TREND REPORT : LONDON 2030

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LONDON 2030 1


Population: 10 million.


CONTENTS Housing

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Health 33-38

Smart home 8-12 Workspace 13-16

ECO-city 39-42

High street 17-24

Tech schools Augmented play Anti Surveillance

Transport 24-28 3d printing

29-32

Community 43-45 46-47 48-50 52

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Strand East Ikea village


HOUSING The Shortage of housing has become a increasing problem as the population rises beyond the housing capabilities available. We will begin to find new ways to facilitate this growth, with many moving to surrounding suburbs as transport links branch outward into the Green belt and the rise in dense inner city villages.

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VILLAGES “Villages� continue to merge offering affordable housing in a utopian environment. Global brands compete for land to develop and house communities of loyal customers.

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REGENERATION Digital art work and projection mapping act as facades onto buildings offering opportunity for advertising.

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SMART HOME INTERNET OF THINGS Houses become ‘smarter’ with connected household devices collecting data from inhabitants. This allows devices to learn and monitor the inhabitants routine and behaviour. These devices directly communicate to each other and the inhabitants, demanding attention as they begin to schedule inhabitants routines.

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Energy incentives Consumers now get rewarded for meeting energy quotas. New monitoring devices have been made to make it easier for you to see how much energy you are using and offer tools to help save energy.

Nest learns what you like and what you do over time to help you make tiny changes to your heating habits, saving you money on your energy bill. The iPhone app controls the temperature of your home remotely.


INTELLIGENT KITCHEN this food probe device was made after increasing food scandals resulting in fear and uncertainty over what we eat offering the nutritional value of what we eat.

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Wearable tech for pets Animal lovers can now communicate with their animals through wearable devices which translate animals thoughts to speech, building stronger relationships with the owner and allowing for health and well-being monitoring.

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WORKSPACE

CO-WORKING The Knowledge economy and unstable economic climate sees a surge in freelancers working for numerous companies at a time.


Companies advertise space for freelancers to use.

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ON THE GO ACCESS

destination co:lab covent garden

The Shed

0.2miles

McSpace

0.2miles

The Shed

0.3miles

co-wrx

0.5miles

0.10m

Constant access to the CLOUD allowing for work on the commute.


Tech city London’s silicone roundabout expands from Old Street roundabout towards stratford.

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HIGH STREET Local shops embrace online using their close proximity to compete with big brands.

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INTERACTIVE ADVERTISING Adverts demand our attention, tracking data through mobile devices to offer tailored advertisements. 19


SEAMLESS TRANSACTIONS Mobiles act as your wallet, storing all cards and passes to move around the city

20


FAST TRACK SERVICE Augmented reality mirrors allow for customers to try on clothes without undressing with the option to share and browse similar styles.

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SENSORY EXPERIENCES Consumers seek new exciting experiences to surprise and thrill the senses.


SHOWROOMS Stores change to become showrooms to draw in customers

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COLLECTION STORES As a way to engage with customers offline, online stores will have infiltrated the high street with collection stores for express pick up points.


Drone deliveries Drones have become commercialised for express deliveries.

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TRANSPORT

Green means of transport are continue to be enforced, with pedestrianised areas to deter use of cars in the city.

CANAL BUS


Underground Crossrail 2 opens after Crossrail 1 brings more commuters to the centre.

Canal bus

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SKYCYCLE A network of cycle paths run high above the streets of London with 10 routes above existing rail lines. Sir Norman Foster, the architect who designed London’s Gherkin tower, has been working with Exterior Architecture and Space Syntax on the concept


Social bicycle Social Bicycles uses wireless technology to enhance personal mobility allowing for shared bicycle storage around the city. 29


3D PRINTING 3D printing has become common practise, with 3d printing facilities in chain cafes, stores and open studios.


Designers create templates to be bought online and printed at home.

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3D printed FOOD


3D Printed fast food chains 33


__HEALTH

NHS shifts focus to maintaining public health and anticipating health issues before they become a problem through data collection via self monitoring devices and wearable tech. as data can now be bought from the nhs database, the incentive is there to ensure optimum health to protect themselves against health discrimination found in the workplace and insurance.


SELF-DIAGNOSIS With the increase in Self-monitoring technologies and online platforms to interpret the data, people will have increased knowledge towards health care.

VIRTUAL DOCTOR To cut costs and meet high demand virtual doctors offer 24 hr services at home or in Wellness centre.

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WELLNESS CENTRES Doctors space will be converted into well being centres as a way of changing behaviour towards mental and physical health. Health care professionals offer daily sessions focusing on stress management, detoxing, exercise and meditation.


BOTANICAL SPACES

FOREST-BATHING Park maintenance cuts lead to more and more parks become privatised. Many travel across the city to find public parks to ENGAGE WITH NATURE AND ENHANCE WELL-BEING. 37


CLOUD-free zones Helping people to disconnect from the distractions of digital devices.


“NO NOISE” room at selfridges

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ECO-city 40


SECONDARY HEAT 22% of London’s heat and power could be efficiently generated locally, where the heat is distributed via existing heat networks.

VERTICAL FARMS The cultivation of plant and animal life integrates into architecture providing the streets with plush crops which are harvested and locally distributed. 41


42 Urine used as an energy source and fertiliser for vertical farms.


ENERGY HARVESTING Wearable solar panels worn to harvest energy to charge mobile devices on the go.

Pavegen uses your steps to generate data and harvest energy to be used throughout the city. 43


COMMUNITY

COMMUNITY CARE a new Government enforced programme which calls for quarterly community meet ups as a way of engaging communities, improving local MP engagement and encourage local networking.


COMMUNITY VENTURING Big brands explore ways to give back to communities by hosting classes, events and offering additional services like 3d printing to their stores.

TIME BANKS Individuals within a community offer their skills to other members of their community in return for time credit. This supports the knowledge sharing economy and strengthens community engagement.

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TECH SCHOOLS


In order to maintain London’s tech capital, the education curriculum turns the focus on technology, sustainability and bioscience.

CUBELETS by modular robotics

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AUGMENTED PLAY Augmented reality plays over real life journeys with people playing virtual games to enhance journeys from a to b.


LOCALISED GAMING Play with people around you creating new possibilities for virtual gaming, socialising and dating.

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OUTDOOR CONSOLES VIRTUAL GAMES TO EDUCATE AND ENHANCE CHILDRENS OUTDOOR ACTIVITY.


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ANTI SURVEILLANCE Fear of data surveillance with emerging technologies proving to undermine privacy by invading your thought space brings a rise in popularity for anti surveillance wearable to deter the electronic waves from accessing information.


MESSAGE: Our day to day lives have become reliant on digital technology and constant connectivity. Humans become used to devices doing everything for them, fuelling our fast paced lifestyle. Data monitoring and sharing becomes an increasing fear to citizens creating a love/hate relationship with our devices as they continue to dictate the way we lead our lives.

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