Living the Dream National and International Marketing Plan

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Outdoor Properties

Marketing Pl an Join Our Community


Welcome to Living The Dream, Outdoor Properties

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Outdoor Properties

elcome to the LandLeader network, the leading marketing and listing service for farm, ranch and recreational real estate in North America. Owned by member brokerages our group consists of the industries most proven companies in their respective markets. Our member brokerages are made up of professional agents who live and know the land they sell. They are very experienced in the real estate industry and know trends and values in their markets. Our marketing and advertising campaign for our members’ listings is second to none in the business. This plan, combined with member brokerages’ current marketing strategies, is a win-win for any landowner selling their property. The marketing plan contains multiple avenues of promoting your property through various cutting edge real estate marketing techniques and strategies. With over 90% of real estate searches beginning on the internet, we promote our website through successful search engine optimization, pay per click advertising, internet banners, newsletters, social media marketing and through our property listing network on up to 1400 websites. In addition, we promote the LandLeader brand and our member brokerages through national television advertising, trade shows, magazine ads, direct mail, video publishing, national catalog and cutting edge online marketing techniques. By marketing your property with one of our member brokerages, the LandLeader marketing platform will guarantee you the most exposure possible in the real estate land market today. Whether you are selling a waterfront estate, recreational property, family farm, ranching operation, timber property or other investments held in land, massive exposure and real marketing is offered through the LandLeader system. Our qualified professional team of brokerages and agents will provide the best marketing available and the ethical representation of your property. Thank you for your business and welcome to LandLeader!

Living The Dream, Outdoor Properties


National Membership Our Membership

Our members collectively average $175 million in sales per quarter!

Missouri’s LandLeader™ in Real Estate

LandLeader members represent a network of land brokerages that promote the best properties and the best brokerages in their respective markets. Our members promote each others listings to our exclusive list of buyers. Our membership is growing daily with new brokerages and agents joining our fast growing network! N

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Sartain’sHeritage Properties, LLC.

www.SartainsHeritage.com 601.856.2720

Missouri’s LandLeader™ in Real Estate

Missouri’s LandLeader™ in Real Estate

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Sartain’sHeritage Properties, LLC.

www.SartainsHeritage.com

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601.856.2720

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Sartain’sHeritage Properties, LLC.

www.SartainsHeritage.com 601.856.2720

www.MissouriDreamLand.com


Our Strategies 1. Strategic Marketing Plan

LandLeader and our members’ properties are seen on up to 1400 websites, ad channels and multimedia! In todays real estate business, a multi-faceted marketing campaign is a crucial tool for selling properties! When it comes to marketing a farm, ranch or recreational property, the LandLeader marketing approach is second to none. Our combination of modern digital and traditional marketing helps us generate more views and leads than any other real estate marketing group in the industry.

2. Qualified Broker Network

Our network of land specialists represent an average of $50 million in land sales per month!

Website Syndication Internet Ads Social Media Television Catalog Magazine Ads Trade Shows Email & Mobile Direct Mail Network

Our network is comprised of experienced brokers who are recreational real estate specialists. Our members’ affiliation with LandLeader networks your listing with hundreds of brokers and agents, providing a wealth of relationships, knowledge and experience in real estate, along with a strong network of buyers and sellers. More than that, our affiliated brokers live, breathe and understand our properties. They specialize in hunting, fishing and outdoor recreation, farming, water rights, timberland, ranches and more. They have a deep understanding of the value of habitat, wildlife, water and all aspects of good land stewardship.

3. Strong Brand Recognition

LandLeader and our members’ properties receive over 20 million brand impressions per month!

In marketing, the brand recognition of a company is a major component of a successful marketing campaign. The same goes for the real estate industry. The LandLeader advertising department invests in branding campaigns because the marketing and advertising gives our properties instant awareness and qualification of high quality investments. We support a large advertising budget to market ourselves and our members.

Living The Dream, Outdoor Properties


Website LandLeader.com

Our website sees over 30,000 buyers and sellers per month, with 48% more pages viewed every time they visit compared to the competition!

LandLeader is proud to have a cutting edge website that promotes our members’ and their properties on an easy to use design, yet brings big results to sellers. Our website was professionally designed to rank higher for more search terms, than our competition, which means more exposure for your property.

Visitors to our website spend 74% more time looking for properties than the competition.

Once buyers are on our website, they stay there for longer than most users on other websites because our website is extremely user-friendly. Buyers can search our listing by Location, Price, Acreage, Property Type, Search Term or through an Interactive Map.

