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Lotus Motorsport re-brands to become Lotus Racing As part of the re-branding of our racing platforms, Lotus Motorsport has been re-named Lotus Racing As Lotus is involved in an extensive and diverse range of racing activities, with racing ingrained within its DNA, the racing mantra has been adopted to re-emphasise our racing connections and to support our Brand communication as an innovative, creative, competitive brand with racing at its
LOTUS ENGINEERING
heart. Lotus’ racing foundations are built on decades of competition, a pioneering attitude and will to win. In the 1970’s the iconic Black and Gold liveries adorned Lotus F1 cars of the era and took two F1 drivers’ and three constructors’ titles. Today that iconic livery has been reinvigorated and reintroduced as the livery for Lotus Racing and in most cases, the livery for Official
Lotus Racing Partner Teams. In 2012 this infamous and largely successful colour scheme will adorn Lotus race cars in F1, GP2, GP3, Indycar, WEC, ELMS, ALMS, Rallying and Karting Championships. By harmonising our activities under one identity, we will be best placed to provide a strong, coherent communication platform to increase the brands equity, drive further awareness and stimulate sales.