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Beautiful Characters
The Brief
Considerations
Create Clothing designs and relevant print visuals for a typographically influenced Clothing Brand. Initially for t-shirt printing, with the potential for other items of clothing.
Consider iconic typefaces, and use with certain colours. Either a series of one letter in different typefaces or different letters in one typeface. Look at typefaces and overlooked but used a lot. Focus on particular attributes of a character.
Concept/Proposition The form and function of Typography isn’t appreciated. Background Creating a strong effective typeface usually takes quite a lot of time and effort which is overlooked when used on a day to day basis. The purpose of ‘Beautiful characters’ is to appreciate the form and function
Target Audience
Mandatory Requirements
Popular fashion conscious people in mid to late 20s. Premium brands as well as independent labels. Paper scissors stone
Series of 5 designs. Identity inc logo Relevant print visuals inc Swing tags possible advertising etc. Compiled into a stockist book.
Tone of Voice
Deliverables
Elegant, clean, simple, powerful.
5-10 a2 boards (or the equivalent) Stockist book.
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Element Spring/Summer Range
The Brief
Considerations
Create a range of skateboards for the skateboarding brand ‘Element’. Keep in mind the ethical values of the brand in mind through concept, design and production of the final outcomes.
Printing processes, ethical designs, previous collaborations. Designs must be promoted across print and screen mediums.
Concept/Proposition Element is the ethical progression of skateboarding. Background ‘In 1992, the element seed was planted. Our goal was simple to be the best we could be in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today we continue to create the art, direction and message on a constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth within ourselves, element and all that surrounds us.’ Target Audience
Mandatory Requirements
Skateboarders, ethically and environmentally aware young people.
Atleast 1 completed skateboard.
Tone of Voice
Deliverables Skateboard completed, design boards for pitch.
Ethical, honest, clear, progressive.
06
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‘Leeds On’ Newspaper Clean up.
The Brief
Considerations
Redesign the layout/editorial of ‘Leeds On’ Newspaper, The Leeds Metropolitan University paper. This would include logo development for sections and a work grid system to be used throughout.
Look at existing well produced papers and layout. The design/layout doesn’t need to be high impact visuals, but strong and readable. Consider student work previous and favoured layouts and articles. Chose either a Font or 3 maximium typefaces to use in entire newspaper. Print working models and layouts for experiementation.
Concept/Proposition Leeds University newspaper is one of the best Student newspapers in the UK, why can’t Leeds Met be? Background Created and printed entirely by students, some with little or no experience in Layout/indesign work. The content is strong, but displayed incorrectly and needs to be organised. The paper is divided into individual sections, each with a different grid layout and feel, the design needs to become corporate. Target Audience
Mandatory Requirements
Leeds Met Students, local newspapers/journalists. Tone of Voice Professional formal/informal depending on content, readable and visually sound.
Deliverables
06
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Matthew Whatley Architecture
The Brief
Considerations
Produce an identity for Architect Matthew Whatley. To include a Logo and printed stationery to be applied across different forms of media.
Sustainable and environmental designs. Red shades for colour possibly. ‘Sustainable as a building.’
Concept/Proposition
Background Matthew’s work is driven by his ethics and values to improve lifestyles and community facilities. Previous experience includes healthcare and public spaces. He uses timber, glass and aluminium and creates spaces to become sustainable as a building with airflow and light, without having to improve at a later date. Target Audience
Mandatory Requirements
Healthcare, Councils, environmentally conscious clients.
Printed business cards, samples of each stationery piece.
Tone of Voice
Deliverables
Honest, focused but informal, natural. Professional style, but not generic. Original.
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Beer for Beginners (Infographics)
The Brief
Considerations
With pubs in decline, more and more processed beer available and supermarkets selling it all literally by the crate, it is no wonder ‘Real ale’ isn’t as popular as it used to be. Challenge the modern misconceptions of Real ale and encourage a greater appreciation of beer and the values that come with it. Produce a publication in partnership with Camra involving infographics with the differences, advantages and styles of beer for beginners.