Our website is responsive in size and design, no matter what device you use.

Whether they are searching for properties on a laptop, desktop, tablet or phone, our website is responsive and user-friendly. In addition, our website has property videos, interactive property maps, a multitude of resource links for clients, social media links, broker profiles, enewsletters, an interactive community page, and brokerage contact information.

Properties are easy to view and include maps, videos and great photos of land for sale.

Custom web pages of your property will include a complete property description, pictures, documents, resources, mapping, videos, agent contact info and more. This allows all the information about your property in one location on our website and at the fingertips of our members, sellers and potential buyers.

www.MissouriDreamLand.com


Internet Marketing Digital Marketing

Our properties receive more internet marketing than our competitors.

The LandLeader property marketing program is a 360 degree digital marketing platform that is comprised of multiple advertising channels that are the best in promoting farm, ranch and recreational real estate. A strong internet marketing plan consists of a variety of marketing tactics and best practices. This includes strong Pay Per Click (PPC) campaigns, constant Search Engine Optimization (SEO), constant updates to keep up with new requirements from Google and Bing, user behavior testing, experienced analysis, website banner advertising and more.

Banner Advertising

We sponsor banners on the leading land and real estate websites, reaching millions of impressions weekly.

We design, update and link banner ads on many websites, driving buyers back to our website to view our members’ properties.

Living The Dream, Outdoor Properties


Property Syndication Property Promotion

Our properties reach up to 1400 websites that promote land for sale, homes, real estate, properties and more!

Our goal is to market each listing in the places where it will have the greatest exposure and be viewed by the most potential buyers. In addition to LandLeader, each property will be listed as a Premium Property Listing on Landwatch.com, LandsofAmerica.com, LandandFarm.com, FarmandRanch. com, and is also included on LuxuryRanchRealEstate.com, Listhub.com, Realtor.com, Trulia.com, Zillow.com, and hundreds of other syndicated websites, reaching millions of unique users.

Mobile Marketing

LandLeader mobile users spent 45.78% more time on our website, and tablet users spent 72.28% more time on site, than on other real estate websites.

About 40% of LandLeader’s lifetime web traffic is from mobile or tablet, and about 25% of our conversions to contact have come from those devices. This is why we invest in responsive website design and mobile first technology.

Email Newsletters

LandLeader’s email campaign sends high quality emails to a large customer database with industry updates, newsletters, notifications of featured listings, market trends and more. This is a great way to keep in contact with our users and our members about news and happenings at LandLeader.

Blog (Upcoming)

While our descriptions and pictures that introduce your property to potential buyers are effective, we go one step further and actively engage buyers through our interactive Blog.

www.MissouriDreamLand.com

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Listing


Social Media Social Media Network

LandLeader users that come from our social media pages are spending 53.63% more time on our website than the competition. In todays internet age, social media is a fantastic new way for sellers to get property listings, price changes and sold properties right in front of potential buyers at a moments notice. The LandLeader website has the ability to be shared by clients to their network of friends with a click of a button.

Facebook

Posts are made daily on Facebook to promote our members’ properties and their brokerages.

We see continued growth in our social group on Facebook, but the key is that our community is made up of qualified buyers and sellers of farm, ranch and recreational land.

Pinterest

Increased Pinterest Pins month over month with over 300% increase in followers per month. Continuous pins about interesting topics keeps followers increasing on this photo-based social media platform.

LinkedIn

Professional updates are made on this B2B social media platform. Exposure of our members and brokerages keep other agents and brokers exposed to our new listings and growth of the LandLeader network.

Google+

Important posts on Google’s social media platform are critical to Google SEO.

Our social media team posts properties, videos and news on Google+ so it helps build our website rankings.

Living The Dream, Outdoor Properties


Print Marketing National Catalog

We distribute over 80,000 LandLeader catalogs to high end clients, buyers and sellers.

2015

FAll/Winter

We design and distribute a high quality publication periodically that includes every property, brokerage and agent within the LandLeader network. This 100+ page magazine includes listings, articles, news and more that directly relates to buying, selling and owning land of all types.

Our readers’ net worth surpasses $2.5 million because we have developed a strategic marketing partner with existing publications.

Sligo - 203 Missouri Acres dent County, missouri living the dreAm

LandLeader has developed a strong subscriber base by partnering with Gray’s Sporting Journal, SCI and more. Every copy of GSJ and SCI that is sent to subscribers is poly bagged and mailed with our LandLeader National Catalog.

