eSea 17 - The Great Bag of China - What's the Secret of good Branding? by Maersk Training

eSea EM AGA ZINE FROM M A ERSK TR A INING

M A R I T I M E / O I L & G A S / W I N D / C R A N E 路 N O . 17/ 2 0 1 4

Carload of Hopes > Revolving door > Caught Flagging > Logomotions > Hard Drive for Soft Skills > Perfect Pressure Performance > Marstal - port of passion and ferry tales > Rockall - All Rock or Oil Rock? >

The Great Bag of China - what's the secret of good branding?

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Carload of Hopes

Caught Flagging

Logomotions

Jonny is so convinced that the future is in renewable energy that he sold his car to be able to survive the twelve weeks it will take him to gain the level two diploma which will launch his latest career. >

There can’t be many of us who have not encountered stress in the workplace – if not as a personal situation certainly as from an observational standpoint. But stress is a vital part of the ability to survive, and create. Animals without stress are food. >

Companies are often made or defined by their corporate logo – it’s their face to the outside world, but how do you ensure you look your best? Here we have selected a handful of logos, each with a different origin. >

Revolving door opens the information highway

‘What is a brand? It is that full perception of everything we do, how we do it and how it is perceived. So it’s not just one thing.’ >

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Hard Drive for Soft Skills

Perfect Pressure Performance

When you spend over $850 million on a vessel it could be deemed prudent to make sure that those who operate it know exactly what they are doing. >

In the search for oil and gas the opportunity to go through potential scenarios and develop new work practices to target the best result, is vital. >

Marstal - port of passion and ferry tales The capital of Denmark’s sunniest island basks in its glorious seafaring past, but wonders what is on the horizon. >

Rockall - All Rock or Oil Rock? Dustbowls, desserts, barren islands, harsh seas – oil and gas doesn’t normally hide itself in beauty. Geology has dealt a wealthy card to countries who, without the discovery of crude oil and gas, might have struggled economically. >

Mein Kaffe The idea started as a brainwave and ended as ‘a stupid chain of unfortunate circumstances’. They are the words of an executive from a German furniture company who recently put a new rage of ceramic mugs on their shelves, briefly. >

The Great Bag of China – the cover photograph came as a warm joke from a colleague, but it wonderfully captures what some of this edition of eSea is about, how to place a product or brand into the mind of others. The Maersk Training mule bag is undoubtedly a world traveller. Nearly every course participant leaves with one crammed with notes and other essentials. What they end up doing is another thing. Perhaps they are stuck in the corner of a home office or cabin, probably they are recycled to become the bearer of groceries or computers, laundry or schoolbooks. Probably, perhaps, but what doesn’t change is that the logo goes out there into the world of other people’s subconscious intake. Here’s a test. Chose a global brand of sports clothing and time how long you can go without seeing it. It’s like trying to avoid the World Cup, its there at every turn. What started us on a look at branding in this edition was a story in eSea 16 where in Marstal Maritime Museum, there hangs a six-pointed star on a pale blue background. There was a

editorial

obvious similarity to a seven–pointed star and the one ship company gracefully accepted that and removed it from the vessel’s funnel. Here we talk with the current custodian of that seven-pointed star finding out how it is used and protected today. That opened the door to some other branding tales.

One story that isn’t in our remit is that of a cutprice brand of clothes. Last week in Northern Ireland a woman noticed when ironing the trousers she’d been wearing for months, that under the pocket flap with the company name and washing instructions was a neatly sewn patch. On it, written in Chinese, was a cry for help about conditions in the factory. Getting the message across is truly a global experience. The name Marstal will travel the world in a positive way. The latest Triple-E, the biggest ships in the world, bears the name and we return to the small island port to look at life in a town with so much maritime history and ask how it looks to the future.

We join a trio of men who with vastly different backgrounds, see a similar future. They are the first intake in a scheme with the twin virtues of creating a jobbing skills community in an industry crying out for them, the maintenance army for the thousands of offshore wind turbines now contributing to world energy. And looking to the future, in the next edition of eSea, which will be out after the holidays, we visit Siemens to see how they train ‘their army’ of technicians. Fittingly their offices are on the site of the blacksmith’s workshop who first made Bonus windmills for farmers to draw water. In a corner sits an thirty-year old turbine which with five metre blades generated 30 Kw of power, enough for a few households, the latest have 75 metre blades and generate 6 Gw, supplying 6000 homes.

Richard Lightbody rli039@maersktraining.com

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Carload of Hopes

Level 2 Diploma Staying Safe in the Wind Turbine Environment (Onshore and Offshore) and is itself very embracing and, with a view to reality, it even includes instruction in that final hurdle, preparing a CV and performance at the interview. The course is split into twelve sections and doesn’t stop at the end of the day, there being preparation and homework.

tests which included both the physical and mental kind. Jonny was one of the chosen, as was Michael Weightman, who joined the course after a spell of twelve years in jail, as a prison officer, and Shane Taylor a former merchant seaman who saw this opportunity to the offshore job he’d always wanted. The twelve week course they are on has the embracing title,

Understanding the need to be physically fit Shane had just returned from the gym when we first spoke, Michael was writing an essay intro into electrics and electronics and Jonny was driving home in his new car. ‘I’d paid my old car off, so I sold it and have now bought this one on a loan, ‘he said on his hands-free, ‘I need the money to survive and to carry on with blade inspection and spot repair courses. I then have to hope that a job comes up.’ ‘It is a risk I want to take, a career I want to take,’ he added.

