PS Magazine—a nationally circulated, pro-aging lifestyle magazine designed for and about Seniors
DIRECT REACH TO THE SENIOR MARKET
NO. 17
CELEBRATING YOU
PS MAGA ZINE JULY/AUGUST 2016
JULY/AUGUST 2016 ISSUE 17
Giving and Taking The Continued Development of Your Personality
The Art of Being Authentic
Summer Reading An Exclusive Interview
Song Legend
BARBARA COOK
PS MAGAZINE is designed for and about older Americans, with original, entertaining, and informative content in large type and rich photography and illustrations on thick, non-glare paper. Inside each issue, you’ll find:
• Exclusive interviews • Columns by senior lifestyle experts • Health & wellness topics • Historic and nostalgic celebrations PS Magazine
• Horoscopes • Crossword, Sudoku and other games • 4 Pages of for Children • Cartoons from
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archives
OUR SENIOR MARKET Our National Audience Seniors are the fastest growing market today, now comprising 37% of the US adult population and rising to 45% by 2015
Seniors control over 70% of all disposable income with $1.6 trillion in spending power and more than $1 trillion of that spent on goods and services
SENIORS
CAREGIVERS
FAMILY FRIENDS Seniors often depend on their family, friends, and caregivers to assist in making consumer decisions
• Roughly 10,000 Baby Boomers will turn 65 today, and about 10,000 more will cross that threshold every day for the next 19 years
• Over 1 in every 8 Americans is over age 65
• The 85+ population is 5.7 million (Source: Administration on Aging)
(Source: Pew Research Center)
PS Magazine
pslifestyle.com
440.600.0028
PS LIFESTYLE—A TRUSTED PARTNER PS Magazine is published and distributed by PS Lifestyle, a successful national brand which has been providing service and innovative lifestyle solutions specifically for seniors, their families, and caregivers for more than 8 years.
Salon and Spa Operations
Online Marketplace
PS LIFEST YLE
PS SHOP
Launched December 2008
Launched March 2011
• The US’s largest and best
• The only web-based senior
known senior community salon and spa operator with 503 physical locations nationally
community salon and spa gift certificate solution available anywhere on the Internet
• More than 2,500,000 salon and
• Lifestyle products are purchased
spa services delivered to over 72,000 individual seniors PS Magazine
for seniors by families, friends, and caregivers pslifestyle.com
440.600.0028
PS LIFESTYLE—A TRUSTED PARTNER
Lifestyle Solutions
Media
PS LIFEST YLE
PS MAGAZINE
Launched December 2013
Launched November 2013
• A retail marketplace that offers
• The majority of PS Magazine’s
senior care and lifestyle products with in-home delivery
• Unprecedented product
• Readers of PS Magazine associate
exposure directly into the senior consumer market
PS Magazine
readers are already customers of PS services and products— they know and trust our brand advertisers with the same trust
pslifestyle.com
440.600.0028
ENGAGING. USEFUL. ENTERTAINING. Exclusive interviews including:
• Broadway legend Barbara Cook • Radio host Diane Rehm • Photographer Elliott Erwitt • Designer Milton Glaser • Dear Abby (aka Jeanne Phillips) • Actor Roger Moore • Author Dean Koontz
Engaging articles Entertaining and enlightening content in every issue Exclusives with experts in the aging and long-term living professions, including: • Alzheimer’s Association • LeadingAge • Benjamin Rose Institute on Aging • The Eden Alternative • Dr. Lori Stevic-Rust
A high-quality and attractive design featuring large, readable type on non-glare paper with easy grip-ability, and perfect binding PS Magazine
pslifestyle.com
440.600.0028
EDITORIAL CALENDAR January/February 2016: Nature • Flora & Fauna: Experiencing Nature and How It Affects Us • Birder’s Paradise • Multigenerational Playgrounds • Paradise Found: Creating a Space Indoor Garden • Boost Immunity in Winter March/April 2016: Home & Belonging • The Meaning of Objects • Good Housekeeping • Balancing Safety with Privacy May/June 2016: Reminscenses • Collective Events of the Last 80 Years • The Photo Shoebox: Sharing Our Memories • Alzheimer’s, Dementia, and Memory Care July/August 2016: You • The Continued Development of Your Personality • Giving and Taking: Finding Balance Between the Two Sept/October 2016: Living Passionately • The Power of Touch • Hobbies: Discovering Your Passion • A New Romance: Finding Companionship November/December 2016: Let’s Eat • Our Aging Taste Buds • Mood & Food • How America’s Foods Have Changed Over the Years
PS Magazine
pslifestyle.com
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CROSSOVER OPPORTUNITIES: Advertising in PS Magazine and Selling through PS Lifestyle
As part of the PS Lifestyle family, PS Magazine can offer its advertising partners privileged and preferential access to the PS Lifestyle service. Let PS Magazine increase our readers’ awareness of and appreciation for your products with your advertising. At the same time, our Lifestyle Solutions services can both represent and sell (online AND in-person) your products to our national audience. PS Lifestyle can even help facilitate delivery of your products through consignment options or drop-shipment partnerships. Special discounted bundle packages may be available. Please contact PS Lifestyle directly to learn more about this unique opportunity.
