Portfolio Liviana Sala
Introducing a few works I have recently realized
Online Promotion ENPC MBA Paris
e-mailing campaigns -
Definition of strategy, content, and call to action HTML Implementation, copywriting and analysis of performances Landing pages design Acquisition of strategic databases from specialized providers (budget 10.000 euro a year)
Social media ADS and promotional banners Design of online promotional campaigns with Facebook ads, Linkedin ads and pay-per-view banners on conventioned referring websites. Budjeting (5.000 euros) and analysis of performances.
Marketing ENPC MBA Paris Informative printed material Design, Copywriting and Graphics
ENPC MBA PARIS TRULY INTERNATIONAL MBA & E-MBAs IN THE HEART OF PARIS
ENPC MBA Paris
A Human Dimension
A World Class Business Education
MBA Programs
It’s an internationally-accredited Business School that has been delivering MBAs and management programs since 1987 with nearly 6,000 graduates to date from programs in Paris and around the world. The ENPC MBA’s approach is based on that of our mother school, the ENPC, now called Ecole des Ponts ParisTech, as part of the association of leading engineering schools in the Paris region. Created in 1747, the School is one of France’s most prestigious Grandes Ecoles, renowned for the excellence of its education around the world. The ENPC MBA learning method is a multimodal and blended approach composed of case studies, debates, lectures, guests speakers, group works and corporate visits. Our programs are specially designed to train business leaders for a rapidly changing world: our participants develop a set of skills and knowledge essential to face the challenges of a globalized economy. Innovation, technology management and entrepreneurship are integrated as keystones in the curriculum as well as in the learning approach and environment.
An International Perspective
We offer our students the opportunity to study with professors selected from the best Business Schools and universities in the world (Columbia University, George Washington University, Insead, Warwik University, University of Adelaide, IMD Lausanne, Oxford Brooke, etc.). We offer diversity of students, the possibility of following modules abroad at our sister campuses in China and Morocco, and curriculum that include three study trips to gain insight into the inner workings of global businesses (China, USA and Sophia Antipolis).
A Professional Springboard
With an average salary increase of 35% post-MBA participants can obtain a quick return on their MBA investment; our Career Service supports them in job hunting and career designing. Furthemore each ENPC MBA participant is required to complete an in-company consultancy project in order to develope strategic thinking, demonstrate business skills and build expertize ; these projects offer many networking and career opportunities in targeted field.
ENPC MBA participants praise the small class size, the personal touch, the one-to-one guidance and academic advising, and the support of staff and faculty throughout the two year program and beyond. Another important aspect in ensuring a human dimension is offering the choice of part-time (MBA) and one-weekend-per-month formats (E-MBA) which allow participants to successfully meet all personal and professional commitments while pursuing their diploma. Easy access to the central Paris campus from international airports and train stations, also enrich the a human touch. The ENPC MBA Paris offers 4 internationally-accredited FullTime specializations: - MBA in International Business - MBA in Technology and Entrepreneurship - MBA in Enterprise Risk Management - Tri-Continent MBA (Paris, Philadelphia, Tokyo & Shanghai). All programs are structured in a similar manner with core courses ensuring the acquisition and assimilation of business fundamentals, and elective courses related to the choosen specialization.
E-MBA Program
The ENPC/Fox Executive MBA has been specially designed in partnership with the Fox School of Business of Temple University (Philadelphia) to train seniors business leaders for a rapidly changing world: our participants develop a set of skills and knowledge essential to face the challenges of a globlized economy. The educational excellence of Fox and ENPC is acknowledged by the most prestigious international accrediting bodies, AACSB and AMBA, and the one-weekend-per-month format allows participants to successfully meet all of their commitments.
Contacts
Companies: François Blanchet, Director, Corporate Partnerships + 33 1 44 58 28 01 blanchet@enpcmbaparis.com
Merchandizing T-shirts for commemorating the 25th anniversary of ENPC MBA Paris
25
ENPCMBAPARIS
École des Ponts ParisTech
th
Anniversary
Since 1987
In Business to Make a Better World
Social Networking 25
ENPCMBAPARIS
th
Anniversary
Since 1987
In Business to Make a Better World
ENPC MBA Paris Definition and implementation of ENPC MBA Paris social media strategy: -
Stakeholders needs Campaign objectives Success metrics Analytics tools Social media mix Content strategy
Festival del film Locarno Analogblogging #Locarno66 & #Moleskine The project intended to collect tangible testimonies of what a film Festival is really about and spread them real time through Social Networks (Pinterest and Instagram). Visions and perceptions of different people and profiles involved in a complex cultural machine such as a film Festival, have been collected in a classic A4 black leather Moleskine plain notebook. I collected all contributions, digitized them, posted on social channels, and wrote related articles.
Designing USI In the context of my Thesis Project I have designed the interface of an iPad application prototype aimed to accompany the guided tour held at Monte VeritĂ Foundation (Ascona CH). The interface has been designed in a very simple and intuitive way: two pathways for accessing multiformat content has been structured, a consequential and a thematic one. The former illustrated the six stages that composed the guided tour, the latter illustrated the thematics that crossed every stage.