The Camra website isn’t helping itself because it is very text heavy with information, and hard to determine the basic differences between beers. Create infographics to be used across a variety of mediums including Printed leaflet/poster Website layouts Portable media devices including an IOS application.
Concept/Proposition Real ale for the real experience. Background CAMRA campaigns for real ale, real pubs and consumer rights. CAMRA promotes goodquality real ale and pubs, as well as acting as the consumer's champion in relation to the UK and European beer and drinks industry. We Campaign for greater appreciation of traditional beers, ciders and perries as part of our national heritage and culture.
Target Audience
Mandatory Requirements
Non-ale drinkers both male and female, both in supermarkets and pubs. A Younger audience (mid/early twenties) to explain what is available.
Infographics
Tone of Voice
Deliverables
Down to earth, honest, clear, to the point. Not ‘anti-lager drinkers’ but encouragement of what people are missing out on.
The inforgraphics needs to include tasting notes, differences with brewing techniques, beer styles, variety and statistics.
Printed display boards
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Guy Ritchie Greatest Hits.
The Brief
Considerations
To remake the DVD covers and film posters from a selection of Films by the Screenwriter/director Guy Ritchie. Create covers and posters with a running theme to form a ‘Greatest hits’ series and capture what makes Guy Ritchie so original and oozing with cool. This is something that other British writers struggle to capture with what is a usually western dominated genre. Re-evaluate an audience with his films, and introduce more.
Typography as a focus, try and capture the unique dialogue, slang ‘cockney rhyme’ and quotes used in the Ritchie films. Final outcomes will be printed media, so consider print processes and other printed media related to covers including DVD booklets, and additional content. Consider DVD menu design, to create a entirely new experience.
Concept/Proposition Capture the essence of Guy Ritchie through his original films. Background
Target Audience
Mandatory Requirements
Film fans, both Guy Ritchie and not. Gangster/british gangster genre enthusiasts, related film lovers.
Tone of Voice Oosing with cool, stylish, British, slick, witty.
Deliverables
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BRIEF TITLE ‘Great Heck’ Brewing Company Identity (possible collaborative) The Brief
Considerations
To produce branding for an award winning up and coming Brewery. With a variety of brews and flavours, the Brewery is also a good candidate to produce beer to appeal to a wider and younger audience.
Identity would include, logo, beer labels/tabs, and website visuals to advertise the brewery company. Visuals should consider a younger audience aswell as evaluating with existing customers.
Concept/Proposition
With little website/screen experience, the brief will be originally print based and create visuals, but if became collaborative would include the build of a website.
Beer is full of variety for a variety of people. Background Great Heck brewing company has been brewing originally as a hobby since 2008 and recently lead to a fulltime commitment, leading to awards and plenty of coverage. The brewery themselves use twitter and Facebook for networking, but are lacking strong Graphic idenity and a website to host information. Target Audience
Mandatory Requirements
Existing customers and new Beer drinkers.
Logo/branding Beer taps/visual media Website visuals
Possible clients, and Beer festival goers.
Website built.
Tone of Voice Genuine, down to earth, personal, communal, enjoyable, honest.
Deliverables
06
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Don’t Panic, its just type.
The Brief
Considerations
To create a series of typographical pieces created from the titles devised by the Don’t Panic poster competitions. To be produced in a relatively small amount of time, and on going throughout the year.
Posters need to be designed and submitted before the deadline for each competition. Purely Typographical designs limited to 2 colours. Originally digital submissions on the website. Final designs to be screenprinted at a2 format in two colours.
Concept/Proposition ‘Don’t Panic, its just type’
Background Don’t Panic is a nationwide competition to design posters to be handed out free in packs, placed in a variety of shops, bars and universities. The aim is to encourage and promote new talent in arts.
Target Audience
Mandatory Requirements
Readers of Don’t Panic,
Posters need to be designed and submitted before the deadline for each competition All posters need to be printed before submission.
Tone of Voice Directed by the brief titles.
Deliverables Series of Posters, screenprinted.