors of the branding. In the bottom of the box it comes a clear paper fading into the black bottom giving a chic impression with a true story clients message, it can be a kid story, or man, or woman story but all would be true stories of why the Tree Top Resort make an impact in their lives.

Part of the vision of Tree Top Resort is to plant trees to support the future of the planet and to plant 1 million trees in 10 years. That was why I designed an â&#x20AC;&#x153;Easy Garden Starter Kitâ&#x20AC;? as a togo gift, providing in that way a unique and personal gift to clients that will be remembered for generations to come giving the message of above it all. A vibrant, beautiful tree benefits everyone and is perhaps the most fitting memorial of all. Planting a tree is an act of direct benefit to all above it all.

PLANT 2 TAKE HOME EASY GARDEN STARTER KIT

The package designed has a very personal value; it is designed in a very light weight, simple, elegant and also informative. It comes with the color scheme of the branding inspiring live and it inspires energy, faith, devotion, reconnection, courage and carries forward the name of the resort in a living, vital way that grows grander with the years. The simple act of planting a tree is a gift of nearly immeasurable value.

After have the ultimate distillation of the concept and it eﬀectiveness design we started testing the diﬀerent marketing methods. It was used a statistical information

MOBILE APPLICATION

to determine the eﬀectiveness of the branding and started creating the assets through the strategy and media mix. I prioritized the Tree Top Resort asset creation based on the immediately needs for the Resort. For Tree Top Resort the immediately assets was the interactive media using the 30% of the advertising campaign cost, the website

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WEBSITE DESIGN 29

The website it was build with content coded and design to deliver the message of a unique luxury adventure experienced. For that, a powerful imagery was created to impact the adventures courses and activities in the resort. It was used a gold style, with a contrast of white and black to deliver a message of luxury but also fun and wilderness. The site is totally responsive and ready for any mobile device access.

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http://mahiette.com/clients/treetopresort/

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OPEN NEW LOCATIONS

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COMMING YEARS

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FUTURE LOCATIONS

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CURRENT LOCATIONS

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UNIQUE EXPERIENCE When it is time to pause your frenetic pace and rediscover senses dulled by the incessant demands of life, there is a place called Tree Top Resort- oﬀering something more than just breathtaking views, above it all, in the top of the trees, with unsurpassed service and astonishing accommodation.

Tree Top Resort oﬀers a unique stylish holiday experience, combining the comfort and privacy of your own villa or suite complemented by the services of a five star plus resort.

RECONNECTING

WILDERNESS

ADVENTURES COURSES

DINNINGS

Tree Top Resort offers a unique stylish holiday experience, combining the comfort and privacy of your own villa or suite complemented by the services of a ﬁve star plus resort.

We invite you to explore our award-winning menu, served at lunch or dinner and perfect for any occasion. We showcase a revolving menu created by our own award-winner Chefs . We’re pairing innovative culinary technique with traditional Italian/Cuban

CONTACT

A: Kissimmee P: +1 (0) 321 837 2000 E: 108 Broadway, Kissimmee, FL 34741 Design by Mahiette

Mahiette Tarrago

FULL SAIL MASTER DEGREE PROGRAM 5127504426 5127504426

M T

mahiette@mahiette.com