Michael too sees it as the future. He’d been preparing for the day the prison gates would be behind him by going to college for two years to qualify as an electrician. Although only 33 he felt the need for a new career to take him to retirement and renewable energy was the perfect one. At 37 Shane is the senior of the trio and apart from his time with the merchant navy as an ablebodied seaman, he’d spent time a heights becoming a technician and had taken a rope access course, ‘so I’ve no worries about being up there, in fact I really love heights,’ he says. What worries him a little is the essays and even more so the presentation – ‘but it is all about getting you ready for that job interview – it’s so far been very, very thorough, there’s nothing they haven’t thought of.’ We caught up with the trio on week three of the course and will be with them again at the end. ●

Level 2 Diploma Schedule WEEK

TOPIC

Health & Safety Introduction

Client Contractor National Safety Group Safety Passport

Introduction to Electrics and Electronics

Working at Height

First Aid

Manual Handling

Fire Awareness

Confined Space

Sea Survival

10-12

Unit Catch up, Project Work & Portfolio Development

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Revolving door opens the information highway

The front doors at Esplanaden, the Maersk Group headquarters in Copenhagen, have been revolving for 35 years, keeping out drafts, noise and strays, keeping in heat and protecting the precious aura of a particular shade of blue. Or so it used to be.

Revolving door

ne person passing through them recently was a freelance television director, perhaps a little bewildered and shocked about the meeting he’d just had. He’d come in to pitch an idea and left, his mind abuzz with ideas and opportunities. These had replaced the anxiety on arrival of making a novel proposal in what might have seemed like the ultimate crucible of conservative thought. Over the past decade there’s been a significant revolution within Esplanaden and the revolving door might well be its symbol. It is a constant which maintains a controlled atmosphere inside, countering conditions outside whilst allowing a free-flow of ideas and information, in and out. Esplanaden, once a journalistic cul-de-sac, is now an information highway. It has been recognised as an innovative leader in communicating, particularly in relation to social media.

The television director had just spent over an hour with Tobias Lassen Falkencrone, Head of Marketing and Branding, and was leaving inspired and full of positive hope that the series proposal he’d tentatively made, would itself be made. The major difference in this new world is that the director would be granted access that promised to be free from corporate colouring.

‘I’d like to think there is something special about the way we do things here.'

Now it was my turn. Meeting Tobias is like an encounter with a passionate evangelist, but with one enormous difference – he doesn’t try to force feed you his own particular brand of religion. Certainly he oozes a certain shade of blue* with every word, but there is no preaching about the sacredness of the star, the preciousness of the font. I’d expected a pantone tone

referenced conversation with the Ten Commandments on where, when, why and how to place the logo on everything from an envelope to an antelope. But no. The head of branding for one of the three most identifiable of Scandinavian commercial names, sees the gold at the end of the rainbow, not by following colours, but by taping in on a spirit. It is a spirit which he sees distilled from the company’s long established core values. As Tobias views it, it is the pure simplicity of the values which makes them endure -, it is the manner in which the business card is exchanged, the quotation made and not the exact shade of the white star’s background that makes the difference. Uprightness he says will never go out of fashion. ‘What is a brand?’ he asks. ‘A brand is not just sales or just marketing, it is not the wrapping or lacquer on our cookies, it’s not

‘What is a brand? It is that full perception of everything we do, how we do it and how it is perceived. So it’s not just one thing.’

the logo on the brochures – the brand is the sum of every single contact point we have with every single stakeholder out there. ‘From a look in the eye to the handshake from the salesman who is going out, to the email with quote that gets to the customer fast, to the presentation for the annual general meeting, to recognition of the star on the funnel as the vessel comes in, to the stories you read about us in the newspapers – all of these are part of and contribute to the brand. It is that full perception of everything we do, how we do it and how it is perceived. So it’s not just one thing.’

Revolving door

‘We are not satisfied with having the most efficient ships in the world, we want to go that one mile further striving for better performance with less effect on the environment, as with the Triple-E’s.’

instantly recognized the logo, and 25% put it in the right category.

the confines of remaining humble, which is a value? ‘We are not satisfied with having the most efficient ships in the world, we want to go that one mile further striving for better performance with less effect on the environment, as with the Triple-E’s.’

One thing that Tobias’s department is not, is a branding police department. He points out that it is too time consuming and it serves very little purpose ‘because you are trying to stem a flood. What I’ve wanted is to educate, make people know why it matters.’

Whilst marketing takes your resources and message outside, Tobias spends much of his time keeping the branding message inside, getting it into the culture so that when everyone of the Maersk employees go through the revolving door, those on the outside see ‘a certain kind of person.’ The words are treasured ones for Tobias. It is not about being the best, it is about being distinctive in manner, approach and how situations are tackled. Quoting the late Mærsk McKinney Møller ‘we are a “certain type” of people,’ he says.