PS Magazine
pslifestyle.com
440.600.0028
CUSTOM PUBLISHING OPPORTUNITIES
PS Magazine is a one-of-a-kind publication in the US dedicated to senior lifestyles and interests. Advertisers have unprecedented access to our established network among seniors. Custom publishing is more than an advertisement, it allows you the freedom to control your own content, message, and look. Interested clients can expect to benefit from prominent placement, lasting effect, and guaranteed distribution. Furthermore, sponsored columns can be an ideal way to directly reach a concentrated audience. All advertisers also receive a full-page advertisement in the same issue that their sponsored column appears. If you are looking for a unique, customized publishing opportunity, please contact PS directly where we can help develop a plan that suits your company and budget.
PS Magazine
pslifestyle.com
440.600.0028
PRINT RATES & AD DIMENSIONS Gross, Full-Color Rates 1x
3x
6x
12x
18x
24x
36x
Full page
3,498
3,252
2,798
2,728
2,693
2,658
2,623
1/2 page
2,725
2,535
2,180
2,126
2,099
2,072
2,045
1/3 page
2,448
2,275
1,958
1,910
1,885
1,860
1,836
1/4 page
2,098
1,952
1,679
1,637
1,616
1,595
1,574
Inside Front Cover
4,197
3,903
3,358
Inside Back Cover
3,848
3,578
3,078
Back Cover
4,372
4,066
3,498
*Cross-platform print and digital advertising packages are also available.
Display Ad Sizes
Full Page, Bleed 83/8" x 107/8"
½ Horizontal 7¼" x 4¾"
Full Page 7¼" x 9¾"
Double Page Spread, Bleed 16¾" x 107/8" inches
½ Vertical 3½" x 9¾"
¼ Standard 3½" x 4¾" inches
PS Magazine
pslifestyle.com
Double Page Spread 15¾" x 9¾" inches
¹/3 Horizontal 7¼" x 3"
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SCHEDULE, SPECS & TERMS 2016 Schedule Issue January/February 2016 March/April 2016
Reservations Due 12/4/15 1/29/16
Materials Due 12/11/15 2/5/16
Mail Date 1/6/16 3/9/16
May/June 2016 July/August 2016 September/October 2016
3/25/16 5/27/16 7/29/16
4/1/16 6/3/16 8/5/16
5/4/16 7/6/16 9/7/16
November/December 2016
9/30/16
10/7/16
11/3/16
Specifications Requested file format: High-Resolution PDFX1a Electronic Files: All ads must be submitted in a PDF format. Press-ready PDFs are preferred. A SWOP standard proof of the file supplied at 100% size is required for all ads. Four-color ads must be CMYK. Please assure that your PDF does not contain ICC, RGB, LAB or spot-based colors. Any such colors must be converted to CMYK. PS Magazine cannot guarantee an exact color match and is not responsible for color shifts due to differences between the supplied file and proof. Black and white ads must be furnished in grayscale only. Please assure that all embedded four-color graphics are at least 300 dpi to assure optimal resolution and reproduction quality. Please assure that all fonts are embedded within the PDF document. General Mechanical Specifications: Printing method: Web offset Binding: Perfect Line screen: 133 preferred; 120–150 is accepted Density: 170% maximum for B&W and 2/C; 280% maximum for 4/C Trim size: 8-3/8" x 10-7/8" Bleeds: 8-1/2" x 11-1/8" • Keep live matter 3/8" of final trim from head, bottom, outside edge and gutter • Crop marks should appear outside the bleed of the ad • Please place crop marks on documents only if submitting a full page ad with bleed. Inserts and Postcards: Maximum weight: 80 lb for single leaf insert; 70 lb. for multiple leaf insert Maximum size: 8-1/2" x 11-1/8" • Includes trim at outside edges • Inserts jog to the head • Multiple page inserts must be supplied folded • Contact publisher for quantities, shipping, and binding information
PS Magazine
Send materials to: Ad Production Department PS Magazine 55 Public Square Suite 1180 Cleveland, OH 44113 Phone: 917.806.0487 E-mail: christinaburns@pslifestyle.com Please indicate which publication and which issue the ad is to be published in. Include the name, phone number, and e-mail address of the designer in the event that we need to contact him/her about the ad. If new material is not received by the closing date, the latest ad of similar size and color will be used.
Terms PS Magazine is published every other month. Earned Frequency: Rates are determined by the total space used within a 12-month period, dating from the first insertion. Earned frequency is determined by the total number of insertions, not issues. Sizes may be mixed. Special Positions: The publisher will select ad location, unless the advertiser pays a 10% premium for a desired location (excluding cover positions). Bleed Charges: There is no extra charge for bleed ads. Cancellations: All cancellations must be sent in writing to both the sales representative and the Ad Production Department prior to the published space reservation deadline. Cancellations not made in writing to both parties within the cancelation period will be charged to the advertiser at the full, contracted rate. Rates may be retroactively adjusted, should contracted frequency commitment not be met.
pslifestyle.com
440.600.0028
Contact John Polatz CEO & Publisher 55 Public Square Suite 1180 Cleveland, OH 44113 440.600.0028 johnpolatz@pslifestyle.com Christina Burns Editor-in-Chief 917.806.0487 christinaburns@pslifestyle.com