My portfolio by Ludovic Stempfel

portfolio portfolio o ludovic stempfel

[designer / visual merchandiser]

Rubans, cartes et voeux Ribbons, cards and wishes

Longines [Swiss Watchmaker, St-Imier]

Display animation for their 2007 year end promotion

This project was my first brand-partnership as a Designer / Visual Merchandiser. I developped a concept based on greeting cards, using plexiglas. I also created some Longines’s corporate ribbons to adorn their displays. The aim of my work was to offer a subtle «Christmas» decoration, suitable all around the world.

[1]

Atractable

Atracsys [Advanced tracking systems, Lausanne] Interactive table design

This work was made using Blender, a licencefree 3D modelisation software that offers several interesting possibilities. The interactive table aims to promote technological products, like cell phones, GPS, electronic agendas, etc. The tracking system inside the table recognizes the objects due to a chip, then displays information about it.

[2]

Diese Post ist fähig, Sie ändern zu lassen This mail is able to change your mind

Barthelmess [Decoration company, Fürth (DE)]

Repositioning of the company, development of a new communication concept

The aim of this partnership was to offer a new global concept following three themes: Future trends - Ecology - Communication Here are some of the trends I presented. The theme was «back to the roots» (folk, culture, nature, traditions), taken from different countries or regions in the world.

[3]

Barthelmess [Decoration company, FĂźrth (DE)]

Diese Post ist fĂ¤hig, Sie Ă¤ndern zu lassen

Repositioning of the company, development of a new communication concept

This mail is able to change your mind

Ecology Aim: Use of eco-friendly materials and new technologies that preserve our environment. Biopolymers could be a good alternative , as well as cardboard, compressed wood, PET, solar cells, etc.

[4]

Diese Post ist fĂ¤hig, Sie Ă¤ndern zu lassen This mail is able to change your mind

Barthelmess [Decoration company, FĂźrth (DE)]

Repositioning of the company, development of a new communication concept

Communication Interactive catalogue, Online ÂŤwindow editorÂť program (create your own personnal window), design and manufacturing of goodies (give-aways) from waste material. Development of a ÂŤvintage objectsÂť line, with former Barthelmess best seller products.

website

[5]

Diese Post ist f채hig, Sie 채ndern zu lassen This mail is able to change your mind

Barthelmess [Decoration company, F체rth (DE)]

Repositioning of the company, development of a new communication concept

First concept, applications

[6]

Licht der Veränderung The light of change

Barthelmess [Decoration company, Fürth (DE)]

Repositioning of the company, development of a new communication concept

Final concept My final proposal, called «The light of change», was based on light effects on materials. A window can have a much greater impact by using color and material contrasts, chiaroscuro, transparency, etc. Barthelmess already manufactures some products with these qualities, and I suggested recycling or modifying them. I did an «imovie» film that presented different applications of these kinds of materials. The Christmas tree is one of the best sellers of the company, so I decided to modify its form and materials to give it a new run-up. The contribution of LED technology and projection technics could reinforce the impact of light effects in Barthelmess windows. Communicating in a new way by using Internet and a original form of catalogue would help Barthelmess to change its brand positioning.

[7]

Licht der Ver채nderung The light of change

Barthelmess [Decoration company, F체rth (DE)]

Repositioning of the company, development of a new communication concept

[8]

Blocs soustraits d’un cactus Cactus removed from a block

Montreux Art Biennale [1st edition in 2008]

1st prize of the signage concept contest

This project was chosed by the jury of the Montreux Art Biennale to be realized for the exhibition (June 2008). This signage work was inspired by the Biennale’s logo, which look like a cactus. The dimensions of a concrete block are 0.8m x 1.4m x 0.23m. Information about the artist and his artwork were inscribed on a plexiglas plate (76cm x 26cm x 4mm). I developed the concept as part of my firstyear finals. I had to organize and manage the manufacturing of the blocks, drilling, transport, painting, etc. The main constraints were: - Global budget: CHF 5000.- No damage to the ground - Respect of the Biennale’s graphic convention - Hard, or even impossible to move - Must be totally harmless for the public (corners, peaks) Here are two 3D visuals. The one on the right was my first proposal. After a talk with the jury members, I made some modifications so that the model on the left was retained as the final concept

