Media Kit 2012
Denton Record-Chronicle
MEDIA COMPANY MEDIA COMPANY
News & Advertising Solutions One company delivers it all.
PUBLISHER’S LETTER
Dear Valued Customer, As we enter our 109th year of serving our community and our customers, the Denton Record-Chronicle is evolving with the times. In 2011 we rebranded our company as the DRC Media Company - News and Advertising Solutions. One company delivers it all. More than ever, we are delivering important content that engages the quality audiences that you seek. Our focus is local/niche and we continue to invest in this effort with one of the largest newsrooms of any newspaper our size. Nobody covers northern Denton County like we do! We understand the challenge to gain cost-effective exposure to as many qualified audiences as possible. We can provide you with that. Since our founding, the Record-Chronicle has enabled advertisers to reach desired audiences. Our daily newspaper remains the largest, most well-read and well-respected source of news and information in northern Denton County. In the last few years we’ve launched several new print products to complement the DRC and expand our print audiences. From Denton Business Chronicle, our B2B direct-mail product; to Kid Life, our DISD-cooperative publication; to Denton Time; to Showcase magazine, aimed at our still-growing real estate market; to a local coupon page, Deal Finder; to our newest addition, Little d After Dark – our answer to supporting the local music and night life scene. All of these publications reach a unique audience and advertising packages are available in any combination to reach the print audience you need. DentonRC.com has recently been re-designed and offers a reach that is in addition to the various print publications. We offer various ad sizes on DentonRC.com, email blasts, daily deals, mobile and social media advertising. As we continue to evolve to better serve our readers, we are likewise evolving to bring you new, strategic and creative marketing solutions. Your advertising account executive will gladly work with you to identify the best media mix for your needs.One thing that won’t change is our commitment to producing quality news and information, and to delivering valuable, qualified audiences. We look forward to working with you to develop a marketing program to help you grow your business. Sincerely,
Bill Patterson Publisher, Denton Record-Chronicle
Denton Record-Chronicle
MEDIA COMPANY MEDIA COMPANY
EDITOR’S LETTER
Dear Readers, The Denton Record-Chronicle’s mission has always been dedicated to serving you, our readers, by providing a combination of community-centric news and in-depth investigations about issues that matter to your daily life. It is a mission we continue today with humility and an understanding of its significance in acting both as a public service and as government watch dog. While we’ve won many accolades for our coverage in news, sports and more, what matters most is what you think. And today, we’re reaching out to you in more ways than ever – through Facebook, Twitter, YouTube, DentonRC.com and more. It is an exciting time for journalism as we broaden our horizons to include many forms of media in this multi-media world. But regardless of how we connect with you, we will continue to do our utmost to keep you well informed about the community in which you live.
Sincerely,
Dawn Cobb Managing Editor
Denton Record-Chronicle
MEDIA COMPANY MEDIA COMPANY
ADVERTISING OPPORTUNITIES RATES Retail
Classified
CONTRACT LEVEL
DAILY
SUNDAY
WED. PLUS
Open Rate 250”-500” 501-999 1000-1999 2000-3999 4000-5999 6000+
$36.50 $16.50 $11.60 $9.85 $9.05 $8.40 $7.60
$40.00 $18.75 $13.35 $11.25 $10.20 $9.50 $8.50
$43.00 $20.50 $14.75 $12.65 $11.50 $10.75 $9.75
COLOR RATES
CONTRACT LEVEL
1 DAY
2 DAY
3 DAY
4 DAY
WED. PLUS
Open Rates/inch Agreement Rates/inch Legal Notices Employment Rates In-Column Rates Blind Box
$35.00 $17.50 $11.25 $8.50
Run ad up to 30 calendar days. *Additional charges may apply.
$17.50
$10.75 $6.75 $5.85 $4.75 $6.75 $0.60 per line per day Call for rates Call for rates Office pick-up $15.00 each. Mail $20.00*.
1 color–$125, 2 colors–$150, Full color–$220; Spot color: $4.50 per column inch up to $125.00. * Repeat Discounts Available *
FRONT PAGE NOTES
FRONT FLAG ADS
Starting at $80 per thousand based on a 25,000 minimum
Contact for pricing.
Premium placement of your message, guaranteeing maximum visibility.
Premium placement of your message, guaranteeing maximum visibility.