Last year his department did a survey in Kenya with students, potential employees and business people. It was focused on trying to gauge Maersk’s footprint in a country in which it has no physical presence. Despite the low local profile, around 50%

‘I’d like to think there is something special about the way we do things here,’ he says. He turns again to the values which define the company and plays one off against the other. How difficult is it to have pride, which is a natural emotion, but within

Returning to the TV director Tobias explains how he would like to feel about how he reflected on their meeting. ‘I hope he goes away thinking, these are people I want to work with, these are stories I want to tell.’ ‘We used to issue news releases about annual reports, now we have dialogues with journalists and programme makers. Everything we do on social media is also acceptance of the fact that the name of the game is dialogue. We have to be where our stakeholders are and allow them to tell our stories as much as we

tell them. The real brand is not defined by us, it is the sum of all those touch points.’ The change in perception from those in the world outside of Esplanaden on how they view the world of Maersk is palpable. ‘I think is it because we have become decidedly better at telling our stories. When I started, pride was seen to run in conflict with our value of humbleness. That’s probably no longer so, there is good reason to be satisfied at a job well done.’ ● * Pantone 631, if you must know.

Caught Flagging These days there can’t be many of us who have not encountered stress in the workplace – if not as a personal situation certainly as from an observational standpoint. But stress is a vital part of the ability to survive, and create. Animals without stress are food.

here can be few things that provoke it more than a single task resting on single shoulders, like the role of designing a company logo. Take the case of the task Fred Brownell was given one evening twenty years ago in February, 1994. The phone rang and the voice

at the other end made a clear request, ‘we need a new national flag, and need it in one week.’ The South Africans had known it was coming and a nationwide competition had attracted 7000 entries, but none of them worked. As State Herald, the person responsible for the country’s emblems, Fred had known the need, put a little thought into it, but never married the thought to the practical. They needed the flag designed and then approved by the existing and outgoing administration and then approved by the potential incoming government... and then 100,000 produced! The country’s flag manufacturers could only do

5000 a week, so it became a global operation so that at the upcoming election every polling station was marked by the new flag. DOWN TO FIVE Five designs from those already submitted and two of Fred’s instant versions were sent to the F.W. de Klerk cabinet and their eyes were drawn to one in particular. It was agreed to send it on to Nelson Mandela. However the fax machine at the headquarters of the African National Congress was basic, it was only black and white. When Fred’s suggestion arrived, someone was sent out to buy colouring pencils. Such is the stuff of legends.

They mightn’t have to send someone out in New Zealand. In the land of the long white cloud, there is a call for a new flag, the favourite being the silver fern on a black background. Since silver will be portrayed in white, next to a pirate flag it will be the easiest to deliver. In certain countries flag manufacturing is big business. Leading flyers, the Danes, Americans and the Swiss have a passion for displaying their colours, but at a cost. The average lifespan for a flag flown daily is between three to six months, the bigger the flag, the shorter the life, a bit like dogs. ●

Logomotions It was Steve Jobs who designed the original Apple logo, an over fussy, elaborate confusion. It was so out of place with his company vision that it lasted a very short time. Its replacement was a rainbow coloured version of the symbol which today is probably the world’s most widely recognized logo. It is not without controversy. There are several theories about the distinctive bite on the side. Is it a visual pun, byte as in megabyte? Or is it Adam’s first move under the tree of knowledge?

Often the most simple of ideas are the best. By choosing the name Amazon the company’s founders stumble upon a nice visual gag. The graphic designers spotted it and underlined the breadth of commerce available on the website with a logo which subtlety underlines services from A to Z.

It was a sharp-eyed designer who came up with this one, so sharp that today most people don’t see it until it is pointed out. Typefaces play an enormous part in portraying an image, a culture, a product. Think of Coke and you see one crisp font instantly, think of Coco Cola and you see another sweeping italic. Now look at FedEx and see how the positioning of the second E and the X creates an arrow – indicating service as straight and fast and an arrow.

Stars have played a prominent part in the identification of vessels - the seven pointed white star on a blue background has a deeper, more precise meaning than most. A.P. Møller’s father, Captain Peter Mærsk Møller was a deeply religious man. On one voyage in 1886 he was accompanied by his wife Anna who became seriously ill. On deck he prayed for her recovery, noticing a particularly bright star. Anna recovered and Captain Peter put the white star on the funnel of his first steamship, the SS Laura as a reminder of that

Logomotions

anxious prayer answered – the symbol has remained ever since. Maersk’s distinctive and unique typeface was designed by Danish architect Acton Bjørn in 1973.

Perhaps the most simple of all logos has perhaps the most fairytale-like beginning. Carolyn Davidson was a graphics student who couldn’t afford the full course so she had to sit out certain lectures. Standing in a corridor and missing out on oil painting class, she met Phil Knight, an assistant accounting professor with a side job in running a sports shoe distribution company Blue Ribbon Sports. Knight said he needed some charts for a sales pitch and would pay her $2 an hour – this was in the Sixties. In 1971 Knight fell out with his Japanese master company and set

up on his own asking Davidson to come up with a logo for the shoes. She doodled for two or three weeks before presenting the final five – ‘the swoosh tick’ was accepted but not embraced – ‘Well I don’t love it,’ said Knight, ‘but maybe it will grow on me.’ Davidson got paid $35 dollars for her work. Twelve years later they gave her a diamond swoosh and shares in the company.