[9]

Blocs soustraits dâ&#x20AC;&#x2122;un cactus Cactus removed from a block

Montreux Art Biennale [1st edition in 2008]

1st prize of the signage concept contest

[manufacturing]

[10]

Blocs soustraits dâ&#x20AC;&#x2122;un cactus Cactus removed from a block

Montreux Art Biennale [1st edition in 2008]

1st prize of the signage concept contest

[exhibition]

[11]

Turn a page of the calendar... and make each day a special one

Nespresso [Portioned coffee world leader, Paudex]

Window concept using new technologies for the 2008 year end promotion

Nespresso wanted to promote some new products in an innovative window display. We developed our concepts integrating new technologies. The contraints that had to cope with were: Use of promotion slogans «Make each day a special one», «Discover your privileged offer inside»), color codes (silver, red-bordeaux), etc. The starting point of my concept was the first slogan «Make each day...»: Every single day is unique, we have to turn it into something special by celebrating it. The period from November to mid-january represents the Advent and the New Year. The link between these two elements is the CALENDAR. This was the recurrent theme, and I tried to work on it in a more graphic and abstract way. The triggers, trends and references of my project were: Cubes, numbers, time, repetition, frames, etc.

[12]

Turn a page of the calendar... and make each day a special one

Nespresso [Portioned coffee world leader, Paudex]

Window concept using new technologies for the 2008 year end promotion

For the «new technology» part of my window, I chose a holographic technique called «V-stage» of the company RealFiction. This is really interesting because it consists of an 3D projection objects which gives a good sensation of volume. I made a storyboard of several elements that would appear in the window, with a morphing effect.

[13]

Turn a page of the calendar... and make each day a special one

Nespresso [Portioned coffee world leader, Paudex]

Window concept using new technologies for the 2008 year end promotion

[windows]

[14]

Turn a page of the calendar... and make each day a special one

Nespresso [Portioned coffee world leader, Paudex]

Window concept using new technologies for the 2008 year end promotion

[windows]

[15]

Löwenberg receive more than you buy

k-werkstatt [Real Estate development, Zurich]

Global concept (atmosphere, values, services, etc.) for a new commercial center in Murten (FR)

The aim of this project was to create a brand for a center, to be built in 2010 in LöwenbergMurten. We were asked to find innovations, to develop an attractivity, design a place where the people of Murten and surroundings would be related with the projected values of the shopping center. My work is based on three themes: Exchange - information - consumer comfort I wanted to reactivate links and favor dialogue between people, so I designed an «Exchange Gallery» where conferences, short seminars, initiations, tasting events, etc. could be organised. It would put Löwenberg on consumer cultural agendas. Some interactive terminals («Search Helper») would also diffuse information about life in the center (promotions, products, shops, activities, etc.) The strong point of my concept is the «Bags stocker». This is a stockage system for the client shopping bags in the car parks. Every floor of the center would have a «Bags Stocker» point run by hostesses who would put the bags in cases, and then activate the treadmill to send the stuff to the right place.

[16]

Löwenberg receive more than you buy

k-werkstatt [Real Estate development, Zurich]

Global concept (atmosphere, values, services, etc.) for a new commercial center in Murten (FR)

Here is the logo of the commercial center «Löwenberg», with some examples of application on packaging. The signature «receive more than you buy» is an allusion to all the advantages and services offered to the clients. Colors are associated with the natural environment (sky, Murten lake, forest) all around the center.

[17]

Lรถwenberg receive more than you buy

k-werkstatt [Real Estate development, Zurich]

Global concept (atmosphere, values, services, etc.) for a new commercial center in Murten (FR)

[3D visuals]

[18]

Lรถwenberg receive more than you buy

k-werkstatt [Real Estate development, Zurich]

Global concept (atmosphere, values, services, etc.) for a new commercial center in Murten (FR)

[3D visuals]

[19]

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