Brandbook Nike Football

Page 53

BRAND STANDARDS

COMMUNICATION HIERARCHY RETAIL ATTRACT/ENGAGE AND CONNECT STRATEGY

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POWER AND ACCURACY. ONE TOUCH AND YOU SEE HER. THE TOP CORNER. BEAUTIFUL. STRIKE IT CLEAN AND HIT IT EVERY TIME. THE BALL. THE NET. THEY BELONG TOGETHER.

A NEW SHOT SHIELD LETS PLAYERS MAKE EVERY SHOT WITH PINPOINT ACCURACY. INSTEP PODS AND SHAPE-CORRECTING MEMORY FOAM CREATE CONSTANT PRESSURE ACROSS THE SURFACE OF THE FOOT FOR TRUER STRIKES. SWERVE FINS DELIVER GREATER FRICTION ON THE BALL FOR INCREASED SPIN ON CURLS.


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