FOCUSING ON CLIENT RETENTION Retaining your clients is considered more important than generating new clients. Assess your customer service regularly. MINDBODY allows you to look after your relationships with your clients through
automated emails and texts. MINDBODY’s client profile feature is also worth taking a look at, to check out all the details you can capture! We also took a look at EfitX, which is a complete management system to improve the quality of your client workout sessions and nutrition consulting. This paperless, web-based app includes key features, which allow trainers to provide exercise lists with linked reference videos and nutrition plans. Key features include: BEING ABLE TO SEARCH HISTORY WITHIN SECONDS TO RETRIEVE RESISTANCE LOADS, REPS, AND SETS FOR ANY SPECIFIC EXERCISE THAT WAS PREVIOUSLY ENTERED Relevant data is shared within the cloud between client and trainer. Clients have their own version where they can input directly into a workout diary and food diary. This allows trainers to monitor the effectiveness of the workout and their proper nutrition. Also EfitX is equipped with a proprietary algorithm to track and calculate your client’s progress based on the client’s profile characteristics and intensity of workouts. THE USE OF MENU LISTS Along with a food database of over 6,000 popular foods, EfitX features the use of Menu lists. In addition to a basic food journal, trainers can easily create several menus per client that helps guide dietary habits towards their goals. Clients are assisted with “Smart Suggest”; an intelligent feature to suggest specific food items based on the trainer’s recommendations along with previously consumed foods. Some of the other useful features to personal trainers include: • Master Exercise Presets Database • Session Tracking System and Electronic Confirmation • Cardio Tracking • Over 100 reference videos of popular exercises • Client Accessibility Control to specific databases • 2-Way Messaging • The ability to provide progressive workout assignments utilising eight different routine modules.
TeamSnap is a service used by professionals – many of them in the fitness industry – to organise and manage their teams/groups. The beneficial features of TeamSnap include: SCHEDULING TeamSnap can bring scheduling help to the chaotic calendars of personal trainers. You may have to take time off at short notice, and need one of your gym colleagues to cover your session, while you are gone. You can share your schedule with others, with the team calendar function and allow others to indicate their agendas. The team
“TAKE CARE OF YOUR WEBSITE LIKE YOUR BUSINESS DEPENDS ON IT!” calendar can also sync to your personal iCal, Outlook and other calendars to help you stay organised. The Availability and Messaging features also allow you to send out reminders to your clients so that they can confirm attendance. This is a really handy feature as it only takes three minutes! MESSAGE BOARDS & COMMUNICATION On your website, the Message Board can become a place for people to share the constant stream of new research information coming out in the fitness industry, post links and share resources with colleagues or other PTs. You can also customise your email lists to send a message to only one group of clients. FILE SHARING TeamSnap’s Photos and Files feature allows you to share exercise programs or other documents with your clients. Have some photo examples of a new workout? Post it! MOBILE APPS PTs help people with a busy lifestyle. So does TeamSnap, with its on the go mobile apps for Android, iPhone, iPad, and Windows phones. Take notes or upload photos of client’s progress right from your mobile device! These are just some of the paperless client database solutions available on the market, so now there really is no excuse to use paper, which harms the environment. There are more and more ways to stay connected with your clients to build better relationships, so why not go paperless and get searching to find out which solution is right for you?
@PTMAGAZINE
51