FRONT FLAG AD
FRONT PAGE NOTE
FRONT OF SECTION AD
FRONT PAGE AD
FRONT PAGE ADVERTISING
FRONT OF SECTION ADVERTISING
Take your advertising to new heights and take advantage of being featured on the front page of the Denton Record-Chronicle. Ad size–6 columns by 2 inches
Get noticed by placing your advertisement on the front page of any of the following sections: Sports, Business, Real Estate, Automotive, Arts & Community or Classified. Ad size–6 columns by 3 inches
$600 (Wed., Sat. or Sun.) $400 (Mon., Tues., Thur. or Fri.)
$325 (all days of the week)
SPECIAL SECTIONS* Denton Time A weekly publication covering area events, calendars & features, movie and book reviews, music, restaurant guide & reviews.
Denton’s largest circulation of coupons, special offers and savings. Dealfinder wraps around the DRC the first and third Wednesday each month totaling 28,000 copies each run.
Rates Open Rate 250-500 501-999 1000-1999 2000-3999 4000-5999 6000+
$36.50/inch $16.50/inch $11.60/inch $9.85/inch $9.05/inch $8.40/inch $7.60/inch
Ad Sizes and Dimensions 1 Space (5” wide x 2.5” high) 2 Spaces (5” wide x 5.14” high)
Providing Denton with the most comprehensive local & regional business news available through insightful trend stories & local topics. DBC is available in rack locations throughout Denton and mailed to Denton area businesses totaling over 6,300 copies monthly.
$20.00/inch $15.00/inch $11.25/inch $8.50/inch
Open Rate 3 mo. rate 6 mo. rate 10 mo. rate
$150 $225
J U LY S H O W C A S E
A monthly real estate tabloid featuring preowned & new construction, plus real estate related services. 28,000 copies distributed on the first Wednesday each month.
Rates $390 $200 $125 $75
$20.50/inch $15.50/inch $11.50/inch $8.75/inch
realestate
Denton’s monthly alternative magazine featuring entertainment, nightlife, eats, drinks and lifestyle. 5,500 copies are distributed to businesses in Denton.
Page Page Page Page
$210 $285
Rates
little d AFTER DARK
Full 1/2 1/4 1/8
$260 $335
A publication of Denton Publishing Company and Denton Independent School District. Working closely with DISD, approximately 14,000 copies of Kid Life are distributed monthly to elementary schools targeting students and their families during the school year.
Rates Open Rate 4x year 8x year 12x year
1x Rate | 3x Rate | 12x Rate
Open Rate | 6 Mo. Agreement | 12 Mo. Agreement Back Cover Inside back Inside front Full color
$500 $450 $450 $75
Full 3/4 1/2 1/4
Page Page Page Page
$360 $400 $350 $300
$275 $330 $265 $200
50% Additional for Guaranteed Placement *All sections subject to change
$200 $255 $190 $125
ANNUAL SECTIONS* the MAGAZINE JANUARY 2012
ARCHITECTS • ATTORNEYS • AUTOMOTIVE COMPUTERS CONSTRUCTION • ELECTRIC EMPLOYMENT • FINANCIAL• FLOORING FURNITURE • HEALTH & MEDICAL HOME IMPROVEMENT • HOTELS • INSURANCE • LANDSCAPING • MUSIC • POOLS • REAL ESTATE
ALL ABOARD!
Denton Record-Chronicle DentonRC.com
Business Card Directory published in January Amazing connections start here! 25,000 directories, full color gloss booklets, are distributed in the DRC, placed in rack locations and posted on DentonRC.com for 1 year featuring page-turning animation for readers to “click and roll over” directly to each company’s website.
A-train Magazine
Best of Denton
Arts & Jazz Fest
published January & July
published in April
published in April
DCTA has partnered with the Denton Record-Chronicle to produce a quality magazine for riders and residents to enjoy featuring stories, rail schedules, fares, photos and much more. Over 67,000 issues are distributed to Denton County households and A-train riders.
“Best of Denton” contest showcases readers’ choices from favorite restaurants and places to shop, to service-oriented businesses and more.
The complete festival guide including profiles of performers and a schedule of activities for three days of art and music featuring the best in live jazz and local music, fine arts, crafts and community performing arts.
