COMMERCIAL ART 438
438-202
Graphic Drawing
2 Cr.
Continuation of 438-201 Graphic Drawing. In addition, the student will concentrate on drawing product packages and containers, fashions, and animals. Lecture 1 hour. Laboratory 3 hours. Prerequisite: 438-201 Graph ic Drawing.
438-211
3 Cr.
Illustration
Course introducing basic professional rendering techn ique in black and white and color generally used in simple illustrations for advertising design and newspaper advertising. Primary emphasis, however, on black and white renderings . Lecture 2 hours. Laboratory 4 hours. Prerequisites: 438-113 Typography and Layout, 430-107 Drawing, 430-109 Fundamentals of Design and 430-202 Life Drawing .
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438-212
Illustration
3 Cr.
A continuation of 438-211 Illustration , emphasizing the airbrush and its role in advertising art. The maintainance, care and use of the airbrush, friskets and acetate masks. Various textures, obtainable with the airbrush, will be pursued. Complete airbrush renderings will be emphasized. Lecture 2 hours. Laboratory 4 hours. Prerequisite: 438-211 Illustration.
438-221
Graphic Production
2 Cr.
A comprehensive course in preparat ion of art for reproduction (cameraready art). Editorial preparation and layout for publication. Study of style; point system; type faces; work and character count; texture substances and uses of paper; printing process; photo engraving; platemaking; offset lithography to acquaint student with practical and economical advantages of different media used in production of publications. Study of professional standards and cost of production in the publishing industry. Lecture 1 hour. Laboratory 3 hours. Prerequ isites: 430-107 Drawing, 430-109 Fundamentals of Design and 430-202 Life Drawing.
438-222
Graphic Production
2 Cr.
A continuation of Graphic Production in the preparation of artwork for reproduction; including the use of crop marks, register marks, bleed , croping, sizing of artwork and photographs. Also a complete understanding of keyline procedure and paste-up necessary for getting art work ready for the camera. Lecture 1 hour. Laboratory 3 hours. Prerequisite: 438-221 Graphic Production.
438-261
Commercial Art Specialization
5 Cr.
This course is designed to help the Commercial Art student who is in his final quarter, prepare a portfolio of professionai quality. The portfolio will be critiqued on a professional basis. In addition, the student will be expected to spend one day per week in an agency on a cooperative basis. Lecture 0 hours. Laboratory 3 hours. Prerequisite: Third quarter standing in the Commercial Art Program. 91