Initiatives | JB Attachments
Deriving strength through
synergy The word is out — there’s been a professional marriage in the business world and the two companies that have forged this synergistic partnership are a match made in commercial heaven. Each a pioneer in its own right with the name of the merged enterprise — JB Attachments — paying homage to both businesses JB Attachments is an amalgamation of BAS Manufacturing Limited and JB Sales Limited. BAS Manufacturing has contributed its stateof-the-art facilities, experience in research and
development (R&D) and top manufacturing facilities to this union and JB Sales, its exclusive distribution rights of reputable brands and established international sales network.
‘Together we’re stronger’ It has been said that two heads are better than one — in business, it is no different. Merging the skills, knowledge and experience of two commercially compatible companies is a strategy for success.
JB Attachments chairman and the founding shareholder and BAS Manufacturing chairman Graham Smolenski, says the merger between BAS Manufacturing and JB Sales is “a marriage of complementary partners”. The two businesses have gone from being small, family-owned locally based organisations to one corporate business with an efficient management structure. “The objective was to create one strong company capable of handling the divisions in New Zealand and Australia. We reached the conclusion in 2008 there was going to be massive realignment of the construction industry in New Zealand, as it was overcooking itself. We knew that to be really effective, there had to be a business that encompassed New Zealand and Australian divisions.” At this time, JB Sales and BAS Manufacturing also recognised that with the imminent rollout of broadband, the main industry players would get bigger and therefore the companies servicing these players would need to be in a strong position, operationally sophisticated and capable of providing solutions. The JB Attachments motto — Together we’re stronger — is representative of this acknowledgement.
30 | November/December 2010 www.aucklandtoday.net.nz
As separate entities each company could not compete internationally but as one enterprise it can become a strong commercial contender. Better still, the products patented to JB Attachments generated signficant interest during the recession when other companies in the same industry fell victim to unstable economies. “The recession played into our hands because when the traditional players were under pressure, our patented products like the tilting bucket and the multi-coupler received heightened interest. Our customers, suppliers and banks also supported us during this time and now they are seeing the benefits of that,” Smolenski says. JB Attachments is consistently focused on providing better solutions and better value for clients as a specialist in quality earthmoving attachments and trenchless equipment. JB Attachments’ primary factory is in Wiri, Auckland. At 2671 square metres and located on one hectare, the factory is a purpose designed manufacturing space. JB Attachments also has manufacturing facilities in Brisbane, sales offices in Auckland, Brisbane and Melbourne and service workshops in Auckland, Brisbane and Melbourne.