North Texas State Fair & Rodeo
Summer Fun Guide
Discovering Denton County
Your Table is Waiting
published in May
published in June
published in July
An in-depth guide providing readers with valuable information about programs and events in the Denton area, and offering opportunities and choices on how to make the most out of the summer. Distributed in a Friday edition of the DRC and online at DentonRC.com.
Specifically designed to be a handy guide for Denton and area residents to use year-round. From schools to businesses to hotels and area chambers of commerce, this publication is a “must have” for anyone in Denton – whether you are new to community or looking for something specific as you plan your weekend.
A dining guide featuring menu selections from Denton area restaurants. This publication is distributed in a Tuesday edition of the DRC, featured online at DentonRC.com and is also distributed to the Denton Chamber of Commerce, local motels and hotels and rack locations.
Football Guide
*All sections subject to change
Special tabloid section providing all fair-related information readers will need.
Holiday Traditions
published in August National award-winning, comprehensive guide complete with area high school and college season previews, schedules, rosters, highlights, team photos and much more.
published in August
published in November
Auto Focus published in October Featuring previews of the newest models, car care tips, safety information, and service and maintenance news. Publication is distributed in a Wednesday edition of the DRC and online at DentonRC.com.
One of the Denton area’s most cherished traditions combining submitted recipes from local residents and favorite holiday songs.
Christmas in Denton County published in November or December Denton County’s most comprehensive guide to the holidays – full of special events and schedules, gift ideas, kids’ holiday artwork, best places to shop locally and more.
SPECIAL RATES NON-PROFIT RATES
FREQUENCY RATES
Flexible. Affordable. Effective.
Non-profit rates apply to charitable organizations advertising an event or fundraiser. A 501-C(3) form must be presented to receive non-profit rates. Schools and government entities earn civic rates. All rates are per column inch. Daily
Sunday
Sympathy/Thanks $9.05 Church/Civic $9.05 Non-Profit $9.05 Obituary $8.00 Engagement/Wedding/Anniv.
• Choose from a 6 or 12-month agreement • Must run a minimum of 8 ads, size 2 columns by 4 inches, any day, per month
Wednesday Plus
$10.20 $11.50 $10.20 $11.50 $10.20 $11.50 $8.00 $8.00 $8.00
• Per column inch rate = $6.65 for 6-month; $6.55 for 12-month Total 8 column inches per ad
CHURCH PAGE FEATURE/DIRECTORY Runs every Friday Feature: $13 per spot with a six-month commitment Directory: $15 per listing with a six-month commitment
BUSINESS
BUNDLES 1 37595* and
$
Add Ons
2 55399* and
$
3 68275* and
$
DRC Value Buy
DRC Value Buy
DRC Value Buy
40 column inches of print advertising at one of our lowest rates!
48 column inches of print advertising
56 column inches of print advertising
9,125 Impressions on DentonRC.com
30,000 impressions on DentonRC.com
52,185 impressions on DentonRC.com
reach the rapidly-growing digital audience!
reach the rapidly-growing digital audience!
8,000 mobile banner impressions your banner ads at the fingertips of customers on the go!
• Choose a strategic product that targets a specific audience and receive a DRC agreement rate Denton Business Chronicle
$15/column inch KidLife $15.50/column inch Real Estate Showcase 1/4 page - black and white - $200 (larger sizes available) DealFinder 1 space - $210 (larger sizes available) Little d After Dark 1/4 page - black and white - $125 (larger sizes available) * See special sections for more details
• DentonRC.com Impressions - $4/m
Blog Sponsors (High School Sports, Mean Green, BizBuzz, News Gatherings) - $350
• Preprints - $45/m • Mobile Banner Ads - $20/m (10,000 minimum) • E-mail specials - $150/m (5,000 minimum) • Newsletters - $1000/each
*Each bundled package requires a 4-, 8-, or 12-month signed agreement.
AGREEMENT COMPARISON WHAT WORKS BEST FOR YOU AND YOUR MARKETING BUDGET? Remember, no agreement usually means your advertising falls under “OPEN RATE”, which begins at $36.50/column inch
How to choose
an advertising agreement COLUMN INCH based on larger volumes of linage for maximum impact and a more flexible schedule from $16.50/column inch • must commit to an annual linage tier, not a monthly amount • customers on linage agreements are eligible for discounts in other strategic products • rates differ from daily, Wednesday and Sunday • signed agreement entitles advertiser to discounts in other strategic products
FREQUENCY based on a consistent print message in the DRC. from $399.84/month
BUSINESS BUNDLES based on a marketing mix of print, online and mobile.