Product Placement – Maersk Training instructor Per Mazur, conducting a safety awareness course in China snaps the Great Bag. Many origins are shrouded in mystery, mainly confused by myth. The BMW logo falls into the latter. It is not, as has been frequently promoted, the image of a spinning propeller. As the Bayerische Motoren Werke originated in a profoundly proud region of Germany, it is the Bavarian national colours, white and blue that make up

the memorable quarters. The significant order of the colours is because by law you cannot use the Bavarian flag for commercial purposes, so they are reversed on the BMW logo. The plane connection emerged firstly because the original company RAPP made them, and then long after the company had been

established a magazine published artwork with the log emerging from the spinning propellers of two aircraft. The official company line remains the story of the national colours though true BMW lovers will note that today’s blue is a little greener than that of yesteryear. ●

Hard Drive for Soft Skills 12

By Ed Corbett â&#x20AC;&#x201C; Human Factors Specialist

When you spend over $850 million on a vessel which is designed to work in a particularly hazardous environment, it could be deemed prudent to make sure that those who operate it know exactly what they are doing. Maersk Drillingâ&#x20AC;&#x2122;s new fleet of extra-large rigs and drill ships are just coming on line, crewed by many people new to their company, new to their way of doing things. By training standards they have spent a considerable sum in making sure those on board will work safely and efficiently.

Across industries traditionally training is one of the first casualties when harder times are first encountered. From the boardroom this makes perfect sense, it is fairly easy to action and also rapidly visible on the bottom line. It is made easier still when decision makers do not understand the value that training adds to a great many factors critical to business success, including safety, efficiency, staff morale, personnel recruitment and retention. In safety critical industries, many market leaders aspire to perform better and to achieve higher

safety standards. Some prefer different methods of framing and achieving this objective, such as High Reliability Organisations (HROs) or Resilience Engineering. One thing is for sure, that investment in training tends to be a common attribute of such aspiring organisations and there is a growing understanding of the need for the non-technical aspect, what some people refer to as soft skills.

in many of the recent oilfield disasters and incidents. In a number of offshore oil and gas companies there is a degree of maturity which recognises these deficiencies are not the fault of individuals, but due to the way the organisation manages such failings. Non-technical training is one such component, along with other measures, such as better engineering controls with less reliance on human intervention.

Human and organisational factors, including deficiencies in non-technical skills are still frequently cited as causal and/or contributory factors

Whilst there are significant safety concerns with incidents as lagging indicators, the offshore drilling industry continues to push the boundaries for

Hard Drive for Soft Skills

oil and gas extraction, with deeper waters and deeper wells; higher pressures and higher temperatures. Based on modern rig specifications, it is easily possible that the bottom of a well could be some eight kilometres from the drilling team on the surface. Maintaining safe operations is therefore highly reliant on the remote crew receiving, interpreting and acting on data from a range of sources. MILLION DOLLAR HICCUPS Along with the technical challenge is the constant balance with safety. Whilst safety often resonates as priority number one, a modern drilling rig can

cost up to $650,000 (US) per day to the operating company to hire, plus a similar sum again in operating expenses. Dayto-day tasks and performance metrics are therefore also an important factor, and often an uncontrollable or subconscious distractor from safety; particularly logical decisions based on true risk. If crews donâ&#x20AC;&#x2122;t fully understand hazards and risks, fail to recognise potential decision biases, struggle to identify safety issues from â&#x20AC;&#x2DC;background noiseâ&#x20AC;&#x2122;, or are less than 100% confident to raise a safety concern, then operations being stopped purely on safety grounds is far less likely.

Whilst technological challenges and time pressures exist, there are also other issues in the industry. UNDER PRESSURE Current growth in the offshore drilling sector, particularly for ultra deepwater and harsh environment market segments means that competent crew are in significant demand. Whilst the industry works hard to ensure the current workforce is fully trained and competent, there is also pressure to crew new, even more advanced rigs. Getting the right people in such significant numbers is therefore rarely straightforward.

Oil and gas companies are also under pressure in some areas of operation to comply with local government nationalization schemes. These provide great benefits to local employment, but require significant effort to ensure that accelerated competency development is effective. Training undertaken by the new Maersk Drilling crews incorporated non-technical skills and combined classroom theory and exercises with a number of sessions in the simulator over five days. This mix takes account of different individual learning styles and incorporates a feedback loop through debrief and

Hard Drive for Soft Skills

coaching. It is anticipated that this will translate to enabling teams to function as higher reliability units, increasing safety for well control and overall drilling performance. Initially training begins in the classroom, with a significant focus on the human factor over the first two days. A first step is to ensure that each drilling team gains a greater understanding of human limitations. This includes issues associated with perception, attention, memory and cognitive biases. Whilst drillers may sometimes have initial scepticism of human factor inclusion, they soon start to see the potential negative impact of human limitations, including our subconscious irrationality.

INDECISION IS FINAL Enhancing risk perception forms a strong component at this early stage as individuals can sometimes be unaware how certain apparently innocuous actions, or lack of action, can contribute to a major incident causation or escalation. Without an accurate understanding of such risks, then other nontechnical skills, such as situation awareness, communication and decision-making are immediately inhibited. Each day there is also an exercise in the advanced drilling simulator, often lasting several hours. The simulator provides a high fidelity environment which closely replicates the drillers’ cabin

offshore, including a 180 degree view on to the drill floor and many of the key human machine interfaces, including the drillers’ ‘cyber’ chairs. The participating drilling crew are also able to communicate with wider rig crew via radio, and the telephone, as they would do in reality. All other rig personnel are role-played by the instructors. This provides a fully immersive environment for the drilling team. THE TALKING TOOLBOX Throughout the simulation sessions the participants are under visual and auditory observation from instructors in the control room. Here, the unravelling scenario can be monitored and modified in line

with each training scenario and learning objectives. The instructors also record observations for the debrief and feedback sessions. Simulations usually begin with a shift handover. This offers HF instructors the first opportunity to observe safety critical communications. The participants then begin an exercise, which may be a relatively straightforward task, or something with the potential to escalate into a serious incident. Whether a situation does escalate into something more serious depends entirely on how the team responds to the situation, as would be the case offshore. Processes and systems used

