Inner Communications: Planning the Plan Inner Communications: Planning the Strategy Many businesses focus on communicating to their outside crowds; segmenting markets, researching, developing messages and tactics. This same attention and focus needs to be turned inside to make an internal communications strategy. Successful internal communication planning enables small and large organizations to develop a procedure of information distribution as a way of addressing organizational issues. Before internal communications preparation can start some fundamental questions have to be answered. -- What's the state of the company? Ask questions. Do some research. How's your business doing? What do your employees consider the company? Some may be surprised by how much employees care and desire to make their workplaces. You may also uncover Communicating change some hard truths or understandings. These records will help lay a basis for what messages are conveyed and how the are conveyed. -- What do we desire to be when we grow-up? This really is where a business can define the culture they would like to represent the organization's future. Most firms have an external mission statement. Why not have an internal mission statement? The statement might focus on customer service, continuous learning, quality, or striving to be the biggest business in the market with the most sales, but to be the very best business with the highest satisfaction ratings.
Where are we going, and what's the improvement? Internal communication objectives must be quantifiable, and will change over time as aims are achieved or priorities change. For example, a firm's fiscal situation may be its largest concern. One aim may be to decrease spending by 10%. How do everyone help fall spending? This backed up by direction behaviour must be conveyed through multiple channels, multiple times, and after that quantified, and progress reported to staff. Select your marketing mix. Internal communication channels or tactics comprise: manager to employee, employee to big assemblies, small meetings, employee, personal letter or memo, video, e-mail, bulletin board, special occasion, and newsletter. But this could be based on the individual organization. Some companies may use them all, although not effectively. As the saying goes, "content is king." One of the worst things a business could do is speak a great deal, although not really say anything at all. With an effective internal communications strategy in place a business will have a way develop knowledge of firm targets to proactively address staff concerns, and facilitate change initiatives. Companies can begin communicating more effectively with team members and actually make an organization greater than the total of its own parts, by answering several fundamental questions.