RATE HOLDER based on a daily 4-line print classified message
from $375.95/month
from $53/month
• 6 or 12-month commitment
• 4, 8 or 12-month commitments
• 12-month commitment
• a minimum of six 8-inch ads per month
• packages include minimum number of print inches
• advertiser may run message in classified category of choice
• larger ad sizes = deeper unit cost discount
• larger $ packages add more diversity through online and mobile impressions
• message may be changed monthly
• more insertions per month = deeper unit cost discount • signed agreement entitles advertiser to discounts in other strategic products
• signed agreement entitles advertiser to discounts in other strategic products
• add ons (more lines, art etc.) available for an additional cost • signed agreement entitles advertiser to discounts on classified display rates and in other strategic products
STRATEGIC PRODUCTS When you sign an agreement, you may choose to run in these products at a discounted rate,whenever you want. • Denton Business Chronicle - a monthly business to business publication; 6,300 copies; $15/column inch • KidLife - 14,000 copies published monthly during the school year to DISD elementary schools; $15.50/column inch • Real Estate Showcase - a monthly real estate tabloid; 28,000 copies; 1/4 page - black and white - $200 (larger sizes available) • DealFinder - a bi-monthly wrap around the front of the DRC; 28,000 copies; 1 space - $210 (larger sizes available) • Little d After Dark - a monthly entertainment/nightlife tabloid; 5,500 copies; 1/4 page - black and white - $125 (larger sizes available)
DEADLINES & MEASUREMENTS DEADLINES Publication Day Sunday Monday Tuesday Wednesday Thursday Friday Saturday Denton Time
MECHANICAL MEASUREMENTS Broadsheet
Retail Thursday Friday Friday Monday Tuesday Wednesday Thursday Friday
Classified Display 4 2 5 4 4 4 2 5
p.m. p.m. p.m. p.m. p.m. p.m. p.m. p.m.
Thursday 12 p.m. Friday 12 p.m. Friday 2 p.m. Monday 12 p.m. Tuesday 12 p.m. Wednesday 12 p.m. Thursday 10 a.m. Friday 5 p.m.
Legal Thursday 12 p.m. Friday 12 p.m. Friday 2 p.m. Monday 12 p.m. Tuesday 12 p.m. Wednesday 12 p.m. Thursday 10 a.m. Friday 5 p.m.
TERMS The terms of this agreement are based on cash with order or thirty day accounts with approved credit by the business office of Denton Publishing Company. All rates are net. No rebates for accumulated linage. This agreement may be terminated by either party for any reason at any time. If this agreement is terminated by either party, a termination surcharge, equal to the difference between current open rate and advertiser agreement rate, for all advertising placed under the terms of this agreement, will be added to the above named advertiser’s billing. If at the end of the term of this agreement, advertiser has failed to meet linage commitment, Denton Publishing Company will bill advertiser for the balance of the agreement or the rate difference based on accumulated linage, whichever is the lesser amount. Agreements remain in effect when payment is received by the 20th of the month following statement date. Agreement rate advertisers with account balances of 30 days or more will be subject to collection procedures, possible agreement termination and open billing from beginning date of the agreement to last insertion scheduled.
Retail Column Widths 1-column 1.69 inches 2-columns 3.55 inches 3-columns 5.41 inches 4-columns 7.27 inches 5-columns 9.13 inches 6-columns 11 inches 13-columns (double truck) 23 inches Column Gutter .167 inches Page Depth 21 inches Classified Column Widths 1-column 2-columns 3-columns 4-columns 5-columns 6-columns 7-columns 8-columns 9-columns 13-columns (double truck) Column Gutter Page Depth
1.167 inches 2.396 inches 3.625 inches 4.854 inches 6.083 inches 7.312 inches 8.541 inches 9.77 inches 11 inches 23.167 inches .062 inches 21 inches
Depth Requirements––Any ad running more than 18-1/2 inches in depth will be charged as 21 inches in depth.
MECHANICAL MEASUREMENTS
equest for Placement––We try to comply with customer section or page requests. However R placement can only be guaranteed with a 35% cost of ad charge applied.