Hard Drive for Soft Skills

offshore, such as toolbox talks and genuine procedures can also be used by participants. Throughout the simulations, both technical and human factor instructors monitor the progress of participants, recording key notes on good performance and improvement areas. If crew numbers permit, then a member of the drilling crew is also sometimes included in the position of observer with the instructors. This provides the opportunity for further development of senior drilling crew skills relating to providing

feedback and coaching to other team members. DEBRIEF ENCOUNTERS At the end of each simulation session follows a team debrief. The participants are encouraged to self-facilitate this process to a large extent, identifying what aspects of the exercise went well, and which could have been better. Input is then also provided from the human factor and technical instructors to add further detail if required. If deemed appropriate, one-to-one feedback and coaching can also be incorporated. The debriefing and learning process

is expected to be applied in the field once the participants return to their rig. The goal here is to embed reflection and continuous improvement (with the inclusion of the human factor) into offshore operations. Competence comprises only a part of the picture for optimum performance and safe operations. MOSAIC simulator complex sessions will also include research on human failure. This will enable more detailed understanding of failures in abnormal and emergency situations, which is often only

possible in predictive risk analysis and retrospective incident investigation, both of which have their limitations. It is anticipated that use of the simulator complex for this purpose will support future sociotechnical system design, with equipment design changes likely to offer significant human reliability advantages. Professor Rhona Flin and PhD student Ruby Roberts from the University of Aberdeen are also involved in research relating to MOSAIC, which will build a greater understanding of drillersâ&#x20AC;&#x2122; situation awareness. â&#x2014;?

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Perfect Pressure Performance

background of the downhole simulation were the result of accumulated knowledge from continuous R&D and modelling in drilling. This knowledge was assembled in an Integrated Drilling Simulator. Models with the appropriate degree of complexity were selected, and the models improved where it was seen as necessary, and reimplemented using methods that were optimized with respect to challenges in real time applications and training. The programme brought into play torque/drag, rate of penetration, topside as well as downhole pressure and flow. All the relevant facts and figures were fed into a bank of computers which worked off each other, indeed the topside and the downhole were two separate simulators integrated into one simulator. Integration was not confined to hardware since the program included the involvement of an onshore engineering team. In all there were a total of ten prepared cases. ●

Conclusion on the research “The testing lead to several significant changes to the operator’s manual and operational procedures. At the same time it allowed the engineering team to test and rectify the drilling program prior to deployment of the operation. The MPD technique was tested in the simulator as well, and the various contingency procedures were assessed. It allowed the rig contractor, operator, and the MPD provider to find the operational routine, communication and best practice prior to start operation offshore. The team’s decision trees where reviewed and updated during the simulator training.

Since the crews actively had a part in the final revision in the manual, the operator experienced that the crews took an ownership in the making of the manual and the offshore operation. As a resultant effect, the drilling crew and MPD operators rapidly adapted to the MPD procedures agreed upon during training, when operation started.”

Source: IADC/SPE 167958, Harald Blikra and Giancarlo Pia, Talisman Energy Norge AS; Just Sverre Wessel, Maersk Training; Morten Svendsen, Rolv Rommetveit and Sven Inge Ødegård, eDrilling Solutions.

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The former ferry arrives in Marstal on a more hectic day

Marstal - port of passion and ferry tales

The capital of Denmark’s sunniest island basks in its glorious seafaring past, but wonders what is on the horizon – the answer, Marstal Mærsk, one of the world’s largest ships A while back their hearts sank when they lost their ferry link; now their spirits have soared again with one of the biggest ships in the world being named after their town; for the people of Marstal don’t have blood in their veins, they have the salt water. There’s barely

Marstal - port of passion and ferry tales

a house, a street name or a grave stone that does not bare witness to the fact that its soul lies in the sea.

misunderstand the sea, the sea is not a barrier, it is a way of connecting people,’ he proclaims.

At its peak in the winter of 1893, 331 ships were moored to its piers; on a bright sunny day nearly a century and a quarter later there was a preserved coaster and two ferries, just for repair, and the locally based coastguard patrol boat. It is a port with little to harbour.

Erik is the head of the local maritime museum, an impressive ramble of several buildings somehow connected by various means, corridors, alleys, spiral and ordinary stairways, but most of all by a common theme, a love of the sea. It is absolutely crammed with maritime goodies and interesting gems. It is a very full way to spend the best part of an afternoon. Perhaps in Marstal it is the best way to fill an afternoon.