The LandLeader Catalog gets over 100,000 readers every issue through hard copies and our digital magazine.

This catalog is printed and distributed through the mail, but is also promoted and offered digitally on our website so that the visitors to our site can browse the magazine should they choose. This catalog can also be printed off at a moments notice by anyone, anywhere in the world!

WE TELL YOU THE COUNTRY’S TOP AUCTIONEERS PAGE 72

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Magazine Advertising

BROKERAGES

LandLeader advertises in the top industry magazines with over 175,000 distribution.

LandLeader regularly advertises in other nationally distributed real estate related magazines promoting our brand and our members. Magazine titles may include Farm & Ranch, Open Fences, Land Report, Land Magazine, DuPont Registry, Gray’s Sporting Journal, High Plains Journal, Western Farmer Stockman, JetSet, sporting publications and more.

EXCLUSIVE: THE FORBES FAMILY LEGACY PLUS: 6 GREAT AUCTIONS + 20 LEADING LAND LISTINGS

MAGNIFICENT SEVEN RETREAT

LANDLEADER Marketing Exclusive Partner-Featured Properties landleader.com

Gould, COLORADO / $4,250,000

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WHITE OAK RANCH Colusa County, CALIFORNIA $9,500,000

I t’s rare to find 12,385 acres so close to the Bay Area. Just 79 miles

to Sacramento and 135 to San Francisco. Two homes, 600 cows, excellent hunting, and miles to roam. Water for wildlife and grazing livestock is provided seasonally by Antelope Creek and Grapevine Creek, which runs through the ranch for over ten miles, and year round by several concrete water troughs with water provided by a separate pump, well system, and by a domestic pump located at each end of the two farmsteads. Contact California Outdoor Properties, Todd Renfrew, 707.365.5064, californiaoutdoorproperties.com.

ffering some of the greatest views, privacy, fishing, hunting, improvements and access in Colorado, this 160-acre in-holding is located 100 miles west of Fort Collins behind Craigs Peak. You have an open view from the massive main log home all the way to Wyoming, a distance of 100-125 miles of pure mountain peaks. A second guest home offers a great place for guests or a live-in property manager, and shop buildings offer great storage for vehicles and off-road equipment. The tract includes the North Fork of the Michigan River on the east side for a half mile, seven man-made lakes, and rests below Owl Mountain to the south and west. The seven lakes are stocked with native trout, and the bottom land is filled with small streams, willows and hay meadows, with elk, deer and moose roaming through the property morning and evening. This truly is a magical property secluded in the heart of the Rocky Mountains. Contact Hayden Outdoors, Seth Hayden, Broker Associate, 970.674.1990, haydenoutdoors.com.

ELK BLUFF RANCH Melstone, Musselshell County, MONTANA / $4,150,000

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SHELTER COVE RESORT

ith 4,400 acres, Elk Bluff Ranch is an excellent combination of productive grazing, prime elk, whitetail deer, mule deer habitat, and income. Located in the Bull Mountains, this ranch features varied rimrock formations, coulees, and level pasture land. The ranch has been very well managed by the current owners to enhance water development, range grass, and wildlife habitat. There are seven wells and one developed and two undeveloped springs on the property, and extensive pipelines feeding twelve water tanks, as well as Carpenter Creek for additional stock and wildlife water. Contact Clearwater Montana Properties, Inc., Leanne Prothero, 406.439.6904, or Kevin Wetherell, 406.677.4040, cmpmontana.com.

Klamath County, OREGON $3,795,000 / PRICE REDUCED

T he well known 17-acre Shelter Cove Resort & Marina on Odell Lake

is available for sale. Here is some of the best high cascade lake trout and Kokanee fishing in Oregon. With a general store, owner home, 74 RV spaces with power, eight cabins all with their own docks, Kokanee Lodge (four town homes), foundation pored for a second lodge, 132 boat slips, four employee homes, laundry and showers, boat ramp, gas on the water, fully equipped 50’x60’ tool shop, two storage barns, office, all equipment included (inquire for list) and approval for a restaurant. This is an opportunity of a lifetime. The resort is on beautiful Highway 58, just 60 miles southeast of Eugene, Oregon and 60 miles southwest of Bend, Oregon. Contact Land and Wildlife, Tim O’Neil, 541.480.3682, landandwildlife.com.