Retail Column Widths 1-column 1.69 inches 2-columns 3.55 inches 3-columns 5.41 inches 4-columns 7.27 inches 5-columns 9.13 inches Column Gutter .167 inches Page Depth 11 inches Classified Column Widths 1-column 1.167 inches 2-columns 2.396 inches 3-columns 3.625 inches 4-columns 4.854 inches 5-columns 6.083 inches 6-columns 7.312 inches 7-columns 8.541 inches 8-columns 9.77 inches Column Gutter .062 inches Page Depth 11 inches
Errors and Adjustments–– Please check your ad the first day it runs to see that all information is correct. This will ensure your ad is exactly what you want readers to see. Denton Publishing Company assumes no responsibility for errors appearing on original copy submitted by advertisers or his agency or approved proof of copy (except proof corrections). We must limit our responsibility, if any, to the charge for the space, and cannot be responsible for incorrect ads after the first day of publication, or ads submitted after published deadline. Any errors or changes must be reported to sales department the following business day. Claims for errors in billing must be made within 30 days of date of invoice; otherwise, such claims will not be considered. Proofs / Copy and Layout Changes –– Upon request, proofs will be delivered to the advertiser provided the ad was submitted prior to deadline and the ad is 20 inches or larger. Copy or layout changes totalling 25% or more of the ad will be subject to a production surcharge of 35% of the cost of the ad. Tearsheets––Tearsheets are available upon request at no charge, up to five (5) tearsheets of each ad. Additional tearsheets may be requested for a charge of 25¢ each. Any request made 45 days after publication date will be filled subject to availability. If no paper is available, a microfilm copy and publishers affidavit may be substituted, minimum charge, $20. Tearsheets will be mailed at the end of the month unless otherwise requested. Cancellation – Ads cancelled after deadline will be billed for the amount of space reserved by advertiser.
Tabloid
CIRCULATION/DEMOGRAPHICS Who reads the Denton Record-Chronicle?* • 45% male, 55% female. • 31% are between 30-49 years old. • Nearly one-third have a household income of over $75,000. • 30% have kids in the home. • 29% of reader households have at least one child under 12 years old in the home. • 61% of readers reside in Denton County. *2011 Release 2 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved.
City of Denton Zip Codes erm Sh
76208
Loop 288
76201
35E 35W
76209 Da
lla
sD
82
76208
r.
76205
76207
Ft. W orth
Readership: 44,500
COLLINSVILLE 76233 51
76210
377
Wednesday PLUS: 28,000 Readership: 92,400
VALLEYVIEW 76272
377 TIOGA 76271
COOKE CO.
per newspaper: 3.3
SLIDELL 76267
377
51
1385
AUBREY 76227
2164
81
428
1173
KRUGERVILLE 76227
KRUM 76249
DECATUR 76234 380 WISE CO.
Denton Record-Chronicle Delivery Area
Additional DRC Circulation to outlying markets of: Lewisville, Little Elm, Shady Shores, Decatur, Tioga
Ray Roberts Lake
SANGER 76266
455
7-Day Readership: 318,400
AUBREY.................. 76227 JUSTIN.................... 76247 KRUM..................... 76249 LAKE DALLAS.......... 75065 PILOT POINT........... 76258 PONDER................. 76259 SANGER.................. 76266
PILOT POINT 76258
35N
GREENWOOD 76234
289
GRAYSON CO.
455
Average number of readers
DENTON................. 76201 DENTON................. 76205 DENTON................. 76207 DENTON................. 76208 DENTON................. 76209 CORINTH................. 76210 ARGYLE.................. 76226
82
GAINESVILLE 76240
Dr.
Sunday Circulation: 14,000
380 Loop 288
Oak Hickory
76207
Readership: 36,300
Elm
Daily Circulation: 11,000
University Locust
380
287
DENTON PONDER 76259
SHADY SHORES CORINTH 76208 LAKE 76210 DALLAS ARGYLE 75065 76226 LEWISVILLE Lewisville Lake 407 HIGHLAND VILLAGE 75077 BARTONVILLE 76226 LEWISVILLE FLOWER 75057 1171 75022 MOUND
NORTH LAKE 75247
JUSTIN 76247
407
114 ALLIANCE AIRPORT
TARRANT CO.
ROANOKE 76262
156 287
380 LITTLE ELM 75068
377
156
WISE CO.
CROSS ROADS 76227
81
TROPHY CLUB 76262
Gra pe vin e
75027 75028
La ke
2499
THE COLONY 75056 121
75067
3040
DALLAS CO.