SAD BUT SMILING The loss of the ferry hit the closeknit community on this part of the southern Danish island hard. A ferry still bears the town’s name, but it rubs salt into the wound as it now goes to Ærøkøbing in the centre of the island. From there Jesper’s bus service completes the last 20 kilometres of the journey for free. It you want to see people smiling on public transport, go to Ærø. But these are seafarers and islanders and as Erik Kromann explained with a passion, for an islander it doesn’t feel right to come home on a bus. ‘People

‘The news that one of the Maersk Line’s Triple-E’s* was going to be called Marstal Mærsk made us all a foot taller, we felt good again inside,’ he says. He’s already using his connections to see if somehow they can organize a way of connecting the vessel to the small town in a memorable way. With a draft 10 metres more than the maximum Marstal can offer, the eighth in the Triple E series won’t get within a telescope

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sight of the town with its name, but maybe the townsfolk can get out into the Baltic and see it pass. Erik looks out of his office window at the Samka, a fifties coaster and sister ship to the Caroline S which is a permanent feature in Svendborg’s harbour. They built 23 of these little sea workhorses in Denmark, many in Marstal and Svendborg. A hundred years ago there were eight shipbuilding yards in the port, today there is a single floating dry dock and repair work trickles in. ‘Maybe we could take the Samka out to meet her, it would be nice to do something special’ he thinks out aloud.

and the museum’s latest project. A memorial to Marstal’s shipbuilding past is a partially completed hull of a wooden brig. Partly completed is its intended final state. In February it stood on wet builders’ mud. Erik’s then hope was that Queen Margrethe would stand on firm grass.

Marstal Mærsk could not come at a more appropriate time – 2014 marks the 500th anniversary of the port.

One suspected that if it didn’t grow, Erik would get someone to donate it. The A.P. Møller Fund paid for the monument and at every turn the museum is full of exhibits that others didn’t value yet were saved at the last minute to tell vital parts of Denmark’s maritime history. Somehow into what looks from the outside like a typical, but large, Marstal house they have been able to squeeze in huge chunks of vessels, cabins, bridges, telegraphic rooms.

In the meantime Erik has another big date on his mind. The Queen is a regular visitor to the museum and in June the royal yacht called at the port for a visit drawn by the half millennium

Marstal itself feels a little bit of a journey back in time. Erik points out numerous chimneys you’d not find elsewhere in Denmark. ‘They are from Glasgow, London, Liverpool, wherever Marstal

Marstal - port of passion and ferry tales

sailors went in the UK they saw and liked the chimneys and brought them back home,’ he explained.

that it belongs to you. I don’t think you get that on any mainland. Here you are part of what you see and it’s part of you.’

A BRIDGE TOO FAR The smoke trickled out the top of one to prove that a century on they still did what they are supposed to do, but Ærø is not locked in the past. It is the sunniest part of Denmark and its fields contain its richest crop, rows and rows of solar panels capturing the power to such and effective extent that 40% of the electricity on the island is God given. Wind power adds to this on this very green island.

He looks out towards the neighbouring island of Langeland, ‘someday the ferry will return, a green ferry perhaps. We miss it, not just the connection, but it coming round Skarø buoy and its arrival were part of daily life, as much as a town clock it was something that marked out every point in that day.’

Everywhere you look in the town there are symbols of the sea and seafaring. Erik admits that the loss of the ferry hit the local community. Ærø is the only remaining large Danish island where a bridge connection would be feasible, but to Erik not tolerable. ‘There is something about being an islander, you can look around you and see and feel

In the meantime the people of Marstal must gather and wait for the hourly bus to the outside world. As if to highlight the pain, it starts its journey from the port; meters away the barrier to the ferry ramp is down, the lock rusting. But 500 year-old Marstal is not wallowing in the past, today there is a buzz of excitement in the air, they are getting ready for the visit to a pub of a burlesque dancer. Perhaps that’s why the bus to Ærøkobing that afternoon was virtually empty. ●

Danish company DONG who have four licences to drill. They have however a further 18 closer to the Shetlands, which says much for their expectations. Interesting and hopefully for striking oil, the basalt was found on one test drill not to be as thick as expected. The expectations of the people of the Faroes are mixed. Some look over one shoulder and see the Norwegian story where the wealth of their seas has filtered through society. Over the other shoulder they see a green and treeless string of islands, to them misty and magnificently untouched.

It is almost as if difficulty is a signpost to where the next economic miracle might be hiding. That is what the people of the Faroes are quietly hoping for and why a remote bit of granite might become an international issue. If you look at an oil prospecting and production map of the North Atlantic and you will see that from Norway to the Shetland Isles to Scotland to eastern England to northern Germany and you see dozens and dozens of dots which mark that below the sea, below

earth’s crust there lies oil, gas or hope. That line stops halfway between the Faroe and Shetland Isles. Why? It’s a why they’ve been asking for a quarter of a century and one

partially answered by the geology that supports the 18 small islands that in turn support 49,506 people. Underneath is basalt, a heartbreaker for prospection, hard and often too thick to think about. But some have, notably the

But the islands need more than sheep to sustain themselves. For the past few years, the number of inhabitants has been trickling downwards, those who are looking forward, the search let

Rockall - All Rock or Oil Rock?