HIDDEN CANYON RANCH NEBRASKA / $3,200,000

INDIAN CREEK FARM

I f you’re looking for an excellent property that is close to downtown

IDAHO / $775,000

T his beautiful property sits nestled against Indian Creek,

providing striking waterfront views as well as grand views of 75 acres of thriving property, including 54 acres of prime Idaho farm ground which includes irrigation. In addition, a personal 1,900 square foot barn and shop, as well as full RV hookups! Before you enjoy the great outdoors, inside you’ll find a home that will make it hard to leave. The home includes hardwood floors, updated kitchen with granite countertops, and alder wood cabinets. Soak in the views with large windows throughout, providing panoramic views of the grand farmland and Indian Creek. The creek features an abundance of fish, so enjoy dropping a fishing line from your front porch! If the Idaho summer heat encourages you to take a dip, feel free! Contact Callison Outdoors, Austin Callison, 208.870.1757, callisongroup.com, (a Keller Williams Realty Boise affiliate).

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Denver, Colorado then Hidden Canyon Ranch would be ideal for you. This property is under three hours from Denver with a four-lane highway within five miles of the ranch. This property is clearly the best in beauty and privacy. Own your own private canyon with over a dozen tributary draws engulfed in cliffs, Ponderosa Pine, cedar and juniper trees. A spring-fed 3-acre trophy bass pond and a live creek meanders through cottonwoods, willow and hackberry trees. Additionally, there are three year-round springs for livestock and wildlife around the pond and canyon area.This is truly an immaculate setting with extreme privacy. The lodge type home is absolutely first rate. Enjoy it as a retreat or a home with everyone or none at all. Contact Lashley Land and Recreational Brokers, Mike Lashley, 308.532.9300, lashleyland.com.

LANDLEADER | Marketing Exclusive Partner-Featured Properties | landleader.com O PEN F ENCES.COM

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Video & TV Advertising YouTube

YouTube is the #1 website for posting and promoting videos on the internet. We use YouTube to host our LandLeader commercials, and invest in video marketing to promote our message to buyers and sellers alike. We give our members the opportunity to post property videos on our website and on our national YouTube channel, which can receive thousands of previews.

Television Commercials

LandLeader commercials air to millions.

We promote the LandLeader network to over 77 million households through a strategic advertising campaign that airs on multiple networks, such as The Sportsman Channel, Outdoor Channel, WildTV, RFD-TV, and more.

LandLeader TV Show

Our new TV show will reach 50+ million households beginning Summer 2016 on RFD-TV.

LandLeader has begun production of its first season of LandLeader TV, a new show that highlights North America’s amazing properties, landowners and the lifestyles that come with owning a piece of land to call your very own. High quality film production, coupled with gorgeous properties and exciting adventures, will capture what it’s like to own one of these majestic properties.

Production Studio

We offer a full service video editing studio for custom video production services, including on-site filming, aerial video, photography and more. In addition, many of our members have video production services that help to showcase our properties on our YouTube channel, website and social media platforms.

Living The Dream, Outdoor Properties


Event Marketing Trade Shows

LandLeader members make a concerted effort to get your property in front of the public. Our team dedicates extra time working booths at some of the top industry shows in the area, including the Dallas Safari Club, Safari Club International Convention, International Sportsmen’s Expos, Farm & Ag shows, forestry and timber management shows, real estate and land conventions and more! We man our booths with our knowledgeable brokers who are committed to engaging potential buyers for your property.

Special Events

At LandLeader, we can produce a special event on your ranch or property that includes tours of the acreage, activities, meals and beverages, special invitations to VIP buyers and brokers, and more. Our members advertise and host these events to showcase your property to potential buyers.

Auction Marketing & Leases

LandLeader is proud to offer our sellers a professional auction and leases section on our website. Our members’ expertise and knowledge of our market, combined with our aggressive marketing approach, provides the best opportunity to meet your auction and leasing goals. We market auction and lease listings of our members through the same marketing platform in this packet, and work with our brokerages to promote the auctions locally, regionally and nationally.

Proud Sponsor Of:

Conservation

Our members all believe in supporting the goals of multiple conservation groups throughout our territories, including Rocky Mountain Elk Foundation, Pheasants Forever, National Wild Turkey Foundation, Mule Deer Foundation, Quail Unlimited, Ducks Unlimited, Delta Waterfowl, Sheep Foundation and more.

www.MissouriDreamLand.com

S P O N S O R E D BY


Outdoor Properties

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