1980-1982

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concentration on merchandise management and retail control. Includes application of buying procedures, markup, pricing, stock turnover, and analysis of current merchandising policies. Review of selected management cases. Lecture 4 hours. Laboratory 0 hours. Prerequisite: MARK-203 Principles of Retailing. MARK-209 Marketing Management - 4 Cr. - The viewpoint of the marketing manager is utilized. Case approach to marketin~ po licies and strategies, buyer behavior, product management, marketing channels, promotion and pricing. Lecture 4 hours. Laboratory 0 hours. Prerequisite: MARK-201 Principles of Marketing. MARK-211 Introduction to World Trade - 4 Cr. - Current world export/import pattern. International credits, payments and collections. World geography. Transportation modes. Economic environment. Lecture 4 hours. Laboratory 0 hours. Prerequisite: MARK-201 Principles of Marketing or the equivalent. MARK-212 Import/Export-Procedures and Documentation - 4 Cr. -Import/export procedures and documentation in world trade. Import/export practices in a variety of raw, semi-finished, and finished materials. Import! export companies. Documentation procedures. Lecture 4 hours. Laboratory 0 hours. Prerequisite: MARK-201 Principles of Marketing or the equivalent. MARK-213 International Payments, Credits and Collections - 4 Cr. - International payments, credits and collections. International currency exchange. International banking procedures. Lecture 4 hours. Laboratory 0 hours. Prerequisite: MAR K-201 Principles of Marketing or the equivalent. MARK-225 Principles of Advertising - 4 Cr. - Introduction to the field of advertising, employing the economical , behavioral and practical aspects of campaign strategy, appeal and media selection. C0nsideration also given to layout, typography and production methogs. Lect.ure 4 hours. Laboratory 0 hours. Prerequisite MARK- 201 Principles of Mar~eting . MARK-250 Industrial Marketing - 4 Cr. - Principles and proplems involved in marketing materials, equipment and supplies to manufacturers, other business firms and institutions which use the goods in further production. Analysis of the characteristics of the industrial market, channels of distribution, industria l selling, promotional practices and m~rketing policies. LecturEl 4 hours. Laboratory 0 hours.

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Prerequisite: MARK-201 Principles of Marketing. MARK-260 Cooperative Field Experience - 1 Cr. - Limited to students in the Cooperative Field Experience Program. Employment in an approved training facility under College supervision including an on-campus seminar. The requirment for one credit is 120 clock hours of approved work. Students may earn three credits in one guarter. The course may be repeated to a cumulative maximum of nine credits. Lecture 0 hours . Laboratory 0 hours. Prerequisite: Departmental approval.

Mathematics MATH-{)91 College Arithmetic - 3 Cr.Basic properties of sets . Fundamental properties of the natural numbers integers, rationals and real numbers. Applications of the rationals including decimal and 'per cent notation. Lecture 3 hours. Laboratory o hours. Prerequisite: None. MATH-{)95. Algebra - 3 Cr. - Sets, real numbers algebraic symbolism, factoring, basic algebraic operations and linear equations. Lecture 3 hours. Laboratory 0 hours. Prerequisite: MATH-091 College Arithmetic or equivalent. MATH-100 Allied Health Sciences Mathematics - 4 Cr. - Fundamental operations of whole numbers, fractions and decimals. Linear equations . Per cents. Ratio and proportion . Exponents alld scientific notation. The slide rule. Metric system. Apothecaries system. Quality control. Solutions. Applications. Lecture 4 hours. Laboratory 0 hours. Prerequisite: None. MATH-101 Algebra - 3 Cr. - Functions and graphs. Systems of linear equations. Application and techniques of problem solving. Exponents and radicals. Introduction to complex numbers, quadratic equations. Lecture 3 hours. Laboratory 0 hours. Prerequisite: MATH-095 Algebra or departmental approval. MATH-102 Algebra - 4 Cr. - Algebraic operations, conic sections, systems of equations. Inequalities. Applications and techniques of problem solving . Logarithms. Lecture 4 hours . Laboratory 0 hours. Prerequisite: MATH-101 Algebra or departmental approval. MATH-103 Geometry - 3 Cr. - A study of geometry as a logical system, deductive and inductive reasoning, locus, algebraic and geometric inequalities, congruencies. Lecture 3 hpurs. Laboratory 0 hours . Prerequisite MATH-1 01 Algebra or aepartmental approval.


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