114
170
COLLIN CO.
Denton Record-Chronicle
Denton Record-Chronicle Total Market Coverage
an
76207 35N
35E
35W 121
377
DFW AIRPORT
289
26 183 FORT WORTH
635
635
183 DALLAS
PREPRINT RATES DENTON RECORD-CHRONICLE Monday, Tuesday, Thursday, Friday and Saturday = 11,000 Wednesday = 14,000 paid + 14,000 non-paid = 28,000 Sunday = 14,000 Up to 10 std or 20 tab
Circulation < 4,999 5,000-6,999 7,000-12,999 13,000-17,999 18,000-24,999 25,000-30,000+
$76.00 $66.00 $59.00 $55.00 $53.00 $51.00
12 std or 24 tab
14 std or 28 tab
16 std or 32 tab
18 std or 36 tab
20 std or 40 tab
$79.00 $69.00 $62.00 $58.00 $56.00 $54.00
$82.00 $72.00 $65.00 $61.00 $59.00 $57.00
$85.00 $75.00 $68.00 $64.00 $62.00 $60.00
$88.00 $78.00 $71.00 $67.00 $65.00 $63.00
$91.00 $81.00 $74.00 $70.00 $68.00 $66.00
AVAILABLE CONTRACT FREQUENCY DISCOUNTS 12-25 per year 5% | 26-48 per year 10% | 49-78 per year 15% | 79-100 per year 20% | 101+ 25%
The Denton Record-Chronicle is printed at The Dallas Morning News in Plano, Texas. The Dallas Morning News’ preprint guidelines apply and can be provided upon request. Inserts must be received 1 week prior to publication. All inserts for Denton Record-Chronicle ship to:
Dallas Morning News North Plant c/o Denton Record-Chronicle 3900 W. Plano Pkwy, Dock M-3 or M-4 Plano, Texas 75075 214-977-6942 M-F 7:00 am - 6:00 pm Saturday by appointment only *For TMC/shared mail, see below for mailing address.
TMC/SHARED MAIL Our Total Market Coverage (TMC) program combines the packaging power of Valassis/Red Plum TM with the printing and distribution capabilities of the Denton Record-Chronicle to create the most robust advertiser package in Northern Denton County. Delivered in the Denton Record-Chronicle, Dallas Morning News, Briefing, Al Dia and through the U.S. mail, TMC is a mid-week, four-page wrap of free-standing inserts and display ads that reaches 99% of Northern Denton County.
• Saturate the market geographically, psychographically or demographically – or a combination of all three. • Capture all the households in a ZIP code of sub-code level. • Save postage by sharing the mail expense with other advertisers. • Identify potential new customers, growth opportunities and sales strategies with our custom analytics. • 70% of all U.S. households look at the Shared Mail Package weekly. SOURCE: TNS Custom Studies, NFO WorldGroup, 2008
Valassis/Red Plum insert reservations must be made 19 days prior to Wednesday distribution and delivered 12 days prior to Wednesday distribution to 600 N. Cockrell Hill Road, Dallas, TX 75211. An appointment must be set up 48 hrs in advance. Hours: Monday - Friday from 7 a.m. to 4:30 p.m. Saturday, Sunday by appointment only. Contact Jesus Reyes at 214-353-6235 or Jxreyes@valassis.com
ADDITIONAL MARKETING SOLUTIONS WE KNOW PRINT. The Denton Record-Chronicle offers innovative, affordable ways to deliver your message with advertising that’s smart, precise and effective. With products ranging from full-color newspaper inserts and wraps to direct mail and custom door hangers, the Denton Record-Chronicle can get your message into the customer’s home. Go as narrow or as wide as you want – we can deliver to specific addresses or an entire area. You name the target. We’ll hit it. Products Offered: • Catalogs • Inserts • Door Hangers • Brochures
• • • •
Self Mailers Pocket Folders Annual Reports Collateral Material
• • • •
Menus Newsletters Flyers Post cards
ONLINE ADVERTISING Banner 728 x 90
Promo Rectangle 190 x 90
What the traffic’s like on DentonRC.com? • Almost 1.2 million page views per month • Over 218,000 monthly unique visitors
Medium Rectangle 1 300 x 250
• Over 400,000 total visits per month • 10.27 minutes per visit *Omniture.com, 2011 monthly average
Open Rate 3 Months 6 Months 12 Months
Medium Rectangle 2 300 x 250
Banner*
Tower *
$7.00 $5.50 $4.50 $4.00
$7.00 $5.50 $4.50 $4.00
Medium Rectangle* $7.00 $5.50 $4.50 $4.00
*Cost per thousand
Fixed Position* Top rectangle or top banner Home page Local or Sports All other
$400 $300 $250
*Cost per day
24 Hour Blackout* Home Page Local or Sports All others
$2,300 $1,500 $750
*Cost per day
Tower 120 x 600
Search Engine Marketing (SEM)
Call 940-566-6858 for information. Blog Sponsorships*
Banners or Towers High School Sports Mean Green Biz Buzz News Gathering Little d
$350 $350 $250 $350 $350
Mini Promo Rectangle 120 x 90
*Cost per month
Rich Media, Enhanced Ads* Floating, Sliding, Expandable, Pencil, Wallpaper, Page Peel or Interstitial Fixed Position $400
Medium Rectangle 3 300 x 250
*Cost per day
Videos Pre-roll (15 seconds) Commercial (45 seconds max.) Call 940-566-6858 for more information.
