BUSINESS (GENERAL) 460
3 Cr. 460-220 Human Relations in Business Basic motives of people in job situations. Company relationships with worker, suppliers and customers. Leadership development, communication and group processes. Lecture 3 hours. Laboratory o hours. Prerequisite: None. (Formerly 220 Human Relations in Business. 3 Semester Cr. Lecture 3 hours. Laboratory 0 hours. Prerequisite: None.)
460-225 Principles of Advertising 4 Cr. Introduction to the field of advertising, employing the economical, behavioral and practical aspects of campaign strategy, appeal and media selection. Consideration also given to layout, typography and production methods. Lecture 4 hours. Laboratory 0 hours. Prerequisite: 460-201 Principles of Marketing. (Formerly 225 Advertising. 3 Semester Cr. Lecture 3 hours. Laboratory 0 hours. Prerequisite: Business 201')
460-241 Office Management 4 Cr. Basic principles of office organization and management. Emphasizes the interrelationship between physical, personal and procedural factors affecting the efficient layout of an office. Lecture 4 hours. Laboratory 0 hours. Prerequisite: None. (Formerly 241 Office Management. 3 Semester Cr. Lecture 3 hours. Laboratory 0 hours. Prerequisite: None.)
460-252 Sales Management 3 Cr. Principles and concepts underlying the organization, operation and control of a sales force. Topics such as selection of personnel, recruiting, compensation plans, sup~rvision, evaluation and stimulation of sales programs are covered. Lecture 3 hours. Laboratory 0 hours. Prerequisite: 460-154 Sales Promotion or consent of instructor. (Formerly 252 Sales Management. 3 Semester Cr. Lecture 3 hours. Laboratory 0 hours. Prerequisites: Business 108 and 116.)
460-253 Wholesaling 4 Cr. Survey of the wholesaling structure, past and present. Analysis of planning, operation and management of the various types of wholesaling institutions in our economy. Lecture 4 hours. Laboratory 0 hours. Prerequisite: 460-201 Principles of Marketing. (Formerly 253 Wholesaling. 3 Semester Cr. Lecture 3 hours. Laboratory 0 hours. Pt'erequisite: Business 201.)
154