The Danish-owned SS Norge, a regular passenger liner sailing from Copenhagen via Oslo and Kristiansand to New York, foundered at Rockall in 1904, with the loss of 635 people

along the discovery of natural resources might stem the drain and attract the bright young people back. Being uninhabited sets up its own problems - the Faroese, along with the Danes, the Irish and the Brits are interested in a totally benign lump of granite which is a favourite with all those familiar with the shipping forecast â&#x20AC;&#x201C; Rockall. Rockall has an area about the size of a decent house, but being virtually all vertical it has nowhere to place anything bigger

than a sofa and two chairs. Some have tried to live on it in order to claim ownership, and failed. The current record is 45 days. As you read this an adventurer, Nick Hancock, is attempting to make a second attempt to begin a 60 day visit, having failed to land last year. You can follow him on http:// www.rockallsolo.com/ Why three and possibly four nations, should Scotland split from the UK, want to claim this bit of seagull splattered stone, is not for the fish that swim around it, but for what may lie beneath it and its extended territorial waters. Take the water out of the Atlantic and the Faroes would look like a mountain, but Rockall would be a monument on the edge of a huge peninsula, part of the European continental shelf. Stick up it does and it was nearby rocks which donâ&#x20AC;&#x2122;t stick

up as much that caused the biggest nautical disaster in history, up to that point in time. The Danish-owned SS Norge, a regular passenger liner sailing from Copenhagen via Oslo and Kristiansand to New York, foundered there in 1904, with the loss of 635 people. As a pre-sequel to the Titanic there were only enough lifeboats for 281people, in fact only 160 survived as the ship went down in just 20 minutes. Rockall is too small to get island status and therefore is an islet; without habitation global authorities say that it is international in international waters. The nearest inhabited land is the Scottish island of St Kilda, itself a remote hulk of rock, but so-placed to be worth the UK establishing a permanent military base. These have only really become issues in the past decade or so since the ability to search for oil

has developed. Drillships and the extra-large ultra-harsh condition rigs, open up a whole new world for prospecting. The oil maps we look at today may be very different in 2030. â&#x2014;?

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Lights Camera Splash The debate about who owns what out there in the North Sea is part of a BBC documentary to be shown in July – Scotland: For Richer or Poorer? To make the documentary, the team needed to pass the relevant safety courses and that’s why economics editor Robert Peston, along with director and cameraman, ended up on a Maersk Training survival course in Aberdeen. The trio entered the HUET, helicopter underwater escape training, course with great enthusiasm and passed all elements to enable them to subsequently film material on Maersk Oil’s Gryphon FPSO, a floating production storage and offloading vessel anchored 280 kms north east of Aberdeen.

Poopdeck

Mein Kaffe The idea started as a brainwave and ended as ‘a stupid chain of unfortunate circumstances’ – no it’s not the miss-order of the century, the 2000 trains that were too wide for the French railway system. They are the words of an executive from a German furniture company who recently put a new rage of ceramic mugs on their shelves, briefly. The concept was to create a relaxing message on the outside of the mugs, a rose, a soothing bit of poetry and some worldly illustration. They’d sold 175 of them before someone noticed that the mugs’ worldly illustration was a faded postage stamp - a stamp with Adolf Hitler as the central character.

The finger of blame wobbled a bit, but it appears to be a classic case of assumption running rampant. Once the finger steadied, it pointed at the Chinese designer who, in naïve innocence, failed to realise the significance, after all, a stamp is a stamp and to him, all Europeans might just look fairly similar.

For fairly understandable reasons, since World War II, not a lot of kids have been christened Adolf. As a marketing ploy, even to generations far removed from his presence, his image isn’t up there with Marilyn Monroe, James

Dean or Clark Gable in terms of poster appeal, yet somehow his mug shot slipped on to 5000 cups ordered by the furniture company.

But again you can’t easily shove the blame eastwards, somebody clever somewhere came up with the concept, somebody important somewhere OK’d it, somebody not so important in the shop unpacked them and put them on the shelf . . . and then somebody a little more important, actually sold them. At that point they cost two euro, but the furniture

Poopdeck

company, eager to curtail their embarrassment is now offering twenty to get each of the 175 back. Once the design was dubbed ‘a terrible mistake’ the remaining 4825 were taken off the shelf and out of the storeroom and destroyed. The practice however, of offering ten times the price to retrieve them is not particularly sound, the survivors are now collector’s items with at least one museum eager to track them down. Anyone who has tried to present any concept to a group of people will marvel at the whole incident. It brings into question, how do things get off a designer’s desk and through a cauldron of committees and onto the market, or in the French case onto the railway lines, but not into the stations? The other day in a railway station’s 7-Eleven there was a rack of convenience food which, until I’d seen it, I had always put it down quite simply as fruit. Can

you imagine the pitch the creative team made to come up with the concept? ‘You can take an apple wash it and place it in see-through bag and label it “Ready To Eat”?’ In my life I never remember an apple what wasn’t really ready to eat – in food terms they are not a big consumer of preparation time, yet here they are being give the full marketing treatment. It puts into question every other fruit stall across the planet, in the current mood for avoiding legal action, shouldn’t they be forced to give warnings about all ‘Unready to Eat’ items. As a marketing classic it goes alongside the shampoo called ‘Gee Your Hair Smells Terrific’ and ‘I Can’t Believe It’s Not Butter’, the latter being a genuine remark made by the husband of an employee. But the biggest bit of global marketing madness must surely be bottled water. In the States the need to buy something which is basically free and for a disproportionately huge sum, is rampant. Bottled water has