Banner 728 x 90 Promo Rectangle 190 x 90
MOBILE ADVERTISING What the traffic’s like on m.DentonRC.com? • Almost 50,000 page views per month • Over 6,200 monthly unique visitors • Almost 15,000 total visits per month *Verve, Adobe Analytics, 2011 monthly average
Mobile Run-of-Site Banner Ads
$20/thousand (Landing page currently included at no cost)
must submit 3 sizes: 320 x 53 pixels, 300 x 50 pixels and 216 x 36 pixels
TARGETED EMAIL DELIVERY Email SPECIALS Quantity 5,000 10,000 20,000 NEWSLETTERS
CPM $110 $100 $90 $1,500
per newsletter, per month
AD SUPERCHARGER
$10
upload Thursday print ad to an opt-in e-mail blast
SOCIAL MEDIA Run a hassle-free, managed social advertising campaign
Facebook 200k-300k $1.00/thousand 310k-500k $0.90/thousand 500k+ $0.80/thousand
CONTACT INFORMATION Bill Patterson Publisher Phone: 940-566-6808 Email: bpatterson@dentonrc.com
Sandra Hammond Advertising Director Phone: 940-566-6820 Email: shammond@dentonrc.com
Becci Hendrix Senior Account Executive Phone: 940-566-6853 Email: bhendrix@dentonrc.com
Dawn Cobb Managing Editor Phone: 940-566-6879 Email: dcobb@dentonrc.com
Shawn Reneau Outside Sales Manager, Pre-Prints Phone: 940-566-6843 Email: sreneau@dentonrc.com
Linda Horne Account Executive Phone: 940-566-6852 Email: lhorne@dentonrc.com
Amanda Crocker Marketing Director Phone: 940-566-6809 Email: acrocker@dentonrc.com
Julie Hammond Inside Sales Manager Phone: 940-566-6819 Email: jhammond@dentonrc.com
Tami Phillips Account Executive Phone: 940-566-6855 Email: tphillips@dentonrc.com
Larry McBride Director of Sports Online News Editor Phone: 940-566-6913 Email: lmcbride@dentonrc.com
Jackie Barfield Account Executive Phone: 940-566-6849 Email: jbarfield@dentonrc.com
Natalie Pitt Legal Notice Representative Phone: 940-566-6851 Email: npitt@dentonrc.com
Cody Robinson Prepress Manager Phone: 940-566-6915 Email: cbrobinson@dentonrc.com
Sherry Del Bando Account Executive Phone: 940-566-6825 Email: sdelbando@dentonrc.com
Katie Slover Account Executive Phone: 940-566-6829 Email: kslover@dentonrc.com
Liz Tarbutton Business Manager Phone: 940-566-6806 Email: ltarbutton@dentonrc.com
Carolyn Garcia Classified Advertising Supervisor Phone: 940-566-6815 Email: cgarcia@dentonrc.com
MAIN OFFICE.......................................................... 940-387-3811 Classified In-Column............................................... 940-387-7755 Advertising............................................................. 940-566-6858 Newsroom............................................................. 940-566-6861 Subscriptions.......................................................... 940-566-6836
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314 East Hickory Street | P. O. Box 369 | Denton, Texas 76202