IDENTITY GUIDELINES
CONTENTS OUR LOGO | PG 5 EXCLUSION ZONE | PG 6 COLOR | PG 7 APPROVED FONTS | PG 9 STATIONARY | PG 11-12
INTRODUCTION
THE GUIDELINES A strong, cohesive brand identity is crucial to our growth and success at Riverview Plantation. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. Whether it be letterhead, our website, or printed in an ad, consistency is vital. All publications, correspondence and advertising that include the Riverview Plantation logo should be submitted to the Riverview Plantation Management for approval before printing or submitting. We want to welcome new individuals and present our current staff with a clear platform for communications. The following pages will outline everything you need to build consistent, cohesive communications.
IDENTITY GUIDELINES | PG 3
BRAND IDENTITY
OUR LOGO The two color logo should be used whenever possible to maintain consistency across all media. The one color, black and white, Riverview Plantation logo may be used when the situation warrants it.
IDENTITY GUIDELINES | PG 5
EXCLUSION ZONE In order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text. The minimum exclusion zone is equal to the width of the “R” icon. Always allow at least this amount of clear space around the logo. This will help give the logo clarity and presence.
IDENTITY GUIDELINES | PG 6
COLOR The colors shown here are the ones used in the Riverview Plantation logo. The logo color should never be altered other than the black and white logo option.
DARK GREEN
TAN
PMS | 5743C CMYK | C=66 M=50 Y=90 K=49 RGB | R=65 G=71 B=38
PMS | 454C CMYK | C=20 M=18 Y=37 K=0 RGB | R= 205 G=197 B=165
IDENTITY GUIDELINES | PG 7
FONTS
APPROVED FONTS The fonts used in communications are important. The following fonts should be used in all correspondence. The color of the font should also be limited to black, gray, white (when used in reverse). QuincyCF Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
QuincyCF Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
QuincyCF Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 IDENTITY GUIDELINES | PG 9
S TAT I O N A R Y
LETTERHEAD, NOTECARD & ENVELOPES
RIVERVIEW PLANTATION 11991 Riverview Road | Camilla, Georgia | USA | 31730
IDENTITY GUIDELINES | PG 11
BUSINESS CARDS Business cards will be edited by the printer as needed. To order business cards, please contact Riverview Plantation Office Manager.
IDENTITY GUIDELINES | PG 12
RESOURCES The Riverview Plantation team is here to help. We will supply logo files, stationary and advertising assistance. Contact us anytime. Heather Cox heather@riverviewplantation.com 229-294-4904
11991 Riverview Road Camilla, GA 31730 229-294-4904 www.RiverviewPlantation.com