I have created a unisex clothing label called Parliament, which takes it name from a group of owls. All the clothing has either the logo or an image of an owl on and is spread across a range of clothing from shoes, t-shirts and coats. I have created packaging and labels by using the logo I designed and images of owls and the Houses of Parliament.
1/6 LIZ IBBOTSON
OUGD303
BRIEF 1 - PARLIAMENT
I have designed the outside and inside of how the Parliament shop would look. A white version of the logo has been placed on a black background on the front of the shop. There are wooden doors and glass windows for people to look in. On the inside of the shop I have designed compartments for the clothes to go in to. The inside has dark colours to match the outside and illustration are on the walls which are slightly covered by the clothes on sale.
5/6 LIZ IBBOTSON
OUGD303
BRIEF 1 - PARLIAMENT
I created a range of illustrations to do with the House’s of Parliament and Owls. I wanted to join the two words together so some images have a mixture of both word. I designed some of the illustrations extremely detailed and others simple, giving the clothes a range of styles.
2/6 LIZ IBBOTSON
OUGD303
BRIEF 1 - PARLIAMENT
Creating a carrier bag and tags. I wanted the main feature to be the logo and did not use the illustrations on the bag or the tags. I kept the bag simple, just showing the logo which would become recognisable when people see it. I wanted the tags to be eye catching and link in the words “Parliament” and “Owls”. I used photographs of these two words and added the logo on one sized and information of the size, price and gender on the other.
3/6 LIZ IBBOTSON
OUGD303
BRIEF 1 - PARLIAMENT
I have created mock ups of how the logo would look on coats, jackets and shoes. A lot of the clothing would not work with a large image of an owl, so I decided that shoes, coats and jackets would only use the logo. On the coats and jackets the logo would be either on the front to the right of the garment or spread across the top back of the garment. When applying the logo to shoes, the logo would constantly be in the same place for each shoe or trainer which would be placed on the outside of the shoe towards the heel.
4/6 LIZ IBBOTSON
OUGD303
BRIEF 1 - PARLIAMENT
A website has been mocked up, this website has the logo and one of the illustration as the main feature. This feature would be the same on every page, keeping it consistent. A list of items would be down the left hand side of the screen, which you would click on depending on what you were looking for.
6/6 LIZ IBBOTSON
OUGD303
BRIEF 1 - PARLIAMENT