overtaken beer and milk in terms of sales – over $100 billion annually - in fact each week enough bottled water is sold in the US alone to encircle the world five times, that’s a single plastic pipeline 15cm wide and 40 thousand kilometres long . . . every week. Add to that the rest of the world and the consequences of the creation and removal of the containers doesn’t bear thinking about. We are talking mountains of plastic when ironically many of the companies opt for snow covered peaks to market their product. One exception is Fiji Water which marketed itself under the campaign, ‘The label says Fiji because it’s not bottled in Cleveland’. Now the folks in Cleveland took offense and went face-to-face with the water company. Tasted and tested they put tap against bottle and on every count, the water that the Cleveland people used freely and almost for free, came out on top. In fact the Fiji sourced water was

found to contain 6.31 micrograms of arsenic per litre! The sheer madness is surely not in the marketing, but in the overall concept that requires empty containers to be imported, filled with well water, labelled ‘bottled at source’, and then containerised in order to be transported thousands of kilometres away from a country with rural water shortages to a country awash with it. I feel the water marketing boys are missing a trick here. Eighty per cent of the brain is water, an amazing 1.4 litres. That’s nearly one of those big bottles, how do we fit it in? Can you see where I’m going? So cut out the clean, snowcapped mountains marketing stuff and find out where the most intelligent people on earth live, connect a pipe to a tap, bottle and then sell Brain Waves, there must be millions in it. ●

eSea library Supply - New Deepwater Horizons open up

eSea 1

Instructors’ back to sea programme - Sea Time Reduction announced - Vetting for Supply - New Deepwater Horizons open up

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MT launches new website - Chinese in big safety push - Rig crane put in a box - Safety and People Skills build platform emergency course how to communicate across cultures

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MOSAIC II, the ground is broken - Rig participants up to elbows in some very special mud - Semi-sub crew learns anchor eSea 3 - West African pilots start payback handling MOSAIC II announced - Offshore wind, the new eSea 5 challenges - West African pilots use simulator to pennant deal withraised the ‘big boys’ Maersk Training in Dubai eSea 7 crews CraneSIM in Vietnam - Piracy through the Platform pilot Emergency Response Chinese to safety ages - Container course How to be crews best inlook Vetting class -eSea 9of computer Rig crane simulator over tested - Esbjerg’s new Danger reliance $15million Phone callII- update Wrappers offsea-time MOSAIC facilities - MOSAIC - DP II - 5 Year drillingBreak package - Tomorrow’s reduction - Coffee with Bent Nielsen leaders today - Family comes too - Learning in luxury eSea 6 eSea 8 - Danish Olympians teambuild

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Don’t blame the cook > Eat meet and leave > Triple E = 3M’s > Brazil’s oil and gender revolution > Funny Tummy So what is the MLC 2006 all about? > Food for Thought > Blade Runners > Playing the name game >

Titanic Edition looking back at 100 years of increased safety and improved training - the lifeboat revolution - man overboard eSea 6 knowledge - tomorrow’s seafarers spreading MOSAIC II, the ground is broken - Rig participants up to elbows in some very eSea 7 special - Semi-sub crew learns anchorChinesemud Container crews look to safety handling West African pilots start payback eSea 9 - simulator Rig crane tested - Esbjerg’s new $15million Phone call Wrappers offsea-time MOSAIC facilities - MOSAIC II-update - DP II - 5 Year drilling package - Tomorrow’s reduction - Coffee Break with Bent Nielsen leaders today - Family comes too - Learning in luxury - Danish Olympians teambuild

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MOSAIC II, the ground is at broken - Rig Titanic Edition looking back 100 years participants to and elbows in some very of increased up safety improved training special mud -revolution Semi-sub- crew anchor - the lifeboat manlearns overboard handling West African pilots start payback spreading-knowledge - tomorrow’s seafarers

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eSea 10

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Gulf Lessons > Keep taking the tablets > What exactly is Performance Enhancement? > When BP means Better Prepared > Nintendo boys, game on > Puffed, but the magic drags on > No bang Bang > Girls Out Loud > Every Boat Tells a Story > Science - stronger than steel > All fired up > Space, the final frontier >

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WIND POWER 3 Wind industry – new challenges 12 The father of wind power 12 A2Sea’s new windcarrier eSea 10 12 Olsen team get specific training Breaking the ice, a new route in navigation 13 Training at heights crane simulation arrives - Newcastle’s drop for lady with no in course for the high life - the silent disease, vertigo loneliness - Chinese catch safety bug 14 Blade Runners, the new high level repairmen

eSea 10

Breaking the ice, a new route in navigation crane simulation arrives - Newcastle’s drop in course for the high life - the silent disease, loneliness - Chinese catch safety bug

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CRANE 3 CraneSim in Vietnam 4 Rig crane in a box 7 Rig crane simulator tested 13 APMT’s management improvement programme 15 Slinging in the sunshine SAFETY 4 Container industry in big safety push 7 Chinese container crews show huge progress MISCELLANEOUS 3 Piracy through the ages 5 Training in Dubai 8 Titanic edition looks at progress since 1912 9 Choosing tomorrow’s leaders 9 Turning a course into a family holiday 10 Loneliness, the problem of isolation 11 Underwater rugby, combating stress 13 The global social media revolution 13 Piracy and the cross - the roll today of the seamen’s mission 14 The Story of Ngoc – a remarkable tale of resilience and good fortune 14 Eat meet and leave – the messages in our diet 15 Puffed – Hawaii’s Ironmen 15 Michael Bang-From defusing to enlightening 15 The story of the world beating blue boat 16 Colony of Hope, meeting India’s stigmatised community

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